reference sneakerness
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Aebistrasse 2CH–3012 BernSwitzerland
REFERENCE LETTER
I have been organising sneaker conventions all over Europe. Our entry into Austria was slightly unnerving
because they had never had a sneaker convention before and the sneaker scene was small.
It turns out out of all our European conventions, Austria was the most successful event. They started with a
great venue. Then they integrated street art, installations and other related sub-cultures (like skating and fashion)
into the show.
It was a challenging venue, but Cee and his team managed to build it up on time and add enough cultural
elements to get everyone who attended really involved.
Gimmicks like limited edition give-aways had people lining up before the doors even opened. Sneaker freaks
streamed into the event all day, we had twice as many people as expected. Cee and his team also threw a great after-party.
Suddenly, Vienna has a sneaker culture.
Cee was always easy to work with, even under difficult circumstances. His drive to have the perfect venue
(abandoned market hall) and build it up with the right elements for the event was impressive. I‘d gladly work with
him again in the future.
Sincerely,
Lukas WannerCreative Director & Founder of Sneakerness
Bern, 08. Dezember 2009