research and community building with a roadmap

EDUCATION HOURNovember 20th, 2013

Wednesday, November 20, 13

Agenda ...Esther LaVielle

VP of Client Services

John JohnsonProduct DirectorPanel Management

“HI FOLKS!”

4 Years with Survey Analytics7 Years Market Research Experience

Qualitative & Quantitive

“When I’m not working I enjoy being in nature, traveling, cooking new

recipes, and hanging out with my dog, Cooper.”

“HI FOLKS!”

4 Years with Survey Analytics7 Years Market Research Experience

Qualitative & Quantitive

“When I’m not working I enjoy being in nature, traveling, cooking new

recipes, and hanging out with my dog, Cooper.”

3 years with Survey Analytics12 years Market Research Experience

Qualitative & Quantitative

“When I’m not working I enjoy being withmy family and friends, staying up to date

with the newest technologies, and I’m a big Seahawks fan!

RESEARCH AND COMMUNITY BUILDING WITH A ROADMAP

AGENDA• Does Your Research Plan Need a Makeover?

• Got Panel?

• The Cost Benefit Analysis For Panel

• How to Add Panel to Your SA account

• Demonstration on Survey Analytics

• Panel Health + Data Received = ?

• New Features on Survey Analytics

• Q & A

DOES YOUR RESEARCH PLAN NEED A MAKEOVER?

RESEARCH PLAN MAKEOVER

• Social Media is now an integral part of research

• Improvements in Data collection - online, offline surveying tools, mobile research, sample explosion

• Creation of new Research roles - IT working with MR closer to attain research goals

• Enhanced Data Analysis tools and reports

• Big Data for increased analysis options growing

Technology Makeover in Market Research Results:

Is your research strategy changing along with new technology?

*Cool New Stuff*RESEARCH MAKEOVER TIPS• A MAJOR overhaul is not always

necessary: Do what makes the most sense

• Put together a new research implementation plan for the year

• Prioritize items that’s going to give you the most cost savings at the end of 2014

• Delegate a person or team who will champion and be responsible for everyone’s contribution towards the new plan.

• Follow through and make sure everyone is on board with the new plan

GOT PANEL?

• SurveyAnalytics's panel management tool provides services for creating your own panel portal. Create and manage your own online or mobile community!

• After recruiting your panel, create targeted segments of your panel to send surveys and other email based marketing materials online or via mobile

• Fully customizable to fit look and feel of desired online communities

• Manage point and rewards that participating panelists want to earn

GOT PANEL?

“Panels are an ideal solution for companies whose customers ant engaged in social media. In industries where your products are perceived as a commodity, panels are a standout way to differentiate.

If you can manage an online survey or your Facebook profile - you can manage a panel. It's as easy as clicking through a few profile selections, sending an email and that's it.”

- Ivana Taylor, DIYMarketers.com

GOT PANEL?

GOT PANEL?Traits of Successful Online Communities

• Able to control the process of validating the respondent and use of the custom panel developed

• Able to commission market research survey studies with homogenous sample for and target key panelist by results "overall", by gender/age, and consumer profile, and more.

• For data segmentation, panel owners are able to slice the data on key questions and assorted research topics, the same conclusion was derived for each question asked.

• The in-house results was completed 2X faster and 10X cheaper.

• The custom panel should not be used to replace nationwide sampling, there is a place in groups like R&D, where organizations has a need to provide a cost effective and quick turn around to address consumer perceptions and feedback.

• Having a tool like this helps organizations manage risk in their decisions through the product development cycle

GOT PANEL?

Trendsetter or Follower?

GOT PANEL?

Apple or JC Penny? Mix of Both?

GOT PANEL?

What is the VALUE of staying connected with

customers in an exclusive community?

GOT PANEL?

IndustryR & D

VOC-dependent

GOT PANEL?

Commitment to set up

& maintenance

IndustryR & D

VOC-dependent

GOT PANEL?

Commitment to set up

& maintenance

IndustryR & D

VOC-dependent

Put in muscle to hustle

GOT PANEL?

*Cool New Stuff*GOT PANEL?• What questions are you not able to answer with

your current research?

• How much money are you already spending on 3rd party sample and outsourced research that you can use to create your own panel?

• What’s the potential benefit to bring all it in-house?

• Do you have a person or a team that is capable of rolling out and maintaining an online community?

• Will you be able to pitch this idea to your team, CEO, board members to back you up?

COST BENEFIT ANALYSIS FOR PANEL

SAMPLE VS. PANEL COST/BENEFIT

The average market research firm or research department will: The average market research firm or research department will: The average market research firm or research department will: The average market research firm or research department will: The average market research firm or research department will:

Will spend 50% of annual research budget on sample or

acquiring respondents, and incentive

Deploy online study with 300+ completes requires a

sample/recruitment/incentive budget between

$4 - $15K

PER PROJECT

Need to 100% trust the respondents from

Sampling firms fit exactly the profiles or specifications needed

Will stick to trusted an average of 3 panel

providers regardless if the respondents for

project specs required are not 100%

Firms don’t always question panel companies recruitment

strategies or how they maintain it

$4 - $15K

PER PROJECT

$4 - $15K

PER PROJECT

$4 - $15K

PER PROJECT

$4 - $15K

PER PROJECT

Every business needs a way to objectively determine the business value of any investment decision

1. View & Analyze Value of All Investments HQ, Employees, Technology: Panel, Overhead, Projects, Processes, etc.

2. Prioritize initiatives & allocate funding based on value for department or company

1. R & D 2. Technology 3. Sales 4. Staff Lunches

3. Make Better Decisions Sooner or Add Revenue Panel = $$$$$

4. Predict the impact of changes & eliminate unneeded costs

New Technology = Layoffs or New Hires?

5. Increase utilization levels of current systems & resources

What do we already have that we can use more often?

6. Balance value with possible risk High Risk = High Reward?

GETTING STARTED ON PANEL

*Cool New Stuff*GETTING STARTED ON PANEL1. Define & Build Profile Information based on research goals

2.Tap Existing Database

3. Set up Points and Rewards

4. Setting up a recruitment and retention plan

5. Set up an engagement plan & schedule: Surveys1x week, geo trigger, passive data collection, etc.

6. Decide what kind of reports should be generated and of which profiles & segments

PANEL LIVE DEMO

*Cool New Stuff*SIERRA NEVADA BREWINGWants to start their own Panel to test new beer flavors entering the market:

1. Define & Build Profile Information based on a typical craft beer consumer

2.Tap Existing Database: Sierra Nevada Beer Camp: Brewing with other craft brewing companies across the US.

3. Recruit via social media, bottles, coasters, target geographic locations, etc.

4. Deployment plan: Send Beer Surveys, Profiling surveys, online/in person discussions on new flavor ideas, etc

5. Points and Rewards: Sierra Nevada iPhone Bottle Openers to all who sign up for the craft beer mobile community

6. Decide what kind of reports should be generated: Brewers & Beer consumers

PANEL HEALTH

PANEL HEALTH + SURVEY DATA • Side by side profiling info with survey data

• Offers additional insight possible changes in response rates

• Offers measurements to determine if you need to change your panel recruit and/or management strategy

• Drill down to specific panelists and view history of surveys taken

PANEL HEALTH + SURVEY DATA

WHAT’S NEW IN SURVEY ANALYTICS?

*Cool New Stuff*DASHBOARD REPORTS & FILTERING

Check out our enhanced Dashboard Report!

Great looking, easy to share, and offers:

• Option to filter question responses and time on the fly

• Options to view data from different kinds of graphs & download for presentations or reports

• Download whole report and save as PDF

PRICING SPECIAL FOR ATTENDEES

To thank those who attended the Educationhour Survey Analytics is offering a 10% discounton all Mobile and Panel products!

Mention your attendance to your account manager or sales rep to qualify

1(800) 326-5570www.surveyanalytics.com/contact

THANK YOU FOR ATTENDING!

research and community building with a roadmap

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