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REPUBLIC OF KENYA

MINISTRY OF FOREIGN AFFAIRS

CULTURAL DIPLOMACY STRATEGY

2018 - 2022

i

FOREWORD

The mandate of the Ministry of Foreign Affairs is to articulate

Kenya’s Foreign Policy with the aim of protecting, promoting

and projecting the nation’s interests abroad. Cultural

diplomacy is one of the five interlinked pillars through which

Kenya’s Foreign policy is implemented.

The Constitution of Kenya recognizes culture as the foundation of our nation while,

Kenya’s development blueprint, the Vision 2030, identifies culture as a critical

enabler to the socio-economic, political and cultural development of the country.

Indeed, the potential of Kenya’s cultural heritage is enormous and there is need for

Kenya to exploit it for the benefit of our great nation. Cultural Diplomacy is a vital

diplomatic tool that can be used to enhance our international relations and promote

as well as project the image and prestige of the Country.

It is against this backdrop that this Strategy has been developed, an important step

towards the full realization of the Cultural Diplomacy Pillar. The execution of this

strategy will require close collaboration with our key stakeholders including the

MDAs, County Governments and other partners in order to develop the necessary

diplomatic competencies and other capacities in the Ministry. The successful

actualization of this policy will indeed position Kenya as a cultural hub within the

region, the continent and throughout the globe.

AMB (DR) AMINA C. MOHAMED, EGH, CAV CABINET SECRETARY

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ACKNOWLEDGEMENT

As outlined in the Kenya Foreign Policy, Cultural Diplomacy is one of the five inter-

linked pillars of diplomacy on which the management of the Kenya’s foreign policy is

anchored. This Strategy therefore, is directly linked to the Kenya Foreign Policy and

borrows from the objectives of the Cultural Diplomacy pillar enlisted in the policy.

The Strategy will serve as the roadmap to guide the Ministry of Foreign Affairs in its

bid to achieve this objective.

Preparation of this Strategic document commenced in February, 2016 and was

developed in a consultative and participatory manner in line with the constitutional

requirements of public and stakeholder participation and engagement. I thank all

those who contributed to its development and subsequent finalization. Likewise, I

commend the Ministry staff, who under the leadership of the Political and Diplomatic

Secretary dedicated their time towards finalization of the Strategy. Special thanks go

to the Cabinet Secretary for Foreign Affairs, Amb (Dr.) Amina C. Mohamed, EGH,

CAV for providing the overall guidance in the development of this Strategy.

I call upon all stakeholders to dedicate the same seal and commitment towards

effective implementation of the strategy and realization of our cultural diplomacy

objective.

AMB. (DR.) MONICA JUMA, DPHIL, CBS

PRINCIPAL SECRETARY

http://www.mfa.go.ke/?page_id=415

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TABLE OF CONTENTS

FOREWORD ....................................................................................................................... i

ACKNOWLEDGEMENT ....................................................................................................... ii

LIST OF ACRONYMS /ABBREVIATIONS .............................................................................. v

Chapter 1 : INTRODUCTION .............................................................................................. 1

1.1 Background ................................................................................................................................... 1

1.2 Rationale ....................................................................................................................................... 1

1.3 Methodology ................................................................................................................................. 2

Chapter 2 : SITUATION ANALYSIS ...................................................................................... 3

2.1 Introduction .................................................................................................................................. 3

2.2 Overview of the Ministry’s Achievements in the area of Culture, Arts, Sports and Natural

Heritage in the period 2013 – 2017 .................................................................................................... 3

2.2 Strengths, Weaknesses, Opportunity and Threats (SWOT) Analysis .......................................... 12

2.3 Stakeholders Analysis.................................................................................................................. 13

Chapter 3 : STRATEGIC DIRECTION ................................................................................. 16

3.1 Ministry’s Mandate, Vision, Mission and Core Values ................................................................ 16

3.2 The Strategic Model .................................................................................................................... 17

Chapter 4 : COORDINATION FRAMEWORK ...................................................................... 23

4.1 Ministry of Foreign Affairs .......................................................................................................... 23

4.2 Cultural Ambassadors ................................................................................................................. 23

4.3 Ministries. Department and Agencies (MDAs) ........................................................................... 24

4.3 County Governments .................................................................................................................. 24

Chapter 5 IMPLEMENTATION, MONITORING, EVALUATION AND REPORTING .................. 25

5.1 Monitoring, Evaluation and Reporting ....................................................................................... 25

5.2 Implementation Matrix .................................................................................................... 26

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List of Tables

Table 1: Summary of SWOT Analysis. ..................................................................................... 12

Table 2 Stakeholder Analysis ............................................................................................................ 13

v

LIST OF ACRONYMS /ABBREVIATIONS

AU African Union

BUMOC Bujumbura Marathon Organizing Committee

EAC East African Community

FSA Foreign Service Academy

H.E. His Excellency

JAMAFEST Jumuiya ya Afrika Mashariki Utamaduni Festival

JCC Joint Commission for Cooperation

KSH Kenya Shillings

MDA Ministries, Departments and Agencies

MFA&IT Ministry of Foreign Affairs and International Trade

MOU Memoranda of Understanding

SWOT Strengths, Weaknesses, Opportunity and Threats

UN United Nations

UNESCO United Nations Educational, Scientific and Cultural Organization

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EXECUTIVE SUMMARY

The Ministry of Foreign Affairs has been pursuing the implementation of the Kenya’s

Foreign Policy based on the five interlinked pillars of diplomacy which inform the

core priorities and strategies for our bilateral and multilateral engagement so as to

strengthen relationships, enhance social-cultural cooperation and promote our

national interests. Among the pillars is Cultural Diplomacy, which aims to use culture

as a vital tool in international relations especially through the use of cultural heritage

and endowments as the pedestals of our foreign engagement across the globe.

Kenya’s cultural diplomacy focuses on increasing awareness of her cultural affluence

and generating interests in the country’s cultural heritage.

Through a situation analysis, the Ministry identified three broad strategic issues of

focus towards driving the Cultural Diplomacy forward. These issues are the need to

ensure our cultural diversity and heritage are respected and recognized globally; the

need to recognize the role of Kenyan artists, athletes and other sportsmen and

women; and the need for Kiswahili to be recognized as a continental and global

language.

In order to address the three strategic issues identified above, the Ministry

developed five strategic objectives. These objectives are to:

i. Respect and recognize cultural diversity and heritage;

ii. Promote cultural exchanges and partnerships;

iii. Promote global intercultural dialogue;

iv. Promote sports and art diplomacy by recognizing the role of Kenyan artists,

athletes and other sportsmen and women; and

v. Promote the recognition of Kiswahili as a continental and global language;

Strategies and activities were formulated for each of these strategic objectives as

discussed in chapter three which gives the Strategic direction. Corresponding key

performance indicators were identified for monitoring and evaluating the

implementation of this Strategy. This is presented in the implementation matrix in

section 6.2.

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Monitoring, evaluation and reporting will form a critical component of this Strategic

document. Monitoring and evaluation will provide feedback on progress made in

implementing the Strategy and form a basis of the next steps in implementing the

strategy.

The Ministry will also undertake an end-term review of the implementation of this

strategy with the aim of evaluating the cumulative achievement. The main objective

will be to assess whether the Ministry would have attained all its targets as set out in

the Strategy and identify the shortcomings. This process will inform the consecutive

planning period.

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Chapter 1 : INTRODUCTION

1.1 Background

1.1.1 The Ministry of Foreign Affairs is mandated to pursue Kenya’s foreign policy in

accordance with the Constitution of Kenya. The Kenya Foreign Policy is

anchored on five interlinked pillars of diplomacy which are Economic; Peace;

Environmental; Cultural and Diaspora. This strategy provides a road map of

the implementation of the Cultural Diplomacy Pillar.

1.1.2. Cultural Diplomacy aims to use culture as a vital tool in international relations

especially through the use of cultural heritage and endowments as the

pedestals of our foreign engagement.

1.1.3. The Kenya Vision 2030 recognizes that positive promotion and effective

exploitation of our cultural diversity, preservation and promotion of national

heritage, sports and arts are critical to socio-economic, political and cultural

development. According to Article 27(1) of the United Nations’ 1948 Universal

Declaration of Human Rights, ‘Everyone has the right freely to participate in

the cultural life of the community, to enjoy the arts, and to share in scientific

advancement and its benefits.’ This Strategy adopts a broad definition of the

term culture to include, and consider sports and popular culture, as well as

the performing and visual arts and the natural heritage as well as cuisines.

Therefore, our culture is what makes us who we are and is dynamic.

1.1.4. Kenya has continuously placed emphasis on cultural recognition and

understanding as the basis for dialogue, and has effectively used language,

notably Kiswahili, as a mode to strengthen cultural diplomacy, foster

relationships and build friendships.

1.2 Rationale

1.2.1 The potential of Kenya’s cultural heritage is enormous and there is need to

exploit it to promote national interests. Cultural Diplomacy is a vital diplomatic

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and soft power tool that can be used to enhance our international relations to

promote a favourable image and prestige for the Country globally. In

instances when Kenyan cultural icons tour the globe, Kenyan athletes perform

at the world stage or Kenyan literature is read, a buzz of economic and

political interest is ignited about Kenya that goes beyond the cultural event or

artefacts, and subsequently generates economic gain. Indeed, it is through

cultural activities that a nation’s identity is best represented.

1.2.2. Cultural Diplomacy is uniquely able to reach out to people of all walks of life

with a reduced language barrier. It will enable us to: reach a broad and

diverse audience who cannot be accessed through traditional modes of

diplomacy; provide a positive agenda for cooperation; create a neutral

platform for face to face interaction; and provide awareness of cultural

richness of our nation and generate interest in Kenya’s cultural heritage. In

addition, it will serve as a flexible, universally acceptable vehicle for

engagement with countries where diplomatic relations have been strained or

are absent.

1.2.3. This Strategy has been developed to facilitate implementation of the Cultural

Diplomacy pillar of the Kenya Foreign Policy and aims to enhance contribution

of culture to socio-economic development, and to position Kenya as a cultural

hub.

1.3 Methodology

1.3.1. This strategy was developed through a participatory and consultative process

involving key stakeholders.

1.3.2. The preparation process was informed by the Constitution of Kenya and

relevant Government Policy documents. In addition, the strategy drew heavily

from the Kenya Foreign Policy and Ministry’s Strategic Plan. The draft strategy

was shared with stakeholders and their contributions were instrumental in

refining the strategies contained in this document.

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Chapter 2 : SITUATION ANALYSIS

2.1 Introduction

2.1.1 Various countries have effectively utilised Cultural Diplomacy to advance their

national interests and agenda at the global stage. Some countries have used

provision of education and training opportunities to attract foreigners to learn

and work there. Others have utilized films, mythologies, literature,

architecture, visual and performing art, culinary arts, language, sports,

traditional attire and religion to promote their identity.

2.1.2. Similarly, Kenya has developed policies and legislations with the overarching

objective of ensuring the protection and promotion of Kenya’s cultural

heritage and diversity. The Constitution of Kenya recognizes culture as the

foundation of the Nation and underscores the need to promote all forms of

cultural expressions and preserve Kenya’s cultural heritage. The Kenya Vision

2030 and the National Policy on Culture and Heritage have recognized the

contribution of culture to Kenya’s socio-economic, political and cultural

development.

2.1.3. The Cultural Diplomacy Pillar of the Kenya Foreign Policy places great

emphasis on cultural heritage as a tool for diplomatic engagement to promote

Kenya’s cultural diversity and its rich heritage in the international arena.

Consequently, the Ministry has facilitated negotiation and conclusion of

various frameworks of cooperation to enhance cultural exchanges and

cooperation with other countries.

2.2 Overview of the Ministry’s Achievements in the area of Culture, Arts,

Sports and Natural Heritage in the period 2013 – 2017

2.2.1 With the launch of the first published Kenya Foreign Policy document in 2015,

Cultural Diplomacy was recognized as one of the five pillars of Kenya’s

International engagements. This recognition has given the Ministry impetus to

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promote and project Kenya’s culture through the Kenya Missions Abroad.

Since then, a number of milestones have been realized.

1. International Conventions

As a party to the UNESCO Culture Conventions, Kenya has been able to

make great strides in the preservation of her culture and heritage.

Below are some of her notable achievements:

1.1 The 1972 Convention concerning the Protection of Cultural and

World Heritage

1.1.1 Kenya is a State Party to this Convention and six sites of outstanding

universal value have been inscribed on the prestigious World Heritage list.

These are Lake Turkana National Park, Mount Kenya National Park/Natural

Forest, Lamu Old Town, Fort Jesus, the Sacred Mijikenda Kaya Forests and

the Kenya Lake Systems in the Great Rift Valley. Kenya is currently in the

process of nominating a seventh World Heritage Site, Thim-lich Ohinga.

1.1.2 Kenya also served as one of the 21 members of the World Heritage

Committee from 2005 to 2009.

1.1.3 In 2014, Kenya made a contribution to the African World Heritage Fund

(AWHF) of 1.5 million dollars to support preservation and conservation of

African World Heritage sites. This is a clear demonstration of Kenya’s

commitment to the conservation and protection of Africa’s Culture for present

and future posterity.

1.2 The 2003 Convention for the Safeguarding of Intangible Cultural

Heritage

1.2.1 Kenya is a State Party to this Convention and was elected a member of the

Intergovernmental Committee of the Convention between 2008 and 2011.

During this period, Kenya lobbied, hosted and chaired the 5th Session of the

Intergovernmental Committee, in Nairobi in November 2010.

1.2.2 Kenya has practices inscribed on the Urgent Safeguarding list and the Best

Practices list, two of the three coveted lists, where cultural expressions/

practices are listed. The listing enhances preservation of the practices, which

in most cases are in danger of extinction. The traditions and practices

associated with Kayas in the Sacred Mijikenda Forest in the Coast of Kenya,

and the Isukuti dance of the Isukha and Idakho communities in western

Kenya are inscribed on the Urgent Safeguarding list.

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1.2.3 On the Best Practices list, the food ways and food practices of the Isukha in

Western Kenya have been inscribed. Kenya is in the process of nominating

the Kit-Mikayi Shrine of Luo community, soapstone carving among the

Abagusii and traditional pottery making practices in Eastern Kenya for

inscription. Kenya and Tanzania are in the process of nominating the

Enkipaata, Eunoto and Org’esherr, a Maasai male rite of passage as a

transboundary practice for inscription.

1.2.4 Mr John Omari, a Kenyan national, is currently serving as a member of the 12

member evaluation body of the Convention. This is a 12 member committee

of experts. The evaluation body is tasked with evaluating all files submitted

for international assistance and examining nominations submitted by States

Parties to the Lists of the Convention for recommendation to the committee.

Isukuti dancers entertain guests after inscription to the intangible cultural heritage list in November 2014

1.3 The 2005 Convention for the Protection and Promotion of Diversity

of Cultural Expressions

1.3.1 Kenya is a State Party to this Convention and was elected a member of the

Intergovernmental Committee of the Convention from 2009 to 2013.

1.3. Kenya has actively engaged in the implementation of the Convention through

various reforms in Policy Development, Education Sector and ICT. These

include the review of Kenya’s National Culture and Heritage Policy, the

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Languages of Kenya Policy and the ongoing Education reforms that seek to

recognise talent and include creative arts as examinable subjects.

2. Hosted high level culture meetings

2.1 Kenya hosted the Second Africa Regional meeting on the protection of the

Underwater Cultural Heritage in Malindi, Kenya from 24 to 26 March, 2015 in

collaboration with UNESCO Culture sector.

2.2 The meeting was a follow-up of the First Africa Regional Meeting on the

Protection of Underwater Cultural Heritage which was held in Nigeria in

November 2013. Africa’s underwater cultural heritage is an important cultural,

educational and scientific tool, and has considerable potential for the

development of sustainable tourism in Africa.

2.3 The participants decided to establish an African Regional Committee on

Underwater Cultural Heritage to foster ratification and implementation of the

2001 Convention on the Protection of the Underwater Cultural Heritage and

foster regional cooperation.

2.4 They also agreed to enhance capacity building programmes, public

awareness, partnerships, scientific research and domestication of Underwater

Cultural Heritage.

Dr. Hassan Wario, Cabinet Secretary for Sports, Culture and Arts, officially opens the conference at Malindi- Kenya

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3. Cultural Events Organized by Kenya Missions Abroad.

The Kenya Missions abroad organized several cultural events aimed at promoting

cultural diplomacy. The following are highlights of these events.

3.1 In May, 2017, the Kenya Mission in Gaborone in conjunction with the

University of Botswana organized a Wangari Maathai/Africa

Environment Day during which the Wangari Maathai model of forest

conservation was promoted for adoption by the people of Botswana.

3.2 The Kenya Embassy in Bujumbura in conjunction with other

stakeholders namely: Burundi National Tourism Office, Burundi

National Olympic Committee, the Sport’s Gym, Wright Tours and Travel

Agency and the Green Belt Action for the Environment (ACVE)

organised the first edition of the Bujumbura Marathon for Fraternity

held on 31st August, 2014. This was a half marathon of 21km, with

additional circuits of 10km and 3km under the theme ‘I Run for

Fraternity: I Love Bujumbura.’ The objective of the marathon was

mainly to celebrate the cordial relations between Kenya and Burundi

especially in Kenya’s jubilee year; identify and nurture marathon talent

in Burundi from the grassroots levels; and to generate proceeds to

assist sections of the population affected by floods and mudslides in

the northern part of Bujumbura which occurred on 9th February 2014.

The First Edition of the Bujumbura Half Marathon for Fraternity on 31st August, 2014

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3.3 The Kenya mission in Dublin in collaboration with the Kenya

Community in County Galway and the local Irish authority organized

the “Galway Kenya Run” on 14th September 2013. The event was

graced by 800m World Olympic Legend David Lekuta Rudisha. The

event was preceded by visits to 10 schools where Rudisha gave talks to

Irish children. The event was intended to showcase Kenya’s talent in

athletics and to inspire Irish youth to embrace athletics, and also to

mark and celebrate the Kenya @50 Jubilee celebrations.

3.4 The Kenya Mission in Kigali facilitated Kenya’s participation in the first

Jumuiya ya Afrika Mashariki Utamaduni Festival (JAMAFEST) which was

held in Rwanda from 9th to 16th February 2013. JAMAFEST is the name

of the East Africa Community Arts and Culture Festival. The event was

held under the theme “Fostering the East African Community

integration through Cultural Industries”. The event, inter alia, consisted

of a carnival, live performances, fashion shows and a JAMAFEST Village

for countries to showcase their different cultures.

Above:Left:Kenyans perform “isukuti” at the jamafest. Right: Kenyans display their flag at the jamafest.

3.5 The Kenya mission in Khartoum partnered with the language training

centre in Sudan to offer Swahili language programmes. The classes are

ongoing and are very popular with members of the International

community in Khartoum.

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3.6 Every year, the Kenya Mission in Harare facilitates the participation of

at least five Kenyan sports teams in golf, football, motor sports and

rugby tournaments in Zimbabwe. The Kenya Mission in Bangkok co-

hosted the Cradle of Mankind exhibition featuring photographs

depicting the lives of the people who live around Lake Turkana, and

the important archaeological site of Koobi Fora in September 2015.

Amb. Patrick Wamoto, Amb. Prasittiporn Wetprasit and Mrs. Kannikar Wongthongsiri cut the ribbon to open the

Exhibition, “Cradle of Mankind”. The ‘Cradle of Mankind’ exhibition featured photographs depicting the lives of

the people that live around Lake Turkana, and the important archaeologic site of Koobi Fora.

4. Collaboration and Partnerships

Since independence Kenya has

established collaboration and

partnerships with other countries in

areas of culture which include;

the Memorandum of Understanding

(MOU) on the Executive Program

Project on Cultural Cooperation

between the Republic of Kenya and

the Arab Republic of Egypt and the Memorandum of Understanding between the

Ministry of Sports, Culture and the Arts of the Republic of Kenya and the Ministry of

CS, Amb. Amina Mohamed and her Egyptian counterpart, Sameh Shoukry signing the Agreements during the JCC

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Culture of the People's Republic of China on the Establishment of a Cultural Centre

among other frameworks of cooperation.

Emerging Issues

Leveraging Athletics and Sports:

The most remarkable practice of cultural diplomacy has been displayed by the impact of Kenyan Athletes at the global sporting arena since Independence. No other activity has contributed more to projecting Kenya’s image positively like the performance of Kenyan athletes. However, Kenya has not leveraged on this advantage to promote the country. The athletes and other sports personalities can be trained to promote Kenya as cultural ambassadors.

Gifting and Marketing of Kenyan Cultural Products:

Kenya has excellent art works and cultural artefacts, which are undervalued and as a

result sold very cheaply locally to middlemen, then very expensively internationally.

There is need to aggressively market cultural products through the missions.

Additionally, although there are local products that have entered the international

sports market like the Lorna Kiplagat and the Enda Shoes for our athletes, these

have not been fully embraced by the country. This is partly due to dominance by

international brands in the domestic market. Giving cultural gifts like coffee, tea,

jewellry and textiles at international events such as conferences, sports and athletics

events will expose Kenyan products to better markets. It is expected that an

invigorated Cultural Diplomacy will lead to increased visits and economic activities

during special events.

Promotion and Protection of Kenya’s Cultural Heritage:

While the words like ciondo, kikoi and safari originated from Kenya, the country has

lost their cultural property rights. Furthermore, many artists and artisans do not

know how to protect, patent or copyright their intellectual property. The Ministry will

partner with relevant organizations to create awareness on the protection of cultural

heritage as provided for in various international instruments such as the 2005

Convention on Promotion and Protection of Diversity of Cultural Expressions

Face of Kenya Abroad – One Look One Feel:

Many countries abroad have used the same shape, size and fittings to identify and

brand their missions abroad. The Ministry has not made a deliberate effort to brand

its missions abroad. It is therefore imperative to develop a branding concept

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(mural/colour scheme/same feel) for the Missions. In addition, there is need to

collaborate with key stakeholders to identify artefacts, digital signage, films,

paintings, songs, literature and other branding materials which may be replicated in

the Missions. Use of artefacts and other cultural materials will be linked to the

National day celebrations as well as involve establishing strategic Kenyan cultural

centers in Kenya Missions abroad.

Identification and appointment of Cultural Ambassadors:

Kenya is blessed with a large pool of talented daughters and sons who have received and continue to receive international, regional and local recognition, in the different spheres. Among the outstanding citizens are the long distant runners whose sterling performance has left an indelible mark on the world map since 1960s and we have now began to stamp our authority in field events also. Kenya has also produced other great personalities in different spheres: scientists, academicians, researchers, diplomats, environmentalists, philanthropists, economists, business persons, artists and sports persons. The Ministry will leverage on these prominent personalities by designating them as cultural Ambassadors.

Promotion of Kiswahili:

Kiswahili is Kenya's national language and one of the African Union languages.

However, Kenya has not actively promoted the use/teaching of Kiswahili globally as

an important tool of Kenya’s diplomacy. The Ministry will proactively promote

Kiswahili language globally.

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2.2 Strengths, Weaknesses, Opportunity and Threats (SWOT) Analysis

During the preparation of this Strategy, a SWOT analysis on Cultural Diplomacy was

undertaken to identify the major strengths, weaknesses, opportunities, and threats.

This is summarized in table 1.

Table 1: Summary of SWOT Analysis.

STRENGTHS WEAKNESSES

• Strong diplomatic presence and

representation in the various regions of the

world

• Existence of the Permanent Delegation of

Kenya to UNESCO

• Competent human resource to promote

Swahili language abroad

• Foreign Service Academy

• Rich diplomatic experience in international

negotiations

• Existence of global and national policy and

legal frameworks.

• Establishment of a cultural desk in the

ministry

• Limited awareness on diverse culture amongst

staff

• Inadequate human and financial resources to

promote cultural diplomacy.

• Inadequate use of public diplomacy

• Inadequate Knowledge Management practices.

• Foreign Language barrier

• Weak linkages and coordination with other

MDAs and County Governments on cultural

heritage issues.

• Inadequate engagement of Kenyan diaspora on

cultural issues.

• Lack of framework for promotion of Kiswahili

language abroad.

OPPORTUNITIES THREATS

• Unique Kenyan cultures and heritage.

• Existence of the Ministry of Sports, Culture,

and the Arts and other MDAs.

• The Constitution of Kenya

• Political goodwill

• Evolving global cultural space.

• Large number of Kenyans living abroad

• Presence of UNESCO regional office for

Eastern Africa.

• Technological advancement and use of the

new media

• The Kenya sports and athletics prowess

• Limited public awareness on cultural diplomacy

• Intellectual property and copyrights

infringement.

• International and transnational organized

Crime

• Illicit trade of cultural property

• Inadequate implementation of existing

cooperation cultural agreements.

• Effects of climate change on cultural and

natural heritage sites

• Encroachment on cultural sites by human

activities

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• Existing cultural promotion programmes

• Existence of bilateral and multilateral

cooperation frameworks.

• Existence of the UN offices and Diplomatic

Missions in Nairobi.

• Adoption of Kiswahili as an AU language

•

2.3 Stakeholders Analysis

The analysis of the Ministry’s stakeholders captures both internal and external

groups.

Table 2 Stakeholder Analysis

Category Stakeholder Stakeholders’ expectation Ministry’s expectation

Internal Staff of MFA • Adequate and timely

resources

• Conducive working

environment

• Effective communication

• Good governance

• Appreciation of effort

• Capacity building

• Career advancement

• Commitment to work

• Patriotism

• Loyalty

• Good Performance

• Efficiency

• Feedback

External MDAs • Timely facilitation

• Effective coordination of

sectoral activities

• Timely information

dissemination

• Timely requests

• Support in promotion and

protection of Kenya’s

cultural heritage and

intellectual property rights.

• Accurate and adequate

information

• Cooperation and

consultations.

• Timely feedback

External Diaspora • Timely and efficient

delivery of services

• Collaboration and

partnership

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• Timely and appropriate

information dissemination

• Active participation

• Accessibility

• Timely submission of

requests

• Provision of accurate

information

• Patriotism

External Diplomatic

Community


dissemination

• Timely response to

correspondence

• Support in facilitating

enhancement of cultural

exchanges.

• Respect for Kenya’s, laws

sovereignty and cultural

diversity


dissemination


correspondences



exchanges

External Development

Partners and

International

Organisations

• Mutually beneficial

partnership



exchanges.


dissemination

• Respect for Kenya’s laws,

sovereignty and cultural

diversity

• Mutually beneficial

partnership


dissemination

•

External Media • Access to information

• Receive timely information

• Appropriate coverage of

cultural events

• Timely release of

information

• Factual and objective

reporting

External National

Assembly

• Technical and professional

input in matters of

legislation

• Efficient and accountable

utilization of allocated

• Approval of adequate

funding

• Timely enactment of

relevant legislation

• Harmonization of national

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funds

• Coordinated linkages with

international legislative

bodies


correspondence

laws with regional and

international laws

External County

Governments

• Active involvement and

consultations

• Timely facilitation

• Observance of protocol

• Active collaboration

• Identification and

protection of various

cultural expressions

External Private Sector • Timely provision of

relevant information.

• Facilitation in the

organization of and

participation in

international fairs and

exhibitions

• Awareness creation on

existence of relevant

treaties, conventions and

agreements.

• Support and mutual

collaboration.

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Chapter 3 : STRATEGIC DIRECTION

3.1 Ministry’s Mandate, Vision, Mission and Core Values

3.1.1 Ministry’s Mandate

The Ministry’s mandate is derived from the Executive Order No. 1 of May 2016.

The functions of the Ministry as delineated in the Executive Order are: Management

of Kenya’s Foreign Policy; coordinating Regional Peace initiatives;

Ratification/accession to, Depository and Custodian of all International Treaties,

Agreements and Conventions where Kenya is party ; Promotion of Nairobi as a Hub

for Multilateral Diplomacy; Lobbying for Kenya candidature in the

International Governance System; Negotiation and Conclusion of Headquarters and

Host Country Agreements with International Organizations and Agencies; Oversight

over Attaches; Liaison with International and Regional Organizations; Management

of Kenya’s Missions and Embassies Abroad; Liaison with Foreign Missions in Kenya;

Administration of Diplomatic Privileges and Immunities; Coordination of State and

Official Visits; Handling of Protocol Matters; Provision of Consular Services;

Management of Joint Commissions with other Countries; Management of Bilateral

and Multilateral Relations; Official Communications on Foreign Affairs and Global

Issues; Facilitation of Kenya’s Migrant Labor; facilitation of Kenya’s Diaspora Issues.

3.1.2 Vision Statement

A peaceful, prosperous and globally competitive Kenya.

3.1.3 Mission Statement

To project, promote and protect Kenya’s interests and image globally through

innovative diplomacy, and contribute towards a just, peaceful and equitable world.

3.1.4 Core Values

The Ministry is guided by the following core values:

1. Customer focus: We shall treat our customers with courtesy, respect and

promptness.

2. Patriotism: Our staff shall exercise loyalty and uphold allegiance to the

Republic of Kenya at all times.

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3. Team spirit: We shall promote teamwork to enhance service delivery. The

Ministry will further inculcate a sense of shared and collective responsibility

for the execution of its mandate.

4. Professionalism: Our members of staff shall exercise high level of

professional competence and confidentiality in all their work.

5. Ethics and Integrity: We will embrace transparency and accountability in all

operations of the Ministry.

6. Equity and fairness: We shall promote justice, impartiality and diversity in

all our dealings.

3.2 The Strategic Model

3.2.1Ministry Strategic Objectives and Strategies

The Ministry has formulated five strategic objectives to aid in the realization of the

Cultural Diplomacy Agenda. These are to:

1. Respect and recognize cultural diversity and heritage;

2. Promote cultural exchanges and partnerships;

3. Promote global intercultural dialogue;

4. Promote sports and art diplomacy by recognizing the role of Kenyan artists,

athletes and other sportsmen and women; and

5. Promote the recognition of Kiswahili as a continental and global language;

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3.2.2 Strategic Objectives and Strategies

Strategic Objective 1: To respect and recognize cultural diversity and heritage

This objective seeks to boost understanding and respect of Kenya’s cultural diversity and heritage.

This objective will employ five strategies indicated below: -

Strategy Strategic Thrust

1. Promote and protect Kenya’s

Cultural heritage and diversity

globally

• Leveraging on culture conventions that Kenya is a party

to have more sites and practices inscribed as well as to

enhance protection of intellectual property rights

• Collaborate with stakeholders to create awareness on

the culture conventions that Kenya is a party to and the

mechanisms available to protect cultural expressions.

• Coordinate inter Agency Meetings to formulate country

positions on culture

• Coordinating Kenya’s participation in international

Cultural Heritage Meetings

• Capacity building of officers on protection of cultural

heritage, diversity and intellectual property rights

• Spearhead ratification of conventions that have

implications on cultural matters

2. Enhance understanding of the

people of Kenya and their culture

This strategy will entail the following:

• Collaborate with the Ministry of Sports, Culture and the

Arts to identify artefacts from documented inventory of

Kenya’s cultural heritage which may be replicated for

the Missions for display.

• Create awareness in partnership with stakeholders on

the available mechanism of protection of culture.

• Partner with relevant stakeholders including the mass

media to create understanding of our culture and

cultural heritage.

• Build capacity of officers on cultural management

practices to facilitate coordination of cultural activities

in Missions

3. Promote use of culture, arts and

sports as a tool for celebrating

This strategy will focus on use of Kenyan artefacts and

other cultural materials to all events which will positively

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national diversity profile Kenya including the national days and other events

organized by Kenyan Diaspora.

4. Branding of the Ministry and

Kenya Missions to Promote the

face of Kenya abroad - one look,

one feel

• This strategy will focus on branding the Kenya Missions

by providing/displaying Kenyan artefacts, films,

paintings, songs and have the same identity

(mural/colour scheme/same feel). Use of artefacts and

other cultural materials will be linked to all events which

will positively profile Kenya including the national days.

• The Ministry will develop branding guidelines. Some of

the elements to be considered in the guidelines will

include; Standardized use of National symbols and colors

in Kenya Missions; use of carvings, paintings, sculptures,

films, songs, digital signage and literature; Standardized

items in display cabinets and Standardized websites,

official/business cards, lapel pins, stationery and other

identifiers and invitation cards.

• Collaborate with key stakeholders to identify and

establish strategic Kenyan cultural centers in Kenya

Missions abroad

• Identify authentically branded Kenya gift packs for the

Ministry of Foreign Affairs (CS, PS and

Ambassadors/Heads of Directorates)

Strategic Objective 2: To Promote cultural exchanges and partnerships

This strategic objective aims to ensure promotion of Kenyan cultural exchanges and

partnerships both domestic and international.

This objective will employ three strategies indicated below: -


1. Strengthen bilateral and

multilateral relations through

Cultural Diplomacy

This strategy aims at highlighting the importance of

cultural diplomacy in the international arena. The

following activities will be implemented:

• Negotiate and Conclude agreements with other

partner states on cooperation in the field of culture.

• Coordinate with Ministry of Sports, Culture and the

Arts and Counties in matters of International

Cooperation in implementation of 2005 Convention

on Protection of Diversity of Cultural Practices.

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• Coordinate Kenya’s participation at international

cultural fairs/festivals and meetings.

• Enhance partnership and collaboration with

Regional and International Organizations charged

with matters pertaining to culture e.g. UNESCO

2. Promote cultural exchanges

This strategy will involve collaborating with partners

and stakeholders to showcase and promote cultural

exchanges through dissemination of information on

special events such as The Tegla Lorupe Peace Race,

Maulid Cultural Festival, The Safari Rally, Lamu Cultural

Festival, bull fighting in western Kenya, The

International Camel Derby Festival and other Cultural

events in Kenya

3. Promote Kenyan cultural

products

This strategy will entail attending and giving cultural

gifts like jewelries, textiles and carvings at international

conferences and events.

Develop standardized gift packs for use during lobbying

activities for Kenya’s candidatures to International

Organisations.

Strategic Objective 3: To Promote global intercultural dialogue

This strategic Objective aims at promoting cultural dialogue between Kenya and other countries

at global level through the following strategy:


1. Enhance cultural exchanges

with other nations

This strategy entails:

• Supporting Missions in their efforts to bring the

best sportsmen and women, artists, writers, and

other cultural icons to their audiences

• Facilitate holding/participation in

inbound/outbound forums of cultural

expressions

• Coordinate hosting of themed National Day

Celebrations by Missions

• Coordinate activities showcasing Kenyan culture

through events organized by Kenya Mission abroad

such as Tea/Coffee days;

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• Kenyan food fairs/Drinks;

• Kenyan dance troupes photo exhibitions; Sports

events;

• Art and literature exhibitions/ Competitions;

• Tree planting exercises/Flower exhibitions;

• Kenya movie/film day;

• Kenyan Cultural weeks;

• Organize cultural visits for heads of diplomatic

missions accredited to Kenya to various parts of the

country.

Strategic Objective 4: To Promote sports and art diplomacy

This strategic objective aims to promote Kenya’s sports and Arts abroad.

It employs four strategies:

Strategy Strategic thrust

1 Mainstream the use of Cultural

Goodwill Ambassadors to

promote sports and art

diplomacy

This strategy seeks to recognize the participation of

renowned Kenyan Sports Men/Women and artists

including the Kenyan Diaspora as good will Ambassadors

to promote Kenya’s image and prestige through sports

and arts. In this regard, the Ministry will collaborate with

relevant stakeholders to identify and designate Cultural

Ambassadors.

The Strategy further seeks to foster sports cooperation

between the Ministry of Foreign Affairs and Diplomatic

Corps by organizing an annual tournament

2 Promote participation of Kenyan

teams abroad.

This strategy will seek partnership amongst National

Sporting Organs to develop a framework that supports

participation of Kenyan teams abroad.

3 Promote Sports Tourism in

Kenya

The strategy seeks to use our missions abroad to market

sports tourism and Kenya as home of renowned world

athletic champions.

The Strategy will also seek to create awareness on sports

attraction sites and sporting facilities in Kenya.

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4 To promote exchange of sports

experts

This strategy seeks to promote exchange of sports experts

through negotiation and conclusion of Sports Cooperation

Agreements/ MOUs with interested countries

Strategic Objective 5: To Promote the recognition of Kiswahili as a continental

and global language

This strategic objective aims at promoting the use of Kiswahili globally as an important tool of

Kenya’s diplomacy.

This objective will employ the following strategies as indicated below:-


1. Lobby for the adoption of Kiswahili as

an UN language

This strategy seeks to proactively promote

Kiswahili as a globally recognized language and

will involve lobbying for regional and

international support.

2. Promote Kiswahili language abroad This strategy aims at establishing partnership

with stakeholders to develop policy/guidelines to

standardize promotion of Kiswahili in missions

abroad.

The strategy will further facilitate identification

of Kiswahili materials including movies, plays

and TV shows in Kiswahili to be played at the

missions’ waiting rooms

Seek opportunities for prominent Swahili

scholars in universities abroad

The Ministry will partner with relevant

institutions to develop a manual for basic

Kiswahili teaching in Kenya Missions abroad.

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Chapter 4 : COORDINATION FRAMEWORK

The successful implementation of this Strategy will require full commitment and

leadership from the top management and involvement and effort from the Staff of

the Ministry and cooperation from relevant stakeholders. The Ministry will mobilize

adequate resources which are critical for the realization of the strategic objectives

set out in this Strategy.

4.1 Ministry of Foreign Affairs

The Ministry has established a department responsible for coordinating the

implementation of cultural diplomacy pillar. This department will therefore oversee

the implementation of this strategy and will be the nexus with MDAs and other

stakeholders involved in cultural heritage. The department will leverage on the

country’s diplomatic footprint across the globe in ensuring that this Strategy is

successfully implemented.

4.2 Cultural Ambassadors

The Ministry will designate Cultural Ambassadors to serve on an honorary basis.

Their role will inter-alia include the following:

i. To build on the comparative advantage of the existing “Kenyan brand” in

enhancing Kenya’s competitive edge for purposes of promoting national

cohesion, national development and posterity.

ii. To propel Kenya’s national image by increasing her Appeal and Visibility so

that the country is better known, and more people in the world are aware of

Kenya’s positive aspects.

iii. To project strongly with clear and consistent messages about the values and

aspirations of the Kenyan people: unity and prestige; peace and stability;

freedom and liberty; justice and equity; pursuit of wellbeing and prosperity;

Harambee spirit (pulling together); and celebration of diversity.

iv. To promote the core principles that guide the conduct of Kenya’s international

relations: peaceful co-existence with neighbours; resolution of conflicts by

peaceful means; equality and sovereignty of all States; non-alignment in

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international affairs; rule-based international system; and justice and equity in

the conduct of international relations.

v. To develop projects that will catapult the five interlinked pillars of Kenya’s

diplomacy

4.3 Ministries. Department and Agencies (MDAs)

This Strategy aims to augment the existing policies and laws on cultural exchanges.

The Ministry will therefore work closely with the relevant MDAs to create synergy

and leverage on existing cultural programmes. It will also identify new and mutually

beneficial opportunities for cooperation.

4.3 County Governments

The Ministry will work closely with the Counties through the established Liaison,

Parliamentary and County Affairs Department, which provides the link between the

Ministry, County Governments and Parliament. This Ministry will therefore strengthen

the collaborative mechanism to promote partnership with County Governments.

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Chapter 5 IMPLEMENTATION, MONITORING,

EVALUATION AND REPORTING

5.1 Monitoring, Evaluation and Reporting

5.1.1 An effective Monitoring and Evaluation system is critical for successful

implementation of this Cultural Diplomacy Strategy. Putting this into

consideration, and to ensure efficient and effective implementation of the

Strategy, the Ministry of Foreign Affairs will develop a monitoring and

evaluation framework with clear key performance indicators to be monitored.

The information generated will be used to check whether or not the strategic

objectives and targets are on course and if there is need for adjustment to

correct any inconsistencies.

5.1.2 The Monitoring process will entail identification of key output/outcome

indicators for the strategic objectives and ongoing collection and analysis of

data on these indicators both at headquarters and Kenya Missions.

5.1.3 At the end of the three years, this document will be subjected to an end term

review through a participatory process with the aim of assessing whether the

Ministry would have attained all its targets as set out in the Strategy and

identify the shortcomings. The findings will inform the next Strategy

development.

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5.2 Implementation Matrix

Strategy Programmes/Projects/

Activities

Expected

Output/

Outcome

Implementing

Agency(s)

Indicative Budget (Ksh.Million)

2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

Strategic Objective 1: To respect and recognize cultural diversity and heritage

Promote and

protect Kenya’s

Cultural

heritage and

diversity

globally

Lobby to have more sites

and practices inscribed in

culture conventions that

Kenya is a party

culture and

cultural heritage

given the

commensurate

value

MFA/BKB/KCB/

MCSA/Min of

Trade &

Industrialization

(MTI)/Kenya

Copyright

Board/Kenya

Industrial Property

Institute/Mass

Media

0 0 0 0 0 0

Collaborate with

stakeholders to create

awareness the culture

conventions that Kenya is a

party to and the

mechanisms available to

protect cultural expressions

Increased

awareness on the

available

mechanism of

protection of

culture and

cultural heritage

MFA/MCSA/

Kenya Copyright

Board

2 3 2 3 2 12

Organize inter Agency

meetings on Cultural

Diplomacy

collaboration and

implementation of

cultural

diplomacy

MFA 2 2 2 2 2 10

Coordinate Kenya’s

participation in

international Cultural

Heritage Meetings

Improved

cooperation on

culture

MFA

3 3 4 4 5 19

Capacity building of Improved MFA 5 5 5 5 5 25

27


Activities

Expected

Output/

Outcome

Implementing

Agency(s)


2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

officers on protection of

cultural heritage, diversity

and intellectual property

rights

capacity on

cultural

management

practices

Spearhead ratification of

conventions that have

implications on cultural

matters

Improved

cooperation on

culture

MF/MCSA 1 1 1 1 1 5

Undertake

domestic/Regional/

International cultural

exchange visits

Improved

knowledge of

Kenyan cultural

diversity

MF/MCSA 4 4 6 8 8 30

Facilitate

holding/participation in

inbound/outbound forums

of cultural expressions

Improved

understanding of

Kenyan cultural

identity

MFA/MCSA 6 6 7 7 8 34

Enhance

understanding

of the people of

Kenya and their

culture

Collaborate with the

Ministry of Sports, Culture

and the Arts to identify

artefacts from documented

inventory of Kenya’s

cultural heritage which may

be replicated for the

Missions for display

Improved

knowledge of

Kenya’s cultural

heritage

MFA/BKB/State

Dept. of Youth

15 15 15 20 15 80

Partner with relevant

stakeholders including the

mass media to create

understanding of our

culture and cultural

heritage.

Increased

understanding of

Kenyan culture

and cultural

heritage.

All Stakeholders 5 5 5 5 5 25

Build capacity of officers

on cultural management

Improved

capacity on

cultural

MFA 5 5 5 5 5 25

28


Activities

Expected

Output/

Outcome

Implementing

Agency(s)


2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

practices to facilitate

coordination of cultural

activities in Missions

management

practices

Promote use of

culture, arts and

sports as a tool

for celebrating

national

diversity

Develop, in collaboration

with stakeholders, a

national framework for

artists to provide sample

products which can be

distributed to missions for

display for marketing of

cultural artefacts

Harmonised

marketing of

Kenya’s cultural

heritage


Identify cultural items such

as coffee, tea, jewelries,

textiles, etc. for gifts at

international events

Enhanced

marketing of

Kenyan products

All stakeholders 10 10 10 10 10 50

Attend international

cultural events such as

sports and athletics events

and give cultural gifts like

coffee, tea, jewelries,

textiles, etc.

Enhanced

marketing of

Kenyan products

MFA 10 15 15 20 20 80

Brand the

Ministry and

Kenya Missions

to Promote the

face of Kenya

abroad - one

look, one feel

Develop guidelines for

branding the missions

Culturally rich

One look one feel

image

MFA/BKB/Min of

Housing

2 1 1 1 1 6

Coordinate branding of at

least seven (7) missions by

providing/displaying

Kenyan artefacts, films,

paintings, digital signage,

songs and same identity

Improved image

and visibility of

Kenyan cultural

diversity

MFA/BKB 20 20 30 20 20 70

Coordinate identification of

Kenyan artefacts, films,

Harmonized

identity of

Kenyan Missions

MFA/BKB/State

Dept. of Youth

15 15 15 20 15 80

29


Activities

Expected

Output/

Outcome

Implementing

Agency(s)


2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

paintings, songs and

literature which may be

replicated in the Missions

to have the same identity

Collaborate with key

stakeholders to identify and

establish strategic Kenyan

cultural centres in Kenya

Missions abroad.

Kenya’s culture

promoted


Strategic Objective 2: To Promote cultural exchanges and partnerships

Strengthen

bilateral and

multilateral

relations

through

Cultural

Diplomacy

Lobby and negotiate with

countries which host major

marathons to have a

Kenyan coffee and tea as

the official beverage, and to

use Kenyan flowers for the

winners’ garlands; and to

give gifts at such events

Improved

marketing of

Kenyan cultural

products

MFA/Kenya Tea

Board/Coffee

Research Institute

10 10 15 15 15 65

Negotiate and Conclude

agreements with other

partner states on

cooperation in the field of

culture

Enhanced

cooperation in the

field of culture

MFA

Line Ministries

Relevant Agencies

0 0 0 0 0 0

Coordinate with Ministry of

Sports, Culture and the Arts

and Counties in matters of

International Cooperation

in implementation of 2005

Convention on Protection

of Diversity of Cultural

Practices

Improved

protection of

Kenyan Cultural

Heritage

MFA

MCSA Relevant

Agencies

County

Governments

0 0 0 0 0 0

Coordinate Kenya’s Improved MFA 3 3 4 4 5 19

30


Activities

Expected

Output/

Outcome

Implementing

Agency(s)


2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

participation at

international cultural

fairs/festivals and meetings

cooperation on

culture

Facilitate participation in

Regional and International

forums on matters

pertaining to culture

Improved

understanding of

Kenyan cultural

identity

Enhanced

collaboration on

Culture

MFA/MCSA 6 6 7 7 8 34

Promote

cultural

exchanges

Undertake

domestic/Regional/

International cultural

exchange visits

Improved

knowledge of

Kenyan cultural

diversity

MFA/MCSA 4 4 6 8 8 30

Promote

Kenyan cultural

products

Identify authentically

branded Kenya gift packs

for the Ministry of Foreign

Affairs (CS, PS and

Ambassadors/Heads of

Directorates)

Enhanced

marketing of

Kenyan products


Facilitate attending and

giving cultural gifts like

jewelries, textiles and

carvings at international

conferences and events

Enhanced

marketing of

Kenyan cultural

products


Strategic Objective 3: To Promote global intercultural dialogue

Enhance

cultural

exchanges with

other nations

Support Missions in their

efforts to bring the best

sportsmen and women,

artists, writers, and other

cultural icons to their

MFA 2 2 2 2 2 10

31


Activities

Expected

Output/

Outcome

Implementing

Agency(s)


2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

audiences

Facilitate holding/

participation in

inbound/outbound forums

of cultural expressions

Improved

understanding of

Kenyan cultural

identity

MFA/MCSA 6 6 7 7 8 34

Coordinate activities

showcasing Kenyan culture

through events organized

by Kenya Mission abroad

Enhanced

marketing of

Kenyan products

MFA 10 15 15 20 20 80

Coordinate hosting of

themed National Day

Celebrations by Missions

MFA 1 1 1 1 1 5

Organize cultural visits for

heads of diplomatic

missions accredited to

Kenya to various parts of

the Country

MFA 2 2 2 2 2 10

Strategic Objective 4: To Promote sports and art diplomacy

Mainstream the

use of Cultural

Goodwill

Ambassadors to

promote sports

and art

diplomacy

Collaborate with relevant

stakeholders to identify,

designate and train Cultural

Ambassadors

Improved image

and visibility of

Kenyan cultural

diversity

internationally


Promote

participation of

Kenyan teams

abroad.

Develop a working

framework that supports

participation of Kenyan

teams abroad

Enhanced

collaboration in

access to athletes

and sportspersons

during

international

MFA/AK/MSCA 3 1 1 1 1 7

32


Activities

Expected

Output/

Outcome

Implementing

Agency(s)


2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

events

Promote Sports

Tourism in

Kenya

Create awareness on sports

attraction sites and sporting

facilities in Kenya

Increased

awareness on

sports attraction

sites and sporting

facilities in Kenya

MFA/MCSA 2 3 2 3 2 12

Use Kenya missions abroad

to market sports tourism

and Kenya as home of

renowned world athletic

champions

Increased tourism

in Kenya

MFA/MCSA/ KTB 0 0 0 0 0 0

Promote

exchange of

sports experts

Negotiate and conclude

Sports Cooperation

Agreements/MOUs with

interested countries

Enhanced

cooperation on

Sports

MFA/MCSA 0 0 0 0 0 0

Strategic Objective 5: To Promote the recognition of Kiswahili as a continental and global language

Lobby for the

adoption of

Kiswahili as an

UN language

Lobby for regional and

international support

towards adoption of

Kiswahili as an UN

language

0 0 0 0 0 0

Promote

Kiswahili

language

abroad

In collaboration with

stakeholders, develop

policy/guidelines to

promote use of Kiswahili in

missions

Standardized

promotion of

Kiswahili


Identify Kiswahili materials

including movies, plays and

TV shows in Kiswahili to

be played at the missions’

waiting rooms

Enhanced use of

Kiswahili abroad


Seek opportunities for MFA/Min of 0 0 0 0 0 0

33


Activities

Expected

Output/

Outcome

Implementing

Agency(s)


2018/19 2019/20 2020/21 2021/22 2022/23 TOTAL

prominent Swahili scholars

in universities abroad

Education

partner with relevant

institutions to develop a

manual for basic Kiswahili

teaching in Kenya Missions

abroad

0 0 0 0 0 0

Establish Kiswahili

Regional training

programmes at FSA

MFA/Min of

Education

1 1 1 1 1 5

TOTAL 208 215 236 262 259 1,140

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