fandango concerts and events

22
Introducing concerts and events. Thursday, October 31, 13

Upload: lauren-lamonica

Post on 01-Nov-2014

434 views

Category:

Education


0 download

DESCRIPTION

This is a student project. We were given a hypothetical challenge for a real brand.

TRANSCRIPT

Page 1: Fandango Concerts and Events

Introducing concerts and events.

Thursday, October 31, 13

Page 2: Fandango Concerts and Events

PRODUCT DESCRIPTION

FANDANGO EVENTS is a new feature on the Fandango mobile app for individuals and groups who want to discover and attend concerts and other events.

It highlights a variety of popular local events, allows users to securely purchase tickets, and provides the convenience of an e-Ticket.

Unlike Ticketmaster, an individual can reserve seats for a group and enable each individual to purchase their seat separately.

Thursday, October 31, 13

Page 3: Fandango Concerts and Events

KEY SCREENS AND FEATURESPROTOTYPE LINKhttps://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview

Ç�ààö¤Ĺ

PRESS HERE AND SAY YOUR NAME

LIST

Next

1. SELECT SEATS

2. INVITE FRIENDS TO BUY INDIVIDUALLY

3. YOU ALL WILL HAVE 20 MIN TO BUY ONCE THE SEATS ARE ADDED TO THE CART

XGOING WITH FRIENDS?

Find Seats

Spotlight Events Account SearchVenues

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Back

5

SEATS? 5+ - LIST

Section Row Avail Price/ticket

Maximum 15

Section 1 25 5 $35 >Section 2 25 5 $50 >

Go with Friends

Edit contacts

Send

Invite your friends

>

5 seats for your group

Going withYou

Jeff Goats

Linda Steel

Howard Baker

Tickets assigned 5

Ticket(s)1

2

1

1

Cancel Your ticket

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Jake, you are all set! The venue accepts Mobile tickets.

FIND OUT ABOUT OUR FANDANGO BUS SERVICE BY CLICKING NEXT

Section Row Qty Price/ticket

Section 1 25 1 $35

Thursday, October 31, 13

Page 4: Fandango Concerts and Events

PLANNING

Thursday, October 31, 13

Page 5: Fandango Concerts and Events

DESIGN RESEARCH

Method: Online survey + in person interview = 60 people

Findings:

StubHub Word of Mouth

Group outings

Email

Ticketmaster

VenueTexting

Facebook Easy

Opportunities Identi!ed: Buying tickets and dealing with the hassle of splitting the cost of tickets, distributing them, and then getting to and meeting up at the events were big pain points.

Radio

Thursday, October 31, 13

Page 6: Fandango Concerts and Events

AFFINITY MAP

Thursday, October 31, 13

Page 7: Fandango Concerts and Events

PERSONAS

Amidst the diaper changes and 6 AM Skype calls with her design team

in London (she's a Digital Project Manager at an Ad Agency), she still

has that need to get crazy at a country concert with her close friends.

She wants more free time away from her busy schedule. iPhone user.

Evening RitualAfter putting her baby to bed, Corey watches some of her favorite TV

shows (Dancing with the Stars, Homeland) with her husband.

Goals when planning eventsFind out who's going and when

Discuss the possibility of sharing a sitter (if husbands are joining)

Figure out how we're getting to the show, which is likely at a Stadium

Key CharacteristicsHas little free time to socialize online.

Uses email to coordinate outings with friends.

Has two boys, Alexander (6) and Bodie (2).

Health-conscious, concerned with eating habits of family.

I NEED time with my girlfriends.COREY

Favorite Band: Dixie Chicks

Favorite Websites:

Thursday, October 31, 13

Page 8: Fandango Concerts and Events

PERSONAS

Jake, 24 has been the class clown since grade school. He loves being

the life of the party and taking advantage of city life. When he's not

working 10-hour days as a Sales Representative for a pharmaceuticals

company, he's organizing comedy show outings twice a month. Jake

WDNHV�WKH�EXV�WR�KLV�RƯFH��FKHFNLQJ�)DFHERRN�DQG�+XƯQJWRQ�3RVW�IRU�most of the ride from his Galaxy S4 running Android. He's too busy to

socialize much at work, but he is able to check in with friends via text

message about shows and plans that evening during his lunch breaks.

Evening ritual:When he’s not out with friends, he uses an Apple TV, Hulu, Vudu and

Comcast Cable to record and watch anything whenever he wants.

Goals when planning events)LQG�RXW�ZKRV�IUHH�ULJKW�QRZ��RIWHQ�ZKHQ�JHWV�RXW�RI�ZRUN�)LJXUH�RXU�ZKHUH�WR�PHHW�IRU�GULQNV�EHIRUHKDQG�

Motivations and driversMeeting new friends, including women.

Staying in touch with friends from college.

.

I love to bring people together.

Favorite Comedian: Dave Chapelle

Favorite Websites:

JAKE

Thursday, October 31, 13

Page 9: Fandango Concerts and Events

CONCEPTUAL IDEATION

Thursday, October 31, 13

Page 10: Fandango Concerts and Events

SCENARIO: COREY

Corey is feeding her baby at home in Palo Alto and checking email on her iPad at the same time. She gets an email from her best friend organizing a Dixie Chicks country concert in Oakland Coliseum to reminiscence their younger days. Her dream is to respond YES immediately, however, she has to check her family calendar, check with her husband, and the thoughts that run through her mind are - cost? transportation? drive? park? tra!c?

Goal To "nd the best seats and best priced tickets from a reliable source for her herself and her friend, as soon as they are available for sale.

Obstacle Tickets get sold out as soon as they are available on the site and she does not like buying in the secondary market.

Opportunity Fandango o#ers an option to reserve the seats for a certain cost for a limited time, while not allowing mass ticket sales to one individual to sell on the secondary market. It sends a reminder before the tickets go on sale, provide a seat-picking chart. It will o#er a parking spot for an extra cost or a map of parking structures close by or alternate public transportation options.

User stories:

• As a user, I want to reserve my choice of seats at a certain price for a limited time, so that I can get the best seats.• As a user, I want my tickets from a reliable source, so that I don’t lose money from fraud.• As a user, I want to be reminded before the tickets go on sale, because I’m very busy and need help remembering.• As a user, I want to know my transportation options, so that I don’t have to worry about getting there.

Thursday, October 31, 13

Page 11: Fandango Concerts and Events

SCENARIO: JAKE

Jake is driving home from work and hears on the radio that Jerry Seinfeld will be performing next month in his area. He quickly pulls out his iphone and asks Siri to google “Jerry Seinfeld Shows in SF.” At a red light he "nds the date, price and location. It’s expensive--$90-- and they go on sale tomorrow. When he gets home he sends a link with the details to 3 of his best friends.

GoalPurchase his own ticket to the show, have his friends go and all sit together.

ObstacleDoesn’t have the income to buy tickets for everyone at one time so seats will be together.

OpportunityFandango o#ers a way for a group to purchase as individuals and sit together. Group is noti"ed of who’s in and they receive an e-ticket, saved in the app.

User stories:

• As a user, I want details (time, place, cost) about the show, so that I can decide to purchase tickets.• As a user, I want to contact my friends with concert information, so that I can see if they're interested in going.• As a user, I want to hold and send multiple seats, so that we can enjoy our event sitting together.• As a user, I want my friends to pay for their own way, because I can’t a#ord to spend hundreds on tickets.

Thursday, October 31, 13

Page 12: Fandango Concerts and Events

KEY FEATURES

I want to: Solution Scope

Get more details to decide to purchase. Clear concert detail screen. MVP

Invite friends to learn about event. User can share with friends via email and on Facebook and Twitter.

MVP

Sit with my friends. Go With Friends feature allows organizer to hold and send a timed checkout to friends.

MVP

Have friends pay their own way. Go With Friends feature allows organizer to allocate purchase to others.

MVP

Find the best seats quickly. Interactive seat-picking map allows organizer to easily "nd the seats they want.

MVP

Reserve my choice of seats. Go With Friends feature sends a timed checkout to friends.

MVP

Buy tickets from a reliable source. Fandango is a primary market for tickets. MVP

Set reminders for when the tickets go on sale. User can set a reminder for when tickets go on sale.

Next iteration.

Find transportation options. Directory at checkout for transportation, including a Fandango bus that will escort event attendees from the parking lot to the entrance.

Next iteration.

Not worry about handing out tickets. Go With Friends feature sends each ticket purchaser their own e-Ticket.

Next iteration.

Thursday, October 31, 13

Page 13: Fandango Concerts and Events

CONCEPT MODEL

CHOOSE YOUR SEATS

SEND TICKETS FRIENDS

CHECK OUT

ADMIT ONE

BUY TICKETS

OR

Thursday, October 31, 13

Page 14: Fandango Concerts and Events

APPLICATION MAPMAIN

SCREEN

SPOTLIGHT MOVIES

Movies

Featured Events/ Movies

Footer

EVENTS THEATERS VENUE ACCOUNT SEARCH

FUNCTIONS:

Choose location, enter location

Result

Coming Soon

My Movies

Movies

FUNCTIONS:

Release date

Result

Coming Soon

My Movies

FUNCTIONS:

Release date

Music

Arts and theater

Sports

Family

Result

My Music

Event

*Checkout

FUNCTIONS:

Sort, Location

Event

*Checkout

FUNCTIONS:

Sort, Location

Event

Buy Tickets

FUNCTIONS:

Sort, Location

Existing map

Deleted/ Modified Flow

New Flow

KEY

All Theaters

My Theaters

FUNCTIONS:

List/ Map, Location

All Venues

My Venues

FUNCTIONS:

List/ Map, Location

FUNCTIONS:

List/ Map

*Check Out

Buy Tickets

Invite Friends

Thursday, October 31, 13

Page 15: Fandango Concerts and Events

DESIGN ITERATION | ITERATION 1

Method: We sketched 5 core screens based on user research results.

Findings: There is no reference to how group members could pay individually.

Opportunities Identi!ed: • Fandango can be the !rst to provide a solution for

groups seats to be purchased individually.

Thursday, October 31, 13

Page 16: Fandango Concerts and Events

DESIGN ITERATION | ITERATION 2

Method: We created a POP App prototype and asked 7 user testers to !nd a concert and invite their friends to go in a group.

Findings: • Users were confused by “Go with Friends” "ow.• The seating options - being able to view the seats

when he clicks on the map

Thursday, October 31, 13

Page 17: Fandango Concerts and Events

DESIGN SPECIFICATIONS

Thursday, October 31, 13

Page 18: Fandango Concerts and Events

APPLICATION DIAGRAM

CHECKOUT

USER SELECTS A SEAT

GO WITH FRIENDS

USER OPENS APP AND FINDS EVENT

User opens app Selects"MUSIC"

Go with friends orFind seats

User selects seatspage w/ Map and List of available seats

Find seats

Go with friends

Buy tickets?

Buy tickets or send to friends?

Confirmation/e-Ticket(DNE)

Send to friends

Buy tickets now

Spotlight

Events Account SearchVenues

[Ad]

[Tix Express Promo]

[Spotlit Event]

Spotlight

Spotlight - app default open screen

Events

Spotlight Events Account SearchVenues

MUSIC MOVIES

FAMILY SPORTS

MY EVENTS ARTS & THEATER

Events landing page

ConcertEvents Account SearchVenuesSpotlight

[Ad]

Music

94115

The Lumineers with Dr. DogAmerica's Cup Pavillion - San Francisco, CA

WED, SEPT 25

Backstreet Boys in OaklandFox Theater - San Francisco, CA

THURS, OCT 11

FRI, OCT 27

ALL MUSIC MY MUSIC

Near PopularitySort

Featured Concert

All Music page

EVENTS Music

CONCERTBACK DONE

Backstreet Boys in OaklandFox Theater - $45 - $150Thursday, October 11, 2013

"Best Band Ever!"

Find SeatsGo with Friends

Tweet

Recommendf 1

23

Concert Detail Page

Go with Friends

1

3

2

No, I want to buy all the tickets

Let's do it!

Go with Friends Info

Tickets

Spotlight Events Account SearchVenues

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Event

Interactive Map

Section Row Avail Price/ticketUpper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >

+ -5

User selects seatspage w/ Map and List of

available seats

TicketsBack

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Section Row Seats Price/ ticket

Seat Details and Total Price

Tickets

Spotlight Events Account SearchVenues

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Event

Interactive Map

Section Row Avail Price/ticketUpper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >Upper corner 25 5 $35 >

+ -5

TicketsBack

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Section Row Seats Price/ ticket

Seat Details and Total Price

Send Cart

Spotlight Events Account SearchVenues

BACK

2

Send and purchase my tickets

Cancel

Send a cart to Contact

How many tickets do you want to purchase?

>

>

with 2 > tickets.

Send a cart to Contact >

with 1 > ticket.

Add a message...

5 tickets for your gorup.

Friends:

Music

CONCERTBACK DONE

MAKE PURCHASE

Backstreet Boys in OaklandFox Theater - San Francisco, CA

THURS, OCT 11

Ticket Cost Seat 23B - 28B x 4------------ $400.00

[Seat map]

SEATS 23B - 28B

ENTER PAYMENT INFORMATION

SearchAccountVenuesEventsSpotlight

Purchase page

SearchAccountVenuesEventsSpotlight

Purchase screen sent to friends

Thursday, October 31, 13

Page 19: Fandango Concerts and Events

USER FLOW: USER FINDS AN EVENT

Spotlight

Events Account SearchVenues

[Ad]

[Tix Express Promo]

[Spotlit Event]

Spotlight

Events

Spotlight Events Account SearchVenues

MUSIC MOVIES

FAMILY SPORTS

MY EVENTS ARTS & THEATER

ConcertEvents Account SearchVenuesSpotlight

[Ad]

Music

94115

The Lumineers with Dr. DogAmerica's Cup Pavillion - San Francisco, CA

WED, SEPT 25

Backstreet Boys in OaklandFox Theater - San Francisco, CA

THURS, OCT 11

FRI, OCT 27

ALL MUSIC MY MUSIC

Near PopularitySort

Featured Concert

EVENTS Music

CONCERTBACK DONE

Backstreet Boys in OaklandFox Theater - $45 - $150Thursday, October 11, 2013

"Best Band Ever!"

Find SeatsGo with Friends

Tweet

Recommendf 1

23

Buy Process

SPOTLIGHT SCREEN

Default open page

EVENTS page ALL MUSIC SCREEN

CONCERT DETAIL SCREEN

Useropens

app

Thursday, October 31, 13

Page 20: Fandango Concerts and Events

USER FLOW: PURCHASE A TICKET

Find Seats

Spotlight Events Account SearchVenues

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Back

5

SEATS? 5+ - LIST

Section Row Avail Price/ticket

Maximum 15

Section 1 25 5 $35 >Section 2 25 5 $50 >

Events Account SearchVenuesSpotlight

TicketsBack

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Send a shopping cart to friendsBuy all tickets

Section Row Qty Price/ticket

Section 1 25 5 $35

Go with Friends

Edit contacts

Send

Invite your friends

>

5 seats for your group

Going withYou

Jeff Goats

Linda Steel

Howard Baker

Tickets assigned 5

Ticket(s)1

2

1

1

Cancel

Buy

Buy your ticket

First and last name

Credit card number

Buy your ticketBackstreet BoysOakland Colosseum, Oakland CA9/24/2013, 8:00 pm Tickets Section Row Seat 1 312 12 5

Billing Address

Cancel

$80.00Total Cost =

Your ticket

Backstreet Boys in OaklandOakland, CA, USTue, 9/24/2013

Jake, you are all set! The venue accepts Mobile tickets.

FIND OUT ABOUT OUR FANDANGO BUS SERVICE BY CLICKING NEXT

Section Row Qty Price/ticket

Section 1 25 1 $35

Buy Process

FIND SEAT

BUY ALL

E TICKET

ADD FRIENDS

BUY TICKETSELECTED SEAT

SEND TO FRIENDS

Thursday, October 31, 13

Page 21: Fandango Concerts and Events

KEY SCREENS AND FEATURES

https://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview

Ç�ààö¤Ĺ

PRESS HERE AND SAY YOUR NAME

Thursday, October 31, 13