ACG SP06

Objectives

Bring the Nike ACG brand from credible to cool Focus on 4 sports : Kayak, Base Jump, bouldering, trail running

Be relevant to the target Communicate Adrenaline, Fun, energy, speed

Have a strong product visibility

Tell a story Be different

Key Visuals

4 Key visuals illustrating each sport

Sports a shown as a cool enter-tainment

Key Visuals

4 Key visuals illustrating each sport

Sports a shown as a cool enter-tainment

Retail execution

Develop the whole “comics” story on a booklet with an important product placement

Retail execution

Window execution

Retail execution

Window execution

Retail execution

fixturing execution

Retail execution

The Concept allows a strong product visibility

Retail execution

fixturing execution

Retail execution

fixturing execution

Retail execution

fixturing execution

Event execution

Nike ACG Trail cup - 3 races on the French Alps. 1 Key visuel. 1 web site.

Event execution

Nike ACG Trail cup - 3 races on the French Alps. 1 Key visuel. 1 web site.

Other execution

Dedicated creatives for UCPA partnership inserted in their summer and winter catalogues

recap

Retails executions used all around EMEA making the message homogeneous

The concept , the treatment, the execution; are very new to this market and has definitely stand out from the competitors specially on retail executions