Renaissance CapitalA brand designed with ROI in mind

A new brand was needed to unite all IPO resources under one identity, with distinctive channels for each of the core offerings. Renaissance Capital leverages the strength of its brand identity by promoting key service offerings and connecting clients directly to desired resources.

After introducing the new brand identity and communication program centered on a restructured website, Renaissance Capital boosted business by selling subscription services online. That attracted the attention of FTSE (Financial Times Stock Exchange), which has become a partner in delivering IPO research services to Europe and Asia.

Website DesignLogoIdentity SystemBrandingPrint Communication SystemExhibitionAnimation

Animation.The website receives over 1 million hits per month.

The logo captures elements of the Renaissance yet is positioned for the 21st century.

Corporate landing page

Langton Cherubino Group

Design. Intelligence. Inspiration. Interaction.212.533.2585 www.langtoncherubino.com

Sub brand sites

Animation

8/18/2004

RenaissanceCapitalRenaissance Capital – The IPO Expert – is theleading provider of independent research andinvestment management services focused on InitialPublic Offerings. Renaissance Capital managesthe first mutual fund dedicated to IPOs and haslaunched a new IPO Index, a comprehensivebenchmark designed to capture the essence of the IPO universe.

Intelligence

Renaissance Capital enjoys a well-earnedreputation as the definitive source for the latestIPO research. Analysts are frequently quoted in the financial press, and IPOhome.com has over 1 million hits per month. The companyconcentrates on four core offerings: research,public education, the mutual fund, and the newly launched IPO Index. All IPO resources arenow united under one brand with distinctivechannels for each of the core offerings enablingclients to quickly access specific resources and see a connection to related RenaissanceCapital offerings.

Inspiration

Renaissance Capital was named for the spirit ofinnovation and entrepreneurialism that resonatesamong new business initiatives. The new identityis inspired by Renaissance architectural columnsand patterns, yet it is positioned for the 21stcentury. Each core business is color-coded. Usersmay click on the channel that relates directly totheir needs and easily access the wealth of dataand resources that have made RenaissanceCapital the IPO expert.

4739 LCG_RC Case Study_v4 2/11/08 11:14 AM Page 1

Corporate landing page

Langton Cherubino Group

Design. Intelligence. Inspiration. Interaction.212.533.2585 www.langtoncherubino.com

Sub brand sites

Animation

8/18/2004

RenaissanceCapitalRenaissance Capital – The IPO Expert – is theleading provider of independent research andinvestment management services focused on InitialPublic Offerings. Renaissance Capital managesthe first mutual fund dedicated to IPOs and haslaunched a new IPO Index, a comprehensivebenchmark designed to capture the essence of the IPO universe.

Intelligence

Renaissance Capital enjoys a well-earnedreputation as the definitive source for the latestIPO research. Analysts are frequently quoted in the financial press, and IPOhome.com has over 1 million hits per month. The companyconcentrates on four core offerings: research,public education, the mutual fund, and the newly launched IPO Index. All IPO resources arenow united under one brand with distinctivechannels for each of the core offerings enablingclients to quickly access specific resources and see a connection to related RenaissanceCapital offerings.

Inspiration

Renaissance Capital was named for the spirit ofinnovation and entrepreneurialism that resonatesamong new business initiatives. The new identityis inspired by Renaissance architectural columnsand patterns, yet it is positioned for the 21stcentury. Each core business is color-coded. Usersmay click on the channel that relates directly totheir needs and easily access the wealth of dataand resources that have made RenaissanceCapital the IPO expert.

4739 LCG_RC Case Study_v4 2/11/08 11:14 AM Page 1

Corporate landing page

Langton Cherubino Group

Design. Intelligence. Inspiration. Interaction.212.533.2585 www.langtoncherubino.com

Sub brand sites

Animation

8/18/2004

RenaissanceCapitalRenaissance Capital – The IPO Expert – is theleading provider of independent research andinvestment management services focused on InitialPublic Offerings. Renaissance Capital managesthe first mutual fund dedicated to IPOs and haslaunched a new IPO Index, a comprehensivebenchmark designed to capture the essence of the IPO universe.

Intelligence

Renaissance Capital enjoys a well-earnedreputation as the definitive source for the latestIPO research. Analysts are frequently quoted in the financial press, and IPOhome.com has over 1 million hits per month. The companyconcentrates on four core offerings: research,public education, the mutual fund, and the newly launched IPO Index. All IPO resources arenow united under one brand with distinctivechannels for each of the core offerings enablingclients to quickly access specific resources and see a connection to related RenaissanceCapital offerings.

Inspiration

Renaissance Capital was named for the spirit ofinnovation and entrepreneurialism that resonatesamong new business initiatives. The new identityis inspired by Renaissance architectural columnsand patterns, yet it is positioned for the 21stcentury. Each core business is color-coded. Usersmay click on the channel that relates directly totheir needs and easily access the wealth of dataand resources that have made RenaissanceCapital the IPO expert.

4739 LCG_RC Case Study_v4 2/11/08 11:14 AM Page 1

Corporate landing page

Langton Cherubino Group

Design. Intelligence. Inspiration. Interaction.212.533.2585 www.langtoncherubino.com

Sub brand sites

Animation

8/18/2004

RenaissanceCapitalRenaissance Capital – The IPO Expert – is theleading provider of independent research andinvestment management services focused on InitialPublic Offerings. Renaissance Capital managesthe first mutual fund dedicated to IPOs and haslaunched a new IPO Index, a comprehensivebenchmark designed to capture the essence of the IPO universe.

Intelligence

Renaissance Capital enjoys a well-earnedreputation as the definitive source for the latestIPO research. Analysts are frequently quoted in the financial press, and IPOhome.com has over 1 million hits per month. The companyconcentrates on four core offerings: research,public education, the mutual fund, and the newly launched IPO Index. All IPO resources arenow united under one brand with distinctivechannels for each of the core offerings enablingclients to quickly access specific resources and see a connection to related RenaissanceCapital offerings.

Inspiration

Renaissance Capital was named for the spirit ofinnovation and entrepreneurialism that resonatesamong new business initiatives. The new identityis inspired by Renaissance architectural columnsand patterns, yet it is positioned for the 21stcentury. Each core business is color-coded. Usersmay click on the channel that relates directly totheir needs and easily access the wealth of dataand resources that have made RenaissanceCapital the IPO expert.

4739 LCG_RC Case Study_v4 2/11/08 11:14 AM Page 1

Corporate landing page

Langton Cherubino Group

Design. Intelligence. Inspiration. Interaction.212.533.2585 www.langtoncherubino.com

Sub brand sites

Animation

8/18/2004

RenaissanceCapitalRenaissance Capital – The IPO Expert – is theleading provider of independent research andinvestment management services focused on InitialPublic Offerings. Renaissance Capital managesthe first mutual fund dedicated to IPOs and haslaunched a new IPO Index, a comprehensivebenchmark designed to capture the essence of the IPO universe.

Intelligence

Renaissance Capital enjoys a well-earnedreputation as the definitive source for the latestIPO research. Analysts are frequently quoted in the financial press, and IPOhome.com has over 1 million hits per month. The companyconcentrates on four core offerings: research,public education, the mutual fund, and the newly launched IPO Index. All IPO resources arenow united under one brand with distinctivechannels for each of the core offerings enablingclients to quickly access specific resources and see a connection to related RenaissanceCapital offerings.

Inspiration

Renaissance Capital was named for the spirit ofinnovation and entrepreneurialism that resonatesamong new business initiatives. The new identityis inspired by Renaissance architectural columnsand patterns, yet it is positioned for the 21stcentury. Each core business is color-coded. Usersmay click on the channel that relates directly totheir needs and easily access the wealth of dataand resources that have made RenaissanceCapital the IPO expert.

4739 LCG_RC Case Study_v4 2/11/08 11:14 AM Page 1

The new brand unites all IPO resources under one identity with distinctive channels for each of the core offerings.

NYSE debut.

A logo that rings a bell. The colorful Renaissance Capital logo made its debut as the bell rang at the New York Stock Exchange. “We were told that over 100 million people watch the opening bell each day — second in viewership only to the Super Bowl!” said Bill Smith, President of Renaissance Capital.

FINANCIAL SERVICES

245 West 29th StreetSuite 605, NYC 10001212.533.2585hello@langtoncreative.comlangtoncreative.com