Business PlanFor

REAL FOOD(This business plan for Investor and Management level point of

view)

By:

Azhar Hussain

Department of Management SciencesGCUF sub campus sahiwal

Description about Real Food :

Real Food is a small scale Farm, highly healthy meat with affordable price.

Real farm will be certified by The Federal Ministry of Food, Punjab food

ministry.

Survey shows that approximately 80% of Pakistani population is eat meat

and half of these are like chinks meat .

The no. of vegetarians in Pakistan has doubled in last 7 years, while a survey has

shown that 60% of Pakistan would be willing to eat the meat.

Vision/Mission

Mission

“To be a best quality chickens by offering the healthiest food by using

best feed with affordable price.”

Vision

“Maintaining relationships with our customers, employees

and suppliers that is based on respect & trust”

Why we chosen that plan ???

Suppliers of poultry

Govt. of Pakistan (Punjab agriculture authority)

Phone No 08000921

Global sources manufacturers Poultry Equipment.

Strengths Weaknesses

•They raise their own replacements and feedstuffs.

•They have off-farm income.

•There are multiple generations living on the farm.

•They are willing to explore alternatives.

•They have available land and a building to use for an

alternative.

•They are located in a rural area.

•They may need to hire some outside labor for the

alternative enterprise.

Threats Opportunities

•Need a steady workforce from a rural area.

•Government regulations may dictate many aspects of

the operation.

• Competitors

• Bird Flu

•They are located close to a suburban area.

•They have good road frontage.

•The nearest city has 10,00,000 people.

Our Competitors:

Company Contact Person

AL MADINA FARMS MR. MUHAMMAD AKRAM

AM TRADING & CONTRACTING MR. DANISH TARIQ

AMPLE TRADE IMPEX MR. HABIB

AVIAN PROTEIN FARMS MR. MUHAMMAD AZMAT CHAUHDRY

AYEFA PROTEIN FARMS (PVT) LTD MR. TANVEER FAQIR MUHAMMAD

BHULLAR POULTRY FARMS MR. MUHAMMAD ASHFAQ BHULLAR

BIG BIRD CHICKEN. MR. ABDUL BASIT

BIO-POUL INTERNATIONAL DR. HANIF NAZIR CHAUDHRY

BIO-VET (PVT) LTD MR. WAQAS NASEER BUTT

BIRD INN POULTRIES MR. SHABBIR HUSSAIN

Market Strategy:Product Place

• We have to develop our menu which would

be suitable for global culture.

• Need to develop a latest menu acc. to other

major players(in vegan/ vegetarian food)

• Focus in Sahiwal city

• shoping Mall will be nearest at

crowed area• Just near to our biggest competitor

Promotion Price

“We are selling a consciousness not a

product/food”

• Word-of-mouth promotion

• Advertising in local news papers and

magazines

• Facebook Page

• Price will be much affordable as

compare to others with the best

quality.

Packing of product

Providing the fridge is also

add on over future plan but we

make the display in big mate

that look like this

What is our strategy?

In every business there are two types of strategies that are the lowest cost(cost

leadership) strategy and differentiate(Uniqueness) strategy.

We are going to open our first farm in Pakistan so, first and foremost thing is

that we will have to have good marketing because good marketing attracts

good market.

We chosen the best mart or shopping mal and make own outlet and introduce

over product.

Five Forces model

The Five Forces model of Porter is an outside-in business unit strategy tool thatis used to make an analysis of the attractiveness (value...) of an industry structure.

It captures the key elements of industry competition.

BuyersSuppliers

Potentialentrants

Industry competitors

Rivalry amongexisting firms

Threat ofnew entrants

Bargaining powerof suppliers

Bargaining powerof buyers

Threat ofsubstitutes

Annually Cost of Business

Factors of Production ~ Amount(rupee)

Rent 1 year 30,000

Feed cost 2500*35 87,500

Vaccination + Medication

50*500 25,000

Labor * 1 12*7500 90,000

Extra 50,000 50,000

Total 282500rupee/year

Note: In which Govt. give you subsidy in your business . they give you free food and chinks. And one time free medicinal checkup. that profit for just one month

Profit= Income-Expenditure =417500-282500

=135,000

Annually Income ofBusiness:

Factors of Production ~ Amount(rupee)

birds 600

Total live birds 500

Egg per day 450*30 13500

Profit per Month 13500*10 135000

Meat of birds (per kg) 250*500 12500

Total (Net income) 161000

Note: One lakh rape is maximum cost of which is used in one month. in that business recover over price in first two month

Future plan of Over Business

•To make the over strong distributing network system

•Make own website and deal with kids or equipment of farming

•To target whole market of Sahiwal also big city of Pakistan.

•Make the big and stander farm .

•To stared the treading in different country.

•In future we stared dairy business.

We are going to contribute for the welfare of animals and human being too …!!

Hope for the

BESTThank

you..!

!