REAL ESTATE ICONS mid-day Friday 27.12.2019 01A MEDIA MARKETING INITIATIvE

A constructive celebration

In conversation with Marketing Team

Iconic Themed Project – Thane and Iconic Marketing Campaign of The Year - Thane - Raymond Realty

(From Left) Mukesh Sharma (Business Head, mid-day Infomedia Ltd.); Pravin Darade (Additional Municipal Commissioner, BMC), Nilpesh Shah (CFO, mid-day Infomedia Ltd.) and Gauri Khan, interior designer lighting the inaugral lamp.

Arvind Sawant (Member of Parliament, Lok Sabha)

The audience present applauded the icons mid-day Real Estate team with Mukesh Sharma

Shaina N C (National Spokesperson for BJP).

Pravin Darade, Additional Municipal Commissioner, BMC

Developers, consultants, real-tors, architects and all those connected with the realty indus-try made a beeline to the Grand Hyatt over the weekend to wit-ness the felicitation of the best among them at the mid-day Hot Property real estate & Infra-structure Icons 2019.

Chief Guest of the evening was Gauri Khan, a well-known inte-rior designer in her own right. She was accompanied by the gracious Shaina N C (National Spokesperson for BJP), Addi-tional Municipal Commissioner

of the BMC Mr. Pravin Darade and MP Arvind Sawant.

The builder community was represented by eminent names like Le Classique Realty Pvt.Ltd, Ekta World, RNA Builders (NG), Runwal Group, Jha Homes , Evershine Builders Pvt.Ltd, The Wadhwa Group, Rosa Group and Platinum Corp among others.

The felicitation ceremony won several cheers and filled the de-veloper community with moti-vation to put in their best efforts and fulfil customers home needs in the New Year 2020.

In conversation with Lachman Ludhani

Life Time Achievement – Evershine Builders Pvt Ltd

What makes the ‘Lifetime Achieve-ment’ recognition special to you? Who would you like to dedicate it to?Lifetime Achievement recogni-tion gives me the motivation to work harder towards contribution in this industry. From the last 58 years in this housing industry, we have always worked forlarger layouts which were made as “Affordable quality homes to the masses” and we have always tried to give all the best lifestyle ameni-ties which they have never dreamt off. Our customer always says that, “Evershine has made our dream come true”. That encourages us to build more and more…..

I dedicate this recognition to all my valued customers who has shown faith in usand because of which we i.e Evershine are elated and known to everyone in andaround Mumbai.

I would also like to dedicate this recognition to my staff, who really worked hard.WE are truly proud of them.

What do you think of Mid-days initiative in starting these recog-nitions?Mid-day is a one stop to reach peo-

ple in each and every corner. We always feel proud about mid-day not only because we are regular customers but also because of their positive approach and motivation. Case in point being these recog-nitions which helps us and other builders to construct better amen-ities and facilities for people and help them to take right decisions for purchasing the required prop-erty.

Do you think you have achieved your mission or there is still more to achieve?We are yet to achieve our mission. You know every day there is a new invention, not only for an individ-ual but also for the society at large. Therefore, we want to build many larger layouts with much better amenities, facilities and better en-vironment conditions for which we are known for.

What has been your vision for your company and how far do you think you have been able to achieve it?In the last 58 years till date, there are more than 45000 happy fami-lies living in our projects. We have always tried to fulfil their basic needs/requirements and tried to connect with them socially. We

have so far constructed 5 temples; one of them is Shree Siddhivinay-ak Temple at Global City, Virar. There are 2 schools within the larger layout of our project. In one of our schools, we have initiated gratuitous education by the name “Pehchaan” to the parents who are uneducated, so that they can communicate with their children in their education and help them in achieving their goals. I am also an Ex. Founder (Chairman) of an institution known as MANN – a centre for an individual with spe-cial needs. Every year, we organize an Eye Camp which is the biggest camp from Andheri to Palghar, in which people from different, small and far villages visit to take the benefit of the same. So far, we have conducted 24 Eye Camps, in which 28,080 people visited. We have distributed 19,966 spectacles free of charge and 3,620 opera-tions have been conducted so far. This year the Eye Camp was held on 15/12/2019. From this year, we have also started free laser opera-tions which is the first time in the whole of Maharashtra.

What are your future plans for the group?Evershine is in the hands of the 3rd Generation now yet it still contin-ues with the same spirit and shall construct many more projects/larger layouts which will be better than the best which is given so far and people shall cherish in future.

What are your future plans for the group?Our success mantra has always been to work for people, where we can give affordable housing with non-affordable amenities. We don’t believe in just giving a house, we believe in giving a home.

Any message that you would like to give to young developers?Today’s young generation has a lot of talent. But I want to tell them to not just work hard, but work hard-er as they can create wonders for their future. They should think of what best they can give to custom-ers to fulfil their dream home.

Lachman Ludhani from Evershine Builders Pvt Ltd felicitated for Life Time Achievement

Iconic Township of the year - Runwal GroupIn conversation with Saurabh Natu

What are your thoughts on being conferred with the Iconic Township of the year? Did this encourage-ment motivate you further?We are very happy to be associated with this recognition. After the re-sounding success of the phase 1 of Runwal Gardens, this is a cherry on the top.

What would you say are the stellar features of your project that won you this recognition?The fact that a person can reach to a 11 Acre central park, 14+ Gar-dens, World class shopping Mall, Renowned school, Office spaces, a multi-speciality hospital and much more, all within a 5 mins a walk is a feature which has been well re-

ceived with our TG. Also, we do believe that we have the best pos-sible location in that micro-market which has been a huge factor in the success.

How do you think the realty sector can benefit and leverage with such a recognition?Such events are important for the very reason that we as an industry have to focus on the positives.

What has been the key to your suc-cess? How have you managed to stay ahead of the competition?At Runwal Group, we have a very customer centric approach. We have designed this project from the lens of a consumer, we understood what

the customers wanted and then put our minds together to come up with a fitting Product.

Besides your own dedication and hard work, is there anyone else that you would like to give credit or thank for your success?I think this has been very good team effort- with all the teams(Internal and external) giving it their all, and of course the support of our pro-moter Mr. Subodh Runwal and the top management.

How do you see your establishment/company grow in the coming years?This was just the phase one of the project, there are many more phases to come.

Saurabh Natu from Runwal Group felicitated for Iconic Township of The Year-Runwal Gardens - Dombivali

What are your feelings on receiving this honour? Who would you like to dedicate this recognition to?We’re honoured to receive this rec-ognition from mid-day. We dedi-cate this honour to the entire team at Raymond Realty, along with our partners, who have gone beyond to make this project an Icon of Thane.

What are your thoughts on mid-day’s initiative in starting these rec-ognitions?An excellent initiative from mid-day to recognize all the hard work done by the various developers in the industry.

Would you be using the receipt of this recognition in your promo-tions? Yes, Certainly.

What are your thoughts on Thane as an investment destination?Keeping in mind the future-ready

infrastructure being developed and the liveability quotient, Thane can be viewed with a lot of growth po-tential.

In these competitive times, how do you manage to make a mark?Keeping the basics right, doing an exhaustive study of present-day need gaps, forecasting future needs, and adapting to dynamic market scenarios. Besides this, we believe that ‘Going Beyond’ the ordinary to provide value for money homes with a complete ecosystem also makes us stand apart from the com-petition.

Please highlight the best features of your project that won you this award- Iconic Themed Project? Ten X Habitat by Raymond Real-ty enriches the life exponentially. Everything here has been designed to make life a breeze today and for decades to come. This 14-acre gated

community with 5 acres of land-scaping with 1500+ trees and 50+ modern amenities make it a thriv-ing oasis of the good life.

Ten X Habitat by Raymond Re-alty enriches the life exponentially. Everything here has been designed to make life a breeze today and for decades to come. This 14 acre gated community with 5 acres of land-scaping,1500+ trees and 50+ mod-ern amenities makes it a thriving oasis of the good life.

The 10X life is made possible through our ten pillars:10X LOCATION10X NATURE 10X UNWIND10X LEISURE10X PLAY10X FITNESS10X PERFORMANCE10X KIDS10X EASE10X DESIGN

What would you say are the stellar features of your marketing strate-gies that won you this recognition?“You’ve Worn It. Now Live It. – Raymond Realty”. The strategy was simple; leverage the legacy of nearly a century-old brand & target the correct audience with this cam-paign.

What is your success mantra?Our success mantra is the philoso-phy of Raymond Realty - “Go Be-yond”. We aspire to exceed the ex-pectations and return outstanding value through our product.Go Beyond Contemporary Real Es-tateGo Beyond Conventional DesignsGo Beyond Ordinary Living SpacesGo Beyond Unimaginative Execu-tionGo Beyond Mundane AmenitiesGo Beyond with The Same Old Typical Construction StandardsGo Beyond The Way You Live

Lionel Almeida, Sujit Singh & Arpit Gupta from Raymond Realty felicitated for Iconic Themed Project - Ten X Habitat & Iconic Marketing Campaign of The Year - Thane