brand acumen case studies capital goods industry
TRANSCRIPT
CASE STUDYBRAND ACUMEN
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Yokogawa Electric ImerysAcxiom
Corporate Identity Creation Global Corporate and Brand Architecture Audit
New Corporate Identity, Visual Identity, Brand Guidelines, and Stan-dards Manual
Acxiom is a $1.15 billion-a-year com-
pany, representing more than 12 per-
cent of the direct-marketing-services
sector’s $11 billion in estimated annual
sales.
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ABB HoneywellJoyGlobal
Global Brand Realignment and Sub Brand Architecture, Name Creation
Corporate Identity Assessment and Analysis for the Measurex Acquisition
New Corporate Identity, Visual Identity, Brand Guidelines, and Standards Manual
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COMINCO HPBASF
Brand Name CreationBrand Name Creation Corporate Identity Creation
Cominco sought a name change in 1995.
Through our principles, we renamed the
corporate identity Agrium. Agrium is a
supplier of agricultural products and ser-
vices in North and South America. Reve-
nue in 2010: $10.5 Billion.
In 2007 HP’s revenues were $104 bil-
lion, making it the first IT company in
history to report revenues exceeding
$100 billion on the strength of the sales
of its core brand “Pavilion.”
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EASTMAN GEICN
Corporate Identity CreationNaming,Corporate Identity,And Visual Identity Systems
Corporate Identity Creation
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DELL SILICON IMAGEMICROSOFT
Brand Name CreationMicrosoft: Four Brands Created. $1 Trillion in Sales
Brand Name Creation
PowerVaultOptiplex
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SIEMENS DIRECTVIBM
Corporate Identity CreationBrand Name Creation Brand Name Creation
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ADAPTEC MARRIOTTARCELOR
Corporate Identity Creation(ArcelorMittal after merger)
Brand Name Creation Brand Name Creation
CNNTEXAS INSTRUMENTS
Brand Name Creation Brand Name Creation
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Bill Smith - Chief Exectutive Officer Email: [email protected] Phone: 704.906.3402
Address
19 Leonard St.1WNew York, NY 10013
Website
www.brandacumenstudios.com
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