restaurant marketing pro mobile presentation
DESCRIPTION
How would you like to know how to ;pack your restaurant on your slowest days?get more repeat customers coming back more often?run profit generating birthday clubs?survey your clientele to find out exactly what they like most about your restaurant?provide a user friendly experience for your customers?and a lot more...?Enjoy your learning experience with Nat Green's Mobile Marketing Strategies ! Here is the link to the WorkShop, you can use these slides as a reference. http://www.foodbusinessinterviews.com/?p=580Welcome to the class and thank you for working with the FBI and for investing in your self! Please watch this episode to the end as there is a special offer to get your Mobile Marketing Campaign started Now. There will be much more to come and we look to tailor make our offerings to you. If you have any other food venture education desires for to help you round out your skill base and make your self more valuable as an employee, consultant, or entrepreneur.Please welcome our Co-Host and guest to the show, Nat Green of Restaurant Marketing Pro. In this workshop we are going to teach you how to use low cost mobile marketing methods with, opt in text messaging, mobile websites, and restaurant apps, to get more butts in seats with these Mobile Marketing strategies. After watching this, you will know the nuts & bolts of a campaign, important calendar planning elements, 4:1 return on investment strategy, how to track and measure their success, and improving employee moral with sales competitions.Thank you for watching the Restaurant Marketing Pro interview from Food Business Interviews. As a special thank you for watching, we’d like to extend to you some promotions that will help get you more repeat customers for your restaurant at http://restaurantmarketingpro.ca/FBITRANSCRIPT
Presents:
Putting your restaurant into the hands of your customers
www.RestaurantMarketingPro.caCall 604.240.8445 or toll free at 855.245.6966
Your customers have gone mobile.
Has your restaurant?
How would you like to:pack your restaurant on your slowest days?
get more repeat customers coming back more often?
run profit generating birthday clubs?
survey your clientele to find out exactly what they like most about your restaurant?
provide a user friendly experience for your customers?
and lots more...
What are the three things everyone grabs before they leave their house?
Wallet / Purse
Keys
Our Phones!
We feel naked without our cell phones!
Do you look at your phone the second you get a text notification ?
Your customers are no different!!
What if you could create more loyal customers and get business on
demand?
How?
Mobile Marketing !!!
Different types of Mobile Marketing
QR codes
Mobiles banner ads
Text message marketing
Mobile friendly websites
Smart phone apps
Scan me!
Let’s try a test...
Text Restaurants to 555444 on your phone
Why mobile?
1.8 Billion internet usersvs
5 Billion + mobile users
90+% of text messages are read within 15 minutes of receiving them
80% of the population carries their cell phones with them at all times
Text messages sent in Canada went up 60%in 2010 from 2009
*Canadian Wireless Telecommunications Association
Of all the messages sent in 2010,
7% of them were interacting with businesses and charities
What it isn’t
What it is
Permission based marketing
“Reply STOP to unsubscribe”
An Incredible Way to Build A Responsive Database
“The money is in the list”
If you’re not building a database, you are leaving a TONNE of $$$ on the
table
Best practicesAlways be transparent with what they will receiveBe consistent with messages on don’t over do it (frequency)Must provide instructions to unsubscribeADD VALUE! (monetary or informative)
How does it work?
Pick a ‘keyword’ or a campaign name.Could be business name or
other related word
Figure out what you want to offer customer in exchange for “opting in” to
your mobile database
Discount coupon / 2 for 1 appetizers or entreesFree dessert / drinkV.I.P statusBirthday clubContests
SO WHAT CAN YOU GIVE AWAY TO HELP GROW YOUR LIST?
Place your mobile “call to action” everywhere you currently advertise
table tent signagereceipt till tapewebsitesocial media profiles menuson hold messageany print advertisingYOUR WAIT STAFF!!
Text WINGS to 555444 and get a free order of wings with any large pizza
Now you can message them with future promotions or notify of upcoming
events, specials, etc
Once someone texts in, they are automatically added to your database
Our system automates almost EVERYTHING
Schedule messages months or years ahead if you wish
SO what are the different kinds of text campaigns?
Broadcasts (real time, scheduled, automatic)
Voting / PollingSurveys
Text to winBirthday clubs
What kind of Return On Investment
can you expect?
Here is the formula:# of subscribers
x conversion rate
x avg transaction value
= Return On Investment
The average redemption rate is anywhere from 4-20%
1,000 subscribersx
4% conversion rate= 40 customers
x$10 transaction
= $400
For Example:
Investment to send to 1,000 customers? $100
Campaign brought in $400
In Other Words…
Now think about what would happen to those #’s if you had a great offer that converted
closer to the 20%...
…or your average transaction was greater than $10.
and of course, ALWAYS remember to upsell!
Get them coming back more often and increase the Lifetime value of a
customer
Your cost to send those 1,000 messages is still $100 but your profit per campaign is now skyrocketing
Sell more with limited time special offers only available to your mobile VIP
group
Use it to track the effectiveness of other marketing campaigns
Mobile Friendly Websites
Don’t require side scrolling
Basic info (contact, menu, etc)
Map / Location
Tap to call feature
Load faster
Before AfterAfter
Before AfterAfter
Before AfterAfter
85% of mobile devices will be web-enabled by 2012
1 in 3 mobile searches have local intent
Mobile search has grown 400% in the last year
30% of all restaurants searches are from mobile devices!
62% of visitors will leave your site and never return if it’s not mobile friendly
48% of people use their mobile phones to get promotions and coupons
These numbers are only going to get
BIGGER!
Smart Phone Apps
Apps are extremely powerful marketing tool
Push notifications
Integrate with Open Table
In app coupons
Loyalty program
Tell-a-friend feature
Tip calculators
Turn by turn directions with GPS
Image galleries
Customer uploaded images
Fan wall for reviews
To Recap
Your business needs to be targeting customers on their mobile devices if you want to be competitive in 2012 and beyond
You don’t have to figure this out yourself. Marketing professionals like myself are here to help
Special Limited Time Offers
RestaurantMarketingPro.caCall 604.240.8445 or toll free at 855.245.6966
Get your first month of Text Message Marketing for FREE & the set up fee waived when you purchase a mobile friendly website for your restaurant, for $499 plus $19 monthly (Save $248!)
Save $500 and $49/month when you purchase an iPhone & Android application.$999 plus $99 monthly (Regular $1499 and $149 monthly)
App Deal For the First 3 restaurants only so act now and save big!
Go to RestaurantMarketingPro.ca/FBI to Purchase
Thank You for watching and Cheers to Your Success!!