Reducing Domestic Violence

Among Urban Families in Johannesburg & Pretoria, South

Africa

Jeffrey Zeitz, Galen Anderson, Tami Dixon, Audrey Metcalf, Chanel Bell

DPMI J-term 2014

Situational TreeExtensive Domestic

Violence in Urban Families in Johannesburg and

Pretoria

SWEET-SPOT: Extensive violence against urban women

Ineffective policing

Cultural attitudes toward women’s

inferiority

Insufficient law enforcement

personnel

Continued use of legacy legal practices

Perpetrators of crimes not

prosecuted

Lack of trust in reporting channels and support

systems

Acceptance of domestic

violence

Corruption in legal system

Under-reporting of violence

Inadequate training

Inequitable gender

representation

Poor male role modeling of appropriate

behaviors

Results Framework

IR 3.2: Improved gender-focused youth education

IR 2: Reduced acceptance of gender-based violence as cultural norm

IR 3: Improved awareness of gender related rights

IR 3.1: Improved positive role-modeling for youth

IR 3.3: Increased community engagement regarding the issue of domestic violence

IR 1: Increased preventive safety services related to intimate partner violence

Strategic Objective: Reduced domestic violence among urban families in Johannesburg and

Pretoria

Project Design Summary1. Domestic violence ad campaign - To promote constructive public dialogue around

the previously taboo topic of domestic violence.2. Community leader trainings - To improve the facilitation of community meetings,

communication, and community outreach.3. Community meetings - To provide a forum for local community members to engage

with local leaders in order to address concerns, debunk myths, raise awareness, and promote grassroot change.

4. Police trainings - To equip police personnel with the adequate tools to address the complexities of domestic violence.

Scale and Sustainability• Using peer groups to slowly build a network of community leaders to work together to

continue education and training. • Training local leaders as trainers so they in turn will train other members of the

community.

Exit Strategy

• Year one: Phase down ad campaign and community leader training.

• Year two: Begin phase over of organizing community meetings

• Year three: Phase over of the police training program; phase out ad campaign, organizing community meetings, community leader training, and police training program

Indicator

To achieve at least 30% increase over baseline of targeted individuals who recall at least three key message points from the campaign in identified

high-risk neighborhoods in the cities of Johannesburg and Pretoria by the end of the first

year in the project time frame.