report ppt template 028 (2)

7/27/2019 Report Ppt Template 028 (2)

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Presentationon Summer internshipproject

Presented By

Kiran S. Sawant

MMS-2 year(Marketing)


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Your company slogan

4. Conclusion and Suggestion

3.Company information and finding Analysis

Table of Contents

2. Scope, Limitation and literature review

1. Introduction(Title, problem stmt,objective and Hypothesis)


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Title

DEMAND ANALYSIS OF HONEYWELL PRODUCT

AND PERFORM SERVICE ANALYSIS WITH

REFERS TO THANE AREA


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Problem Statement

To analysis Demand of Honeywell product and perform service analysis withrefers to Thane area


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Objective

To determine and analyze the Market Potential of the Honeywell Company in

Thane

TO measuring demand and putting strategy in market

To identify the factor which influence the purchase decision of customer with

product and Services.

To study and determine the competitor position in the market.

To Recommendations on how to increase the sales of the company product and

how to cater the recruitment of the people via distributor and retailers

To find out the opportunity and captures the market

To analysis distributor relationship and distributor channel with product and

services in the market


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Hypothesis

Null Hypothesis:-

Honeywell has higher product demand in the market

Alternative Hypothesis:-

Honeywell has lower product demand in the market rather than

competitor


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Scope of The Projects

There is a Scope of future and detailed Study of the more retail outlets of other

territories to study buying and consumption pattern of particular segment in thatregion and also the impact of communication in that region.

There is a wide scope to study the marketing activity of other small and big

companies in the other parts of country which would reveal how and why the

particular brands are successful in particular regions only.

This study helps to Security System Services industry to know the market

position of different companies.

The scope of a research project outlines the extent of the project and the

requirements necessary to achieve the goals and objectives of company



Limitation of The Project

The limitation faced while doing a research was that the people were not ready togive the information.

Sometimes the required persons were not available in their office or place

The respondents use to refuse to give the important information best known to them

The sources of data collection and time are limited in this research.

Some respondent in corporate offices hesitate to give complete information.

Some respondent has not given proper information. Unavailability of visiting cards

from some respondent.



Literature Review

1. Supply chain management

Authors Name Rahul V. Altekar

2. Consumer behavior (4 edition)

Authors Name DAVID L. Loudon and Albert J

3. Sales Management (decision, Strategies and Cases) Fifth Edition

Authors NameRichard R.Still

4. Marketing management, Introduction to Sales Management. 13 Editions

Authors Namephilip kotler, kevin L. keller, Abraham koshy.

5. Marketing Management

Authors Name Dr.K. Karunakaram



Company Information

Honeywell International is a diversified technology and manufacturing leader, serving

customers worldwide with aerospace products and services; control technologies forbuildings, homes and industry; automotive products; turbochargers; and specialty

materials.

Products Businesses:

The company's largest business segment is Honeywell Aerospace.

Honeywell's Automation and Control segment includes home and industrial heating,

ventilation, and manufacturing process products.

Honeywell's building controls, life safety, and security businesses; for Specialty

Materials, the company wants to continue restructuring and exiting non-core

businesses

Transportation sector, Honeywell plans to increase its market share in the OEM

turbocharger market, reinvigorate its friction materials business, and focus on its

consumer products.



Different divisions of the company:

Honeywell Process Solutions:

Industry leader in the areas of process knowledge systems, safety systems,

simulation technology, wireless field devices, integrated facility and process

security systems.

Honeywell Building Solutions:

Honeywell Building Solutions (HBS) is the largest and most technically skilledbuilding solutions player in the Indian sub-continent.

Global Engineering Services:

Provides a complete range of high quality and optimal cost engineering, software

development & programming and hardware design with total focus on quality.



Finding and Analysis

What is reason of buying Honeywell Products

According Survey most of people buying Honeywell products because of company

giving services ,quality ,price and others factors but 38 % people buying products

because of company giving good services to customers and service like pre sales as

well as after sales services



Which products are available in the shop

According Survey finding out in retailer shop most of Honeywell products is

available in market with 47 % market shares of Honeywell Company in thane

area And Samsung having 26% market shares because of its brand name and

quality from so many years .Siemens having 17% market share As well as

Voltas having 10% market shares.



Conclusion

There is a huge competition in the market in this field mostly from local brands in

terms of price and availability.

Profit margin of the retailers by selling of Honeywell product is lower than the

other competitors in the market.

Most of the customers purchase decision depends upon the quality and services of

products as well as Time availability also affects their purchasing decisions.

Most of the customers are attracted towards Honeywell products because company

giving good services comparison to competitors and highly demand by the customer.

The high cost of the product result in decrease the sale as well as demand of

products also low in the market



Suggestion

The company should reduce the cost of their products and the margin of the retailers

should be increased.

There should be proper channel of information, whenever any scheme is introduced

by the company for the retailers, they should be properly informed about the scheme.

Increase number of distributors in the area like thane, navi Mumbai and vashi

The Salesman should at least visit once in a weak to those retailers which doesnt

stock

Honeywell products with some new offers and schemes to increase the market share.

Increase company recognition through a national advertising campaign.

Company should target each and every class of the society

Company should provide full information to the customers before targeting so they

can take interest

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