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Regional Manufacturing Website Envisioning Presented by: Jeanne Kitchens, Associate Director SIU Center for Workforce Development Sponsored by: Illinois Department of Commerce and Economic Opportunity March 2013

Background The Manufacturers Education Initiative is undergoing implementation across Illinois to grow a pipeline of skilled workers for manufacturing careers. To help with achieving effective outreach, the Manufacturing Innovation Initiative will provide several regions with a new website to align employers with education and training, outreach, and recruitment. Your input to developing the website is essential to ensure the site’s design meets your needs.

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Background

SIU CWD is developing a Regional Manufacturing website as a prototype for several regions in Illinois.

Regions will include coordinating and posting content with Workforce Innovation Fund proposals.

An Envisioning Session was held with the Specialized Manufacturing Group in Central Illinois with a variety of stakeholders ranging from employers, to job seekers, to K-12 and postsecondary education.

Background

An Envisioning Session was already held to identify the primary purpose, audience, functionality, and needs necessary to design a website. It is not a final design but the preliminary concept.

The complete Envisioning Summary Report is available http://www.illinoisworknet.com/regionalmanufacturing http://www.ilpathways.com/manufacturingplanning

The site will integrate with the Illinois Shared Learning Environment, Illinois Pathways, and Illinois workNet.

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Purpose of Today’s Webinar

1. Validate the envisioning concept.

2. Get feedback on preliminary graphical design for a home page.

Validation Areas

Primary Message Audience Values Home Page Mobile Default

View Header Footer Menu Functionality Regional Content

Areas

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Regional Manufacturing Website Purpose and Vision

The site is for attracting and retaining a highly skilled workforce to the manufacturing industry.

This website promotes career pathways, and rigorous training and education in science, technology, engineering and math. As individuals prepare themselves in these disciplines, they will see the connections between STEM and success in the manufacturing industry.

Primary Message

Discover Manufacturing

Discovering growing career opportunities.

Connecting to pathways that prepare highly-skilled workers, offer credentials, and provide work experience.

Engaging with mentors and a network of professionals, students, and job seekers.

Posting and searching for entry-level jobs and career advancement.

Promoting the industry.

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Audience

Individuals

− Students/Youth (beginning with Middle School orientation level)

− Adults

− Job Seekers

Manufacturing Employers

To promote manufacturing career pathways, the region will engage:

Workforce and Education Partners

Community Leaders

Economic Development Organizations

Values

• Active • Agile • Animated • Attractive • Call to action* • Careers in Manufacturing • Categorized • Clean • Concise • Current and Relevant • Dependable • Easy

• Engaging • Gives direction • Graphical • Informative • Interactive • Interesting • Intuitive • Job openings • Job specific Modern • Motivational • Multidirectional • Multimedia –Organized • Personalized

• Purposeful • Regional jobs** • Smart links to resources • Technology • Transparent*** • Up-to-date • Usable for any age group • User friendly • Videos • Visual • Welcoming • Wows the audience

* Apply for job, look for training, explore a pathway, follow a roadmap. ** Top regional occupation links to companies. For example, in central Illinois the top needs are: Machining, Computer Numerical Control, Technology Welding, and Maintenance. *** Clarifies opportunities.

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Header

• Favicon with URL for pinning (shown with the URL). • Branding including an icon or graphic and tag line that is used on

the site and should be used with any complimentary social media sites, print materials, emailed subscriptions, and other related web and print materials.

• Access to user profile – This is where all users login to maintain their profile and access tools based on their user roles and permission level.

• Site Search – This search provides results that look like Google, including a full-text search of any documents including PDF files.

Footer

ABOUT THIS SITE - Site Map - Manufacturing Regional Partnership - Contact

WEBSITE POLICIES - Terms of Use - Privacy - Moderation

EMPLOYERS AND PARTNERS - Join the Regional Partnership - Be a Mentor - Post Jobs - Post Events - Post News - Post Content

MEDIA CENTER - Join the network - News - Events - Link to Us - Print Information - Success Stories - Videos

The footer shows at the bottom of a website and is typically visible on all pages. This is where information that is secondary to the purpose of the site goes. For example, information about the site, website policies, and information for the participating partners.

• Where regional partners login to participate.

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Explore Learn Qualify for

Jobs

Find Jobs Connect and

Participate

Resources

Career

Pathways

Financial

Aid

Navigate the

Hiring Process

Search for Jobs

and Post

Resumes

Event Calendar

Tours

Classes

Job Fairs

Resources

Search

Skills and

Interests Survey

Training

Programs

Employer

Expectations

Checklist

Regional Job

Application

Mentors

Find one

Become one

Trade

Associations

Wages & Trends Events Job Skill Lists Advance in Your

Career

Peer Networks FAQs

Job Skill Lists or

Task Lists

Credentials and

Assessments

Service Locations Print

Information

Success Story

Videos

Get Work

Experience

Share Success

Stories

Videos

Update Your

Resume

Video Tutorials

The main navigation menu is visible from all pages. The website will use a mega menu with

links to pages to ensure one-click navigation. Sub menus show on hover, when the mouse is

moved over the main menu, or by using tabbing.

Main Menu

Functionality Students, Adults, Jobseekers Regional

Manufacturing

Employers

Regional Workforce

and Education

Partners

Ex

plo

re

See the top manufacturing careers for

the region.

Complete a manufacturing career

interest assessment and discover

career interests.

Watch employee testimonials and other

videos about manufacturing careers.

Learn about the top regional careers

and employers.

Read about and watch success stories.

Map career pathways in manufacturing

to see requirements including:

academic, employability, technical job

skills, and industry credentials.

Save and print job skill and/or task lists.

Review Labor Market Information such

as Wages and Trends (searchable by

region).

Take a college or manufacturing tour.

Post and use job skill lists

and task lists.

Post regional career

opportunities, including:

internships, job shadowing,

apprenticeships, plant tours

and similar opportunities.

Update top employment

needs for the region.

Post videos.

Post and use job skill

lists and task lists.

Post regional career

opportunities, including:

internships, job

shadowing,

apprenticeships, plant

tours, and similar

opportunities.

Update top employment

needs for the region.

Post videos.

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Students, Adults,

Jobseekers

Regional Manufacturing

Employers

Regional Workforce

and Education Partners

Le

arn

Participate with classes,

workshops, job fairs, and other

events.

Apply for financial aid.

Find education and training

options (searchable by region).

Join a class or workshop at

manufacturer facilities.

Enroll in regional training

programs.

Hot links for all content listed

Offer and post classes,

workshops, job fairs, and other

events.

Offer and post tours.

Post training available through

each manufacturer. For

example, if Excel offers onsite

welding training make it

searchable by job or training.

Offer and post classes,

workshops, job fairs, and

other events.

Advertise adult bridge

pathway programs.

Advertise manufacturing

training programs.

Co

nn

ec

t

Network using social media

sites.

Build relationships with mentors.

Find service locations with

career counselors and other

employment and training

assistance.

Locate and join manufacturing

trade associations.

Hot links for all content listed.

Become a mentor.

Identify local trade groups or

the strategy group, regional

contacts, and applications.

Locate workforce and

education partners.

Post manufacturing trade

group information.

Network with peers.

Post to social media.

Become a mentor.

Identify local trade groups or

the strategy group, regional

contacts and applications.

Locate workforce and

education partners.

Post manufacturing trade

group information.

Network with peers.

Post to social media.

Students, Adults,

Jobseekers

Regional Manufacturing

Employers

Regional Workforce and

Education Partners

Qu

ali

fy

Apply for internships.

Complete assessments such

as readiness tests, and

aptitude tests.

Earn credentials.

Navigate the application and

hiring process.

Participate with Work

Experience opportunities.

See resume samples and

templates

Update your resume.

Use the Employer Expectation

Checklist (including General

questions for employability).

Watch or participate with pre-

employment exercises.

Watch video tutorials.

Rate yourself – Take a job

readiness assessment or see

if you have what it takes to

succeed in manufacturing

today.

Post background check

information.

Create and post a

checklist on Employer

Expectations.

Post credentials

accepted.

Post drug test information.

Create and post

instructions to navigate

the application process.

Include employability tips

that mean the difference

between getting and not

getting the job.

Offer and post internships.

Post pre-employment

videos and other tutorials.

Identify and post work

experience opportunities.

Post assessments and assessment

resources.

Post credentials and testing

locations.

Post background check information.

Create and post checklist on

Employer Expectations.

Identify and post credentials

accepted.

Identify and post drug test

information.

Create and post instructions to

navigate the application process.

Include employability tips that mean

the difference between getting and

not getting the job.

Identify and post internships.

Provide and post interviewing

preparation sessions and tips.

Post pre-employment videos and

other tutorials.

Provide and post resume

workshops and advice.

Identify and post work experience

opportunities.

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Students, Adults, Jobseekers Regional Manufacturing

Employers

Regional Workforce and

Education Partners

Ap

ply

fo

r J

ob

s

Find and Apply

Post resumes.

Search for jobs openings.

Use job matching tools.

Use the region’s common

Manufacturing Job Application

with job descriptions.

Advance your career.

Create and post standardized,

common job applications and

job descriptions.

Identify and post hiring process

and steps.

Post job openings and identify

applicants to interview and hire.

Identify and post the top

regional jobs and the employers

offering them.

Post incumbent worker strategy

tips for advancing careers.

Post job openings. Include

jobs from outside the

cooperative as a way to

recruit them into the co-op.

Identify and post incumbent

worker strategy tips for

advancing careers.

My P

ort

folio

Where users store their information.

Save education information.

Save financial support

information.

Save job search information.

Subscribe to receive account,

email, text, and social media

messages.

Create and update a career

pathway plan.

Certificates, Degrees, other.

Login to:

Get access to the talent pool.

Save “My Candidates.”

Access educational and

promotional resources.

Login to:

Get access to the talent

pool.

Save “My Candidates.”

Access Educational and

Promotional Resources

Send notifications.

Create customer messages

and groups.

Students, Adults, Jobseekers Regional Manufacturing

Employers

Regional Workforce and

Education Partners

Res

ou

rce

s

Search for resources.

Find trade associations

Review and ask Frequently

Asked Questions.

Print information.

Watch videos.

Tag resources.

Post trade association

information.

Read questions and post FAQ

answers.

Review website posting

instructions.

Review network and mentoring

instructions

Tag resources.

Post trade association

information.

Read questions and post

FAQ answers.

Review website posting

instructions.

Review network and

mentoring instructions.

Me

dia

Cen

ter

Subscribe to event calendar

updates.

Subscribe to news updates.

Subscribe to social media

updates.

Download and print

marketing materials.

Read and watch success

stories.

Watch videos.

Post Resume.

Post to the shared event

calendar.

Post news.

Post to social media.

Post and use standardized

marketing materials.

Post success stories.

Post videos.

Post to the shared event

calendar.

Post news.

Post to social media.

Post and use

standardized marketing

materials.

Post success stories.

Post videos.

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Mobile Device Default View Wireframe

The web pages will be designed to optimize when viewed on mobile devices. A wireframe is a page schematic or screen blueprint, it is a visual guide that represents the skeletal framework of a website.

Home Page Wireframe

http://www.xxxxxxxx.xxx

Explore LearnConnect and Participate

Qualify for Jobs Find Jobs

Come and meet with manufacturers! Read more...

Sign In | Setup a Profile

Resources

Twitter In the News

Follow

Find Jobs

Manufacturing

Career Pathways

Manufacturing

Graphic

What are you looking for?

Tag Line

M

July 12

T W T F S S

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

Manufacturing

Training Programs

See the Top Jobs in Your Region!CNC 100 jobsMaintenance 75 jobsWelding 50 jobs Other Manufacturing 500 jobs

Events

Manufacturing Employer 1

Manufacturing Employer 2

Manufacturing Employer 3

Today in Your Region

WEBSITE POLICIES

- Terms of Use- Privacy- Moderation

EMPLOYERS AND PARTNERS

- Join the Regional Partnership- Be a Mentor- Post Jobs- Post Events- Post News- Post Content

MEDIA CENTER

- Join the network - News- Events- Link to Us- Print Information- Success Stories- Videos

ABOUT THIS SITE

- Site Map Manufacturing Regional- Partnership- Contact

Success Story 1

Success Story 2

Thread 1 with linkThread 2 with link Thread 3 with link Thread 4 with linkThread 5 with link

The home page includes: • Graphics showing a modern,

interesting, and exciting industry.

• Top regional jobs and quick access to see more jobs.

• Graphic link to career pathways.

• Graphic link to training program.

• Hot topic or event of the day. • Embedded video player. • Twitter feed. • News feed. • Events calendar. • Links to employers, success

stories, and partners.

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Option 1 –

Provide your

very first

impression of

the look and

feel.

Option 2 –

Provide your very

first impression

of the look and

feel.

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Option 3 –

Provide your very

first impression

of the look and

feel.

Select Best Overall

1 2 3

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Explore Menu Wireframe

Learn Menu Wireframe

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Qualify Menu Wireframe

Find Jobs Menu Wireframe

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Connect and Participate Menu Wireframe

Resources Menu Wireframe

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Manufacturing Graphic/Icon A graphic and reference to the region will show in the header. Colors have not been selected yet. Though the black and white versions look nice, they would be finalized in color.

This graphic is used on the

Illinois Pathways website. 1

2

3

Header A website header shows on all pages of a website. It includes the main navigation.

1

2

3

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Login A website will provide an option for users to log-in, save information, and access tools.

1

2 3

Home Page Feature The site will feature career pathways, training programs, and top jobs. It will also feature an important regional message.

2

3

1

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News and Events The website will include regional news and events widgets.

1

2

3

Success Stories and Featured Employers The website will include regional success stories and featured employers.

1

2

3

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Videos The website will include statewide and regional videos embedded in playlists.

1 2

Update Subscription The website will include an update option for users to enter their email address and footer. The subscription offer and footer will show at the bottom of all pages.

1

2

3

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Thank you for your Participation!

Subscribe to news updates on http://www.ilpathways.com/news

Follow the ISLE Facebook page and watch for the ISLE website announcement http://www.facebook.com/ILSharedLearning

Visit the manufacturing website planning page http://www.ilpathways.com/manufacturingplanning