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Research Period18th Sept to 31st Oct 2015

Leicester City Stadium3 Matches

GloucesterKingsholm Stadium4 MatchesCardi�Millennium Stadium8 Matches

BrightonBrighton Community Stadium2 Matches

LondonWembley Stadium2 Matches

ExeterSandy Parks3 Matches

London Twickenham Stadium10 Matches

ManchesterManchester City Stadium1 MatchLeicester

NewcastleSt. James' Park3 Matches

LondonOlympic Stadium5 Matches

Milton KeynesStadium MK3 Matches

LeedsElland Road2 Matches

BirminghamVilla Park2 Matches

Stadium-wise Trends

FinalsQuarter &Semi-finalsQualifiers

Cardi�Millennium StadiumLondonTwickenham Stadium

Cardi�Millennium StadiumLondonTwickenham Stadium

LondonTwickenham StadiumCardi�Millennium Stadium

LondonTwickenham StadiumLondonOlympic Stadium

LondonTwickenham StadiumLondonOlympic Stadium

LondonOlympic StadiumLondonWembley Stadium

Leytonstone, LondonVernon Road

Hackney, LondonClaire Street

Cardi� city centrePentyrch Street

Cardi� city centrePentyrch Street

NewportWilkinson

Finchley, LondonLincoln Road

Richmond, LondonKingston Road

Putney, LondonOakhill Road

Wimbledon, LondonHavelock Road

Hackney, LondonRothbury Road

Newcastle city centre St. James’ Blvd

Cardi� city centre St Mary Street

Hounslow, LondonWhitton Road

Twickenham, LondonGlen Walk

Cardi� city centre Coopers Field

Dalston, LondonBarrett’s Grove

Islington, LondonHolloway Road

Hackney, LondonHackney Wick

USIrelandUruguay

IrelandArgentinaAustralia

USAustraliaNew Zealand

Twickenham and Millennium stadiums saw higher audience via mobile compared to other stadiums.

Twickenham and Olympic stadiums saw higher number of international audience compared to other stadiums.

Audience seen in Twickenham and Millennium stadiums had higher propensity of being seen at other stadiums.

Demographic Trends / Age group SplitThe age group 26 to 50 years was the most prominent across stadiums.

A jump in the younger age segment, 16 to 25 years was seen during the Finals.

Demographic Trends / Gender SplitHigher number of Females was seen during Finals compared to other matches.

The Rugby WC 2015 saw higher number of tourists from US and Ireland.

Twickenham Stadium - LondonMillennium Stadium - Cardi�Olympic Stadium - LondonSt. James’ Park – Newcastle

16-25 yrs

51 years& above

28%67%

5%

33%64%

3%

42%54%

4%

26-50 yrs

Male

Female 11%89%

10%90%

17%83%

iPho

ne 6 iPho

ne 5

sSa

msu

ng

Gal

axy

S4

Sam

sung

G

alax

y S5

HTC

One

M8

42%Android

58%iOS

67%Android

33%iOS

61%Android

Peak Time Peak Time

39%iOS

Mobile Trends / Peak Time & OS SplitAudiences were more active during the first half of the match. Compared to the Quarters

& Semi-finals, higher number of iOS users were seen during the Finals.

1st Half 1st HalfPeak Time1st Half

Mobile Trends / Top 5 Mobile ModelsMost of the audience were seen using iPhone6 across stadiums.

9%14% 5%

4% 4%

iPho

ne 6 iPho

ne 5

sH

TC O

neM

8

Sam

sung

G

alax

y S5

Sam

sung

G

alax

y S4

6%12% 6%

4% 3%

iPho

ne 6 iPho

ne 5

sSa

msu

ng

Gal

axy

S5

iPho

ne 6

+iP

hone

5

11%22% 7%

6% 6%

Games20%

Arts & Entertainment18%Social

10%Music6%

Photography6%

Utilities5%

Others35%

Art & Entertainment19%

Social17%Music12%

Games11%

Photography8%

Utilities6%

Others27%

Art & Entertainment26%

Social15%Music9%

Games9%

Photography5%

Utilities5%

Others31%

Location TrendsTop three locations where the international audience were found

Location Trends / Heat MapOther locations preferred by the Rugby audience

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Location TrendsTop three locations where the Rugby audience were found

Mobile Trends / App Categories The Rugby audience were seen spending higher time on Arts & Entertainment and Social apps.

Places visited by the audience going to the Rugby Qualifiers

Places visited by the audience going to the Rugby Quarter and Semi-finals

Places visited by the audience going to the Rugby Finals

Insights