smcstl social media summit - paid social ads
TRANSCRIPT
READING NOTICES
“ASSUMING PEOPLE WOULD MORE LIKELY READ NEWS
STORIES – THAN ADVERTS IN THE FORM OF NEWS
COPY, NEWSPAPER EDITORS AGREED TO PRINT THEM
FOR MONEY.”
LINDA LAWSON, 1988
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6 TYPES OF NATIVE/PAID ADS
IN-FEED UNITS
AKA PAID SOCIAL
RECOMMENDATION
WIDGETS
PAID SEARCH
AKA PPC
PROMOTED LISTINGS
AMAZON PRODUCT
ADS
IN-AD UNITS
INTERACTIVE
DISPLAY ADS
CUSTOM CONTENT
INFOGRAPHICS,
PLAYLISTS
YOUTUBE AD TARGETING•DEMOGRAPHIC
•LANGUAGE /GEOGRAPHIC
•RECENTLY UPLOADED
•USERTYPE (MUSICIAN)
•RETARGETING
GEOFENCING GEO-FENCING (GEOFENCING) IS A
FEATURE IN A SOFTWARE
PROGRAM THAT USES THE GLOBAL
POSITIONING SYSTEM (GPS) OR
RADIO FREQUENCY IDENTIFICATION
(RFID) TO DEFINE GEOGRAPHICAL
BOUNDARIES. A GEOFENCE IS A
VIRTUAL BARRIER.