retail industry enterprise architecture review

© 2009 Wipro Ltd - Confidential

Retail Industry

Enterprise Architecture Review

Wipro Consulting Services

(Lakshmana Kattula)

July 2009

© 2009 Wipro Ltd - Confidential2 © 2009 Wipro Ltd - Confidential2

• Retail Industry Business Overview

• Trends, Challenges and Changes in Retail

• Current State Architecture

• Future State Architecture

Contents

© 2009 Wipro Ltd - Confidential3

Retail Industry Business Overview


Retail Business Process Model

Plan

Merchandize

Planning

Financial

Planning

Supply Chain

Planning

Business

Intelligence

Buy

Partner

Relationship

Management

Purchase Order

Management

Product

Lifecycle

Management

Inventory

Management

Move

Warehouse

Management

Transportation

Management

Replenishment

& Allocations

Transfers

Return to

Vendor

Sell

Marketing

Selling

Order

Management

Store

Operations

Returns

Corporate

Finance

HR

Real Estate

IT


Retail Business ArchitectureStores Management

Channel Management

Merchandize ManagementSupply Chain Management

Corporate Management Customer Management

Supplier Management

Sales Management

Marketing Management

Business Intelligence

Performance Mgt

Sourcing

Distribution

Finance

HR

Demand Management

Replenishment

Inventory

Planning Execution

Warehouse

Management

Reverse Logistics

Transportation

Planning Operations

Price & Campaign Mgt

Promotions

Assortment

Allocations

Category Mgt

Item Planning

Space Optimization

Value Chain

Collaboration

Trade Mgt

Sales Audit

Invoicing Matching

Merchandising System

POS

Workforce Mgt

Advanced Store

Technologies

Gift Registry

Back Office Integration

Central Office

Labels & Tags

Mobile POS

Store Inventory Mgt

Physical Store

Online Store

Mail & Catalogue

Analytical CRM

Call CentreReal Estate Mgt

Asset MgtCustomer Loyalty &

PreferencesCustomer Support

Services & Chum

Analysis

GDS

MDM

Standards

RFIDIT

Visibility & Tracking

Purchase Order Mgt

Foreign Trade

Returns Mgt

Loss Prevention

Logistics

Advanced Planning &

Scheduling

CPFR

Procurement

Stores Allocation


Trends, Challenges and Changes in

Retail


Business Trends, Challenges & Changes

•Change in demographics, lifestyles, fashions, purchasing power

•New online shopping channel; social networking

•Home meal replacement; Health and wellness

•Ageing population

•Time rushed consumers; ease and quickness

Consumer

Behavior

•New entrants; rise of own labels

•Supremacy of the discount store chains; global power brands

•Slow growth in mature markets

•Price deflation

Competitive

Landscape

•Global supply chains

•Growth in emerging markets

•Global customer base

•Corporate Social Responsibility, Environment Impact

Globalization


Key Trends

Subcontractors Manufacturers Retailer Store Consumer

Product Trends

•Rise of own labels

•Product safety

•Development of packaging

•International purchasing

collaboration

•Continuous innovation

Consolidation

•Retail consolidation

•Mergers and acquisitions and

structural changes

•Purchasing collaboration

New Competition

•Growth of value and premium

retailing

•Growth of food services

•Vertical integration and

proprietary channels

Convergence

•Convergence with other

industries

•New entrants and retail

expansion

•Online sales of services

Sustainability

•Corporate responsibility

•Environment trends

•Employee policies

•Local community relations

•Corporate & Brand reputation

Consumer Trends

•Time rushed consumers

•Easiness and quickness

•Experience economy

•Ageing population

•Growth of purchasing power

•Home meal replacement

•Health and wellness

Internationalization

•Growth of large emerging

markets

•Saturation in local markets

•Global Sourcing, shifting

strategies

IT enabled trends

•Loyalty programmes and event

based personalized dialogue

•Store operations automation

and retail task management

•Outsourcing and shared

services

•New technologies (RFID,

NFC, WLAN, etc)

•Multi-channel retailing

Regulation & De-

regulation

•Store hours

•Sales of alcoholic beverages

•Over-the-counter medicines

•Competition legislation

Source: The Retail Value Chain, Cap Gemini


• CIO/IT Challenges

– Strategic IT Agility and responsiveness

Partnership with IT vendors and service providers

Vendor mergers

– Operational Controlling IT operating costs

IT infrastructure management

Training

– Compliance Corporate Information Security

Green Computing

– Financial Budget Cuts

Pressure for Higher ROI

– Technological Interoperability between disparate applications

Managing Legacy Systems

Data Silos & lack of integration

Lack of single customer view

Lack of master/reference data (e.g. product/item master) `

IT Trends, Challenges & Changes

• Technology Trends Services (SOA, SaaS, PaaS, Cloud)

Real-time information and intelligence

Web 3.0


• BI perceived an important strategic tool as knowing the customer is the most

important aspect of retail business today than ever

• Integrated real-time BI both with intelligence providing systems like POS and

intelligence consuming systems like assortment planning will be ideal

• Web 2.0, POS integration, Video surveillance are new avenues of collecting value

data for BI

• Video surveillance is always providing solutions in Loss Prevention space


BI is a must rather than a may for building and retaining the competitive advantage;

high quality BI will continue to make significant impact on planning and customer

relationships


• Interactive Web 2.0 technologies - blogs, rich media, podcasts, wikis, Web surveys

and social networking forums including Facebook and MySpace

• Gaining consumer insight, building brand awareness and increasing customer loyalty

• Also obtain valuable information that can impact an unexpected area - the supply

chain.

• What goods will customers want? And when will they want them?

• Each season retailers undergo a complex process of utilizing supply chain planning

tools to evaluate past sales, margins and returns in order to create financial,

merchandise, channel and key item plans for upcoming seasons.

• By engaging in ongoing conversations through Web 2.0 technologies, retailers have

the unique opportunity to get a glimpse into the minds of their consumers

• For marketing and promotional campaigns, cutting-edge retailers are taking a step

further and integrating the information into their inventory and assortment

planning.

Web 2.0

Adopters of Web 2.0 will build a stronger relationship with the next generation

customers and obtain valuable insight into their wants


• Green Supply Chain

– SCM is more international, complex and dynamic

– Corporations are now held accountable for reducing environmental impact while continuing to meet

the needs of shareholders and customers

– A green supply chain can be achieved in a manner that will save an organization time and money and

improve product quality

• Visible Supply Chain

– SCM no longer means just making sure that the right resources and the right materials move to the

right place at the right time.

– Merely pushing information about partners or products into a report that lands on a manager's desk

every day will not achieve the goals. Nor will a dashboard, even if it delivers that same information in

real time.

– What today's supply chain managers need instead is a supply chain that is visible. Meaning that data is

delivered in a way that enables managers to know whatever they need to know whenever they need

to, at whatever level of detail they need, and that allows them to analyze the data and take action

based on the results of their analysis. The essence is the ability to know the location and status of all

physical components, from raw materials to finished goods, as they move from suppliers through the

stages of production to delivery to customers.

Supply Chain – New Qualifiers (Green, Visible)

Supply chain continues to get impacted by global developments, at the same time

continues to provide opportunities to gain business value, tangible or intangible


• Sentient Supply Chain

– Three macro trends

• Worldwide demographic shifts are opening doors for retailers who react quickly, and are posing

major risks for those that stand by and do nothing

• Falling trade barriers are creating opportunities for retailers to source product in parts of the

world where production is significantly less expensive

• Geopolitical uncertainties have created unstable conditions in consumer and commodities

markets.

– Supply Chain from being reactive and linear model to a model that is flexible, intelligent, aware of

real-time changes and better able to predict product demand.

– Four operating principles of the future Sentient Supply Chain - Flexibility, Intelligence, Awareness and

Precognition

– Building the Sentient Supply Chain

• Integrating disjointed and fragmented workflows and data sources, and converging siloed

business processes

• Embedding intelligence throughout united workflows in the form of advanced constraint-based

optimization and forecasting algorithms

• Accommodating multiple languages and user roles and becoming process-centric and flexible to

accommodate the unique and distinct business processes that promote competitive advantage

• Delivering measurable value at every step of the transformation process

Supply Chain – New Qualifiers (Sentient)


• Connectivity WLAN, mobile networks, Bluetooth

• Voice and GPS communication integrated into rugged computers

• Speech recognition

• Digital imaging

• Portable printing

• 2D & other bar coding advance

• RFID

• RTLS

• Remote management

Supply Chain – New Technologies

New technologies making incremental but differentiating impact on the supply chain


• All the vendors offer similar solutions

• Nothing much to look forward to. Seems to be quite mature area.

• Tomax has introduced SaaS/HaaS based solutions but does not have any

notable clients

Merchandizing


• Most of the vendors offer similar solutions

• Integration of POS with all other retail systems is important

• Oracle Retail In-Store Operations solutions enable true multi-channel

retailing by delivering a consistent shopping experience across all retail

channels — in your stores, on your Web site, and through your catalog or

call centre

• The SAP Point-of-Sale (SAP POS)application offers unprecedented

flexibility that empowers retailers to quickly and easily configure the

application, thanks to its powerful configuration tool and business-rules

engine.

Point of Sale


• Ongoing advancements in mobile payments technologies, such as RFID,

Near Field Communications (NFC) and Short Message Service (SMS) have

helped spark the growth of contactless payments. MasterCard's PayPass®

is an example of one company exploring the use of NFC technology, while

PayPal Mobile, a text-topay company, employs SMS.

• Contactless Payments – Barclaycard

• Online Payment Fraud

• PCI (Payment Card Industry) Compliance

– Set of security standards that were created by the major credit card

companies (American Express, Discover Financial Services, JCB, MasterCard

Worldwide, and Visa International) to protect their customers from increasing

identity theft and security breaches. Any company that accepts, processes, or

stores credit card information is required to comply with the PCI security

standards.

Payments


• Enhancing the customer experience

• Kiosks, TVs, promotions, marketing, etc

• Not just specific to retail industry only

• SaaS model based solutions available

Digital Signage


• Solution and services vendors are a key component in the retail business

eco-system

• Vendors are adopting new technologies and embedding them into their

solution offerings

• Vendors continue to update their solutions to enable enterprises

effectively respond to the business trends as well

Vendors – Solutions and Services

Business and technology change is enabled and influenced by solutions and services

offered by key vendors in the marketplace


Oracle Retail Solutions


Oracle Active Retail Intelligence

Oracle Database

Oracle Retail Business Intelligence Accelerator

Oracle Retail Data Warehouse

Oracle Retail Extract, Transform, & Load

Oracle Retail Integration Bus

Oracle Retail Integrator

Oracle Retail Workspace

Oracle Retail Merchandise Planning

Oracle Retail Allocation

Oracle Retail Category Management

Oracle Retail Demand Forecasting

Oracle Retail Item Planning

Oracle Retail Merchandise Financial Planning

Oracle Retail Space Optimization

Oracle Retail Value Chain Collaboration

Oracle Retail Merchandise Operations

Management

Oracle Retail Invoice Matching

Oracle Retail Merchandising System

Oracle Retail Price Management

Oracle Retail Sales Audit

Oracle Retail Trade Management


Oracle Retail Profit Optimization

Oracle Retail Assortment Execution

Oracle Retail Price Optimization

Oracle Retail Supply Chain Planning and

Execution

Oracle Retail Advanced Inventory Planning

Oracle Retail Replenishment Optimization


Oracle Retail Warehouse Management System

Corporate Administration

Oracle Asset Management

Oracle Corporate Performance Management

Oracle Financials

Oracle Human Resources Management

Oracle Real Estate Management

Oracle Retail In-Store Operations

Oracle Human Resources Management

Oracle Retail Back Office

Oracle Retail Central Office

Oracle Retail Labels-and-Tags

Oracle Retail Mobile-Point-of-Service

Oracle Retail Point-of-Service

Oracle Retail Store Inventory Management

Product Acquisitions

ProfitLogic (optimization)

G-Log (supply chain)

Temposoft (workforce management),

Agile (PLM)

360Commerce (store systems).

Oracle a dominant retail solutions vendor has offerings covering most of the retail

functions. It has incorporated technology trends like SOA and SaaS into its offerings

and continues to invest in them.

http://www.oracle.com/applications/retail/bi/act_retail_intel.html




http://www.oracle.com/database/index.html

http://www.oracle.com/applications/retail/bi/bus_int_accel.html

http://www.oracle.com/applications/retail/bi/data_ware.html

http://www.oracle.com/applications/retail/bi/extract.html

http://www.oracle.com/applications/retail/bi/integration_bus.html

http://www.oracle.com/applications/retail/bi/integrator.html

http://www.oracle.com/applications/retail/bi/retail-workspace.html

http://www.oracle.com/applications/retail/mp/index.html

http://www.oracle.com/applications/retail/mp/allocation.html

http://www.oracle.com/applications/retail/mp/category_mgmt.html

http://www.oracle.com/applications/retail/mp/demand_forcasting.html

http://www.oracle.com/applications/retail/mp/item_plan.html

http://www.oracle.com/applications/retail/mp/merch_finan_plan.html

http://www.oracle.com/applications/retail/mp/space_opt.html

http://www.oracle.com/applications/retail/sc/value_chain_collab.html

http://www.oracle.com/applications/retail/mom/index.html

http://www.oracle.com/applications/retail/mom/index.html

http://www.oracle.com/applications/retail/mom/invoice_match.html

http://www.oracle.com/applications/retail/mom/merch_sys.html

http://www.oracle.com/applications/retail/mom/price_mgmt.html

http://www.oracle.com/applications/retail/mom/sales_audit.html

http://www.oracle.com/applications/retail/mom/trade_mgmt.html


http://www.oracle.com/applications/retail/rpo/index.html

http://www.oracle.com/applications/retail/rpo/assortment_exe.html

http://www.oracle.com/applications/retail/rpo/price_opt.html

http://www.oracle.com/applications/retail/sc/index.html

http://www.oracle.com/applications/retail/sc/index.html

http://www.oracle.com/applications/retail/sc/adv_inv_plan.html

http://www.oracle.com/applications/retail/sc/sc_optimize.html


http://www.oracle.com/applications/retail/sc/warehouse.html

http://www.oracle.com/applications/retail/ca/index.html

http://www.oracle.com/applications/maintenance/eam.html

http://www.oracle.com/applications/performance-management.html

http://www.oracle.com/applications/financials/intro.html

http://www.oracle.com/applications/human_resources/intro.html

http://www.oracle.com/applications/peoplesoft/asset_lifecycle_mgmt/ent_one/module/re_management.html




http://www.oracle.com/applications/human_resources/intro.html

http://www.oracle.com/applications/retail/co/back-office.html

http://www.oracle.com/applications/retail/co/central-office.html

http://www.oracle.com/applications/retail/co/labels-and-tags.html





http://www.oracle.com/applications/retail/co/mobile-point-of-service.html







http://www.oracle.com/applications/retail/co/point-of-service.html





http://www.oracle.com/applications/retail/iso/store_inv_mngt.html

















Vendor Customer Planning Merchandising Buying Distribution Sales

Category /Seasonality Management/Category/Merchandise Business Planning

Assortment Management

Retail Price and Revenue Management

Promotion Planning and Management

Supply Chain PlanningSupply Network Planning

Replenishment & Allocation

Transportation Planning

PurchasingVendor Relationship Management

Purchase Order Management

Foreign Trade

Supply Chain ExecutionInventory Management

Warehouse Management

Transportation Execution

Supply Chain Visibility and Tracking

Multi Channel RetailingStore Operations

Customer Loyalty Management

Enterprise Management & SupportMaster Data Management

Analytics

Financials

Human Capital Management

Corporate Services

Operations Support

Elementary coverage w. ERP

Scenario fully covered w.

ERP *

Scenario not covered w. ERP

Legend

* Full coverage with Retail Engines

(SAP MAP, SAP F&R, SAP POS DM)

SAP Retail SolutionsSAP another dominant vendor has a product strategy that embeds new technology

trends as SOA, SaaS and Cloud Services into its offerings.


•Gaining Advantage by Deploying Innovative Technology

•Build a technology strategy and reliable technology

solutions — with the emphasis on speed, predictability,

agility and reduced risk. Offerings include:

•IT Transformation

•Retail Service-Oriented Architecture (SOA)

•ERP Integration

•Store Technology

•In-Store Radio Frequency Identification (RFID)

•Agent Technology

•Global Data Synchronization

Cap Gemini Retail Offering

•Creating Efficiency through Business Process

Improvement

•Understand the changing business environment,

define your business goals and achieve sustainable

results. Offerings include:

•Supply Chain Management

•Store Operations Improvement

•Integrated Planning & Execution

•Retail Merchandising

•Consumer-Driven Replenishment

•Finance & Employee Transformation

Cap Gemini a player in retail consulting services has offerings covering the trends as

SOA, RFID, Green Supply Chain and Business Intelligence.

http://www.capgemini.com/industries/retail/solutions/it_transformation/

http://www.capgemini.com/industries/retail/solutions/soa/



http://www.capgemini.com/industries/retail/solutions/erp/

http://www.capgemini.com/industries/retail/solutions/store_tech/

http://www.capgemini.com/industries/retail/solutions/instore_rfid/



http://www.capgemini.com/industries/retail/solutions/agent_tech/

http://www.capgemini.com/industries/retail/solutions/gds/

http://www.capgemini.com/industries/retail/solutions/supply-chain-management/

http://www.capgemini.com/industries/retail/solutions/store_ops/

http://www.capgemini.com/industries/retail/solutions/ipe/

http://www.capgemini.com/industries/retail/solutions/merchandising/

http://www.capgemini.com/industries/retail/solutions/replenishment/



http://www.capgemini.com/industries/retail/solutions/fet/


Identifying your most important customers and prospects—and integrating customer insights and powerful

analytics into retail decision-making can drive high performance throughout your business. Accenture can

help your organization thrive in today's competitive landscape.

What does it take to achieve high performance in the retail industry? As a sector that faces risks of limited

growth and value creation potential, there are several attributes that retailers should strive toward to

guarantee success and outperform their peers. After defining your organization's strategic intent, it's all

about excelling in the following areas:

• Obsessive customer focus: How do I best gain insight into my customers' needs and clearly articulate a

differentiated value proposition?

• Operational excellence: How can I improve productivity and functional excellence through process

innovation? How can I leverage IT to continue to streamline operations? How can I focus resources on the

areas of highest skill and value?

• Innovation and execution to value:What can be done to create an agile organization that fosters

investment through innovation and execution in the future?

• Alliance and collaboration capabilities: How can I develop expertise to capture internal synergies

and manage strategic alliances where appropriate?

• Leadership and talent management: How is a performance-oriented culture established and

nurtured through leadership and talent management?

Accenture Retail Offering

Accenture places high importance on decision making capabilities enabled through

customer analytics and synergies through right partnerships.


• Find out how The Performance Manager for Retail Book will help you find the sweet spot of information in

your department:

• Finance (298KB)Trusted advisor or compliance enforcer?

• Marketing (286KB) Investment advisor to the business

• Stores and Channels (267KB)Your business accelerator

• Customer Service (320KB)The risk/reward barometer of the retail value proposition

• Merchandising (218KB) Merchandising the right product, the right place, at the right time.

• Supply chain, sourcing & distribution Winning at the margins.

• Human Resources (267KB) Management or administration of human capital?

• Information Technology (357KB) A pathfinder to better performance

• Executive Management (345KB) Chief balancing officers

IBM Retail Offering – Performance Manager

IBM has retail focussed solutions in enterprise performance management that

includes business intelligence.

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_finance&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_marketing&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_stores&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_customer_service&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_merchandising&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_supply_chain&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_hr&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_it&mc=-web_ibm_solutions

http://forms.cognos.com/?elqPURLPage=2293&offid=bk_performance_manager_retail_executive_management&mc=-web_ibm_solutions


Other Vendors

Other leading vendors continue to innovate and invest in emerging trends like SaaS

to deliver flexible and cost effective solutions to various small and medium size retail

enterprises

http://www.retailsolutionsonline.com/product.mvc/Warehouse-Management-0005?Page=1

http://www.supplychainmarket.com/ecommcenters/epicorsoft.html

http://www.retailsolutionsonline.com/ecommcenters/raymark.html

http://www.axis.com/

http://www.retailsolutionsonline.com/ecommcenters/mapinfo.html


Wipro Retail Footprint

In-store customer mgmt

In-store analytics

In-store WF mgmt

•T&A

•Labor scheduling

•Event/ task mgmt

In-store

Mdse/ Inv

mgmt

In-store Operations Applications

Central Office –

Channel Ops

BackOffice – Store Ops

POS

Kiosks

Payments

Sales Processing

Ret Processing

Mobile Devices

Store

Infrastructure

In-store TechnologyIn-Store Operations

Inventory mgmt

PO mgmt

Core MerchandisingMdse Fin Plng

Assort Planning

Space Planning

Price Optimzn.

Promo Optim

Markdown Optim

Merchandise PlanningMerchandise Management

Price mgmt

Promo mgmt

Markdown mgmt

Allocation

Replenishment

Allocation and Replenishment

Demand Plng

Inventory Plng

Planning

Distri Plng

VMI

Transport Mgmt

Warehouse Mgmt

Execution

RFID

E-Procurement

Strat Sourcing

Sourcing

Hubs/ Portals

Supply Chain Management

T&A

Workforce Mgmt

Human Resources

Ed and Training

Enterprise

Asset

Mgmt

Man

Ops

M

D

M

Core Financials

Financial Mgmt

Performance Mgmt

Corporate Administration

E Commerce Sell Side

Sales

E Commerce site operations

Partner Relation Mgmt

Analytics for CRM

Marketing

Campaign Mgmt

Promotions Mgmt Mktg Resource Mgmt

Sales and Marketing

Contact center cust svc

Customer service and Support

Contact center tech support

Contact center WF optim

Customer self

service and

support

Communication Data Centers Security Servers Laptops EAI

Infrastructure

Printers/ copiers


Current State Architecture


Current State Architecture Mapping

Plan

Merchandize Planning

(Oracle, SAP, JDA,

Tomax)

Financial Planning

(Oracle, SAP)

Supply Chain Planning

(Manugistics, SAP,

Oracle, i2, Epicor)


(Oracle, SAP, Raymark)

Buy

Partner Relationship

Management

(SAP, Oracle)

Purchase Order

Management

(Sterling, SAP)

Product Lifecycle

Management

(Oracle, SAP)

Inventory Management

(Oracle, SAP,

RedPrairie)

Move

Warehouse

Management

(Manhattan, Red Praire,

SAP, Oracle)

Transportation

Management

(SAP, RedPrairie)

Replenishment &

Allocations

(Oracle, JDA, i2)

Transfers

Return to Vendor

Sell

Marketing

(Oracle,

Salesforce,com)

Selling

(Oracle,

Salesforce.com)

Order Management

(Sterling, SAP, Oracle)

Store Operations

(Oracle, SAP, IBM,

Epicor, Tomax)

Returns

Corporate

Finance

(Oracle, SAP)

HR

(Oracle, SAP, Kronos)

Real Estate

(Oracle)

IT

(Microsoft, IBM, Oracle,

Cisco)

Partial Outsourcing

Outsourcing

In house

Delivery Model of these solutions can be both On-Premise or On-Demand (Cloud Computing/SaaS)


Functional area Product vendors

Online Retailing ATG, Escalate Retail, IBM, Comergent

Content Management Fatwire, Tridion, Interwoven

Warehouse Management Manhattan Associates, Red Prairie

Order Management Sterling Commerce (Yantra), SAP

Online marketing Unica

Corporate and Store Business

Intelligence Storebench

Store Replenishments Demantra

In-Store Devices/Kiosks/Wireless NCR, IBM, Fujitsu

Store task execution Store Perform, Tomax

Retail Enterprise Oracle Retail, SAP IS Retail

Pricing & Promotions Oracle Retail (ProfitLogic), SAP (Khimetrics)

Merchandising Oracle Retail, JDA, DemandTec, SAP IS Retail

CRM Siebel, Oracle CRM, Salesforce.com

POS Oracle Retail (360Commerce), NCR, Fujitsu, Retailix

Demand planning Manugistics, SAP, I2

Labor Management Kronos, Workbrain

Planograming, Space Planning Galleria

Key Functions to Products Mapping

Source: Wipro Retail


State of Critical Retail Technologies



Retail Architecture FrameworkRetail Device Interfaces

Retail Channels

Online Stores Catalog / Phone

Central Retail Functions

Central Office Functions

Content

Management

Catalog

Management

Online

Promotions

StoreLocator

Services

Merchandising

Marketing Pricing

Payment Authorization

Order Management

Logistics & Distribution

ManagementInventory

Management

Subscription Systems

Loyalty ProgramsReturns

Warranty & Services

Procurement Systems Delivery Systems

Invoice management

Personalizati

on

WishList

Mgmt

Product

Advisor

Promotions

Web Kiosk Mobile Pocket PC E-Mail FaxPOS

HR Systems Finance Systems E-learning Systems Labor

Management

Distribution Systems Information Systems

PricingOrder

Capture

Checkout

Management

Shipping

Services

Inventory

Management

Order Status

&Notification

Order

Management

Reviews &

Feedback

Store

Catalog

Signage

(Digital)In-Store

Promotions

Personalized

Promotions

Kiosk

ServicesPOS

SystemsESL

Catalog

Management

Barcode

ScannersShopping

BuddyItem Locator Pricing

Layaway

ManagementCross

Channel Svc

Inventory

Management

Load

Balancing

Other Store

SystemsStore

Dashboard

Labor

Management

Returns

Management

Content

Management

Catalog

Management

Promotional

Catalogs

PricingOrder

Capture

Call Center

Applications

StoreLocator

Services

Shipping

Services

Inventory

Management

Order Status

&Notification

Order

Management

Reviews &

Feedback

Technical Infrastructure

Attract

Transact

Fulfill

Service

Infrastructure


Special

orders

Service

delivery

3rd party

partners



Future State Architecture


Impact of Changes on Architecture (1-3 years)

Plan

Merchandize

Planning

Financial

Planning

Supply Chain

Planning

Business

Intelligence

Buy

Partner

Relationship

Management

Purchase Order

Management

Product

Lifecycle

Management

Inventory

Management

Move

Warehouse

Management

Transportation

Management

Replenishment

& Allocations

Transfers

Return to

Vendor

Sell

Marketing

Selling

Order

Management

Store

Operations

Returns

Corporate

Finance

HR

Real Estate

IT

High

Medium

Low

Impact Level

Globalization

Customer & Competition

Customer & Competition

Globalization

Green Business


• Customer centric

• Real time and agile

• Green Business

• Service Oriented Business

• Global partners

• Outsourcing

• Innovation

• Diversification

Future State Architecture Themes


Future State Architecture -View1

Customer

Segmentation

Changing Customers

Tech Savvy Global Real time Demanding

Unified Brand Image via Responsive Services

Global

Extended Retailer Partnerships

Adaptive Green

Adaptive and Innovative Retailer

Core Competency Services

Outsourced Services

Outsourced Services


Future State Architecture –View 2

Retailer (Agile, Service Oriented)


Customer Management

Innovation Partner

Management

Retailer Partners (Responsive, Global, Trusted)

Outsourced Services

Product Management

Corporate Services

Supply Chain

Customers (Global, Time strained)

Changing Characteristics

Demographics Needs & Wants Choice

Brand Management


Future State Architecture –View 3

Retailer (Agile, Service Oriented)


Customer Management

Innovation Partner

Management

Retailer Partners (Responsive, Global, Trusted)

Outsourced Services

Product Management

Corporate Services

Supply Chain

Customers (Global, Time strained)

Changing Characteristics

Demographics Needs & Wants Choice

Brand Management

SOA

BI

Private

Cloud

Candidates

Public

Cloud

Candidates

Cloud

RFID

BPM

Web 3.0


Future State Architecture –View 4Retail Device Interfaces

Retail Channels

Online Stores Catalog / Phone

Central Retail Functions

Central Office Functions

Content

Management

Catalog

Management

Online

Promotions

StoreLocator

Services

Merchandising

Marketing Pricing

Payment Authorization

Order Management

Logistics & Distribution

ManagementInventory

Management

Subscription Systems

Loyalty ProgramsReturns

Warranty & Services

Procurement Systems Delivery Systems

Invoice management

Personalizati

on

WishList

Mgmt

Product

Advisor

Promotions

Web Kiosk Mobile Pocket PC E-Mail FaxPOS

HR Systems Finance Systems E-learning Systems Labor

Management

Distribution Systems Information Systems

PricingOrder

Capture

Checkout

Management

Shipping

Services

Inventory

Management

Order Status

&Notification

Order

Management

Reviews &

Feedback

Store

Catalog

Signage

(Digital)In-Store

Promotions

Personalized

Promotions

Kiosk

ServicesPOS

SystemsESL

Catalog

Management

Barcode

ScannersShopping

BuddyItem Locator Pricing

Layaway

ManagementCross

Channel Svc

Inventory

Management

Load

Balancing

Other Store

SystemsStore

Dashboard

Labor

Management

Returns

Management

Content

Management

Catalog

Management

Promotional

Catalogs

PricingOrder

Capture

Call Center

Applications

StoreLocator

Services

Shipping

Services

Inventory

Management

Order Status

&Notification

Order

Management

Reviews &

Feedback


Attract

Transact

Fulfill

Service

Infrastructure



SOA

BI

Cloud

RFID

BPM

Web 3.0


Architecture Strategies (1-3 years)

Customer focused

growth

Efficiency driven cost

reduction

Globalize scale of

operations

• Analytics (BI, Real-time Analytics)

• Web 3.0 including Social Networking

• Customer Data Security

• APR• Cloud• SaaS/SOA• BPM, Legacy Remediation, Next-gen Portals

(Web 3.0)

• Capture and standardize internal processes and

frameworks (core EA)

• Offshore IT services and global delivery model

• Internationalization in the COTS products

• Green Initiatives

The emerging technology themes like Cloud, SaaS, Web 3.0 are more inclined to be adopted

and introduced by the technology/packages solution vendors

© 2009 Wipro Ltd - Confidential

Lakshmana Kattula

[email protected]

+44-7766691197

Thank You

mailto:[email protected]