michael metcalf

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  • 1. Spatial NetworkingMichael Metcalf Product Management, User LocationYahoo! Geo Technologies

2. What Ill talk about+ 3. Spatial Networking? 4. Spatial Networking enables real- time collaboration and communication with those in your immediate vicinity, even if you dont know them. 5. Technology! 6. In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart 6% Android &Other 13%iPhone OSSmart Phones 81% Feature Bloomberg 8.12.10 7. but Growing Fast +50 %+32 % # ofSmart-% ofphones All Mobile phones Q2 2009 Q2 2010Bloomberg 8.12.10 8. By 2011, 80% of Mobile Deviceswill have GPS 80%iSuppli 7.19.10 9. In 2015 700-800 million smartphones will be sold worldwide 5 billion people on earth over age 15~2 billion of whom will have a smartphone purchased in the previous 3 years4200% increase in LBS mobile marketing IDC 9.10 10. In other words, we will know where you are. 11. Where You Are 12. Some DefinitionsLocations You Care About Physical LocationsDeclared LocationsCheck Ins 13. Foursquare is adding 1 Des Moines worth of users per month. 14. This is Des Moines. 15. Foursquare Growth pathawks 16. According to Foursquare, Des Moines is very close to The Middle of Nowhere. 17. Middle of Nowhere RAYGUN Design 18. Social LBS is hot in 2010, but only 1 in 25 Americans have tried itonly 1 out of 100 use them weekly70% are age 20-3580% of users are maleForrester Research 7.2010 19. Location Based Services are not inherently social. 20. So lets focus on Physical Locations 21. fensterbme 22. Photography Disco LoverVegetarianCyclistLisergia, Mpozzobon, gruesome 23. mapmeet 24. kordite 25. donut2d 26. Roadside America 27. webwalker 28. SF CycleTracks 29. shopkick 30. + 31. Time + Place = Location History 32. Google Latitude 33. PlaceTrack 34. 6,000 35. = the number of LBS apps available on iPhone.iSuppli 7.19.10 36. Location History, a Personal Utility 37. Social Location History Sept 29, 2004 38. 1 Maintaining a personal location history service will be a mainstream utility. 39. Psychographics of Place 40. The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us. 41. Tourist Local Either walkingsf 42. Sportacular Check In 43. mapmeet 44. mapmeet 45. mapmeet 46. sfagogo 47. dphiffer 48. Exit Strategy NYC 49. PhotographerDisco LoverVegetarianCyclist 50. VegetariansDisco- Disco -ers CyclistsVW Spider Sculpture Enthusiasts 51. 2 As we move through space, we define places with our behaviors and preferences.In turn, every place is imprinted with our psychographics. 52. If the places we go reflect our interests then we often have something in common with those in our immediate proximity. 53. Those Nearby 54. Who is Near You Right Now UnknownKnownUnknown Known(Cant remember their name)(Me) 55. get a different HELP?perspective Local INFOBuild Transit Critical tips Mass communicateuncover what you cant see 56. HELP? 57. You people should talk. 58. Build Critical Mass 59. vermininc 60. Slugs & Casual Carpools 61. prasenberg 62. communicate uncover what you cant see 63. LoveGetty 64. hyperbolation 65. shehan 66. MessageParty 67. Qilroy 68. LoKast 69. Nokia Instant Communicator 70. Apple iGroups? 71. Local INFO Transit tips 72. articnomad 73. BlockChalk 74. Foursquare Tips 75. mvjantzen 76. wctc 77. mr_t_in_dc 78. sp8254 79. Wheres My %$#@ Umbrella? Wheres My %$#@ Umbrella?! 80. get a differentperspective 81. Water buffalo.Whats goingon up ahead? almostinfamous 82. rickyromero 83. MouseWait 84. dawilson dey 85. Flash Mobs gdudg 86. 3 You probably have something in common with those around you. 87. Spatial Privacy 88. Learning from (Location) History 89. Flavors of Spatial PrivacyAvoidObscure Check Out 90. Privacy AvoidAggregate Personal 91. visualthinker 92. Privacy ObscureAggregate Personal 93. Facebook Places 94. Neer 95. Location Labs 96. Privacy Check Out 97. biggreymare 98. 4 Privacy is a core feature of Spatial Networking. 99. In Summary 100. 1 Maintaining a personal location history service will become a mainstream utility.As we move through space, we define places with 2 our behaviors and preferences. Every place is imprinted with our psychographics.3 You probably have something in common with those around you.4 Privacy is a core feature of Spatial Networking. 101. Thanks! 102. Contact Twitter Geocalf Yahoo! metcalf@yahoo-inc.com LinkedIn linkedin.com/in/michaellmetcalf