R E G I STR ATI O N I N F O R M ATI O N

ALM Events345 Park Avenue SouthNew York, NY 10010

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Phone: (800) 888-8300 x 9191 or (212) 313-9191Fax: (212) 481-8127E-mail: register@almevents.comWeb Site: www.almevents.com

When you register by phone, fax or email, please provide the following information: event name, date and location and the codelisted above your name on the mailing label.

Seminar Location

Wyndham Washington DC1400 M Street, NWWashington, DC 20005

Phone: (202) 429-1700Fax: (202) 785-0786

When contacting the hotel to make your reservations, be sure tomention The IP Law and Business Spring Briefing to receive our special group rate.

Continuing Legal Education Credit

ALM has been certified by the New York Continuing Legal EducationBoard as an Accredited Provider of continuing legal education in theState of New York (2004-2007). This program has been approved forexperienced attorneys in accordance with the requirements of theNew York State Continuing Legal Education Board for a maximumof 8 hours. CLE credit is NOT available to transitional attorneys(those admitted to practice two years or less) in New York.

ALM is a State of California approved provider. We certify that thisseminar has been approved for MCLE credit by the State Bar ofCalifornia in the amount of 7 credit hours.

ALM will apply for approval of this program in states requiring continuing legal education subject to the rules, regulations andrestrictions dictated by those state organizations.

For specific information about CLE, please contact Lazette Jackson at212-545-5947 or email: cle@alm.com

Tuition Assistance

Tuition assistance is based on need and is available upon application. Special consideration is given to public interestlawyers, government lawyers and recently admitted solo practitioners. To receive an application form, please call ourRegistrar at (800) 888-8300 x 9191 or (212) 313-9191 or email: register@almevents.com

Substitutions and Cancellations

Substitutions may be made at any time. Cancellations are acceptedand registration fees refunded (less a $100 cancellation fee) ifnotice is received on or before 5:00 pm EST on November 15, 2005.No refunds will be granted after this time. All registration feesmust be paid in full prior to the beginning of the first.

If, for any reason, ALM Events cancels the program it is notresponsible for any travel, hotel accommodations or other costsincurred by the registrant.

Conference Coursebook and Audio Tapes

Audio tapes of the conference and the coursebook of written materials are available for purchase for $295. To order these items,simply check the appropriate box on the registration form and provide your credit card information or payment. All meetingmaterials will ship within six weeks of the conference. Residents of CA, CT, DE, FL, GA, IL, MA, NJ, NY, PA, TX and Washington DC,please add appropriate sales tax.

Sponsorship & Exhibition Opportunities

Become a sponsor and display your company’s products and services to a highly targeted audience. For additional informationon sponsorship and exhibition opportunities, please contact:Kimberly K. Fine (212) 313-9036 / kfine@alm.com or Henry P. Dicker(212) 313-9207 / hdicker@alm.com.

About ALM

ALM is the world’s leading integrated media company focused onthe legal industry. ALM publishes 35 national and regional magazines and newspapers, hosts law.com and other practice-specific online properties; produces books and newsletters and provides research on the legal industry. ALM Events produces adynamic array of conferences, seminars and trade shows including:The Definitive Management Series, The IP Law & Business Briefings,The D&O Advisor Briefings, The East & West Coast General CounselConferences, LegalTech, LegalTech West Coast, LegalSpace and anumber of International Briefings. For a full listing of programs,please visit www.almevents.com.

RECORDING OF THIS SEMINAR IS PROHIBITED

IP LAWBUSINESSW I N T E R B R I E F I N G

&THE SECOND ANNUAL

presents

Tuesday, November 29th, 2005Wyndham Washington, DC � 1400 M Street NW � Washington, DC 20005

Tuesday, November 29th, 2005Wyndham Washington, DC

1400 M Street NW Washington, DC 20005

Corporate Strategies for Leveraging Your Intellectual Property

Early Bird Discount—Before November 1st, 2005� Single: $495 per person� Group ( based on 3 or more ) : $395 per person

Registration Fee after November 1st, 2005� Single: $595 per person� Group (based on 3 or more ) $495 per person

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IP LAWBUSINESSW I N T E R B R I E F I N G

&THE SECOND ANNUAL

presents

IP LAWBUSINESSW I N T E R B R I E F I N G

&

Tuesday, November 29th, 2005Wyndham Washington, DC � 1400 M Street NW � Washington, DC 20005

CONFERENCE CHAIRS

Seth E. BrownAssistant General CounselAmerica Online, Inc.Dulles, Virginia

Ruffin B. CordellPrincipalFish & Richardson P.C.Washington, DC

Corporate Strategies for Leveraging Your Intellectual Property

THE SECOND ANNUAL

REGISTER TODAY! www.almevents.com

800.888.8300 ext.9191

KEYNOTE SPEAKER

Tracey R. ThomasChief IP CounselAmerican ExpressNew York, New York

� Spic and Span – Squeaky Clean Strategies for

Successfully Leveraging Your IP Portfolio

Emily FriedlanderEditor in ChiefIP Law & BusinessNew York, New York

WELCOMING REMARKS

Plan Your Next MoveJoin Us For These CLE

Sessions:� IP as a Business Tool

� Competitive Intelligence and Your IP Portfolio Market Share

� Business Method Patenting Strategies To Leverage Your IP

� Strategies For Defending Against Willful Infringement

� Bifurcation in Patent Litigation

� Minimizing the Risks Associated with IP Litigation and Licensing

� Branded Entertainment Law for Corporate Counsel

� Anti-Counterfeiting & Preventing Piracy

Seth E. BrownAssistant General CounselAmerica Online, Inc.Dulles, Virginia

Ruffin B. CordellPrincipalFish & Richardson P.C.Washington, DC

John R. BoneVice PresidentCRA InternationalChicago, Illinois

Mary Ann DillahuntyPrincipal Fish & Richardson P.C.Redwood City, California

Michael B. EinschlagVice President,

Intellectual PropertyNektar TherapeuticsSan Carlos, California

Alan M. FischPartnerHowreyWashington, DC

Chuck FishVice President & Chief

Patent CounselTime Warner Inc.New York, New York

Steven GurskyPartnerGursky Group at

Dreier LLPNew York, New York

Paul HempelGeneral CounselInverness Medical

InnovationsWaltham, Massachusetts

Gina A. HoughVice President + Deputy

General CounselFannie MaeWashington, DC

Daniel S. HulmeLitigation ManagerCorning IncorporatedCorning, New York

Candice KershPartnerFrankfurt Kurnit Klein &

Selz PC New York, New York

Marcus LuepkeFormerly CorporateTrademark Counsel

BMW AGMunich, Germany

Douglas B. LuftanAssociate General Counsel

Intellectual PropertypalmOne, Inc.Milpitas, California

Katherine Kelly LuttonPrincipal Fish & Richardson P.C.Redwood City, California

Marie H. MacNicholCorporate CounselAgere Systems Inc.Allentown, Pennsylvania

William J. McCabe PartnerRopes & Gray LLP

(Fish & Neave IP Group)

New York, New York

Gregory S. NorrodPartner, IP Litigation

Practice GroupFoley & Lardner LLPChicago, Illinois

Michael O'SheaPartnerAkin Strauss Hauer

& Feld LLPWashington, DC

Salvatore (Sam) P. Pace Chief Counsel,

Intellectual Property Tyco International Princeton, New Jersey

Jason Resnick Manager, IP Analytical

Services CPA North America Alexandria, Virginia

Laurence S. RogersPartnerRopes & Gray LLP

(Fish & Neave IP Group)

New York, New York

John R. SchiffauerDirector of IP and

Licensing Intel Corp.Santa Clara, California

Jeffrey G. SnellPrincipalCRA InternationalChicago, Illinois

Shival VirmaniCorporate Counsel &

Senior DirectorLegal and Patent

DepartmentInfineon TechnologiesMunich, Germany

CONFERENCE CHAIRS

FACULTY

Emily FriedlanderEditor in ChiefIP Law & BusinessNew York, New York

WELCOMING REMARKSTracey R. ThomasChief IP CounselAmerican ExpressNew York, New York

LUNCHEON ADDRESS

Tuesday, November 29th

Wyndham Washington, DC

1400 M Street NW

Washington, DC 20005

EVENT SPONSORS:

REGISTER TODAY

www.almevents.com800.888.8300 ext.9191

Intellectual Property is an ever-increasingly

critical component of your company's overall

value.

As the executive charged with assessing, valuing and protecting IP, it is essential that you are able to successfully link IP strategy to over-all corporate strategy. To assist you, IP Law & Business and ALMEvents have created

The Second Annual IP Law & Business Winter BriefingCorporate Strategies for Leveraging Your Intellectual Property

This information packed one-day event will take place Tuesday,November 29th at The Wyndham Hotel in Washington, DC.

This comprehensive program will examine strategies for maximizingthe value of your IP, minimizing risks associated with litigation andlicensing while simultaneously ensuring that IP Strategy is alignedwith overall corporate strategy.

Overlaying the business strategy, it is essential to have a keen under-standing of the most sweeping changes in patent law since the1950s. Our closing panel will delve into patent reform and what itwill mean to your company.

PLAN NOW TO ATTEND!

IP LAWBUSINESSW I N T E R B R I E F I N G

&THE SECOND ANNUAL

TUESDAY NOVEMBER 29th, 2005

8:30-9:00Registration & Continental Breakfast

9:00-9:15Welcome Remarks – Introduction & Overview

Emily FriedlanderEditor in ChiefIP Law & BusinessNew York, New York

9:15-10:15IP as a Business Tool

� Managing IP Portfolios: who, what, when and how � Navigating the intersection of IP and business strategy � Think Globally and Locally � Creating an "ownership" culture

Moderator

Michael O'SheaPartnerAkin Strauss Hauer & Feld LLPWashington, DC

Panel

Paul HempelGeneral CounselInverness Medical InnovationsWaltham, Massachusetts

Douglas B. LuftanAssociate General Counsel Intellectual PropertypalmOne, Inc.Milpitas, California

Salvatore (Sam) P. Pace Chief Counsel, Intellectual Property Tyco International Princeton, New Jersey

John R. SchiffauerDirector of IP and Licensing Intel Corp.Santa Clara, California

10:15-11:00Competitive Intelligence and Your IP Portfolio Market Share

Examination of a rival company's patent portfolio can provide crucialinsight into industry dynamics, identify competitive threats and highlightmarket opportunities. Information available from the interrogation ofpatent landscapes is versatile and can also be used to reveal the following:

� Identification of industry leaders, their trends and the density of IP rights within a particular field. This assists in assessing freedom to operate, ability to compete, barriers to entry, justification of patent threats and other critical factors for strategy judgment.

� Merger and acquisition support as well as due diligence of portfolios can benchmark and apportion significance to a target's portfolio. Management can therefore become more informed before investing.

� Litigation and licensing support for narrowing and categorizing large quantities of patents, with the ability to filter and drill down to key patents. This helps with risk assessment and commercialization opportunity studies.

� Alignment of IP holdings based on organizational configuration, product lines or business units provides executives a view of their IP rights mapped in the same fashion as corporate structure.

Jason Resnick Manager, IP Analytical Services CPA North America Alexandria, Virginia

11:00-11:15Mid-Morning Break

11:15-12:00Business Method Patenting Strategies To Leverage Your IP

� Identifying your valuable intellectual property � To patent or not to patent � Reasons to obtain business method patents � Reasons not to obtain business method patents � Using your patent portfolio: offense and defense

Gina A. HoughVice President + Deputy General CounselFannie MaeWashington, DC

Gregory S. NorrodPartner, IP Litigation Practice GroupFoley & Lardner LLPChicago, Illinois

12:00-1:15Luncheon and Address

Keynote Address: Spic and Span – Squeaky Clean Strategies forSuccessfully Leveraging Your IP Portfolio

� Understanding the impact of “unclean hands”� Tainted patents� Patent misuse� Patent prosecution

Tracey R. ThomasChief IP CounselAmerican ExpressNew York, New York

Hosted by

1:15-2:00 Strategies For Defending Against Willful Infringement

Since the Federal Circuit's decision in Knoerr-Bremse, assertions of willfulinfringement continue to be “standard operating procedure” in complaintsfor patent infringement. Such charges, if successful, can create liability for up to treble damages and an award of reasonable attorney fees to the prevailing patent owner. When faced with such assertions, numerous defensive strategies can be employed. Our panel will identify and discussthe pros and cons of some of these strategies, including:

� Before litigation ▫ Avoiding willful infringement in the first place▫ Opinion letters and advice of counsel▫ Dealing with notice letters

� During litigation ▫ Maximizing your defensive posture▫ What not to do▫ Whether and when to waive attorney-client privilege

Daniel S. HulmeLitigation ManagerCorning IncorporatedCorning, New York

Marie H. MacNicholCorporate CounselAgere Systems Inc.Allentown, Pennsylvania

William J. McCabe PartnerRopes & Gray LLP (Fish & Neave IP Group)New York, New York

Laurence S. Rogers PartnerRopes & Gray LLP (Fish & Neave IP Group)New York, New York

2:00-2:45Bifurcation in Patent Litigation

There are many issues unique to patent litigation and one of the most important decisions involves seeking or avoiding bifurcation.Specifically, this presentation will detail bifurcation issues regarding:

� Claim Construction� Liability versus damages during discovery� Liability versus damages at trial� Willfulness

This presentation will outline the strategies and considerations thathelp direct these key decisions from the differing perspectives of bothplaintiff and defendant.

Alan M. FischPartnerHowreyWashington, DC

Shival VirmaniCorporate Counsel & Senior DirectorLegal and Patent DepartmentInfineon TechnologiesMunich, Germany

2:45-3:30Understanding the Latest Methods and Tools Used To Better Manage theRisks and Opportunities of IP Litigation and IP Licensing

� Case studies of how companies have used decision tree analysis, MonteCarlo analysis and scenario analysis to better manage their IP

� Analysis of: 1) the value of a defendant's design around options in patent disputes; 2) the expected value and the exposure of potential damages awards; and 3) the impact of an injunction

� Presentation of the economics of IP litigation to upper management � Use and presentation of flexible decision models in IP licensing

efforts

John R. BoneVice PresidentCRA InternationalChicago, Illinois

Jeffrey G. SnellPrincipalCRA InternationalChicago, Illinois

3:30-3:45Afternoon Break

3:45-4:45Patent Reform: Two Sides of the Same Coin

There is patent legislation (H.R. 2795) currently pending before Congressthat may bring the most sweeping changes to U.S. patent law since the 1952Patent Act. H.R. 2795 has been hotly debated before Congress and in various forums. Numerous "marked-up" versions of the bill now exist.Most contingents support the bill to the extent they believe it will improvethe quality of patents. Provisions of the bill that are focused more on litigation reform and harmonization, however, have received mixed reviewsand some of those provisions have become hot buttons for various industrygroups. The two industry groups who define the edges of the spectrum onthe debate are the biotechnology/pharmaceutical industry and the techindustry. This panel brings together representatives from both groups for a round table discussion of their views on the changes proposed in H.R.2795 and the various drafts. The panel will discuss numerous issues,including:

� Institution of post-grant opposition proceedings, the standard ofreview therein and the "second window" for filing oppositions

� Changes in the injunction standard and the test for willfulness� Harmonization provisions� New inequitable conduct proceedings� Changes to damages law

Mary Ann DillahuntyPrincipal Fish & Richardson P.C.Redwood City, California

Michael B. EinschlagVice President, Intellectual PropertyNektar TherapeuticsSan Carlos, California

Chuck FishVice President & Chief Patent CounselTime Warner Inc.New York, New York

Katherine Kelly LuttonPrincipal Fish & Richardson P.C.Redwood City, California

4:45-5:30Branded Entertainment Law for Corporate Counsel

Increasingly, companies are looking to "branded entertainment" as a potential marketing vehicle. But in a time where brands are integrated intothe creation, development and promotion of entertainment, branded entertainment remains complex. What is branded entertainment? And whatchallenges does it pose for corporate counsel charged with protecting andexploiting company trademarks and other intellectual property? This panelwill focus on:

� Defining branded entertainment� Identifying some of the latest branded entertainment strategies� Negotiating agreements to integrate brands into entertainment

content� Protecting your trademarks, copyrights and other IP� Understanding potential pitfalls and relevant advertising laws and

regulations

Candice KershPartnerFrankfurt Kurnit Klein & Selz PC New York, New York

5:30-6:15Anti-Counterfeiting: Lessons Learned

This session will highlight how the apparel and luxury goods industries haveresponded to increasingly sophisticated counterfeiting schemes. Find outhow anti-counterfeiting best practices used by well-known apparel and luxury goods manufacturers can apply to other industries facing similarcounterfeiting threats.

Steven GurskyPartnerGursky Group at Dreier LLPNew York, New York

Marcus LuepkeFormerly Corporate Trademark Counsel BMW AGMunich, Germany

6:15Cocktail Reception & Presentation

Hosted by

Join us to recognize American Intellectual Property Law EducationFoundation's 2005

Jan Jancin Award winner

Tameka Simmons Graduate Howard University School of Law and

its Institute for Intellectual Property and Social Justice

Presentation byHon. Richard Linn, Circuit JudgeUnited States Court of Appeals for the Federal Circuit.