STUDY OF THE AWARENESS OF CONSUMER AND

BUSINESS DEVELOPMENT OF DAILY BUSINESS NEWSPAPER

By,

SHAHRUKH BILAL 2K15GC166

PGDM (GEN)

HT Media

Parent Company ; HT Media Ltd.Category ; Broadcasting & Cables

Sector ; Media & Entertainment

Tagline/ Slogan ; Enriching and

Empowering India

USP ; Third largest print

media delivering quality content

INTRODUCTION

MINTThe English Daily Business Newspaper

•No. 2 position in the niche business newspaper segment in the country•Expanded globally with the launch of its Singapore edition.•Berliner format•Mint exclusively carries "Wall Street Journal" branded editorial content

•Acknowledge corporate customer

•Study brand awareness.

•Increasing the visibility.

•To know the preference of consumertowards business newspaper.

OBJECTIVES

RESEARCH METHODOLOGY

DATA COLLECTION

PRIMARY DATAIt has been collected by a questionnaire by visiting the corporate offices of NOIDA and gurugram.

SECONDARY DATAIt was collected through different websites, company brochures and manual of the company.

RESEARCH INSTRUMENTA questionnaire has been prepared for conducting research. It has been kept in a proper framework to make it clear to the CUSTOMER. I have used descriptive method to analyse the data.

To visit the Corporate offices at the areas allotted.

Ask them “are they aware of mint newspaper”

Next is to find out whether customer would want to get involved in reading business newspaper in future.

explain them about the product supplements.

And finally convince them to get into a contract with Ht mint.

RESEARCH PLAN

Target the populationCorporate customers of business newspaper.

•Sampling TechniquesA simple questionnaire was design for executing thesampling process.

Sampling Frame250+ companies in sec-18, 16 etc of Noida ,were as cyber hub of gurugram are visited.

•Sample SizeFor this research the sample size was 51. Randomsampling method.

•Validate the sampleFor the validation of data the Microsoft excel was used.

SAMPLING DESIGN

DATA ANALYSIS ANDINTERPRETATION

23.5

76.5

Yes

No

Percent

Yes 23.5

Valid No 76.5

Total 100.0

DO YOU EVER SUBCRIBED MINT.?

Percent

TOI ET & other 37.3

HT MINT 15.7

BL HINDU 7.8

ET TOI DJ 3.9

Valid HT 5.9

BS & other 9.8

ht et &other 3.9

HT TOI & OTHER 7.8

OTHERS 7.8

Total 100.0

WHICH BUSINESS NEWSPAPER DO YOU READ?

37.3

15.77.83.9

5.9

9.8

3.9 7.87.8

TOI ET & other

HT MINT HH

BL HINDU

ET TOI DJ

HT HH

BS & other

ht et &other

HT TOI & OTHER

OTHERS

Which business news paper do you read? Or which business news paper comes to your mind first?

62.7

7.8

15.7

2

economic times

business standard

business line

Mint

Newspapers 1st of mind recall

economic times 62.7

business stand 7.8

business line 15.7

Mint 2.0

financial express 2.0

Others 9.8

Total 100.0

Percent

Price 3.9

content material 19.6

paper size 35.3

ValidAvailability 21.6

Supplements 2.0

regular columns 2.0

Other 15.7

Total 100.0

What inspire you most about mint?

3.9

19.6

35.3

21.6

2

2 15.7Price

content material

paper size

Availability

Supplements

regular columns

Other

Perce

nt

strongly

disagree 7.8

Disagree 5.9

Valid

neither agree

nor disagree 23.5

Agree 37.3

strongly agree 25.5

Total 100.0

I enjoy getting free gifts along with

annual subscription.

7.85.9

23.5

37.3

25.5strongly disagree

Disagree

neither agree nor disagree

Agree

strongly agree

Percen

t

PRICING ISSUE 41.2

DISTRIBUTION

NETWORK 7.8

CONTENT 5.9

Valid DATA&VALUES 3.9

OTHERS 17.6

NO QUERY 21.6

combo pack 2.0

Total 100.0

Kindly enlist your query

41.2

7.8

5.93.9

17.6

21.6

2

PRICING ISSUE

DISTRIBUTION NETWORK

CONTENT

DATA&VALUES

OTHERS

NO QUERY

combo pack

•The analysis is based on the survey of 51respondents.

•Some have given relevant but some were unableto give answers of questions.

•Survey is based on NOIDA and gurugram region.

•The project was to be completed within a certaintime period and this was another constraint forstudy.

LIMITATIONS

•57% of the people are satisfied with the currentnewspaper they read.

•35% people like MINT because of its paper size•People agree that the color of Mint is different

from other newspaper•During research, most of the people complained

that mint provides improper list of companiesfrom BSE OR NSE.

•People also prefer Economic Times and otherbusiness newspapers because the price of Mint ishigher than others. 41% people have queryrelated to price of MINT.

FINDINGS

•71% people prefer to read economic timesthan other business newspaper.

•It was found during research that most of peoplesubscribe newspaper through their LocalVendors, to whom they can trust easily.

•The font size of stock market related news isvery small which creates a negative perceptionfor the readers of MINT.

•Service problem

•The price of MINT

•Number of centres should be increased from wherethe newspaper is available because availability ofMINT on street shops is very less.

•The corporate awareness and brand promotion isvery low about the MINT

•Service check calls at regular intervals.

RECOMMANDATIONS

REFERENCES:-•Publish material of the firm & magazines.

•Company’s Presentation

•Project reports

WEB REFERENCES:-

•www.livemint.com

•http://www.htmedia.in/Section.aspx?Page=Page-

HTMedia-AboutUs

•www.tribuneindia.com

BIBILIOGRAPHY

THANK YOU