Issue 1

December 2015 Retail Buzz

Once again, Caltex™ has been recognized in the prestigious Putra Brand Awards 2015 held recently at the Majestic Hotel Kuala Lumpur. Caltex, the retail brand of Chevron Malaysia Limited (“Chevron”) has moved a notch up this year and won the Silver award in the “Automotive-Fuel & Lubricants” category. Under the same category, Caltex had won the Bronze award twice – the first in 2011 and the second in 2014.

2015 in glance and more Inside...

Inside!

Caltex Star Excellence Award Program

(Apr’14 to Mar’15)Winners

Issue 1

December 2015

Foreword From The GM

Retail Buzz

Concluding 2015 With Big Bang

Welcome to the inaugural issue of Retail Buzz where we celebrate

our progress in delivering value to our customers. Over the last 80

years, we have built a brand that is trusted by consumers, driven by

quality products, superior service and a strong connection to the

community.

This trust is evident in every interaction we have with our customers

and has been sustained over time due to our resilience in a

continually evolving market.

We have made the changes necessary to ensure that we stay true to

our brand promise and will continue to do so in the coming years.

In 2015, we continued this journey with a number of innovative

promotions and new products, but I am especially proud of the

examples we have of our service station staff delivering exceptional

service to our customers.

These team members are our brand ambassadors and their

contributions should be recognized, celebrated and emulated.

Ultimately, it is their passion that makes a real difference in the

hearts and minds of our customers. Let’s harness this energy and

passion and make a real difference in our customer’s daily journeys.

We are a strong, tested - and, yes, resilient - team. We have what it

takes to win, and I am excited to see what the new year brings. See

you at our next Retail Partners Convention in March 2016.

Happy New Year

Terima Kasih

Shahid

Salam Sejahtera,

Issue 1

December 2015

Retail Buzz

Q1 (January - March)

Our national promotion ‘Swipe & Drive’ which ran on the JOURNEY Card and BCARD platforms, ended successfully on 15 March 2015. A total of four Mazda cars, 41 HTC phones and other prizes each were given away.

Winners of the first round of the promotion were celebrated in a grand prize-giving ceremony in January where two of the Mazda cars were given

away along with the HTC phones.

Meanwhile, to share the excitement around Asia’s Got Talent (AGT), we extended the AGT promotion to Retail Partners and CSRs. Four stations were selected to win an all-expenses paid trip to attend the AGT Finals Show in Singapore.

Stations were judged by their incremental volume and loyalty point conversion rate during the promotion period. 38 people which included Retail Partners, their spouse, CSRs and 2 Retail Business Consultants were brought to Marina Bay Sands to experience the AGT Finals Show, live. For some of the staff, winning the trip was an eye opener for them and they welcome

Heaps of Promotions and Buzz

Fueling Compassion For Flood Victims

The 2014 floods that had inundated some parts of Peninsular Malaysia especially the east coast, devastated the lives of many families. The disaster has rallied the nation and reinforced the strength of Malaysians who were ever willing to come forward and provide relief and assistance when it was most needed.

As part of the community and as a responsible corporate citizen operating in Malaysia, Chevron Malaysia once again with the

assistance from Chevron Corporation extended a helping hand by donating US$ 50,000 to the Malaysian Red Crescent Society, to aid relief and recovery efforts for communities affected by the recent flood situation.

A cheque presentation ceremony took place in Chevron Malaysia head office, on Friday, 13 February 2015. The mock cheque was presented to Malaysian Red Crescent Society (MRCS) Chairman Y.M. Tunku Tan Sri Dato’ Shahriman Tunku Sulaiman by our Country Chairman, Shahid Ahmed and PGPA Manager, Mokhtar Ali Ismail.

4th Prize RM1,000 Winners

1 BHT Service Station S/B 2 Lestari Kasturi S/B

3 Stesen Minyak Musim S/B 4 Swee Hup S/B

5 VW Johor S/B 6 Viva Jutamas S/B

7 Green Nature Concept S/B 8 Stesen Minyak Weng Hing

9 Megafuel S/B 10 Uniqtacs S/B

Issue 1

December 2015

Retail Buzz

Q2 (April - June)

Caltex Star Excellence Award Program Winners

In 2015, we introduced three new incentive programs, namely Caltex Star Excellence Award Program, JOURNEY Card Incentive Challenge and “Konsisten” & Friendly Challenge (KFC) to inspire our valued Retail Partners and CSRs to drive for high performance. This is in addition to the existing on-going Customer First Mystery Shopper/Incentive and Image Stewardship Audit Program.

Caltex Star Excellence Award Program was announced at Retail Partners Convention in Gambang last year. The scoring criteria consisted of incremental volume target, JOURNEY'" Card conversion rate, Customer First (CF) Score, Image Stewardship (IS) Score and full compliance to WSM. The program period was from April 2014 – March 2015. Here we are proud to announce the winners. Further station details will be published in Chevron Business Point (CBP).

Grand Prize RM20,000 Winners

1 Kee Fatt SS S/B 2 RB Pelangi Tech

3 Gammastar 4 Caltex Malim Jaya SS

2nd Prize RM10,000 Winners

1 Eden Fountain S/B 2 Syarikat Soon Fat SS

3 Stesen Minyak Taqwa 4 Rahang Petroleum S/B

5 Pusat Servis Caltex (S/S) 6 South Lake Ent.

3rd Prize RM5,000 Winners

1 Muza Star SS 2 Kian Lee & Sons S/B

3 Enau Asia S/B 4 Pen Cempaka S/B

5 Bintang Ceria Trading 6 Exquisite Speed S/B

7 Kejayaan Kongsi S/B 8 Lau Seak S/B

9 Azza Petro 10 TTK Haulage S/B

continues….

2014 Customer First (CF) Jackpot RM75,000 Winner

We are pleased to announce Kee Fatt Service Station as the WINNER of 2014 Customer First (CF) Jackpot cash prize of RM75,000.00.

Kee Fatt Service Station Sdn Bhd was the only station to maintain a perfect 100% Customer First (CF) score for four consecutive periods in 2014.

One of the 5 core priorities in bringing our roadmap and vision to life is delivering quality and value through our Core Retail Operations. This is strongly reflected in their accomplishment of achieving a consistent Customer Service score of 100% for 4 consecutive quarters from January 2014 through December 2014.

Congratulations to the Retail Partners, Chai Hai Nyio, James Chai Yiing Jen, Wong Siew Ying and their team for consistently demonstrating Caltex’s Customer Service Standards and promoting the Caltex JOURNEY Card in a hassle free and friendly manner.

Issue 1

December 2015

Retail Buzz

Q3 (July - September)

From The Front Page

…….On receiving the award, Mr. Shahid Ahmed expressed appreciation towards its customers and said “We are honored once again. Living up to the tagline “Enjoy the Journey”, we strive to find ways to make the journey of our loyal customers more enjoyable. The award won reflects the choice of Malaysian consumers who support and acknowledge our brand as an integral part of their daily lives. We are

thankful to receive continuous support from our loyal customers and will continue to work hard to meet their expectations”

The Putra Brand Awards, which was introduced in 2010 is a brand recognition and evaluation exercise organized annually by the Association of Accredited Advertising Agencies (4A), in association with Malaysia’s Most Valuable Brands (MMVB). It is endorsed by the Malaysian External Trade Development Corporation (MATRADE) and is supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).

When the government regulated the change for RON97 from Euro 2M to Euro 4M this September, we seized the opportunity to execute an exciting offer for our customers fueling up Premium 97 with Techron® at Caltex stations. Kicked off on 16 August, 2015 and taking place over a period of 6 weeks before ending on 30 September, 2015, the 6-week campaign, saw more than 190 lucky customers rewarded with a share of over RM110,000 worth of prizes. It also served as an opportunity to reward loyal and new customers nationwide who use Caltex’s premium fuel.

Winner Karuna, who has been a loyal Caltex Customer for the last nine years, expressed, “I participated in a previous Caltex promotion but luck was not on my side. This time, I am thrilled to have walked away with the cash prize from the RON97 Promotion. Thank you Chevron for this, and I look forward to the next promotion.”

Caltex Bagged Silver at the Putra Brand Award

RON97 from Euro 2M to Euro 4M

Issue 1

December 2015

Retail Buzz

Q4 (October - December)

In pursuit of enhancing the learning experience for public schools in Malaysia, Caltex Fuel Your School returned again in 2015 - this time tapping into the states of Malacca and Negeri Sembilan.

After its successful streak in 2012, 2013 and 2014, covering the states of Penang, Johor, Kedah and Terengganu, the Fuel Your School campaign is now on a roll to make a difference by giving back to communities in other states where Caltex operates in.

The community campaign, which partnered with MyKasih Foundation, was officially launched on Oct 6, 2015 by our Country Chairman, Shahid and Puan Siti Khairun Shariff, of MyKasih Foundation accompanied by Mr. Mohd bin Janis, Assistant Director, Communications and Registrations Unit of Malacca State Education Department; and Tuan Haji Rashid Abdul Hamid, Head of Education Officers, Districts of Malacca.

The event was made joyous with the presence of MyKasih Foundation employees, Branded Marketers, Caltex Retailers from Malacca and Negeri Sembilan, Chevron employees, members of the media and teachers from these 2 states.

Under Chevron's Energy for Learning global initiative, the Caltex Fuel Your School program plays a significant role in providing an enriching learning experience for local public school students. Teachers from local public schools are given this valuable opportunity to submit a classroom project and receive up to RM5,000 worth in learning materials and supplies.

Heroism seems to be a special characteristic of our Caltex service stations staff. After the previous courageous steps taken by Din Islam of Radiant Star, another two Caltex service station staff from Hedges Calnergy, Jalan Pudu followed suit in displaying commendable acts of bravery. Both Mr. Rakib and Mr. Soo Hock Kim CSRs on duty one night managed to save a suicidal man from the brink of death – an attempt to douse himself with fuel and light himself on fire.

After assessing and monitoring the man’s odd behavior for a while, they immediately sprang into action as soon as they saw him holding out a lighter while lifting the nozzle from the pump. Covertly, Rakib and Soo Hock Kim pulled him aside to safety, and coaxed him not to take his own life. The Retailers were then urgently informed of the incident.

We at Chevron are indeed proud of the virtuous act of Rakib and Soo Hock Kim. To honor this, CML recently presented both heroes with tokens of appreciation.

In the Nick of Time : CSRs On Duty Save

Man’s Life

Creating Impact In Negri Sembilan and Malacca

Issue 1

December 2015

Retail Buzz

2015 - Thru Media & Lenses

Issue 1

December 2015

Retail Buzz

Welcoming 2016

This copy is intended for your reference and should not be

circulated without the prior knowledge of Chevron Malaysia

Limited. No part of this publication may be reproduced in any

form, by photocopying or by any electronic or mechanical

means including storage or retrieval systems, without a written

permission from Chevron Malaysia Limited. All Rights Reserved.

For more information contact us at email : askcaltexmy@chevron.com

Retailers Contest :

Name a winning theme (English or BM)

for our up coming Caltex Retailers

Convention 2016 and win an amazing

prize. Drop us an email at :

sritharan@chevron.com with your

creative theme, name, station and

contact details. T&C Apply.

P.S. Theme for Retailers Convention

2014 was “Our Journey”

It’s going to be an exciting 2016 as we gear up to attract more customers and the build the Caltex brand. Many activities have been lined-up, so look out for them, be part of it and capitalize it to the best benefit of your station :

Caltex 80 Years Celebration

Retail Partners Convention 2016

Focus on providing cleaner restrooms

Improved Retailers Incentive Programs

Roll-out of Branded Marketers Trainer Program

More Trainings and Product Knowledge

Improve CF Score

Improve Efficiency

More national promotions and LSMs

More Journey Card promotions