Green Life India Solutions, Kochi© Presentation Conceived and Designed by Paul V Mathew, Mob: +91-9745482028.

Experiences and Learnings

LivelihoodSkill

Knowledge

• Hold destination level meetings at selected destinations of tourism industry, local self government, Kudumbasree, other related government agencies, NGOs and local community representatives and identify agreed industrial partners.

Step 1:

• Constitute Destination Level RT Committees (DLRTC) after the destination level meeting. Step 2:

• ECONOMIC - To conduct industry surveys and survey of local resources (Demand Vs Supply)Step 3:

• Sign agreements with hoteliers for local procurementStep 4:

Proposed Steps for Implementation after 1st SLRTC (20th April 2007)

There will be a regular demand from the hotels for the identified items.

Hotels are willing to purchase vegetables, milk, fruits, eggs and meat from local.

Specific arrangements have to be made for regular supply of quality items.

There is demand for organic products.

Proposed Steps for Implementation after 2nd SLRTC 10th August 2007

Demand Side

Supply Side

Kudumbashree has come up with supply plan at destinations

Initiating Economic Responsibility at Kumarakom

Liaison with Tourism Industry

Baseline data• Demand Assessment by KITTS/ DoT

Partner response• In the preliminary process 3 hotels signed MoU

Supply Mapping – Stage 1

• Public Meet convened by DoT, Grama Panchayath and Kudumbashree for Economic Responsibility

• Efforts in the field for trust building by DLRTC and Gramapanchayath

• Enabling support from the three tier system of LSG

• Ensuring support from different sections of community

Mass mobilization (Campaign

Mode)

• Positioning RT Consultant at Kudumbashree

• Enlisting product range for Kumarakom

• Enlisting possibilities for MEs

• Selection of entrepreneurs/ groups

• Training provided to selected groups and individuals

• Groups were filtered for Cultivation and Micro Enterprises

• Expert training made available to entrepreneurs/ groups

• Finalization of entrepreneurs/ groups for cultivation and MEs

• Project preparation

• Ensuring Capital investment

Equipping field

components for Economic Responsibility

Supply Mapping – Stage 2

• Vegetables – Lease land farming (kudumbashree –Harithashree)

Cluster Approach towards

production and supply

Supply Mapping – Stage 3

• Preparation of production & supply calendar

• Quality measures in production (controlled usage of chemical fertilizers and pesticides)

• Gap Assessment done to source produces from out side Destination

Phasing out

Process

Supply Mapping – Stage 4

• Vegetable groups: 180 nos

• Coconut Procuring Group: 2 nos.

• Egg units: 25 nos.

Production groups in

field -Kumarakom:

• Wheat Powder & Maida: Nutrimix (U Puram)

• Coconut oil: Chirakkadavu CDS

• Pappadam: Uzhavur CDS

• Fish Pickle: TV Puram

• Paper bag: Kumaranalloor CDS

Procured from other

Panchayaths:

Supportive steps

• KudumbashreeCapacity Building

• GramapanchayathArranging Land on Lease

• GramapanchayathDistribution of Seed and fertilizers

• GramapanchayathPoultry supply

• KudumbashreeWorking Capital for MEs

• KudumbashreeMonitoring of production

• KudumbashreeWeekly Meetings of entrepreneurs

Issues confronted

Production initiated at minimum level

Harvesting started

Procurement - Supply mechanism was missing

No networking with hoteliers developed

No supportive systems were developed

Supportive Systems in place

• 8 members selected by Gramapanchayath and Kudumbashree

• Training provided by Kudumbashree

• Zero Capital

• Zero Infrastructure

Activity Group (Procurement & Supply)

• Open Market (Run by Procurement & Supply Activity Group)

Samrudhi

RT shop

Industry response

Industry response was not productive and supporting

Only 5 hotels were agreed to purchase minimum produces

Issue on range of produces and price

Issue on quality

Issue on Consistent supply

Issue on meeting daily requirements

Issue on product range

Issue on terminating regular suppliers

Issue on packaging/ branding/ tax

Strong Interference from Dept. of Tourism

Partner Meeting chaired by Tourism Secretary and had close to heart interaction with hoteliers

DLRTC revamped with productive roles

Gramapanchayath developed potential relationship with hoteliers

Partnership forum developed as a platform to discuss and resolve issues

Tourism Secretary directed for steps to leverage the RT concept to operation level staff of hotels

Systems in place

• DLRTC constituted pricing committee consisting of Gramapanchayath, Kudumbashree, DTPC, Purchase staff of Hotels

Pricing Committee

• DLRTC constituted quality committee consisting of Gramapanchayath, Kudumbashree, DTPC, Hotels Chefs, Veterinary Surgeon, Agr. Officer, & Health Inspector

Quality Committee

Partnership Meetings 5 nos.

Price Fixing Committee 3 nos

Quality Committee 3 nos.

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Pricing Committee

Gramapanchayath

RT Cell

Hotel Representatives

Dept. of Tourism

Quality Assurance Committee

Gramapanchayat

Kudumbashree

Mission

Tourism Dept.

Agricultural Officer

Veterinary Surgeon

Hotel Chefs Health Inspector

Kudumbashree Mission

RT Cell

Impact

MoU signed with 15 hotels with specific terms and conditions

RT Official launch on March 14th

Supply started with 11 products

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Responsible Tourism – State level Inaugurationat Kumarakom on 14th March 2008

Issues

For sake purchase with minimum quantity

Irregularities in production

Lack of infrastructure

Payment issues

Earnings of Activity group members

Competition from other suppliers

Quality issues

Quantity issues

• Started in June 08

• Capital investment – Personal arrangements

• Produces to public at reasonable rate

• Open Market (Run by Procurement & Supply Activity Group)

Samrudhi RT shop

• Each hotels ranked monthly on purchase

• Regular Partner meetings

• Strengthened one to one rapport

• More active involvement of Panchayath

Hotel

Ranking

• From 11 nos. to 27

• Product movement ensured through open market

Product enhancement

Issues as on Aug 08

• Production in stagnation • Land availability• Incentives• Technical support

• Insufficient supply to higher demand• Quality issues• Instability of Activity group

» Working Capital » Local procurement not effective» Improper Fund Management» Lack of rapport with hotels

• Negative shift in purchase from some major hoteliers

Positioning of RT Cell

• RT Cell placed at destination from 1st Sept 08

• Tourism Secretary and Director initiated:– Partner Meet– DLRTC– Panchayath Committee and – RT Cell - Kudumbashree joint meeting

• Efforts from Cell from Sept 08• Efforts for stabilizing Kudumbashree production units• Efforts to meet the gap areas in demand – supply• Enhanced one to one with hoteliers• Strengthening rapport• Facilitated new Kudumbashree MEs • Revival of Kudumbashree cultivation groups (20 nos – 250 women)• Coordinated farmers’ collective (Karshaka Samithi registered in

panchayath)• Initiated Homestead farming

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Responsible Tourism, Kumarakom –Cultivation of various crops

Field Impacts

• Karshaka Samithi: 10 nos

• Small farmers networked: 450

• Homestead farming: 510

• Kudumbashree units: 20 nos. (250 women)

• New Kudumbashree MEs: 4 nos.

• Enhanced product range from 27 to 44

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• Total Turn over of Samrudhi Activity Group till May 2009

– Rs. 11,85,000/-

• Turn over of other Micro Enterprises till May 2009 (direct supply)

– Rs. 2,05,000/-

Revenue Generated

SOCIAL RESPONSIBILITY

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CHAMBER OF HOTELS DONATED 12.5 LAKHS FOR WATER SUPPLY SCHEME IN KUMARAKOM

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Cultural Units developed by RT Cell

• SUVARNA CULTURAL GROUP

• HANDICRAFT UNIT-1

• LOCAL PAINTING UNITS-2

• SINKARIMELAM UNITS-2

( CHILDREN GROUP AND WOMEN GROUP)

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TOUR PACKAGE

• VILLAGE LIFE EXPERIENCE

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ENVIRONMENTAL RESPONSIBILITY

• STREET LIGHT SURVEY COMPLETED

• INDUSTRY SURVEY ONGOING

• PLASTIC FREE ZONE DECLARATION

• ALTERNATIVE ECO FRIENDLY PRODUCES

• MANGROOVE PROTECTION PROGRAMME IN PRACTICE

• ORGANIC FARMING STARTED

• GREEN PRACTICES STARTED IN HOTELS AND RESORTS

• ZERO WASTE KUMARAKOM –PROJECT PREPARATION COMPLETED

• RESOURCE MAPPING COMPLETED

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KEEP THE DESTINATION CLEANPLASTIC CLEANING PROGRAMME IN BIRD

SANCTURY

In this era of globalization knowledge is toonear to inquisitive minds that makes all thefar very near. To cop up with the emergingchallenges, people strive to unravel andgroom their latent talents. Amid competitionand rapid changes, the real bottom of thepyramid becomes marginalized. In thisjuncture, a luminous vision and a leadingmission can make a giant leap.Now Green Life India Solutions takes thenotion of inclusive and sustainabledevelopment.Let’s strive together for a better tomorrow.Faster, Sustainable and Inclusive Growthshould me our motto in the endeavor.

Thank You

Extending Support

• Resource Mapping Tools

• Empanelling Resource Persons

• Preparation of Detailed Project Report (DPR)

• Local Sensitization Programs

• Resource Mobilization and Ancillary Supports

• Training and Development Projects

• Gap Assessment and Need Analysis Study

• Advising Infrastructure Solutions

• Green Projects Consultancy

• Course and Curriculum Design

Green Life India Solutions Kochi, 682311Mob: +91 – 9745482028

paulvmathew.hr@gmail.com