Download - Real Time Web - The Third Leg of Marketing
© West17Media, 2009
Roger Kondrat
West17Media
Real-Time WebThe Third Leg of Marketing
© West17Media, 2009
What I’m going to talk about…
• State of marketing relative to Real-Time• Who’s using it?• Strategic impact of Real-Time• What tools?
© West17Media, 2009
THE STATE OF MARKETING
Kinda Sorta
© West17Media, 2009
Marketing: A Divided WorldOffline
Marketing
• Slow• Planned• Expensive• Inflexible• Experienced
Online Marketing
• Measureable• Endless• Niche marketing• Geo-targeting• Research• Cost effective• Relevance
Real-time Web• Fast
• Instant • Reactive• Organic• Micro-trends
© West17Media, 2009
INFORMATION OVERLOAD
IN REAL-TIME
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REAL-TIME EXAMPLES
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Politicians did it first (20+ years ago)
• Election Calendar
The Real-Time Web on Twitter…
“After celebrating a Nov. 20th, 2008 soft opening, the roving vehicle has emerged as a social-networking juggernaut, drawing
300 to 800 people each time it parks….”
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Google Latitude• where they have been
• manage those tracks
• get alerted when friends are nearby
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Strategic Impact of Real-Time
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• We need to think not just about the message
• Not just about the audience
• Not just about the price
• But timing in the Micro-second
• Don’t create the demand…FEED it
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Tools & Resources
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Augmented Web
• iPhone Yelp
UrbanSpoon
DA Transit
Layar
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The Future!Food for thought...
Thank You
West17Media: www.west17media.com
Email: [email protected]
Twitter: @roger
Social Media Innovation Summit:www.socialmediainnovationsummit.com
© West17Media, 2009
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