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Resumes

Making Yours Stand Out From the Masses



A resume has only ONE specificpurpose:

To win an interview



Overview

• Resume Roles • Resume Content • Controversial Items on Resumes

• Resume Style • Resume Do’s and Don’ts • Top Ten Ways to Stand Out



Overview


• Resume Style • Resume Do’s and Don’ts • Methods of Resume Delivery • Resume Maintenance

• Top Ten Ways to Stand Out



Resume Roles

• To draw in the reader and entice them to take acloser look

• To attract each potential employer by beingtailored to their specific needs• To make assertion to prospective employer: Hire

me and you’ll get the following specific, direct

benefits

• To inspire employer to pick up the phone and askyou for an interview



Overview


• Resume Style • Resume Do’s and Don’ts • Methods of Resume Delivery • Resume Maintenance




Resume Content:

Common Headings and Sections• Education: Lists college degrees, honors,

certifications, training, and relevant course workbeginning with highest/most recent

• Work Experience: Lists title, company, locationand beginning/end dates (month/year) for aminimum of last 10 years. Describes concretely

and concisely contributions to employer

• Skills: Lists mastery of computer applications,programming, foreign languages, etc.



Resume Content:

Common Headings and Sections• Achievements: Lists staff awards, special

commendations, cost-saving and revenue-increasing suggestions, access to new clients,time efficiencies, etc.



Resume Content:

Optional Headings and Sections• Highlight/Summary of Qualifications: Lists

briefly significant accomplishments, one or twooutstanding skills or abilities, and depth of relevant experience

• Publications: Lists relevant articles, books,chapters in books, and research papers authored

or co-authored beginning with highest/mostrecent



Resume Content:

Controversial Headings and Sections• Objective: Lists in one to two lines applicant’s

career objective and how that objective benefitsthe hiring company

• Volunteer Service: Lists volunteer activities,achievements, and skills

• Interests: Lists extracurricular activities or hobbies that show notable qualities such asdedication or talent



Resume Content:

Work History• Focus on last ten to fifteen years: Older experience is

generally considered dated • Credibility: Experience with well-known and respected

organizations increases credibility (perhaps even if morethan 15 years old)

• Highlight skills and experience: Accomplishmentsimportant to desired job but learned longer than 15years ago can be briefly described

• Be aware of age discrimination: Too much experiencecan lead employers to worry about age, over-qualification, and higher salary

• Give dates: Add beginning and ending month/year for

jobs held in the last 10 years. For current job, list“ ”



Resume Content:

Chronological vs. FunctionalUse chronological resume if: Use functional resume if:

Most or all of experience is in one field Experience is diverse and falls into twoor more distinct categories

Experience is primarily in traditional paidemployment

Part of experience is in internships,volunteer work, class projects, or leadership positions

Desired job is in same field as current job

Desired job suggests a career change or is in a field of previous employment

Minimal or no gaps exist in work history Gaps exist in work history but can beaccounted for with transferable skills(college credit, volunteer work)

Strengths and qualifications areimmediately obvious

Strengths and qualifications are notimmediately obvious



Resume Content:

Chronological vs. FunctionalUse chronological resume if: Use functional resume if:

Duration of most jobs was more than ayear, preferably at least two

Several jobs had short duration whichcould imply job-hopping

Chosen field of work is conservative(e.g. banking, law); functional resumesare not the norm

Chosen field of work is not extremelyconservative

Submission to Monster.com and/or other job boards is planned

NO submission to Monster.com and/or other job boards is planned (don’t

accept functional resumes)Submission to headhunters, recruiters,and/or executive search firms is planned

NO submission of resume toheadhunters, recruiters, or executivesearch firms is planned (tend NOT tofavor functional resumes)



Resume Content:

Chronological vs. FunctionalMy Advice . . . • Use a functional resume only IF

o your job experience falls into two or more distinctcategories with at least two jobs per category

o separating into categories helps you strategicallyemphasize most relevant experience to the desired job

• Don’t use a functional resume as an obvious or flagrant attempt to cover up gaps in employment



ChronologicalResume:



Functional Resume: Corporate Consulting



Functional Resume: Teaching



Resume Content:

Prove Value to Company• Use phrases from job listing and/or company

website: Demonstrate you are the perfect fit• Concentrate on the job: Focus on skills and

experience related to specific job. Minimize odd jobs, training, or courses that don’t add value

• Prioritize: Organize accomplishments and skillsaccording to relevance to desired position,impressiveness, and uniqueness

• Stress achievements: Stress accomplishmentsand quantify results where possible



Resume Content:

Length• Limit to 1 page if possible, 2 maximum:

Hiring managers have little time. Two pages isthe maximum to prove technical knowledge or describe extensive experience

• Follow industry guidelines: Positions inscience and government may expect longer resumes with more information required

• Realize the longer the resume, the harder topick out key points: The first glance at aresume is very short, and many more resumesare in the queue



Overview

• Resume Roles • Resume Content • Controversial Items on Resumes • Resume Style • Resume Do’s and Don’ts • Methods of Resume Delivery • Resume Maintenance • Top Ten Ways to Stand Out



Controversial Items on Resumes:

Objective—In Favor • Describes in as few words as possible what makes

candidate unique among other applicants • Identifies the specific position applied for • Illustrates how job allows achievement of long term

goals as well as what’s in it for employer • Allows employer to determine quickly what you can

contribute to the organization Example: Talented support analyst seeks lively team- oriented helpdesk rolewithin healthcare industry. Looking for an opportunity to build on well founded technical abilities, strong client facing skills and knowledge of Helpdesk SLAs Example: To use medical licensure, applied statistical expertise, and applications engineering experience to communicate complex medical information to a variety of audiences.




Objective—Against• Are often vague, badly written, cocky,

meaningless, and simply state the obvious • Use valuable space without adding value • Limit opportunities for widely skilled applicant

qualified for more than one position• Are often too generic and not customized for

each position• Frequently full of meaningless marketing speak

Poor example: A driven self-starter with excellent written and

verbal communication skills, adept at multitasking under tight deadlines, seeking a position with a dynamic and innovative

organization providing opportunity for growth and upward mobility




Objective—My Advice . . .• Don’t use an objective unless:

o You can concretely and succinctly explain how your unique combination of experience/skills satisfies their

specific needs and your professional goals in acompelling manner

o You are not allowed to submit a cover letter and youwant to be sure to identify the job for which you areapplying on the resume itself




Interests—In Favor • Additional and relevant personal information can

pad sparse resume • Personal interests and hobbies can support

work-related strengths and add value to theresume (video gaming, web or graphic design)

• Personal interests not related to work maydemonstrate aspects of your character that arevalued on job:o sports demonstrate team worko working on model airplanes shows attention to detail

• Your interest may coincide with a potential

interviewer’s and spark a connection




Interests—Against• Interests or hobbies may be irrelevant or may be

seen as irrelevant or annoying to the interviewer • Extracurricular activities without any connection

to job can clutter a tight resume and take spaceneeded elsewhere

• Identifying certain interests can lead todiscrimination, controversy, or negativeimpressions




Interests—My Advice . . .• YOU DECIDE!

o Follow your guto While including interests may increase certain risks

they may also open up possibilitieso Consider your audience




Volunteer Service—In Favor • Volunteer service may supply excellent work

experience and skills that can be legitimatelystated

• Service can help fill gaps in a resume • Volunteering shows commitment to service and

dedication to important causes, revealing agenerous, well-rounded nature

• Volunteer service may produce real-lifeaccomplishments you can list as “ProfessionalExperience” if you use “Volunteer” in the job title




Volunteer Service—Against• Many employers may not care about well-

rounded character • Too much volunteer activity may imply less than

perfect attention to paid job in employer’s eyes • Volunteer work without any connection to desired

job or applicable skills may not make applicantmore qualified for job

• Listing service could take up valuable space • Type of volunteer service could lead to

discrimination




Volunteer Service—My Advice . . .• Volunteer service could help you land a job • After all, who hates Peace Corp volunteers?• However, if the organization for which you

volunteered could be seen as controversial, youmight include the service but omit the name of the organization, or omit that service all together

• Personally…I don’t want to work for a companywho sees volunteer service as a negative…

• But as always: TRUST YOUR GUT!



Overview




Resume Style:

• Avoid first person pronoun and articles: Resume has your name in big letters at the top

• Be consistent and parallel: Begin all entries in

a section with the same part of speech usingconsistent punctuation

• Use proper tenses: Use present tense for jobyou currently have, past tense for one-time tasks

completed at a current job or for previous jobsand duties

• Use strong action verbs: “Did” or “wasresponsible for” don’t express achievement or concretel conve meanin



Resume Style:

Action Verbs• Accelerated

Accomplished Achieved Adapted Administered

Analyzed

• ChangedClarifiedCommunicatedConductedConsolidatedControlledConverted

ConvincedCoordinatedCreated

• DelegatedDeliveredDemonstratedDesignedDeveloped

DevisedDirected

• EditedEliminatedEstablishedEvaluatedExpanded

• Formulated

• GeneratedGuided

• IdentifiedImplementedImproved

• IncreasedInitiated

InstalledInstitutedIntroducedInvented

• Launched • Managed

MarketedMotivated

• Negotiated

• OrganizedOriginatedOversaw

• ParticipatedPerformed

PlannedProducedProgrammedPromotedProvided

• RecommendedRedesignedReduced

ReorganizedResearchedRevised

• ScheduledSelectedServed asSimplified

• SolvedStartedStreamlinedStrengthenedStructured

SucceededSupervised • Terminated

TrainedTransformedTranslated

• Unified • Verified • Won

Wrote



Resume Style:

Bullet Lists• Use bullet lists when possible: Bullets

compress information and are easy to read • Include at least two bullets in a list • Start each bullet with a powerful, concrete

verb: Vary verbs using synonyms• Use punctuation consistently: End all items in

a bullet list with a period or none



Resume Style:

Bullet Lists• Optimize bullets: Write concrete, descriptive,

detailed bullets that clearly help a prospectiveemployer visualize past accomplishments and

responsibilities Example: Instead of: Wrote training. Use: Created seminar outlines, learning objectives,

curriculum models, training exercises, study materials,and video scripts. • Don’t overload bullet: Limit bullet text to one or

two lines maximum but don’t forsake depth and

vividness of information



Resume Style:

Bullet Lists• Don’t overload listing: Limit to 3-5 vivid,

detailed accomplishments for each position Example:

Training Manager & Associate Account ExecutiveDigitas (Bronnercom); Boston, Massachusetts December 1998 – April 2000 • Assisted clients American Express, AT&T, and General Motors to implement marketing

and contact strategies for direct mail and telemarketing, performance support initiatives,and organizational alignment strategies.

• Served as the main client contact; managed budgets and created timelines, decks, andclient presentations. • Supervised teams creating training including self-paced workbooks, train-the-trainer

sessions, and certifications. • Conducted needs assessments, performance evaluations, and measurement.



Resume Style:

Be Concise• Be short and concise but concrete, specific

and descriptive: Use as few words as possiblewithout sacrificing relevant content

• Minimize repetition: Stress achievements withsimilar job tasks for different employers

• Don’t write an essay: Use phrases rather thancomplete sentences throughout

• Stress critical information: Focus on your experiences that matter most to this employer



Overview

• Resume Roles • Resume Content • Controversial Items on Resumes • Resume Style • Resume Do’s and Don’ts • Methods of Resume Delivery • Resume Maintenance




Resume Do’s

• Revise resume for each position • Incorporate language specific to the industry, the

individual company, and the unique job

description • Write easy-to-read resume with concise,

unambiguous description • Use formatting to create an attractive look • Keep it as short as possible without sacrificing

relevant content and detail • Focus on information relevant to employers’

needs • Stress transferable skills for a career chan e



Resume Don’ts

• Don’t lie or make negative comments aboutanything

• Don’t waste tight space by listing more or

different experiences than the job requires• Don’t include photo, religion, gender, sexual

preference, political party, or anythingcontroversial

• Don't use expressions like "Duties included,""Responsibilities included," "Responsible for”;rather use accomplishment-oriented language toillustrate contributions



Resume Don’ts

• Don’t use excessive or meaningless marketingspeak and clichés (dynamic self-starter ).o Resume and cover letter should illustrate these

qualities • Don't emphasize skills and job activities you

don’t want to do in the future• Don’t include “References Available Upon

Request.” If they want them, they’ll ask • Don’t include salary information, full jobreferences, or reasons for leaving last job



Overview

• Resume Roles • Resume Content • Controversial Items on Resumes • Resume Style • Resume Do’s and Don’ts • Resume Maintenance • Top Ten Ways to Stand Out



Overview




Top Ten Ways to Stand Out

1. Customize your resume to each specific job you apply for 2. Research the company to learn how to “talk the talk” 3. Use keywords and phrases specific to thatindustry/company/job 4. Stress contributions you will make to their organization5. Prioritize information to showcase what matters most to theprospective employer 6. Write brief but descriptive bullets that stress accomplishments 7. Balance brevity with concrete depth 8. Limit length of resume when screened by humans 9. Design a well-formatted, professional-quality paper resume 10. Remember you are interviewing them as much as they areinterviewing you (must be a two-way fit)



Resumes – Additional Resources

1. Functional and chronological resume comparison atQuintessential Resumes and Cover Letters athttp://www.resumesandcoverletters.com/services_prices.html 2. Argus Technical Services on preparing the ideal scannable

resume at http://www.argus-tech.com/resume/other-sc.htm 3. Resume Advice from the New York Times athttp://nytimes.vault.com/cb/content_main.jsp?cat_id=2232&cb_page=42&ch_id=408&parrefer=806 4. Rich Heinz in “Feeling Lost in Your Job Search? A clear resume

objective can put you on target.” athttp://www.jobjournal.com/article_full_text.asp?artid=5 5. Allen Brizee in “Workplace Writers” athttp://owl.english.purdue.edu/owl/resource/681/01/

http://www.resumesandcoverletters.com/services_prices.html

http://www.argus-tech.com/resume/other-sc.htm

http://nytimes.vault.com/cb/content_main.jsp?cat_id=2232&cb_page=42&ch_id=408&parrefer=806


http://www.jobjournal.com/article_full_text.asp?artid=5

http://owl.english.purdue.edu/owl/resource/681/01/

http://owl.english.purdue.edu/owl/resource/681/01/

http://www.jobjournal.com/article_full_text.asp?artid=5








http://www.resumesandcoverletters.com/services_prices.html



Technical Writing At

De Anza College

The purpose of De Anza’s Technical WritingProgram is to help you build your portfolio and

reach your career goals! For in-depth information, go to

http://www.deanza.edu/twrt/





Technical Writing Program at

De Anza College• Receive comprehensive instruction in resume writing, interviewing,

and job hunting • Build a professional portfolio that will blow away your competition in

an interview • Explore career and professional opportunities through research andinteraction with industry professionals• Receive job postings through the Technical Writing Department

listserv • Develop planning, analysis, organization, project management, and

business communication skills relevant to a variety of fields to

achieve your personal career goals• Learn from professionals with years of industry experience • Gain experience creating documents from proposals and progress

reports to a 50 page camera-ready instructional manual • Earn either an AA Degree or a Certificate of Achievement in Technical

Writing from De Anza’s acclaimed and respected program



Technical Writing Program at De

Anza College: Core Courses• TWRT 61 Introduction to Technical Writing: Introduces

basic writing techniques for technical communications. Topics includefunctional description, process writing, technical vocabulary, resumes, andtechnical editing

• TWRT 62 Survey of Technical Writing: Focuses ontechnical and business writing assignments such as feasibility reports,progress reports, and proposals

• TWRT 63 Technical Publications: Expands on the planning,

writing, and editing skills learned in previous classes to design and write acamera-ready technical manual

• TWRT 64 Technical Writing Seminar: Applies acquired skills

to create specialized technical projects, such as web pages and newsletters,within a team environment



De Anza College

Marrietta Reber Department Chair of Technical Writing (408) 864 – 5565 [email protected] http:// faculty.deanza.edu/reberm

mailto:[email protected]




No Time for a De Anza Course?Want One-on-One Coaching?

Marrietta Reber Executive Upgrade Consulting [email protected] www.executiveupgradeconsulting.com



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