paul smith - rugby world cup 2015
DESCRIPTION
ÂTRANSCRIPT
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Working with Host Citiesto Deliver the best Rugby World Cup
Experience
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TOO BIG TO MISS PROMO
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TOURNAMENT STRUCTUREEvent Owner
Rugby World Cup Limited Commercial Management
Host Union Organising Committee
RWCL is a whollyowned subsidiary
of the IRB
Host Cities
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THE RUGBY WORLD CUP AT A GLANCE
Global Television Audience of over 4 Billion
2.3 million Tickets (over 1.9m sold to-date)
450,000+ International Fans
Potential economic impact approx. £2.2bn
48 Matches - 41 Team Bases
13 Venues - 11 Host Cities
6,000 volunteers
1,000 Broadcasters
2,000 written press & photographers
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Venues
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VISION & VALUES
THE ENGLAND RUGBY 2015 VISION
A celebration of Rugby and its unique
values, exciting and inspiring our nation
and the world to play and support the
Game
OUR PROMISE
Welcome the world to Rugby and to
England
Everyone is invited
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DELIVERING THE VISION
S pectator experience
C onnecting with audiences
R ugby at heart
U nforgettable memories
M ore than a Tournament
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WHY RUGBY WORLD CUP?
• Global profile
• Tell unique story
• Milton Keynes = Sport / Engineering
&Technology
• Values of the sport, tournament & its
followers
• Showcase city as great place to live, set up
business / work
• Stand out during tourism “shoulder” season
• Return on Investment
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GOVERNANCE
• Partnership approach based contractual
relationship
• High level “sponsor” within local authority
• Defined project leads
• City Steering Groups
• Sub-groups as relevant
• Project Plans & mapped deliverables
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NARRATIVE
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CHALLENGE TO CITIES
“How do you attract supporters one
day earlier and hold onto them
one
day longer?”
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KEY DELIVERABLES
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• Creation of additional Spectator offer at
selected
2015 FANZONE PRINCIPLES• Multiple cities; multiple sites
• Central Hub in Host Cities
• organised by host cities under E2015 approval
• Iconic city centre locations with high footfall
• Consistent core elements
• Celebration of England & the Tournament
• Focal point for fan/public gathering
• Funded by Host Cities under E2015 Guidelines
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FANZONE BRAND
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CITY DRESSING/MARKETING
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SPECTATOR JOURNEY
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OTHER EVENTS / OPPORTUNITIES
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