ABHISHEK SARKARE-Mail:abhi_sarkar2003@yahoo.co.in; SkypeID: abhisheksarkar365Contact No.:+91-9161166992

~REGIONAL ZONAL HEAD~Strategist/Sales/FMCG Channel Management/Profit Centre Management

Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts & strategies

PROFILE SUMMARY

An achievement oriented professional with more than 11.5 years of experience in the areas of:FMCG SFA & Process Consulting Channel/HoReCa/Direct Marketing Profit Centre ManagementMarket Research P&L Accountability Strategic PlanningFMCG Sales Customer Relationship Management Training & Development

Sales strategist & Business Head with proven track record of achieving and exceeding revenue goals throughout the work experience in B2C as well as B2B environments with exposure in SFA – FMCG Process Consulting, FMCG Sales and TM&D and Media industries

Business Head with experience in handling overall operations & cost/budgets of branch & profit centres along with revenue targets thereby ensuring required profitability of business operations in the area

Personnel management skills with proficiency in generating business with team of Sales Personnel and ensuring their performance through products & personality trainings thereby maintaining attrition rate of <10%

Expertise in analysing the market trends and identifying opportunities & strategies to develop suitable business policies based on potential, demand & supply trends and competition

Effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances

ORGANISATIONAL EXPERIENCE

Since Feb’16 WinIT – Senior Manager Product Sales & Consulting (SFA – FMCG/CPG), HyderabadReporting to: VP SFA – Sales Product & ConsultingKey Results Areas: Devising Sales & Consulting Strategy for SAARC (India, Bangladesh, Sri Lanka & Nepal) markets for Mobile Sales Force

Automation - FMCG/CPG clients Handling a team of 3 Account Managers (Sales), 2 Excellence Managers (Consulting) and 20 Trainers (On Job Trainers) Manage the Product P&L for the region Managing FMCG/CPG clients - Sales Presentation, Scoping, Blue-printing, Requirements gathering, Business logic testing ,

Kick-off and Implementation/Roll-out Providing a consulting led approach to CPG/FMCG companies to leverage mobility so as to enhance the overall business

value Driving the targeted campaigns strategy and execution Product development – Adding new product lines (Merchandising Solution, Modern Trade – Executive Solution and Key

Account Management

Highlights: Domain expert (FMCG/CPG), interact with clients to gather requirements, consult, advise and document end to end

requirements (Blueprint). A bridge between the customer and the product team and ensuring delivery is on par with requirements Ensuring periodic reviews with customers and product teams Constantly able to add value the customer based on the domain experience and overlap with systems background Have a keen sense of business and foresee opportunities to grow the account by cross selling or upselling Developing domain led propositions on topics of prime concern Ensuring all client deliverables are met in terms of expectations of scope, speed & quality

PREVIOUS EXPERIENCE

Nov’13-Jan’16 Radio Mirchi – Times Group, Kanpur as Branch HeadReported to: Regional Director (North & East)Key Results Areas: Formulating and implementing Branch Trade Marketing Plans with the aim to increaselistenership, revenue & brand

visibility and develop market position with Sales & Programming Team ensuring required P&L for the Kanpur branch covering major areas like Varanasi, Gorakhpur, Allahabad, Kanpur, Bareilly, Agra, Aligarh & Jhansi

Preparing business development strategies to achieve target revenue for the company in assigned region; managing total revenue of INR 50 crores per annum

Conducting market analysis on company products/services and sharing feedback with upper management to formulate improved sales & marketing strategies as well as product quality

Reporting the revenue and clientele progress to upper management on periodic basis Devising and implementing marketing strategies and promotions to increase market penetration and to drive revenue and

profitability by maximizing sales Maintaining Benchmark Listenership status and Market Leader status (Volume & Value) Planning & monitoring revenue generation through on-ground activities involving RW activities, campus activations, mall

activations, concerts, TV properties & others and integrating brand building activities for the clients Managing the cost and expenditure of office facility and inventories with implementation of measures to optimize inventory

utilization ensuring inventory management with minimum drop outs Determining & manage a budget, ensuring that funds are allocated appropriately and for the benefit of the wider

organisation in order to meet its objectives Keeping a regular communication with customer group (Client/Agency) to ensure partnership based relationship Developing regular alliances with market and industry leaders to keep atrack of business opportunities Ensuring adherence to state legislations and regulations in business operations Providing support to the Mgr - Industry Affairs in development and implementation of the Industry affairs plan for the

Branch

Highlights: Managed to maintain employee turnover rate < 10% for the branch Augmented revenue by38% and market share by 8% through increased market coverage particularly upcountry & also

through increased top-line and bottom-line revenue providing 360 degree solution to customers, measured through IRS (ACN) and Aircheck (GOI) report

Trained and developed a team of 3new field sales executives who achieved an average of 95% of their sales targets within their first 3 months

Identified target markets and established successful plans to develop them, thereby bringing in INR 1.2Crores worth additional revenue

Formulated guidelines for various rate increment solutions, which were implemented throughout distribution; resulting in 15% operating rate increment

Piloted key manpower initiatives that combined field event marketing activities with trade marketing roles to reduce complexity and resulted in INR 8 Lacks in annual savings

Mar’05-Nov’13 ITC Limited, Kolkata

Growth Path:Mar’05-May’08: Area Executive (Foods); Reported to: Area Sales ManagerJun’08-Jun’12: Area Sales Manager for FMCG & Personal Care; Reported to: Branch ManagerJun’12-Nov’13: Area Sales Manager for HoReCa & SPMV (Tobacco & Non-Tobacco); Reported to: Branch Manager

Highlights: Managed a network of 32 distributors catering 15000 outlets (wholesale + retail) and a team of 4 Area Executives + 12

Sales Promotion Officers for achievement of INR 75 crores Took SP&MV and HoReCa channels of Kolkata Branch to All India No 1 position on distribution parametersamong 8

metros basis AC Nelson audit data Ensured distribution efficiency both numeric (>90% min) & weighted (>75% min) (Source AC Nelson) in grocery

channel Was active member of process improvement task forces & strategy formulation & implementation – Astra Wzard,

Project Neev, Sify champion etc Monitored the implementation of circle TM&D plans involving brand building promotions at outlet level, mall

activations, Promotion activities (MT outlets), Schools & RW activations for food products (FMCG) and so on for effective market coverage while managing redistribution cost below 2.5% of Turnover

Arranged adequate working capital to meet current & future investment needs and managed 44.5% ROWC for the distributors on 12 days investment

Acknowledged by ITC as a trainer to cascade the Branch & Regional Office resources on various systems & processes, ERP packages & Sales and Distribution process improvement modules

Elected to participate in process improvement of ERP systems of the company

Availed outstanding in appraisal for performance in Tobacco business & good for performance in Non – Tobacco business

Planned & organised various events & sales promotion activities such as HoReca Activations&BTL promotions for achieving better customer satisfaction and mileage

Implemented the distribution module in command area and initiated proper selling arrangement to increase profitability

Achieved the rating of ‘Good’ on confirmation rating for performance, business growth and rationalization of company’s business objectives

TRAININGS ATTENDED

Summer Training at Ranbaxy Laboratories Ltd.; submitted report on “Comparative Brand Analysis vis-a vis Competition” in 2004

Space Science Symposium Organised by All India Physics Teacher Association “Dimensions of Professional Selling” organized by CAREW International conducted by Mr. Ben Knight (Ex-country Head

Coca Cola – Japan) & Mr. Roshan Joseph (Ex-country Head Eveready Batteries)

PROJECTS

Successfully executed and implemented CRM reengineering project (Operation Neev) in ITC in 2009-10 Successfully delivered the Sales Force Automation for P&G- India for their Sub-D model in Apr’16 Successfully delivered the CRM and SFA project for SRBIL – Bangladesh in Apr’16 Currently handling the Distribution Automation project for P&G Bangladesh & Aftab Feeds Bangladesh Sales promotion activity for UB Group’s Mc Dowell No.1 whisky in Bhubaneswar in Oct’04 Retail survey on distribution parameters for Dabur industries

ACADEMIC DETAILS

2005 PGDBM (Marketing) from Institute of Management and Information Science, Bhubaneshwar2002 B.Sc. (Physics) from Serampore College,Serampore (Calcutta University)

PERSONAL DETAILS

Date of Birth: 5th November 1979Languages Known: English, Hindi and BengaliPermanent Address: C/o Pradyumna Sarkar, 25(1/1) R.K.Road, Chatra, Serampore-712204