real time social monitoring - concerts & events (1)
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Real Time Social Media MonitoringANN MICHAELS & ASSOCIATES
Social media monitoring is important during a live concert event. The traditional method of monitoring online conversations revolves around searches by
Created by the venue, artist, and/or concert attendees themselves
A group of keywords related to the concert/event
But did you know….
2/3 of social content does not contain a
related to your search
5% of social content is simply images
with no text at all
Ann Michaels & Associates uses a suite of software platforms to provide a real time, location based monitoring service for
Pre-concert/event social conversation Social media conversations from the event, in real time
Post-concert/event social conversation
Location based social search across all social sites is most effective for concerts & events; pick up real time social conversations/images regardless of hashtags, keywords, or text!
Geofencing allows for real time monitoring of public facing social conversations happening in and around any location, city, region, or territory. Captures content that does not contain keywords or hashtags, for a more thorough data collection source.
Social collections allow for global viewing of content around a location or event, and includes social posts on all social sites, not just Twitter or Facebook.
Social Media Monitoring Deliverables
• Live social media data collection from the event venue, beginning two hours prior to the event and ending two hours after the event
• Global social media monitoring data collection pre and post event (three days before and after the event)
• Executive Summary and export of social data collected, which can be used for marketing, future concert promotion, and fan engagement
• Real time social media posts can be submitted to key staff during the event should the artist choose to share social posts “live” on stage (additional costs apply)
About eChatter
• Experience in social media monitoring research dating back to 2007
• Comprehensive social research compilation based on a suite of the latest and most in depth social media monitoring platforms
• Social media changes constantly; keeping up with the latest trends and technologies is difficult. We do the legwork to provide the best platforms, so you don’t have to.
