real time web - the third leg of marketing
DESCRIPTION
Find out more about what the real time web is all about. How has it evolved? How does it affect marketing as we know it? What is the future of real time web? What is augmented reality?TRANSCRIPT
© West17Media, 2009
Roger Kondrat
West17Media
Real-Time WebThe Third Leg of Marketing
© West17Media, 2009
What I’m going to talk about…
• State of marketing relative to Real-Time• Who’s using it?• Strategic impact of Real-Time• What tools?
© West17Media, 2009
THE STATE OF MARKETING
Kinda Sorta
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Marketing: A Divided WorldOffline
Marketing
• Slow• Planned• Expensive• Inflexible• Experienced
Online Marketing
• Measureable• Endless• Niche marketing• Geo-targeting• Research• Cost effective• Relevance
Real-time Web• Fast
• Instant • Reactive• Organic• Micro-trends
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INFORMATION OVERLOAD
IN REAL-TIME
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REAL-TIME EXAMPLES
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Politicians did it first (20+ years ago)
• Election Calendar
The Real-Time Web on Twitter…
“After celebrating a Nov. 20th, 2008 soft opening, the roving vehicle has emerged as a social-networking juggernaut, drawing
300 to 800 people each time it parks….”
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Google Latitude• where they have been
• manage those tracks
• get alerted when friends are nearby
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Strategic Impact of Real-Time
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• We need to think not just about the message
• Not just about the audience
• Not just about the price
• But timing in the Micro-second
• Don’t create the demand…FEED it
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Tools & Resources
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Augmented Web
• iPhone Yelp
UrbanSpoon
DA Transit
Layar
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The Future!Food for thought...
Thank You
West17Media: www.west17media.com
Email: [email protected]
Twitter: @roger
Social Media Innovation Summit:www.socialmediainnovationsummit.com
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