responsible tourism kerala
TRANSCRIPT
Green Life India Solutions, Kochi© Presentation Conceived and Designed by Paul V Mathew, Mob: +91-9745482028.
Responsible TourismKerala Experiences
Together for All - Creating Better Society to Live Together and Stay Together
Livelihood
Skill
Knowled
ge
Degeneration of cultural heritage
and socia
l inequalities
Leakage of econo
mic
benefits to outside region
Increasing environmental impact
Inadequate local benefits
Unregulated development
Even when tourism brings large revenue into the state, the following issues are disturbing factors:
The realizations had opened
more schools of thought in the
sector which are more prone to:
community friendly, people
oriented, participatory
and sustainable with more
responsible approaches.
Though the concept of Responsible Tourism was there right from 1996, it was after the Capetown Declaration that a detailed picture evolved.
World Tourism Organisation, then formulated a global code of ethics, which stressed on the necessary changes to take place in the nature of tourism and its impacts on society.
Essence of these documents is that since tourism is temporary visit to a local community, greater attention is to be paid to ensure that it poses no threat to the local community.
Moving towards Responsible Tourism
What benefits do the local community receive when a tourist visits the place.
How does the tourism industry affects the environment of a particular region.
How tourism influences our culture and social relations
ECONOMIC
ENVIRONMENTAL
SOCIAL
The Triple Bottom Line of RT
Responsible Tourism through conferences
•Minimizes negative economic, environmental, and social impacts; •Generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry; •Involves local people in decisions that affect their lives and life chances; •Makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world's diversity;•Provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues; and •Is culturally sensitive, engenders respect between tourists and hosts, and builds local pride and confidence.
Cape Town Declaration defined Responsible Tourism as having specific characteristics
•Education and learning •Campaigning and awareness raising•Media •Empowerment •Taking responsibility for sustainable local social and economic development •Governance •Multi-stakeholder processes •Partnerships •Community-based tourism •Markets •Disability and inclusion •Commercial sustainability•Environmental sustainability •Monitoring, measurement and reporting•Awards
The 2nd International Conference came up with broad recommendations for actions in the specific areas
Cape Town
Declaration
Kerala Declarat
ion
Key Players at Tourism Destination
Community Industry
Place
Socia
lEnvironm
ental
Economic
Destination
Characteristics of Key Players
Place• Natural/Built
Heritage• Geographical
features • Environment
features• Biodiversities
Industry• Destination
Promotion & Marketing
• Hospitality services• Travel Tourism
Services• Entertainments • Events
Community• Host Lifestyle• Art & Culture• Ethnicity• Traditions
Kerala - The God’s Own Country
Implementing RT in Kerala
1st Step
First Attempt of its kind in India:
State Level Consultation Workshop on RT Concept and Implementation Framework
February 2007 at Kanakakkunnu Palace, Thiruvananthapuram
Kovalam
Beach
Kumarakom
Backwaters
RT - Pilot Destinations
Current Context Expected Output
Industry – Community Conflict
Industry – Community Cordial
No Community Involvement in Tourism
Active Community Involvement in Tourism
Development
No economic benefit for Local community
Generates economic benefit for Local community
High Negative Impacts towards Local life and
Culture
Minimised Negative impacts towards Host life and Culture
Positive impacts unreached Enhanced Positive Impacts
Non-Participatory planning and implementation
Participatory planning and implementation
Lack of Systematic Destination Planning
Systematic & Comprehensive Destination Planning
Unscientific practices damage environment
Scientific practices to preserve environment and
biodiversities
Economic
Socio-cultural
Environmental
RESPONSIBLE TOURISM
State Level RT Committee (SLRTC)
Executive Committee
Destination Level RT Committees (DLRTCs) Executive Committee
Kovalam Kumarakom Thekkady Wayanad
ECO
SOC
ENV
ECO
SOC
ENV
ECO
SOC
ENV
ECO
SOC
ENV
Economic
Working Group
Social Working Group
Envrmnt Working
Group
RT Organizational Structure - Kerala
Evolving a PPP Model
• Policy Initiatives and support at all levels• Liaison for the RT initiatives among partners and
stakeholders
Dept. of Tourism/DTPC
• Lead role in field programme and Facilitate programme coordination at grass roots
• Provide financial and institutional support through plan schemes or linking to other sources
Local Bodies• Purchase and promote local goods and services • Integrate community activities and attractions to tour
packages• Provide platform for healthy linkages to benefit local
community• Adopt and promote healthy environment practices
Industry• Active partner to coordinate production, procurement and
supply of local goods• Build capacity of micro enterprises towards product
development/ diversification and value additionKudumbasree
• Preserve local culture, values and nature • Enhance production of local goods and services• Orient towards tourism friendly attitudes and practices• Achieve capability to cater to the industry requirements
Local Community
Facilitation
GITPAC Intl. is the Tourism Planning and Consultancy Division of Air Travel Enterprises
Positioning
RT Technical Support Unit
Dept. of Tourism has selected and positioned Great India Tourism Planners and Consultants International (GITPAC Intl. ) for the management and coordination of
RT Initiatives Kerala Phase 1
G I T P A C I n t l . T o u r i s m P l a n n i n g & C o n s u l t a n c y D i v i s i o n o f A T E G r o u p o f C o m p a n i e s
Bench Mark Areas - Kerala
Economic
Reasonable business practices
Support to small, medium farmers/
producers and micro enterprises
Develop quality products that reflect,
complement, and enhance the destination
Foster the development of
community-based tourism products
Creation of value addition for local expertise and raw
materials
Platform for livelihood activities
/employment for the local people in the
industry
Market tourism in ways which reflect
the natural, cultural and social integrity of
the destination
Promote those forms of tourism where the product itself focuses on a local experience
Social Marketing
Management of Tourism related
Social issues
Safety Management
Visitors Management
Local Resource management
Souvenir Local art and culture
Ethnic food
Health Management
Local Infrastructure
capacity building
Role of Media
Local Community
sharing
Information of the destination
Character of destination
Social
Waste management • Solid • Liquid
Pollution prevention
Energy management • Conservation
measures• Renewable resources • Sensitizing guests
Land use management
Water management • Usage/Consumption• Conservation
Environmental conservation/ management
Conservation of Biodiversity Transportation Environmental
Education Initiatives
Environment friendly Purchase
Policy
Environment
G I T P A C I n t l . T o u r i s m P l a n n i n g & C o n s u l t a n c y D i v i s i o n o f A T E G r o u p o f C o m p a n i e s
Kerala Initiatives – Steps for field interventions
Partners
• Convene State/Destination Level RT Committee and its functions
• Policy Initiatives and support at all levels• Liaison for the RT initiatives among partners and stakeholders
Dept. of Tourism/DTPC
• Lead role in field programme and Facilitate departmental/ organizational coordination at local level
• Provide financial and institutional support through plan schemes or linking to other sources
Local Bodies• Purchase and promote local goods and services • Integrate community activities and attractions to tour
packages• Provide platform for healthy linkages to benefit local
community• Adopt and promote healthy environment practices
Industry• Active partner to link the community with industry
coordinating production, procurement and supply of local goods
• Build capacity of micro enterprises towards product development/ diversification and value addition
Kudumbasree
• Preserve local culture, values and nature • Enhance production of local goods and services• Orient towards tourism friendly attitudes and practices• Achieve capability to cater to the industry requirements
Local Community
• Hold destination level meetings at selected destinations of tourism industry, local self government, Kudumbasree, other related government agencies, NGOs and local community representatives and identify agreed industrial partners.
Step 1:
• Constitute Destination Level RT Committees (DLRTC) after the destination level meeting. Step 2:
• To conduct industry surveys and survey of local resources (Demand Vs Supply)Step 3:
• Sign agreements with hoteliers for local procurementStep 4:
Proposed Steps for Implementation after 1st SLRTC (20th April 2007)
There will be a regular demand from the hotels for the identified items.
Hotels are willing to purchase vegetables, milk, fruits, eggs and meat from local.
Specific arrangements have to be made for regular supply of quality items.
There is demand for organic products.
Proposed Steps for Implementation after 2nd SLRTC 10th August 2007
Demand Side
Supply Side
Kudumbashree has come up with supply plan at destinations
Case Study: Kumarakom
Kumarakom
Kumarakom
Kumarakom
24.13 sq. km.
Vembanad Lake
15.04 sq. km. Land 1
12.50 sq. km.
Paddy fields
Total Area:51.67 sq. km.
Destination Features
Bird sanctuary home to 91 species of local
and 50 species of migratory birds
Only breeding area of Night Herons in 1970s & early 80s
A number of mangrove species, of which three are reported only from
Kumarakom
The feeding and breeding grounds for numerous species of
fishes
Ecological Specialities/ Importance
Started with the lease of KTDC land in the bird sanctuary area to Taj
Kerala Resorts Limited in the 1989
Flourished after the visit of former Prime
Minister A B Vajpayee in 2000
Tourism Development
Tourism Infrastructure & Employment
Type Beds Employment
Direct Indirect
Big Heritage Resorts (8) 580 740 324
Medium Type Hotels (7) 94 44 20
Lodges, Guest houses, home stays (21)
106rooms
- -
Recreation Clubs (3) - 12 3
Micro enterprises – boats, parlours, taxi, etc.
- 170 0
Although the conversion of land reduced the agricultural yield and employment, the temporary employment in the construction sector and relatively higher wages earned, made the local workers happy
80% of the regular employees in big hotels appointed from outside Kumarakom
Most of the local labourers lost their traditional occupation and those displaced from the lands converted for tourism could not be compensated with alternative jobs
Clustering of the resorts blocked access of Local people to Lake who depended it for household activities, fishing and shell collection
Well received by the local people initially with the
land value increasing many
folds
Impact due to Tourism Development
Efforts in Field to Cater Industry Demands
Response from Industry
Initially the Industry response was not productive and supporting
Only 3 hotels were agreed to purchase minimum produces
Doubt on range of produces and price
Doubt on quality
Doubt on Consistent supply
Doubt on meeting daily requirements
Issue on terminating regular retail suppliers
Issue on packaging/ branding/ tax
After One Year
Stabilized Production Units
Efforts to meet the gap areas in demand – supply
Enhanced one to one with hoteliers
Strengthened Community rapport
Industry purchase still in Minimum quantity
15 hoteliers signed partnership agreement
But active partnership only from 8 to 10
Total revenue generated: 12 lakhs
20 Kudumbashree cultivation groups (250 women)
10 Farmers’ collective (450 men)
510 Homestead farming units
20 Micro Enterprises
Samrudhi RT Shop
In this era of globalization knowledge is too near to inquisitive minds that makes all the far very near. To cop up with the emerging challenges, people strive to unravel and groom their latent talents. Amid competition and rapid changes, the real bottom of the pyramid becomes marginalized. In this juncture, a luminous vision and a leading mission can make a giant leap. Now Green Life India Solutions takes the notion of inclusive and sustainable development. Let’s strive together for a better tomorrow. Faster, Sustainable and Inclusive Growth should me our motto in the endeavor.
Thank You
Extending Support
• Resource Mapping Tools• Empanelling Resource Persons• Preparation of Detailed Project Report (DPR)• Local Sensitization Programs• Resource Mobilization and Ancillary Supports• Training and Development Projects• Gap Assessment and Need Analysis Study• Advising Infrastructure Solutions• Green Projects Consultancy • Course and Curriculum Design
Green Life India Solutions Kochi, 682311Mob: +91 – 9745482028