types of store-based retailers service retailers 2
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Types of Store-Based RetailersTypes of Store-Based Retailers
Service RetailersService Retailers
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Chapter Objectives
Identify the types of store-based retailers.
Explain the importance of service retailers.
Identify the types of service retailers.
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Shopping for Retailers
You can purchase the same product from several types of retail stores.
Different kinds of store-based retailers serve particular customers’ needs and wants.
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What Are Store-Based Retailers?
Store-based retailersStore-based retailers are the most prevalent form of retailing.
store-based retailer a retailer that operates and conducts business from a fixed location
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General-Merchandise Retailers
A general-merchandise general-merchandise retailerretailer sells merchandise as well as different kinds of services.
general-merchandise retailer a retailer that sells a large variety of merchandise
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General-Merchandise Retailers
Shopping in a department department storestore can be like shopping in a series of smaller specialty stores under one roof.
They also offer a variety of customer services.
department store a retailer that separates merchandise into different departments, or sections
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General-Merchandise Retailers
A branch store sells much the same merchandise as the main, or parent store, only on a smaller scale.
Twig stores are smaller than branch stores and sell a limited line of merchandise.
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General-Merchandise Retailers
A junior department store junior department store specializes in just a few merchandise lines.
Prices are higher than those of other retailers.
junior department store a smaller version of a department store that does not carry as many merchandise lines
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General-Merchandise Retailers
Many shoppers prefer the smaller environment of a specialty storespecialty store.
specialty store a store that sells a limited type of merchandise
A discount department discount department storestore is not as concerned with the atmosphere of its shopping environment.
discount department store a department store that sells merchandise at low prices
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General-Merchandise Retailers
Variety storesVariety stores sell many different kinds of merchandise but do not generally offer customer services.
variety store a small retail outlet that sells a variety of low-priced merchandise
Off-price retailersOff-price retailers sell merchandise at prices lower than those at department or specialty stores.
off-price retailer a retailer that buys merchandise directly from the manufacturer and sells it at low prices
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General-Merchandise Retailers
Prices are lower at outlet outlet storesstores, but you don’t always get the latest styles or the best selection.
outlet store a manufacturer-owned store, also called a factory store, that sells overproduced or returned merchandise at low prices
A warehouse clubwarehouse club buys and sells in bulk and does not offer many customer services.
warehouse club a large store that offers volume discount prices and minimal variety, presentation, and service
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Food Retailers
Food retailersFood retailers are specialized retailers and are in a separate category because they are a large segment of the retail industry.
food retailer a retailer that sells mostly food and related goods
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Food Retailers
A supermarketsupermarket is the department store of food retailing.
supermarket a self-service department store that sells mostly food and other retail merchandise
A convenience storeconvenience store sells snack food items, staples such as bread, and household items.
convenience store a small retail outlet that sells convenience foods as well as staples and household items at higher prices
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Food Retailers
SupercentersSupercenters are housed in large buildings and stock many products.
supercenter a combination of a large discount department store and a discount supermarket
Warehouse clubs offer discount merchandise as well as food. Food is sold in larger quantities than at supermarkets.
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Describe two ways in which a department store differs from a specialty store.
How is an off-price store different from an outlet store?
List the four types of food retailers discussed in this section.
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Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses.
Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service.
Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com.
Some retail companies use the Web to do more than just send customers to their store locations. Sephora is a beauty-store chain that carries over 250 lines of products.
Familiarity Breeds Success
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Its Web site, Sephora.com, has the image and accessibility of the retail stores. Customers at Sephora.com can find the same products and personalized customer service that is found in the retail store. This familiarity puts customers at ease so they will shop online again.
For more information on retailing, go to marketingseries.glencoe.com.
Service and Retailing
A service retailerservice retailer operates his or her core business from a fixed location just as merchandise retailers do.
service retailer retailer that sells something that is intangible or does not last very long
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Types of Service Retailers
A bank is an example of a financial-services retailerfinancial-services retailer.
financial-services retailer a retailer that provides personal financial services
Hotels, motels, inns, and campgrounds are examples of hospitality and lodging hospitality and lodging servicesservices.
hospitality and lodging services retail services that provide you with a place to live in comfort for one or several days
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Types of Service Retailers
Household cleaning companies, carpenters, and automobile dealers are examples of maintenance maintenance and repair-service and repair-service retailersretailers.
maintenance and repair-service retailer a retailer that provides services that require special training or equipment
Physicians, barbers, and music teachers are examples of personal services.
personal services services you use to enhance physical or emotional well-being
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Types of Service Retailers
Bowling alleys, amusement parks, and travel agencies are examples of companies in the recreation and recreation and tourism servicestourism services industry.
recreation and tourism services a category of the retailing industry that provides leisure activities
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Types of Service Retailers
Some rental servicesrental services only rent one thing, such as cars. Others specialize in general rentals.
rental services services that provide a way to use goods without having to purchase anything
The area of restaurants and food services is diverse. Examples include fine dining, casual dining, and fast food.
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Types of Service Retailers
Security-services retailers protect your home, person, and property.
Transportation-services retailers are in the business of moving people or products from one place to another.
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Service Retailers
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Accounting Firm
Hospitality and Lodging Services RetailerHotel
Rental-Services Retailer
Lawn Care
Financial-Services Retailer
Hairstylist Personal-Services Retailer
Movie Theater
Maintenance and Repair-Services Retailer
Video and DVD Rental
Recreation and Tourism-Services Retailer
Caterer Restaurants and Food-Services Retailer
Security-Services RetailerBurglar Alarms
Transportation-Services RetailerAirlines
Name the nine categories of service retailers.
What are three types of restaurant and food-service retailers?
How are service retailers like product retailers?
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Define store-based retailers.
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Describe what general-merchandise retailers sell.
Name four examples of general-merchandise retailers.
Store-based retailers operate and conduct business from a fixed location.
1. General-merchandise retailers sell a large variety of merchandise
2. Answers may vary but should include four of the following: department store, junior department store, off-price retailer, outlet store, and warehouse or wholesale club.
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Checking Concepts
continued
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Identify three maintenance and repair-services retailers.
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Compare supercenters and warehouse clubs.
Describe service retailers.
Answers for maintenance and repair-service retailers may include gardeners, landscapers, housecleaners, lawn-care companies, or automobile repair companies.
4. Warehouse clubs offer volume discount retailing, less variety, and minimal presentation and service, inconsistent retail offerings, and may require a membership fee. Supercenters are a combination of a large discount department store and a supermarket.
5. Service retailers sell something that is intangible or does not last very long.
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Checking Concepts
continued
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Explain why food retailers are categorized separately.
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Critical Thinking
Explain what the hospitality and lodging industry provides.
The hospitality and lodging industry provides a place to live in comfort for one or several days.
7. Food retailers are categorized separately because they are such a large segment of the retail industry.
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Checking Concepts
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