RESUME DIGITAL | VIDEO MARKETING |COMMODITY BUYER

DIGITAL | VIDEO MARKETING Marketing appeals to me as it is arguably the most important department of any business. I understand the importance of marketing for all companies, whether it be small, medium or a large corporation.

Marketing is the invisible force that propels the modern business world forward. With recent advancements in communications technology, the marketing field has been revolutionized, with new opportunities and new potential.

I create and managed all websites and social media accounts. Design and executed all media and marketing campaigns, logo design, branding, website & social site analytics. Promotional product design, graphic arts, blogging & content writing.

Digital Marketing is done by Research, and Planning of a strategic focus on increasing reach & visibility of your business.

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BRANDING ADVERTISING

WEBSITES SOCIAL MEDIA

CHRISTINA VESELIK

BLOGGING CONTENT MARKETING

RESEARCH PLANNING

RESUME DIGITAL | VIDEO MARKETING |COMMODITY BUYER

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Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.

Monitor and report on effectiveness of marketing communications. Creating a wide range of different marketing materials.

DIGITAL MARKETING

TRENDS

As SEOs turned content marketers, our industry has been looking for ways to create great content that attracts links. If we’re “really” content marketers we need to be thinking more about how to create great campaigns that help businesses get visibility, share their message, launch new

Target your campaign to a specific market

The research prior to a campaign launch is crucial. Even if you have laser targeting, if the message doesn’t resonate with locals in an international market, the campaign can do your brand more harm than good. Make sure to invest the necessary resources in research prior to the campaign launch.

‣ BRANDING

‣ CONTENT MARKETING

‣ SEO | SEM

‣ SOCIAL MEDIA

‣ EMAIL MARKETING

Content Marketing’s Purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

RESUME DIGITAL | VIDEO MARKETING |COMMODITY BUYER

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VIDEO MARKETING

TRENDS

Web video needs to get to the point right away. “Hit them with your best sound bite and start your story arc there to pull them in. People make a go or no-go decision usually within the first 10 seconds.

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.

Publishing Schedule Just as you time your tweets and Facebook posts to run consistently, your video marketing plan should have legs, as well. Instead of posting one video about a new product, think of your campaign in terms of a series.

Short-Form Videos Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience, especially on Vine and Facebook, where they automatically play as a user scrolls past.

Tutorials and Tips One way to connect with customers is by posting tutorials relevant to your line of work. While it may seem as though you will be giving away your secrets, you’ll actually establish yourself as a subject matter expert, leading viewers to want to learn more

Customer-Generated Content An even better way to connect with customers is to put them behind the camera. User-generated content is more likely to generate a response than company-generated content.

RESUME DIGITAL | VIDEO MARKETING |COMMODITY BUYER

January 2016

Dear Hiring Manager,

I am submitting to you my credentials for your inspection concerning any employment opportunities you may have available that fits my background. My experience in customer service has given me the opportunity to work closely with clients and companies to the extent of fulfilling company needs and services. My business background has also given many opportunities of knowledge and I feel I could be of assistance in all areas of concern.

I would bring to an organization a distinctive record of career development reflecting more then 10 years of visible accomplishments in both private and public sector environments. My assignments have been diversified and include successful performance in the areas of Sales & Marketing.

This experience has provided the opportunity to make many significant contributions to my employers. Consistently, I have brought about new ideas, ways of thinking and problem-solving techniques that have produced successful results. I have gained the high respect of those with whom I have come into contact, and I believe that these factors, in addition to my sense of career commitment, would be an asset to your organization, should you have the need for my expertise.

As the enclosed resume simply summarizes my career history and capabilities, there is considerably more to relate. I would appreciate the opportunity to meet with you personally, to more specifically discuss what I might do for your firm.

Very Truly Yours,

Christina Veselik

Christina Veselik (602) 499-4030 christinaveselik@hotmail.comChristina Veselik

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RESUME DIGITAL | VIDEO MARKETING |COMMODITY BUYER

Work Experience Recycle 1 | Marketing Coordinator | Commodity Buyer 2015-2016

• Digital Marketing coordinator, created and managed all websites and social media accounts for companies under Recycle 1 umbrella. Built a marketing time line and exceptions calendar of marketing goals for all Recycle 1 companies. Designed and executed all media and marketing campaigns, logo design, branding, website & social site analytics. Created all company publications, flyers, mailers, uniforms, logo’s and graphic art. Content writing for multiple websites and services offered. Maintained response from customers in a timely fashion. Created educational information on recycling and sustainability. Coordinated recycling events with various cities through out Maricopa County as well as news stations in the valley.

• Commodity Buyer, operational face of the Business Unit to the suppliers on a set of commodities. Specializing in plastics and paper. With a wide based collective on sustainability, for large based firms, manufacturing and government agencies.

• Government issued Bid RFP, sourcing & brokering, commodities buyer of Paper | Plastics Sustainability education, blogging & content writing, managing for all Recycle 1 Companies | Arizona Center for the Blind | Arizona Pacific Pulp & Paper | Arizona Pacific Plastics | Complete Compactor.

Promo Starz | Promotional Products Company Managing Partner | 2012 - 2015

• Successfully built a profitable home-based business with instrumental in achieving a 98% customer retention rate. Grew sale revenue by 20% annually while achieving a profit margin of 60%, manage operations with a customer base o 650 customers located in 28 states. Determine product selection and create pricing structure for main catalog products and periodic special pricing on select products. Coordinated and attend industry trade shows.

• Developed marketing strategies for clients to help them achieve their goals, handle customer complaints and constructively resolve the issues. Liaison between customer and vendor, creating various forms and reports utilizing Microsoft Office and Excel. Create and send various e-mail marketing blasts to customer database (Microsoft Outlook) Maintain and update company website and monthly product specials. Use Yahoo Site builder.

Attention Shoppers | Radio Advertising Firm | West Coast Sales Manager | 2009 - 2012

• Sales of in store radio ads throughout the west coast. Maintain customer accounts and renewals. Training of new employees to the market.

Fanfare Media Works | Print Advertising Firm |Arizona Sales Manager 2006-2009

• Seeking new customers to Advertise at Fry’s and Safeway. Managing Art for various ads. Managing renewals semi annually, Sales and Marketing .

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RESUME DIGITAL | VIDEO MARKETING |COMMODITY BUYER

• Mass Marketing and Communication Online / Mass Marketing Specialist, assisting in designing, developing, and executing revenue generating marketing programs worldwide that build company and product awareness and grow brand loyalty. Part of my role focuses on reaching global customers through various web based technologies in order to increase web traffic and to promote on line sales.

● Strategic execution of marketing communications which may include public relations, consumer and trade promotions, company events, webinars, trade shows, direct mail, web site, internet and social media and advertising.

SKILLS: Marketing & Advertising, SEO, Sourcing, Logistics, Social Media, Branding, Graphic Design, Team Training and Sales, Purchasing, Excel, Word, PowerPoint, Adobe, Corel, QuickBooks, Publisher

References

Available upon request.

www.linkedin.com/pub/christina-veselik/11/909/426/

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Key Qualifications