Research TaskResearch Task

Target Audience Target Audience

Lil WayneLil WayneLil Wayne released his ninth studio album, ‘Tha Carter IV’ on August 29 th 2011.

The target audience for this album are both male and female, aged 16-24 year olds.

Lil Wayne appeals to an audience who listen to Hip-Hop music and are apart of the

Hip hop culture, for example rapping, break dancing and being against violence.

Lil Wayne has used various ways to promote his album, such as delaying the release date

In order to create a buzz. For example the first initial release date of ‘Tha Carter IV’ was

late May, then pushed back to June 2nd, however Cash Money Records postponed

the album again to August 29th, which is the official release date.

His previous album, ‘Tha Carter 3’ sold over 1 million in its first week of being released, despite

The album being leaked a week before. This created a buzz for the next instalment of

‘Tha Carter’ series because fans and critics would be able to see if it would out sell ‘Tha Carter 3’

Tha Carter SeriesTha Carter Series

Promotional MaterialPromotional Material

Form of MediaForm of MediaLil Wayne used many different forms of media to promote his album, such as the typical route of in

Store promotion. However this can be jeopardized by the album getting leaked online, therefore

Decreasing sale of hard copy CD’s.

He also uses iTunes to promote sales of his album. He does this by offering bonus tracks on the

The iTunes edition, giving it a unique selling point.

I think the best way to promote an album is using the internet and iTunes because it appeals to a

Mass market. People may not have the time to go in store and purchase the hard copy CD, therefore

Buying it digitally on iTunes will be less time consuming.

Lady GagaLady GagaLady Gaga appeals to a mass market, being in pop music. She released her debut album in 2009,

Entitled ‘The Fame’.

She promoted her album through various routes, for example YouTube. Fans would upload covers

Of her songs, making them and her more recognisable within the music industry. Lady Gaga appeals

To many different countries, for example China, USA, UK and New Zealand.

She promotes her music, which is recognised within different countries, through the clothes she wears.

For example, at the VMAs (video music awards) Lady Gaga was seen wearing a dress made entirely

Made out of meat. Her target audience and music is unique, and this is shown through her sense of

Style. By doing this, Lady Gaga makes fast tempo, catchy music, which is unique.

The forms of media used by lady gaga are no different to any artist, for example she sells her music

Via iTunes, through stores such as HMV. She also sells hard copy CDs through her world tours,

for example ‘Fame Ball Tour’ this is another revenue stream used by Universal to generate money.

Promotional MaterialPromotional Material

Soulja BoySoulja BoySoulja boy, a 20 year old recording artist signed to Interscope Records. He uses the internet to

Reach his audience, which are 13-24yr olds. His music can attract both male and female, for

Example he can put out songs like ‘Kiss me thru the phone’ and ‘Blowing me kisses’ which

Have lyrical content for females. He can also put out music like ‘Pretty Boy Swag’ which appeals to

Males due to the lyrical content and the fact that the song is about ‘boy swag’.

He uses YouTube to build a fan base and promote his album. Social networking sites such as

Facebook and Twitter to interact with his fans and promote new music, often giving away free

Downloads.

For Soulja boy, iTunes is the best way to promote his album due to the fact that he built his career

And fan base on the internet, therefore selling his album through the internet would boost his

Recognition in the industry.

His latest album ‘The Deandre Way’ sold £13000 in its first week. Which is appalling compared to

Lil Wayne’s ‘Carter 3’ selling over one million in its first week. This is due to advertising and promoting

Of the artist material.

Promotional MaterialPromotional Material