reframe point of view a unique, concise reframing of the problem that is grounded in user needs...
TRANSCRIPT
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reframe
point of view
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a unique, concise reframing of the problem that is grounded in user needs & insights
point of view: what?
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all kinds of dirty, one kind of clean
squeaky green
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expose new opportunities by looking at things differently
guide innovation efforts
make sure we’ve identified something worth working on
point of view: why?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
•
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
•
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point of view: components
user be specific
need use verbs
insight observation + interpretation
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user babies in rural areas
need immediate warmth in early hours
insight bring warmth to the babies
point of view: components
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user traveling, harried mother of three
needs to keep track of her children
Insight (because) there are more distractions than than safe-havens at the airport
point of view: components
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 1: saturate
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saturationspace
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understand the experience share stories
identify user, reveal the needs, articulate insights grouping : empathy maps
reframe the problem into a new point of view
part 1: saturate methods
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quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
< what we see & hear what we feel the user is feeling >
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understand the experience 10 min share stories, highlighting key phrases and emotions
identify user, reveal the needs, articulate insights 10 min empathy maps
part 1: saturate timing
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understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 2: synthesize
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has empathetic language about the user (think specific)
identifies a need that is deep & emotional(think verb)
incorporates unexpected insights (think observation + interpretation)
point of view: construction
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point of view: example
conquistador explorer......seeks to discover the spices in the Stanford secret sauce,& take home the ultimate recipe for innovation.
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short
specific
sexy
point of view: tips
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understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of viewidentify & synthesize + mad lib iterations
part 2: synthesis methods
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synthesize: how?
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identify patterns
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isolate outliers
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create composites
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part 2: synthesize mad-lib
user need insight
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part 2: synthesize mad-lib
user need insight
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part 2: synthesize mad-lib
user need insight…NEEDS...
...BECAUSE...
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point of view example
Delayed mother of four......needs to entertain her kids without disrupting the rest of the terminal because bored children annoy already irritated fellow passengers.
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understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
5 min personal time: identify & synthesizegenerate users, needs, insights on separate post-its
15 min group time: mad lib iterationsshare, select & synthesize into a point of view
part 2: synthesize mad-lib timing
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