Retaining Retailers and Optimizing Your Retail Mix

The Secret’s Out.

Retail retention is a key

component of economic

growth.

But this can be difficult to

achieve. It takes more than

sheer willpower or hard

work; it takes the power of

analytics.

Retention leads to new development.

Retail retention may be a major selling point when pitching your

community to a potential business. New retailers are drawn to

markets where other businesses are steady and stable.

Lend a helping hand.

Go beyond “shop local” campaigns

and give local retailers support that

produces measurable results. With

analytics, you can show local retailers

who the customers in your trade area

are so they can target the right audience

with the right marketing message.

Targeted marketing is the key to

successful, profitable retail locations.

Avoid retail leakage.

When local retailers don’t offer the right products, consumers leave the trade area…and take their dollars with them.

Analytics can provide your city with the market intelligence to help existing retailers optimize merchandising and stop retail leakage.

Mix it up.

Analytics can determine what your market can

actually support and compare that data to your

current retail offering.

When communities recruit businesses that both

support and complement current retailers, it makes

it more likely that those businesses will stay.

Start crafting your retail

retention strategy today.

Buxton, the industry leader in customer analytics, wants to help your community in its recruitment and retention efforts. Contact Buxton today to begin your retail recruitment and retention strategy and set your city up for success.

1-888-2BUXTON

www.buxtonco.com