report: paid ads vs. frequently new content
TRANSCRIPT
REPORT: PAID ADS VS.FREQUENTLY NEW
CONTENT
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F E B R U A R Y 2 0 1 7
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Kelly's Kitchen came to Shawna
Bailey in June 2016 for social
media marketing services.
Kelly's Kitchen primary goal was to
fill the cooking workshops
that were run several times per
week.
Overview
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Prior toServices
Kelly's Kitchen had been posting photos of
classes on social media two times per week;
follower engagement was limited to
"Likes".
Kelly's Kitchen was primarily relying on
Facebook and Instagram ads (which ran
upwards towards $800 per month).
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Workshops were being filled to a monthly maximum of
Prior to services: Results
35%
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15 new graphics were developed each
month,
Posting with graphics occurred daily,
New graphics were scheduled to run
every other day, while new content
from previous months ran on opposite
days,
All paid ads were stopped.
DuringServices: Thefirst 3 months
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within the 1st
month of Social
Media
Marketing
Services
20%within the 2nd
month of Social
Media
Marketing
Services
49%within the 3rd
month of
Social Media
Marketing
Services
58%
The Results
Classes increased by Classes increased by Classes increased by
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Against advice, Kelly's Kitchen restarted Facebook and
Instagram paid ads during the 4th month of service.
There was an immediate
Paid Ads + FrequentlyNew Content
42% decreasein workshop registration.
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Paid ads on social media work well for
getting your message in front of an
audience for a short amount of time.
However, using paid ads long-term will
quickly become noise in your audience's
social feeds.
TheDiscussion: Paid Ads
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New graphics posted on a frequent
basis will increase attention and
engagement from followers.
Graphics must be included in all
postings to insure an increase in user
engagement and retention.
TheDiscussion: FrequentlyNew Content
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Paid Social Ads are advantageous in
getting a new piece of content
immediately in front of an audience.
However, even with the inclusion of
frequently new content, using the
same sponsored ads will deplete
followers & will work against your
primary marketing goals.
The Discussion: PaidAds + FrequentlyNew Content
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Developing, maintaining, and
increasing your marketing goals are
our first priorities.
If you're struggling with developing
fresh content on a monthly basis,
send us an email at
[email protected] to see
how we can help.
What's nextfor us?
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