recruitment plan 2015-2016 rough draft_moran version

Admissions 2015-2016 Recruitment Plan

1

Recruiting Plan Fall 2015-Summer 2016

Office of Admissions

Georgia Edmond: Director of Admissions

Michael Moran: Admissions Recruiter

Aaron Keith: Admissions Recruiter

June 2015


2

Recruitment Plan

Index:

Mission Statement & Goals

Admissions Recruiter Mission Statement

Recruiting Strategies

Targeting

EGSC Recruitment Layout

EGSC 2014-2015 Recruitment Efforts by Region

Recruiting Events

o College Fairs, Senior Nights, President’s Tour and Apply to College

o High School Visits/Recruiter Counselor Relationships

o Community Events

o Campus Events

o 2014-2015 Scheduled Recruiting Events

Marketing EGSC

Prospective Student Management

Proposed Campus Advancement- Swainsboro, Statesboro, & Augusta


3

Mission Statement and Goals

East Georgia State College seeks to recruit, admit and serve an eligible student

population, providing them the opportunity for a quality higher education

without being a financial hindrance. We seek to develop students intellectually,

culturally, emotionally and educationally to the best of their ability. We at East

Georgia State College are committed to reaching and engaging traditional, non-

traditional and first generation college students who may have not looked into

higher education as a possibility.

East Georgia State College will collaborate with institutions, businesses, industries

and community entities to supply the demand for high quality, independent and

proactive workforce professionals that compete regionally, nationally and

globally. Our efforts to meet these goals are done through our faculty and staff

providing exceptional instruction and student development initiatives to achieve

either or both an Associate in Arts, Bachelors in Biology, or our newest degree

program, a Bachelors in Fire Science and Emergency Services Administration.

Goals:

Advance Retention and graduation efforts by recruiting students who are an institutional fit.

Increase overall student enrollment on Swainsboro, Statesboro and Augusta campuses.

Recruit qualified students and their parents through effective recruitment and marketing strategies.

Enhance the operational effectiveness of the Office of Admissions.


4

Admissions Recruiter Mission Statement and Goals

Admissions Recruiters will support the Institution’s goals in increasing enrollment

and awareness by attending both on and off campus recruiting events as a

representative of East Georgia State College including but not limited to; College

& Career Fairs, Resource Fairs and High School Visits.

As the primary representative for East Georgia State College, admissions

recruiters will utilize all available communications tools to recruit, market and

build the East Georgia State College brand on a regional level.

Goals:

Attend recruiting events as representative of EGSC.

Maintain contact with prospects to ensure completion of acceptance

process and increase yield of processed students.

Develop and maintain professional relationships with high school and other

guidance counselors/officers.

Conduct admissions presentations and provide campus tours to prospective

students and families.

Assist in the preparation, planning and implementation of all on campus

recruiting events, open houses, new student orientations.


5

Recruitment Strategies

The most effective recruiting practices and strategies used by enrollment

professionals are visits to high schools, interactions through communication,

hosting campus visits with prospective students and families and scholarship

opportunities present at the institution. Live presentations by the institutions

personnel at high schools and on – campus recruiting events are key inducements

in prospective students choosing a college.

It is paramount that we at East Georgia State College effectively communicate to

prospective students and families why EGSC is the right choice. From speaking of

the various academic programs offered, to the student life programs and sports

present at East Georgia, continuing to the on – campus student housing and low

tuition rates. It is important that we understand and convey this powerful

message to prospective students on why they should choose East Georgia as their

home for post-secondary education. Conveying this message will describe and

allow prospective students to envision themselves as an EGSC student both inside

and outside of the classroom.

“Great Beginnings”, a theme at EGSC, has been the foundation of the culture past

and present. Illustrating and expanding this idea to prospective students allows

the culture to continually transition into the next phase of students on our

campuses. From the small class sizes and more personalized student-teacher

interaction, to our beautiful main campus and partner locations that we offer;

EGSC really is a gem of the University System of Georgia.


6

Targeting

In order to meet the East Georgia State College admissions and goals statement,

our recruitment efforts will be focused on the Central Southeast Region and

metro Atlanta areas in the state of Georgia. We believe that we are THE BEST

option for new students looking to pursue an affordable quality post-secondary

education. Our efforts will consist of a service area within the 1.5 hour radius of

travel from our locations excluding the metro Atlanta area, which consists of the

DeKalb, Fulton and Gwinnett counties.

The recruitment efforts will be directed in initial off campus contacts with

prospective students through avenues such as Probe, College and Career Fairs,

High School visits and other off campus recruiting events.

Together, as the Office of Admissions we will recruit and market East Georgia

State College to the best of our abilities and budgetary restrictions; maintaining

secure and reliable communication throughout the recruitment season. It is

essential to support and assist fellow recruiters and admissions representatives in

overlapping territories in order to keep a consistent and positive representation

of EGSC in the middle and high schools within the region.


7

EGSC Recruitment Layout

Counties included are within a radius of a 1.5 hour travel time from the Main Campus in Swainsboro,

GA. Does not include Atlanta Metro Recruiting Territory

Counties included: Appling, Baldwin, Bibb, Bleckley, Bryan, Bulloch, Burke, Candler, Chatham, Columbia,

Dodge, Effingham, Emanuel, Evans, Glascock, Hancock, Houston, Jeff Davis, Jefferson, Jenkins, Johnson,

Jones, Laurens, Liberty, Lincoln, Long, McDuffie, Montgomery, Richmond, Screven, Tattnall, Telfair,

Toombs, Treutlen, Twiggs, Warren, Washington, Wayne, Wheeler, Wilkinson.


8

EGSC 2014-2015 Recruitment Efforts by Region

Southeast Recruitment Region

Macon/Atlanta Recruitment Region

Statesboro/Savannah Recruitment Region

Augusta Recruitment Region

Southeast Region:

The numbers reflected in the graph represent the efforts exerted in the Southeast

Recruiting region.

Although in years prior, we were not able to provide focused recruitment, the

addition of another full – time recruiter has allowed more relationships with

counselors/community officials. Through these relationships, we have been able

to visit more high schools more often, which is reflective in our applicant

numbers. We have gained a 10% increase within our primary recruiting areas and

also a 66% increase in our secondary recruitment areas.


9

County2014

2015Trend

Appling42

4814%

Bleckley9

4-56%

Dodge3

12300%

Emanuel

420414

-1%

Jeff Davis10

33230%

Jenkins98

12629%

Laurens56

42-25%

Long16

42163%

Montgom

ery62

632%

Screven146

1503%

Tattnall178

20415%

Telfair14

9-36%

Toombs

276303

10%

Treutlen48

5413%

Wheeler

918

100%2014

2015

Primary Trend

13871522

10%

County2014

2015Trend

Bacon5

3-40%

Brantley2

0-100%

Camden

1857

217%

Coffee16

12-25%

Glynn26

4262%

McIntosh

1642

163%

Pierce11

0-100%

Secondary Trend94

15666%

Southeast Recruiting 2014 vs 2015Prim

ary Efforts

Secondary Efforts

ApplingBleckley

DodgeEm

anuelJeff Davis

JenkinsLaurens

LongM

ontgom

eryScreven

TattnallTelfair

Toombs

TreutlenW

heeler

Series142

93

42010

9856

1662

146178

14276

489

Series248

412

41433

12642

4263

150204

9303

5418

0 50

100

150

200

250

300

350

400

450

Applicants

Primary Effort

BaconBrantley

Camden

CoffeeGlynn

McIntosh

Pierce

Series15

218

1626

1611

Series23

057

1242

420

0 10 20 30 40 50 60

Applicants

Secondary Effort


10

Macon/Atlanta Region:

The information represented in the graph reflects a substantial increase in

applications for the Macon/Metro Atlanta region with more targeted recruitment

efforts. The additional housing shows the necessity for increased and expanded

Atlanta recruitment.

The numbers prove to show a 40% increase within the primary recruiting areas

and a 45% increase in the secondary recruiting areas. With our campuses and

Macon/Atlanta numbers continually growing, we are in a prime position to

capitalize on the benefits we provide to a large majority of the students within

these areas.


11

County2014

2015Trend

Baldwin18

12-33%

Bibb84

48-43%

*DeKalb144

27390%

*Fulton252

40862%

*Gwinnett116

16845%

Johnson72

57-21%

Jones2

350%

Twiggs6

18200%

Washington

7693

22%

Primary Trend

7701080

40%

*-Atlanta Primary Region

20142015

County2014

2015Trend

Clayton54

540%

Cobb72

788%

Henry76

10842%

Rockdale22

84282%

Secondary Trend224

32445%

Macon/Atlanta Region

Primary Efforts

Secondary Efforts

BaldwinBibb

*DeKalb*Fulton

*Gwinnett

JohnsonJones

TwiggsW

ashington

Series118

84144

252116

722

676

Series212

48273

408168

573

1893

0 50

100

150

200

250

300

350

400

450

Applicants

Primary Effort

ClaytonCobb

HenryRockdale

Series154

7276

22

Series254

78108

84

0 20 40 60 80

100

120

Applicants

Secondary Effort


12

Statesboro/Savannah Region:

Previous years have reflected a decrease in the Chatham and Effingham counties

however, the addition of a half – time recruiter dedicated specifically to these

have proven to be a valuable asset. The overall increase in application is at 22%

throughout the entire region and with the increase in on campus housing, it will

continually increase.

Augusta Region:

Recruitment efforts in the Augusta region have proven to increase applicants as

well. The overall increase in the region is at 46% with majority of the increase

coming through Richmond County. The numbers represented are not inclusive of

Edgefield and Aiken, SC which are counties that receive the border waiver.

Particularly in the Augusta, Statesboro/Savannah and Southeast Region the spike

in numbers can be attributed to the new housing availability, increased

recruitment and through the East Georgia State College President’s Tour. We as

East Georgia State College have the opportunity to continue to build upon the

foundation that has been laid and our continued efforts will directly be shown in

our numbers.


13

County2014

2015Trend

Bryan104

11713%

Bulloch698

669-4%

Candler114

13518%

Chathem196

39099%

Effingham170

29171%

Evans94

13240%

Liberty112

87-22%

Primary Trend1488

182122%

20142015

Statesboro RegionPrimary Efforts

BryanBulloch

CandlerChathem

EffinghamEvans

Liberty

Series1104

698114

196170

94112

Series2117

669135

390291

13287

0

100

200

300

400

500

600

700

800

Applicants

Primary Effort


14

County2014

2015Trend

Burke82

14172%

Columbia328

3393%

Hancock22

15-32%

Glascock6

33450%

Jefferson106

13830%

Lincoln32

4231%

McDuffie86

15681%

Richmond512

81058%

Warren

1660

275%

Primary Trend1190

173446%

20142015

Augusta RegionPrimary Efforts

BurkeColumbia

HancockGlascock

JeffersonLincoln

McDuffieRichmond

Warren

Series182

32822

6106

3286

51216

Series2141

33915

33138

42156

81060

0

100

200

300

400

500

600

700

800

900

Applicants

Primary Effort


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Recruiting Opportunities

College Fairs, Senior Nights, College Readiness Tour, & Apply to College Day

One avenue for recruiting students to East Georgia State College is the use and

proper scheduling of High School Senior Nights and also College, Career and Probe

Fairs.

Along with these various types of recruitment events, local high schools,

community groups and organizations may also sponsor college and career fairs for

students within their communities. These fairs provide the EGSC the opportunity

to meet and connect with prospective students, share information on the benefits

of EGSC, also answering student’s potential questions in person and providing

exposure in areas that prospective students may not know about the institution.

It is paramount that while at recruitment events, recruiters not only connect and

engage with prospective students but also with counselors/community officers

and even other recruiters. This is done to reach out and learn of different

recruitments events, to increase the awareness of EGSC and to also learn new

practices and strategies other institutions use that may be beneficial to EGSC.


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High School Visits/ Recruiter-Counselor Relationship

During the recruitment season, recruiters will make a series of scheduled high

school lunch visits to meet with both prospective students and counselors.

Recruiters are required to make initial contact with counselors/school officials on

the specific time and date in which they should visit.

Recruiters should make it a priority to visit schools within their area no less than

twice per semester. The goal is to saturate each school within our given recruiting

territories, marketing and building upon the brand that East Georgia State College

represents. Recruiters will utilize all available forms of communication to

persistently maintain professional relationships with counselors and prospective

students to retrieve any/all documentation needed that may yield the acceptance

process.

It is essential for recruiters to know that when visiting schools, it is your duty to

notify the counselor of any documentation that a prospective student may be

missing which may yield that acceptance process.

Lunch visits are crucial in developing relationships with counselors/school officials

because they’re the road that drives students to the institution. Understand that

maintaining proper contact with the high school counselors in your assigned

recruiting area provide the avenue to prospective students and establish valuable

relationships.


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Recruiter Counselor Relationships:

School First NameLast Name Street Address City State Zip Code

A.E. Beach High School Kim Jackson-Allen 3001 Hopkins St Savannah GA 31405

Academy of Richmond County Sonya Weaver 910 Russell St. Augusta GA 30904

Alleluia Community School Dan Funsch 2819 Peach Orchard Rd. Augusta GA 30906

Appling County Christian Academy Jerome Granade 1479 Hatch Pkwy South Baxley GA 31513

Appling County High School Tamela Folsom 482 Blackshear Hwy. Baxley GA 31513

Aquinas High School Tara Garrison 1920 Highland Ave. Augusta GA 30904

AR Johnson Magnet School Renee Byrd 1324 Laney Walker Blvd. Augusta GA 30901

Augusta Christian Clare Bethune 313 Baston Rd. Martinez GA 30907

Baldwin County High School Tracie Lord 155 Hwy 49 W Milledgeville GA 31061

Benedictine Military School Sheila Crossley 6502 Seawright Dr. Savannah GA 31406

Bleckley County High School Andy Williams 1 Royal Dr. Cochran GA 31014

Bradwell Institute Torrie Jackson 100 Pafford St. Hinesville GA 31313

Brentwood School Gordon Rode 725 Linton Rd. Sandersville GA 31082

Bryan County High School Toni Bacon 1234 Camellia Dr. Pembroke GA 31321

Bulloch Academcy Holly Greeson 873 Westside Dr. Statesboro GA 30458

Burke County High School Cochran Cynthia 1057 Burke Veterans Pkwy Waynesboro GA 30830

Butler High School Alicia Rocker 2011 Lumpkin Rd Augusta GA 30906

Calvary Day School Stacey Mell 4625 Waters Ave. Savannah GA 31404

Charter Conservatory Corliss Reese 149 Northside Dr. East Statesboro GA 30458

Claxton High School Clair Collins 102 North Clark St. Claxton GA 30417

Cross Creek High School Jan LaFrance 3855 Old Waynesboro Road Augusta GA 30906

David Emanuel Academy Andy Sutton PO Box 71 Stillmore GA 30464

Davidson Fine Arts Patricia Gude 615 12th St. Augusta GA 30901

Dodge County High School Tabitha McRae 350 Pearl Bates Ave. Eastman GA 31023

Dublin High School Jan Carr 1127 Hillcrest Pkwy Dublin GA 31021

East Laurens High School Cammie Dalley 920 Hwy 80 E East Dublin GA 31027

Edmond Burke Academy Samantha Winkler PO Box 787 Waynesboro GA 30830

Effingham County High Schoo Aurelia Moss 1589 Ga Hwy 1195 Springfield GA 31329

Emanuel County Institute Elizabeth Kraus 102 North College St. Twin City GA 30471

Evans High School Catherine Stapleton 4550 Cox Rd. Evans GA 30809

Glascock County High School Ann Cantrell 1230 Panther Way Gibson GA 30810

Glenn Hills High School Crecia Evans 2840 Glenn Hills Dr. Augusta GA 30906

Greenbrier High School Stephen Metcalf 5114 Riverwood Pkwy Evans GA 30809

Grovetown High School Brani Higginbottom 2010 Warrior Way Grovetown GA 30813

H.V. Jenkins High School Arthur Howard 1800 Derenne Avenue Savannah GA 31406

Hancock Central County High School Yolanda Jackson 11311 GA-15 Sparta GA 31087

Harlem High School Grace Quinones 1070 Appling Harlem Road Harlem GA 30814

Hephzibah High School Joyce Demons 4558 Brothersville Road Hephzibah GA 30815

Houston County Career Academy Ansley Booker 1311 Corder Rd. Warner Robins GA 31088

Houston County High School Melissa Jones 920 GA-96 Warner Robins GA 31088

Islands High School Brook Fowler-Relihan 170 Whitemarsh Island Rd. Savannah GA 31310

Jeff Davis High School Connie Toole 156 Collins St. Hazlehurst GA 31539

Jefferson County High School Cullen Porter 1156 Warrior Trail Louisville GA 30434

Jenkins County High School Ruth Hearn 433 Barney Ave. Millen GA 30425

John Hancock Academy Susie Pound 1100 Linton Rd Sparta GA 31087

Johnson County High School Nicole Shepard 150 Trojan Way Wrightsville GA 31096

Josey TW High School Berry Clayton 1701 15th St. Augusta GA 30901

Lakeside High School Donnie Burch 533 Blue Ridge Dr. Evans GA 30809

Laney Lucy C High School Gwendolyn Golatt 1740 Walton Way Augusta GA 30901

Liberty County High School Tonya Polite 3216 East Oglethorpe Hwy. Hinesville GA 31313

Lincoln County High School Ellen Butler 200 Charles Ward Elam St. Lincolnton GA 30817

Long County High School Lisa Kihaneck 1844 GA 57 Ludowici GA 31316


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Metter High School Wendy Salter 34905 Hwy 129 South Metter GA 30439

Montgomery County High School Melinda Meadows 701 Dobbins Street Mt. Vernon GA 30445

New Hampstead High School Toby Barton 2451 Little Neck Rd. Bloomingdale GA 31302

Peach County High School Shanique Caldwell 900 Campus Dr. Fort Valley GA 31030

Pinewood Christian Academy Lou Ann Farrow PO Box 7 Bellville GA 30414

Portal High School Joe Bettinger 27245 Hwy 80 West Portal GA 34050

R.W. Groves High School Chiquita Polite 100 Priscilla D. Thomas Way Savannah GA 31408

Richmond Hill High School Wallace Ingram 1 Wildcat Dr. Richmond Hill GA 31324

Robert Toombs Christian Academy Mabel Williamson 628 Oglethorpe Ave. Lyons GA 30436

Savannah Christian Academy Charita Hardy 1599 Chatham Parkway Savannah GA 31402

Savannah High School David Bryant 400 Pennsylvania Ave. Savannah GA 31404

Screven County High School Reece Sowell 110 Halcyondale Rd. Sylvania GA 30467

Sol C. Johnson High School Jill Miller 3012 Sunset Blvd. Savannah GA 31404

South Effingham County High School Michelle Coburn 1220 Noel C. Conaway Rd. Guyton GA 31312

Southeast Bulloch High School Katherine Wellman 9184 Brooklet/Denmark Highway Brooklet GA 30415

Statesboro High School Brian Thomas 10 Lester Road Statesboro GA 30458

Swainsboro High School Angie Johnson 689 S. Main St. Swainsboro GA 30401

Tattnall County High School Shaqulia Foreman 1 Battlecreek Warrior Blvd. Reidsville GA 30453

Telfair County High School Julie Ogelsbee 458 S. 3rd Ave. McRae GA 31055

Thomas Jefferson Academy Cathy Tiner 2264 HWY 1 North Louisville GA 30434

Thomson High School Amber Aucoin 1160 White Oak Rd. Thomson GA 30824

Toombs County High School Kim Alexander 600 Bulldog Rd. Lyons GA 30436

Treutlen County High School Toni Smith 7892 GA Highway 29 Soperton GA 30457

Vidalia Heritage Academy P.O. Box 2005 Vidalia GA 30475

Vidalia High School Chris Carroll 1001 North St. Vidalia GA 30474

Warren County High School Christy Gardner 1253 Atlanta HWY Warrenton GA 30828

Washington County High School Antonia Hilson 420 Riddleville Rd. Sandersville GA 31082

West Laurens High School Holly Passmore 3692 Highway 297 Dexter GA 31019

Westminster School of Augusta Alex McCallie 3067 Wheeler Rd. Augusta GA 30909

Westside High School Regina Thompson 1002 Patriots Way Augusta GA 30907

Wheeler County High School Erika Clark 50 Snowhill Road Alamo GA 30411

Wilkinson County High School Yasmin Whirl 11481 Hwy 57. PO Box 547 Irwinton GA 31042

Windsor Forest High Colette Green 12419 Largo Dr. Savannah GA 31419

Woodville-Tompkins High School Elaine Robinson 151 Coach Joe Turner St. Savannah GA 31408


19

Community Events

With community involvement being a priority at East Georgia State College;

campus outreach initiatives and community support are an ever growing piece of

what we do.

We at East Georgia State College pride ourselves on staying relevant and active

within the City of Swainsboro and Emanuel County alike.

The Pine Tree Festival

Wash Pot Festival

Red Breast Festival

Canoochee Day Lily Festival

Arts Emanuel Festival

Fourth of July Fireworks Festival

Vidalia Union Festival

Listed are some of the main events we as EGSC employees should look to

participate in while encouraging our peers and community leaders to join as well.


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Campus Events

Campus events are vital to both the recruitment of students and parents as well

as the building of the EGSC brand. It provides the prospective students with a real

encounter of what it is like to be a part of the bobcat family.

It is important to understand the entire East Georgia State College family is

needed in making these events successful. From current students, to faculty and

staff participation; it is crucial each area is represented on campus because it

fuels the surreal experience a student can have on a daily basis during their

collegiate tenure at EGSC. We can provide these experiences through the use of

Open House, Orientation, Campus Tours, Athletic Venues, and much more.

It is paramount that each department and office is present and accounted for

during these events. East Georgia State College cannot solely rely on one office

and department for the production and implementation of such key events that

have such a profound impact in what we do every day.


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2014-2015 Scheduled Recruiting Events

August: 08-11: John-Southeast Bulloch 08-12: John-Statesboro High 08-18: Mike- Screven Co High 08-19: Ebony- Burke Co High 08-20: Mike- South Effingham High 08-21: Mike- Jenkins Co High 08-22: Mike- Tattnall Co High 08-25: Ebony-Therrell High 08-26: Mike- Johnson Co High & South East Bulloch Dual Enrollment 08-28: Mike- EGSC Club Day

John E- Richmond Hill Junior Night 08-29: Mike- Montgomery Co High

September: (Ebony Last Day: 09-12) 09-02: Mike- Long Co High 09-03: Mike- Cross Country Event 09-04: Mike- Vidalia High John- Bulloch Academy 09-05: Mike- Toombs Co High 09-08: Mike- Wheeler Co High Ebony-PROBE Cobb Co 09-09: Mike- Jeff Davis Co Ebony- PROBE Walton Co & Athens Co Fair 09-10: Mike- Cross Country Meet Ebony-PROBE Morgan Co Fair, Greene Co Hair, & Newton Co Fair 09-11: Mike- PROBE Washington Co High E&M- CSRA College Night 09-14: Mike- PROBE Kick Off 09-15: Mike- Tattnall Co High John E- Tattnall Co High Senior Night 09-16: Mike- PROBE Douglas Co & Forsyth Co Fair John E- Bulloch Academy 09-17: Mike- PROBE Gwinnett North Fair John E- Southeast Bulloch High & Statesboro High 09-18: Mike- PROBE Fayette Co & Jackson Co Fair 09-19: Mike- PROBE Dalton Co Fair 09-22: Mike- PROBE: Barrow CO & Rockdale Co (South Gwinnett) Fair Mike- Warner Robins High 09-23: Mike- PROBE: Atlanta & Bartow Co Fair John E- Statesboro Counselors Meeting 09-24: Mike- PROBE: Carrollton Co & Cherokee Co Fair 09-25: Mike- PROBE: Cobb North & Griffin Co Fair John E- Claxton High 09-26: Mike- PROBE Atlanta City 10-29-31: Nick- Aiken Co Educational Opp Day

John E- Portal High 09-29: Mike- PROBE Henry & Upson-Lee Co Fair 09-30: Mike- PROBE Macon John E- Southeast Bulloch Senior Night

October: 10-01: Mike- PROBE Laurens Co & Vidalia John E- Richmond Hill 10-02: Mike- PROBE Claxton & Swainsboro Mike- Jenkins Co 10-03: Mike- PROBE Statesboro John E- Statesboro Fair & Charter Conservatory 10-06: Mike- PROBE Gwinnett South Mike- Stone Mountain High Mike- Crisp County High John E- Calvary Day & HV Jenkins High 10-07: Mike- PROBE LaGrange & Newnan John E- Islands High 10-08: Mike- PROBE Bremen & Paulding Co Fair John E- Sol C Johnson High & Savannah High 10-09: Mike- PROBE Calhoun & Rome Fair John E- New Hampstead 10-13: Mike- PROBE Lumpkin Co & White Co Fair 10-14: Mike- PROBE Pickens Co & Gainesville Fair 10-15: Mike- DeKalb North Fair 10-16: Mike- Fannin Co Fair Mike- Habersham Fair Mike- Union/Towns Fair 10-17: Mike- PROBE Stephens Co & Rabun Co Fair 10-18: SWAINSBORO OPEN HOUSE 10-20: Mike- Clayton Co Fair John E- Windsor Forest High & Beach High 10-21: Mike- PROBE Houston Co Fair John E- Groves High Brandy- Resource Fair Nick- Augusta High Tech Program 10-22: Mike- PROBE Colquitt Co & Columbus Co Fair John E- Trinity Christian School 10-23: Mike- PROBE Lee Co Fair Mike- Albany/Darton State Fair John E- Twiggs Co College Day Georgia- Non-Traditional Students Recruitment Georgia & Jennifer- Cross Country Meet 10-24: Mike- PROBE Bainbridge 10-26-28: Brandy & Jennifer- GACRAO 10-27: Mike- BCLC/BCAS College Fair 10-28: Brandy- Swainsboro Dual Enrollment John E- Statesboro High Mike- Jeff Davis College Fair 12-09: Mike- Screven County High


22

10-29: Mike -PROBE Savannah, Effingham Co, & South Effingham Co Fair John E- PROBE Savannah 10-30: Maurice (SW)- Health & Fitness Fair Mike- Independence High Mike- PROBE Camden Co & Hinesville Fair John E- Metter High 10-31: Mike- Brunswick Fair

November: 11-03: Mike- Thomas Co Fair

John E- Southeast Bulloch Nick- Midland Valley High Apply to College Day

11-04: Mike- PROBE Americus & Valdosta Fair John E- South Effingham College Day Nick- Augusta Transfer Session 11-05: Mike- PROBE Fitzgerald & Tift Co Fair John E- Toombs Co College Day 11-06: Mike- PROBE Pierce Co & Waycross Fair John E- Claxton High Apply to College Day Brandy- Burke Co Tour Nick- Evans High Apply to College Day Georgia- Southeastern Tech Career Fair 11-07: Mike- PROBE Appling Co Fair John E- Effingham Co College Day 11-10: John E- Pinewood Christian Acd. 11-12: Mike- McIntosh Co./ Glynn Co. 11-13: Mike- Houston Co & Statesboro High Nick-Acd. of Richmond Co Apply to College Day 11-14: STATESBORO & AUGUSTA OPEN HOUSE 11-17: Mike-Camden County Recruiting Presentation 11-18: John E- Southeast Bulloch College Day Mike- Tattnall Co High Nick- Augusta High Tech Group Tour Nick- Acd of Richmond Co Fair 11-19: Mike- Screven Co & Jenkins Co Fair John E- Sol C Johnson High Nick- Grovetown High Apply to College Day 11-20: Mike- Jenkins Co Apply to College Day Nick- Augusta High Tech Program 11-21: Mike- DM Therrell High John E- GAC Twiggs Co Jennifer- Treutlen Co Apply to College Day

December: 12-02: Mike- Bleckley Co & Dodge Co Nick- Richmond Co Recruitment 12-03-04: Nick- Augusta Phone-A-Thon 12-03: Mike- Johnson Co Lunch 12-04: Mike- Wheeler Co Lunch 12-05: Mike- Jeff Davis Lunch Nick- Storm Thurmond Career Fair 12-08: Mike-Pierce Co. Lunch 2-25: Mike- McIntosh and Glynn Co. Meeting

12-10: Mike- South Effingham High 12-11: Mike- Effingham County High 12-12: Mike- Tattnall Co High 12-15: Mike- Bacon Co/Wayne Co Drop off 12-16: Mike- Houston Co. High School

January: 1-12: Mike/Aaron- Treutlen County High School 1-13: Mike/Aaron- Vidalia High School Mike- Group Campus Tour 1-14: Mike/Aaron- Toombs County High School 1-15: Mike/Aaron- Jenkins County High School 1-16: Mike/Aaron- Jefferson County High School 1-21: Mike/Aaron- Johnson County High School 1-22: Mike- Wheeler County High School

Aaron- The Best Academy and MLK High School (Atlanta)

John-McIntosh Co. and Pinewood Christ. 1-23: Mike- Warren County High School

Aaron- DM Therrell High School (Atlanta) 1-24: Aaron- Columbus, GA College Fair 1-26: Mike- Tattnall County High School

Aaron- Redan High School (Atlanta) John- SEB and Statesboro High

1-28: Mike- Thomas Jefferson Academy Aaron- Burke County High School John-Metter

1-29: Mike- Wayne County High School John-Portal High 01-28-30: Georgia- GAIE Conference 1-30: Mike- Group Campus Tour

February: 2-2: John-Richmond Hill High 2-3: John-Bryan County 2-4: John- Effingham County 2-5: Aaron: Burke County High School Fair 02-5-18: Presidential Bus Tour Mike Aaron 2-9: John- South Effingham 2-10: John- Bradwell Instit. 2-12: John- SEB and SHS Bus Tour 2-16: Mike- Group Campus Tour x2 Aaron- Group Campus Tour 2-18: Aaron- Richmond County Performance Learning Center College Fair John-PCA, Claxton, Metter Bus Tour 2-19: Mike- Group Campus Tour 2-20: Augusta Open House 2-21: Mike/Aaron- Science Olympiad 2-24: Mike- Camden Co. Follow Up John- New Hampstead


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John- Effingham County COMPASS Aaron- Rockdale County High School

2-26: Mike- Edmund Burke Academy Fair John- SEB-COMPASS 2-27: Mike- Wheeler County High School Aaron- Grady High School (Atlanta) 2-28: John- SOL C Johnson

March: 3-3: Mike- Probe Transfer Fair John- Savannah High 3-4: Mike- Pierce Co. and Bacon Co. Follow Ups John- SOL C Johnson 3-5: John- Groves HS 3-6: Mike- Group Campus Tour x2 John- Statesboro High 3-9: John- Beach HS 3-10: Mike- Tattnall County High School 3-11: Aaron- Fulford Center Presentation John-Islands High 3-12: Mike- Moore Street School Dublin John- Windsor High 3-13: Mike- Group Campus Tour Aaron- DM Therrell High School (Atlanta) John- HB Jenkins High

3-20: John: Claxton High 3-14: Swainsboro Open House 3-16: Aaron- Druid Hills High School (Atlanta) 3-18: Wheeler County Group Campus Tour

John- Liberty County

3-19: Mike- Bleckley County High School

John- Statesboro High

3-23: Mike- East Laurens High School 3-24: Mike- Hancock Central High School

John- Bryan County HS 3-25: Mike- Wheeler County Job Fair Aaron- Southwest DeKalb High (Atlanta) 3-26: Mike- Living Out Loud Rally Aaron- Washington High School (Atlanta) John- SEB 3-27: Mike- Telfair County High School Aaron- Jefferson County High School 3-28: John-Statesboro High 3-30: Aaron- Shiloh High School 3-30-4-1: Georgia- Stone Mountain Conference 3-31: Mike- Group Campus Tour Aaron- Towers High School Mike: Group Campus Tour Aaron: Stephenson High School (Atlanta)

April 4-1: Mike- Vidalia Academy School Aaron: Grady High School Fair (Atlanta) John: Statesboro High

4-2: Mike- Moore Street School Fair 4-3: Statesboro Open House Mike: Statesboro High School Aaron: Rockdale County High (Atlanta) 4-4: Mike/Aaron- EGSC Basketball Athletic 4-8: John- Claxton High 4-9 : John- Campus Tour 4:10: Aaron- Wilkinson County High School John- Portal High 4-13: Aaron- North Gwinnett High School John- Pinewood Christ. 4-14: Mike- Lincoln County High School Aaron- Independence High School John- HV Jenkins 4-15: Mike- Atlanta Fire Rescue Fair Aaron- Langston Hughes High School (Atlanta) John- Richmond Hill High 4-16: Mike- Toombs County High School Fair Aaron- Campbell High School (Atlanta) John- Statesboro Campus 4-20: Mike- Long County High School John- S. Effingham High 4-21: Mike- Appling County High School John- Effingham County 4-22: Mike- Jeff Davis County High School (Counselor/Student Meeting) John- New Hampstead 4-23: Mike- Toombs County Board of Education Assessment Meeting 4-27: John- Groves High 4-28: Aaron- Countdown to Commencement Event John: Bradwell Institute & Sol C Johnson 4-29: Mike- Jenkins County High School/ Screven County High School Aaron- Cross Keys High School (Atlanta) Brandy- Metter High School Dual Enrollment 4-30: Mike- Montgomery County High School/Vidalia/Toombs Co. High

May 5-2: Mike- Pinetree Festival 5-5: Mike- Treutlen County High School John- Metter High 5-6: John- Bryan County High 5-7: Mike- ECI Honors Night Aaron- Jefferson County Honors Day Brandy- Swainsboro Honors Night John- St. Vincents, Calvary Day 5-11: Mike- Toombs County Honors Night Aaron- Burke County Honors Night Aaron- Vidalia Honors Night John- Statesboro High


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5-12: Mike- Jenkins County Honors Night 5-13: John- Beach High 5-14: Mike- ECI Senior Scholarship Night 5-19: John- Reidsville Job Fair & Effingham County Honors 5-21: Mike- Metter High Honors Night 5-23: Mike- COMPASS Test 5-27: Mike- Group Campus Tour 5-28: Aaron- Group Campus Tour 5-30: Mike- COMPASS Test

June 6-3: Aaron- Group Campus Tour 6-16: Mike- Group Campus Tour 6-17: Mike- Group Campus Tour 6-17: Mike-Group Campus Tour 6-22: Aaron-Group Campus Tour 6-24-25: Basketball Recruitment Presentation

July 7-16: Mike- Group Campus Tour 7-21: Mike- Group Campus Tour

Aaron- Group Campus Tour

Marketing EGSC

More times than not, prospective student’s first impression of an institution

derive from two sources: what they hear/learn from their friends and family and

what they see for themselves. Then, if the prospective student is induced by the

brief knowledge they’ve acquired, they’ll refer to the institutions website or print

media.

It is paramount that we at East Georgia State College create and effectively

communicate the message of “Great Beginnings”, without being a financial

hindrance through our media whether that is printed or electronically. For

recruitment purposes, having unique and relevant information or items on our

tables attract and build interest in prospective students and parents. As EGSC

continually gains more exposure, developing and building upon the brand we

have now is vital to our success.

Within our print media, our message should be clear and concise as to what we

offer and why the student can directly benefit from EGSC. As technology

continually grows within the world today and as we move away from paper

applications the EGA.edu website is crucial in our marketing and recruitment

efforts.

For prospective student easy access to EGSC website and timely responses to

their emails and inquiries allows for East Georgia State College to separate

ourselves from our competitors and turning prospective students away.


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Prospective Student Management

Prospective student management remains a vital part of our jobs as admissions

representatives. Through our efforts in recruitment cards, communications via

email and phone we have to remain diligent in communicating and assisting

prospective students all the way through the admissions process. The established

outlets in which we monitor out prospective student are crucial in how we are

able to separate ourselves from competing institutions.

We cannot become complacent with just expressing of the benefits that East

Georgia State College offer; it is our duty to make sure we are providing

prospective students and parents with the very best service and assistance

possible in getting through the tedious college acceptance process.


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Proposed Campus Advancement- Swainsboro, Statesboro, & Augusta

As stated prior in the Recruitment Plan, East Georgia State College truly is the

Gem of the University System of Georgia. We are at a vital stage in our growth

both on and off campus. With enrollment numbers increasing in our assigned

regions, there is no better time to capitalize on the opportunity to expand and

reach more students than now. From the new bobcat villas being constructed, to

more faculty and staff being hired, to new development projects, the time to

expand is now.

Within the Metro Atlanta area, the Henry, Clayton, Cobb and Rockdale counties

are of in dire need of what we offer as an institution. Expanding into these areas

will prove to be beneficial due to our institutional fit for most of the students

attending these high schools. Within the past year without any recruitment in

these areas we had over 150 students apply for admission to EGSC. As the Office

of Admissions it is important that we supply water to crops that produce and pull

back the water where the crops are dead and no longer produce.

In regards to Statesboro Campus Recruitment, we propose an expansion of

recruiting territory into Screven County as data shows from point in time that our

EGSC- Statesboro Campus receives 76% of total applications from that particular

county compared to our other campus application numbers. Screven County has

been a vital source of enrollment throughout the years particularly to our

Statesboro Campus. It would deem it necessary to use our part-time recruiter

from our Statesboro Campus to focus more attention on the interest of EGSC-

Statesboro Campus. With the addition of Screven County, it is proposed Candler

County can be driven by recruiters of the Swainsboro Campus as much more

interest for that campus in focused there by our prospects.

1. Add Screven County and remove Candler County from Statesboro Campus Recruiting Territory

Screven County 1508 Applications as of 6/18: 114 Statesboro/36 Swainsboro

Candler County 1508 Applications as of 6/18: 48 Statesboro/84 Swainsboro

Screven County HS is 23 miles north of Statesboro

recruitment plan 2015-2016 rough draft_moran version

Documents

goals admissions recruiters

recruiting plan

events o college fairs

recruitment efforts

generation college students

recruitment plan index

college career fairs

institutions goals