real estate book
DESCRIPTION
Sample MInds Eye Creative Real Estate BookTRANSCRIPT
M o r e s u p p o r t p e r s q u a r e f o o t
d e v e l o p m e n t m a r k e t i n g s u p p o r t
More support per square foot
S i n c e w e w e r e f o u n d e d i n 1 9 6 1 , K o e n i g & S t r e y
h a S b e c o m e o n e o f t h e l a r g e S t a n d m o S t
S u c c e S S f u l r e a l e S t a t e b r o K e r a g e S i n t h e
c h i c a g o a r e a . w e h a v e b e e n c o n S i S t e n t l y c h o S e n
t o r e p r e S e n t t h e f i n e S t n e w c o n S t r u c t i o n
p r o j e c t S a n d c o n v e r S i o n S , i n c l u d i n g t h e i c o n i c
p r o j e c t S y o u ’ l l v i e w i n o u r p o r t f o l i o .
D e L I V e r I N G B o t t o M - L I N e
s a L e s r e s u L t s
Development Marketing program
o u r d e v e l o p m e n t m a r K e t i n g p r o g r a m S t a n d S o u t f o r i t S a b i l i t y t o d e l i v e r
b o t t o m - l i n e S a l e S r e S u lt S f r o m S t a r t t o f i n i S h .
• we are committed to being your dedicated sales and marketing team. we
seek long-term, mutually beneficial relationships with builders who share our
commitment to excellence.
• our goal is to sell your inventory as quickly as possible and for the highest price
possible. we staff your development with our best agents who are committed
to your success.
• properties of DistinctionsM is our luxury marketing program. it provides access
to markets that cater to the buyers of premium properties on a regional,
national and international level.
• throughout the city of chicago and suburbs, southeast wisconsin, northwest
indiana and southwest michigan, our large portfolio of new and converted
properties underscores our ability to deliver and close buyers across a broad
spectrum of price points and lifestyles.
m e m B e r s H i p s a n d a F F i l i a t i o n s
• national association of realtors®
• illinois association of realtors
• chicago association of realtors
• realtor association of northwest chicagoland
• north Shore-barrington association of realtors
• midwest real estate data, llc mlS
• main Street organization of realtors
• northern illinois commercial association of realtors (nicar)
• lakes area realtor association (wisconsin local board)
• the wisconsin realtors association
3about us
M a r K e t I N G p r o C e s s
Marketing Designed to Build sales
w e n o t o n l y u n d e r S t a n d t h e t h e o r y o f b u i l d i n g a S t r o n g b r a n d f o r y o u r d e v e l o p m e n t
b u t h a v e t h e a b i l i t y t o t r a n S l a t e o u r m a r K e t i n g S a v v y i n t o b o t t o m - l i n e S a l e S r e S u lt S
f o r y o u r p r o j e c t.
• we take the time to understand the current state of the market and share
insights with you to help drive your sales.
• we look at your development with a fresh perspective that allows us to
maximize your project’s unique points of difference and present them in
their best light.
• we then work to ensure that all facets of your marketing communications
efforts work seamlessly to communicate the brand in a highly motivating
manner that turns lookers into buyers.
our development marketing program is executed by an experienced marketing
team and agents who are highly knowledgeable in development marketing
and project sales. we do not take a cookie-cutter approach to serving your
needs. Koenig & Strey’s marketing is designed to provide every possible selling
advantage in today’s marketplace.
5marketing process
We Have Worked WitH estaBlisHed
Brands like donald trump and
His international Hotel & toWer
But We are eQuallY at Home WHen
Your needs diCtate a Complete
Branding eFFort.
Koenig & Strey functions as your in-house advertising agency with experience
creating compelling and award winning multi-media marketing campaigns.
our development programs utilize an integrated marketing and information
technology department. by bringing the strength of these two critical areas
together, we provide a seamless approach to market your project in a creative,
compelling and cost-effective manner.
5 s t e p s t o s u C C e s s
1.
understanding todaY’s marketplaCe
2.
understanding oF Your development’s Brand
3.
Creating a CompreHensive marketing plan
4.
marketing, advertising & media
5.
traCking results WitH roBust reporting
WEUNDERSTAND
understanding today’s Marketplace
w e t a K e t h e t i m e t o u n d e r S t a n d w h e r e y o u f i t i n t o t o d a y ’ S m a r K e t p l a c e .
w e a S K i m p o r t a n t q u e S t i o n S a n d S h a r e r e l e v a n t i n f o r m a t i o n .
• what is the current state of the market?
• what is the best pricing model?
• how does current local activity influence your pricing strategy?
• what are the numbers with regard to activity and recent sales?
understanding Your Development’s Brand
w e f e e l t h i S i S t h e m o S t c r i t i c a l S t e p t o u n d e r S t a n d y o u r p r o j e c t a n d t o b e
a b l e t o S e t i t a p a r t f r o m a l l t h e r e S t.
8 marketing process
• we begin by asking the right questions about your
development.
• we take the time to thoroughly understand your
potential buyers.
• we work with you to develop a strong value proposition
by asking questions:
l What makes your development the best choice?
l What differentiates you from the competition that prospects care about?
l How do we communicate your value proposition
quickly and clearly?
• we then share what experience tells us motivates buyers of
properties like yours on both an emotional and rational level.
• we gain a thorough understanding of the features and
amenities that set your project apart.
• we take the time to understand existing brand graphic
standards or we can create a complete brand identity
system for your development that includes a professional
logo and appropriate color palette.
WEUNDERSTAND
We will sHare inFormation From
our eXtensive dataBase and Help
You Frame an ansWer to tHe
Question, “WHat’s reallY going on
in mY neigHBorHood?”
WEcrEatE
Creating a Comprehensive Marketing plan
d u r i n g t h i S S t e p w e a p p l y o u r f i f t y y e a r S o f e x p e r t i S e t o t h e c r e a t i o n
o f a m a r K e t i n g p l a n t h a t c o v e r S i m p o r t a n t e l e m e n t S l i K e :
• understanding the demographics and psychographics of your prospective buyers.
• understanding the media habits of your potential buyers.
• using that knowledge to create a comprehensive marketing and advertising plan that includes appropriate
new and traditional media vehicles.
• creating custom color brochures, price sheets and postcards. complete branding and rebranding services
are also available.
• providing professional photography of finished model units, common areas and lobby, and creating an optional
online virtual tour.
• creating a public relations plan.
• coordinating broker events.
We see Your development
marketing plan as a living
doCument and CloselY monitor
results. tHis alloWs us to
Finesse our eFForts to maXimiZe
media dollars and eXposure.
10 marketing process
WEcrEatE
pre-Marketing Communications to the Brokerage Community
w e w i l l p e r S o n a l l y c o n t a c t t o p S e l l i n g a g e n t S a n d o f f i c e S i n t h e a r e a o f y o u r
d e v e l o p m e n t t o i n v i t e t h e m i n f o r a p r e v i e w.
past sales HistorY
we will target agents who have listed or sold in the area of your development for pre-mlS previews with direct
mailers, e-blasts and personal phone calls.
realtor eBlast
we hand-pick a database of agents who have recently sold in the area of your development, as well as realtors
who have buyers who are potentially interested in purchasing in your area.
events
we will hold private broker open houses to build buzz.
11marketing process
12 marketing process
MLs exposure and ongoing Broker Marketing
b e f o r e y o u r d e v e l o p m e n t i S l i S t e d i n t h e m l S , w e w i l l u t i l i z e m l S r e v e r S e
p r o S p e c t i n g , c l o S e d S a l e S d a t a , o u r koen igs tre y. com r e g i S t e r e d u S e r d a t a b a S e
a n d g u e r i l l a m a r K e t i n g t a c t i c S t o g e n e r a t e e a r l y i n t e r e S t i n y o u r p r o j e c t.
mls eXposure
the mlS is the most effective way to create awareness about
your development within the brokerage community. we
will strategically position units and regularly modify inputs
to keep listings fresh, up-to-date and ensure accurate
representation of the project at all times.
Broker open Houses
approximately 1-2 weeks after your development is introduced
in the mlS, we will hold an Introductory Broker open House.
publicity among local realtors is crucial to gain exposure and
receive feedback.
reverse prospeCting
the mlS allows us to view clients who have received the
listing via e-mail by their broker as well as the broker’s
contact information. this allows us to monitor potential
leads and interest level of clients so we can follow up to
procure showings and receive feedback proactively.
e-mail marketing Campaigns
e-mail blasts will be sent to the brokerage community the
week of the launch. our automated system identifies every
buyer in our database exhibiting interest in developments
like yours and sends out e-mails, directly notifying them of
your listing.
in-House agent marketing
we will announce the listing of this project at company
sales meetings and execute follow-up promotions within
our office by sending a company-wide e-mail announcement
and distributing flyers in each agent’s mailbox.
We Will utiliZe multiple
resourCes to generate earlY
interest in Your projeCt.
We Create the ultimate online experience
o n c e w e h a v e g a i n e d a c o m p l e t e u n d e r S t a n d i n g o f y o u r p r o p e r t y a n d h a v e
f e e d b a c K f r o m o u r p r e - l a u n c h e f f o r t S , w e a r e r e a d y t o b u i l d y o u r b r a n d i n
t h e m a r K e t p l a c e b y c r e a t i n g t h e a d v e r t i S i n g a n d p u t t i n g y o u r m e d i a p l a n
i n t o a c t i o n .
online marketing
online promotion and advertising has rapidly become an essential component of modern marketing. today,
approximately 90% of home buyers search for their properties on the internet.* our online marketing objective is
to reach the widest audience of potential buyers, produce activity to attract buyers and monitor traffic to follow up
leads. we will create an immediate and heavy internet presence, grabbing the attention of web savvy consumers.
personaliZed projeCt WeBsite
we will create a custom website and provide a unique url to match the project address. the website is an easily
accessible destination for buyers to view the best representation of your development as well as obtain a brochure
and other information available for download. the custom url will enhance search optimization of your custom
website, increasing its footprint on the web and driving more traffic to the site.
registered user eBlast
we will inform our large registered user database of koenigstrey.com of your development and generate interest
early on with highly desirable prospects.
online soCial media marketing
prior to listing in the mlS, your development will be marketed on facebook, twitter, youtube and craigslist.
14 marketing process
*Source: 2009 national association of realtors® profile of home buyers and Sellers
realtor.com realestatejournal.com trulia.com
todaY, approXimatelY 90%
oF Home BuYers searCH For tHeir
properties on tHe internet.
WeBsite representation
your development will get premium placement on a network of over 100 major sites, extending the reach of your
project to thousands of online users each day to generate buyer traffic in today’s market.
ComBined WeB eXposure
our marketing strategies utilize our superior online positioning so your development gets the most effective
exposure and buyer traffic.
• we have thousands of registered users and our sites draw over 4,000 unique
visitors every day, providing your development the exposure and buyer
traffic necessary to sell quickly and successfully.
• through exclusive partnerships, we feature your listings on popular chicago
area websites, including chicagotribune.com, chicago.com, Suntimes.com
and dailyherald.com.
• we syndicate listings to more than 100 of the top real estate websites in the
world, giving your development maximum web exposure in chicago and beyond.
• this includes enhanced listings on realtor.com, which receives more than
35 million unique views each month. realtor.com is the most utilized website
for real estate in the u.S.
• we also syndicate our listings to trulia.com, zillow.com, craigslist.com, move.com, moving.com, netscape.com,
msn.com, realeestatejournal.com, Suntimes.com, dailyherald.com, and many more.
• awareness of your development will skyrocket from the expanded web presence—and online house hunters
will find your development listings no matter which search engine they use.
16 marketing process
todaY, approXimatelY 90%
oF Home BuYers searCH For tHeir
properties on tHe internet.
move.com
chicagotribune.com
luxuryrealestate.com
moving.com Pioneer Press sites
suntimes.com dailyherald.com
chicagoluxuryhome.com msn.com
Luxury Living in Chicago
Y o u r p r o j e C t W I L L B e p r o M o t e D
V I a p r I N t a D V e r t I s I N G , D I r e C t
M a I L a N D M o r e !
888.922.1787 • WWW.TRUMPCHICAGO.COMSALES CENTER: 330 N. WABASH • SUITE 2000 • CHICAGO
EXCLUSIVELY MARKETED BY KOENIG & STREY GMAC REAL ESTATE
LUXURY RESIDENTIAL AND HOTEL CONDOMINIUMS
5-STAR HOTEL SERVICES & FINE DINING
24 HOUR BUILDING CONCIERGE
WORLD CLASS FITNESS CENTER & SPA
RETAIL RIVER WALK & 1.2 ACRE PARK
PRICED FROM $815,000 TO OVER $8 MILLION
thE HEIGHT OF TRUMP LIVING
Broker registration required. Obtain the Property Report required by Federal Law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property. “We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affi rmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, handicap, familial status or national origin.
NEW SALES CENTER
330 NORTH WABASH SUITE 2000CHICAGO, IL 60611888.922.1787
WWW.TRUMPCHICAGO.COM
EXCLUSIVELY MARKETED BY
KOENIG & STREY GMAC REAL ESTATE
”“I cordially invite you...
Priced from $, to over $ million
to visit my luxurious new residential and hotel condominium
showrooms at Trump International Hotel & Tower Chicago.
Nothing but the finest finishings and fixtures are displayed and
the results are spectacular. This will be the perfect expression of
the Trump lifestyle in the heart of Chicago.
We look forward to your visit.
Sam Tarara | 312.475.4520 Jay CamP | 312.602.6457
deSigned by award winning arChiTeCTS, STudio dwell
1919wCrystal.com
• ExtrawideDuplexUnitswithPrivateRoofandTerraceoutdoorspace
• Dramatic20ftCeilingswithFloortoCeilingwindows
• CustomStairCaseswithFloatingOakRisers
• MieleAppliancePackageandArclineaCabinets
• Limestone,Marble,MosaicbathswithCustomTeakFloatingBench
• Hansgrohe,Duravit,andToToFixtures
• Pre-wiredfor4-zoneAudioSystemand5.1SurroundSound
UniT102 $615,000+15K for ParKingUniT103 $615,000+15K for ParKing
UniT201 $499,000+15K for ParKingUniT203 $499,000+15K for ParKing
70% Sold$50,000+ price drop
19marketing process
We Create strong traditional Media support
print advertising
we will feature your development in publications such as Chicago Tribune, Pioneer Press
and The Wall Street Journal.
direCt mail
professionally designed and customized direct mail postcards will be sent to prospective
purchasers in the area and neighborhoods surrounding your development.
guerilla marketing
we will post flyers and drop off postcard-sized marketing pieces at strategic locations
throughout the area surrounding your development.
signage
we will create visible and eye-catching signage highlighting your development’s features
and price point which will motivate buyers to explore it. we will create large banner
signs and corner signs to capitalize on exposure from nearby traffic.
puBliC open Houses
we will hold open houses and staff your development with additional agents
as the size of the development and traffic dictates.
LINCOLN PARK 312.642.1400GOLD COAST 312.944.8900NORTHWEST SIDE 773.435.4300
WEBSTER AVENUE 773.404.0170 TAYLOR STREET 312.261.8601LINCOLN AVENUE 773.353.4800
THE NEW KOENIG & STREY. LEARN MORE AT KOENIGSTREY.COM
Our look is new.Our service is timeless.
$499,000 - 240EIllinoisSt2810.comEast facing penthouse. 1 br/1.5 ba.Sophia Klopas 312.944.8900$499,000 - 1312WFletcher3W.comFlooded w/light. Southpt. 3 br/3 ba.Elizabeth Bennan 312.944.8900$499,000 - 1847NClevelandSt3S.comIntimate Lincoln Pk unit. 2 br/2 ba.Greg Viti 312.642.1400$449,000 - 195NHarborDr2801.comPark Shore Condos. 2 br/2 ba.Sharon Sullivan 312.944.8900$449,000 - 5601NSheridan18AB.comCombined corner tier. 4 br/3 ba.Roger Joseph
773.353.4800$430,000 - 3731NPineGrove2.comUpgraded vintage home. 3 br/2 ba.Natasha Motev 312.642.1400$419,000 - 607WFullertonPkwy2.comSpacious vintage condo. 3 br/2 ba.Meredith Meserow 312.944.8900$399,900 - 924WDakinAve2.comElegantly fi nished. 3 br/2 ba.Michael Laman 312.944.8900$394,000 - 420EWatersideDr614.comRegatta. Great views. 1 br/1 ba.Ki Jang
773.435.4300$385,000 - 1366NDearbornSt3B.comCharming unit, A+ cond. 1 br/1 ba.Jane Field 312.944.8900$368,800 - 5430NSheridan501.comExquisite corner hm. 2 br/2 ba.James Kramer
312.642.1400$359,000 - 4253NMozart1N.comFabulous duplex down. 3 br/2 ba.Jennifer Bumbu 312.642.1400$350,000 - 3232NHalstedD509.comBright split Lakeview. 2 br/1 ba.Michael Shenfeld 312.642.1400$337,000 - 2736NWolcott302.comPenthouse w/cath ceils. 2 br/2 ba.Sophia Klopas 312.944.8900$329,000 - 155NHarborDr3305.comHarbor Point unit. 1 br/1 ba.Kittie Dyer 312.944.8900$329,000 - 640SFederalSt601.comRehab, Printer’s Row. 3 br/2 ba.Lauren Shimmon 312.642.1400$325,000 - 946NWood2.comLight-fi lled unit. 2 br/2 ba.Richard DiVito 312.642.1400$319,900 - 4608NDoverSt2N.comSheridan Park vintage. 2 br/2 ba.Jason Parke
312.642.1400$309,900 - 5404NGlenwoodAve1.comAppx 1400 sf, upgrades. 2 br/1 ba.Antje Kuiper
312.642.1400$309,000 - 1927WDiversey1B.comExtra-wide fl oorplan. 2 br/2 ba.Jason Parke 312.642.1400$304,999 - 4104NKenmoreSt3S.comSteps from Wrigley Field. 2 br/2 ba.Emily Phair
312.642.1400$299,900 - 165NCanalSt1017.comEast-facing, Randolph Pl. 1 br/1 ba.Rizwan Gilani 312.944.8900$299,000 - 50EBellevue2306.comUnusually spacious unit. 1 br/1.5 ba.Cynthia Wilson 312.642.1400$279,900 - 400SGreenSt306.comDramatic timber loft. 1 br/1 ba.Tracy Hoggatt 773.404.0170
$275,000 - 672WIrvingParkRdG3.comVintage, the Pattington. 3 br/1.5 ba.Cece Kuhlmann 312.642.1400$265,000 - 2524WBloomingdaleB.comBright and sunny unit. 2 br/2 ba.Jodi Serio
312.642.1400$245,000 - 88WSchillerSt1402.comSandburg Village unit. 1 br/1 ba.Roger Todebush 312.944.8900$237,500 - 3333SPrairie2N.netCondo w/1 parking space. 2 br/2 ba.Shirley Amico 312.944.8900$229,900 - 4250NMarineDr2504.comImperial Towers unit. 1 br/1 ba.Anne Rodia
312.944.8900$225,000 - 210SDesPlainesSt2204.comPenthouse at the Edge. 1 br/1 ba.Jay Camp
312.642.1400$224,000 - 4808NPaulinaStBW.comRavenswood/Linc Sq condo. 2 br/1 ba.Emily Phair 312.642.1400$220,000 - 828WLakesideAve2N.comVintage rehab. Deck. 2 br/1 ba.Michael Laman 312.944.8900$219,900 - 360WIllinoisSt212.comSunny at Sexton Lofts. 1 br/1 ba.Stephanie Biederman 312.642.1400$199,900 - 1652WFarwellAve3L.com3rd fl oor front unit. 2 br/1 ba.Jim Konold
312.642.1400$199,000 - 921NLasalleSt5.comTwo-story unit. 1 br/1 ba.Fran Mizzi 312.944.8900$194,900 - 300NStateSt3429.comPrime River North loc! 1 br/1 ba.JoAnn Casali
847.510.5000$186,900 - 4715NRacineAveC201.comLoft. Phoenix at Uptown. 1 br/1 ba.George Patrick 312.642.1400$185,000 - 6301NSheridan7O.comOver appx 1500+ sq ft. 2 br/2 ba.Sophia Klopas 312.944.8900$184,900 - 212ECullertonSt409.comBeautiful views, balcony. 1 br/1 ba.Diana Peterson 312.944.8900$184,400 - 1945WArgyleSt2.comComplete rehab 2005. 1 br/1 ba.Ted Kuhlmann 312.642.1400$157,000 - 7061NKedzieAve1202.comGreat view. Updated. 3 br/2 ba.Ki Jang 773.435.4300$150,000 - 6833NKedzieAve1508.comLargest unit w/east view. 2 br/2 ba.Sharon Kolber 773.435.4300$134,900 - 7023NWolcott3.comNewer complete rehab. 1 br/1 ba.George Patrick 312.642.1400$99,400 - 4960NMarineDr916.comSW corner, full amn bldg. 1 br/1 ba.George Patrick 312.642.1400$80,000 - 7120NSheridan406.comShort sale unit. 1 br/1 ba.Mary Gott
312.642.1400$75,000 - 2319WWavelandAveG.netPhenomenal condo. 1 br/1 ba.George Furla 312.642.1400
Single Family Homes$1,995,000 - 2705NMagnoliaAve.comNewer construction home. 5 br/3.5 ba.
Natasha Motev 312.642.1400
Co-op Apartments$745,000 - 21EHuronSt2006.comThe Pinnacle corner unit. 2 br/2.5 ba.Jay Camp
312.642.1400$98,000 - 1132WLuntAve7A.comSpecial updated Co-op. 2 br/1 ba.Alice Conner 847.492.9660
Condos$3,975,000 - 445ENorthWaterSt2701.comPenthouse duplex unit. 3 br/3.5 ba.Michael Mazzei 847.729.0330$1,999,000 - 600NLakeShore3612.comStunning views, pristine. 3 br/3.5 ba.Stephen J. Bognar Jr. 312.944.8900$1,750,000 - 1040NLakeShore34C.com
High-fl r at The Carlyle. 2 br/3.5 ba.Margaret Carlson 312.944.8900$1,745,000 - 1335SPrairie150110.com2 units combined. 3 br/3.5 ba.Monica Canellis 312.944.8900$1,600,000 - 1550NStatePkwy101.comApprox 2400 sq ft unit. 2 br/2 ba.Nancy Joyce
312.944.8900$1,499,999 - 60EMonroeSt4202.comSouth east lake vistas. 3 br/3.5 ba.Tere Proctor 312.944.8900$1,375,000 - 950NMichigan4404.comPanoramic views. 2 br/2.5 ba.Helen Jaeger Roth 312.280.2770$999,000 - 1846NSedgwickStA.comSpacious front townhome. 4 br/3.5 ba.Phyllis Hall
312.642.1400$999,000 - 1846NSedgwickStA.comSpacious front townhome. 4 br/3.5 ba.Phyllis Hall 312.642.1400$975,000 - 1366NDearbornSt3A.comSpectacular vintage apt. 3 br/3 ba.Jane Field
312.944.8900$739,000 - 1950NDamenAve3.comExtra wide duplex. 3 br/3.5 ba.Phyllis Hall 312.642.1400$719,000 - 353WChicagoAve4W.com2300 sqft vintage duplex 3 br/3 ba.Liane Pruchnik 312.944.8900$699,000 - 505NLakeShore3110.comLake Point Tower corner. 2 br/2 ba.Mary Fran Gast 312.944.8900$619,000 - 401NWabashAve64C.comTrump Tower! Great views! 1 br/1.5 ba.Peter Tortorello 312.944.8900$609,000 - 1920NSheffi eldStF.comUnit w/3 outdr spaces. 2 br/2.5 ba.Jeani Jernstedt 312.944.8900$599,000 - 1872NClybournAve115.comSpectac 1 of a kind loft. 2 br/2 ba.Emily Sachs Wong 312.642.1400$599,000 - 1749NWellsSt1308.comTotal redo w/east views! 2 br/2 ba.Peter Tortorello 312.944.8900$539,000 - 828WWavelandAve1S.comExtra wide staged unit. 4 br/2.5 ba.Danny O’Leary 847.823.4144$519,900 - 505NMcCLURGCt2101.comSleek split 2-bed w/views 2 br/2 ba.Peter Tortorello 312.944.8900$500,000 - 2214WNorth402.comAmazing Bucktown penthse. 3 br/2 ba.Jason Stratton 312.944.8900
$1,900,000 - 1853NHoweSt.comLincoln School District. 5 br/3.5 ba.Emily Sachs Wong 312.642.1400$1,800,000 - 1714NHermitage.comSignature xtra wide home. 5 br/3.5 ba.Jason Parke 312.642.1400$1,500,000 - 6909SCregierAve.comJackson Park Highlands. 6 br/4 full, 2 hlf ba.
Shirley Amico 312.944.8900$1,000,000 - 217WWisconsinAve.comOld Town. Great rehab. 3 br/3 ba.Joe Schiller
630.834.0582$799,000 - 6939 N TontyWhite French provincial. 4 br/3.5 ba.Ann Boyle 847.492.9660$624,000 - 1722WWellingtonAve.comRenov home in Lakeview. 2 br/2 ba.Monique Crossan 312.944.8900$549,900 - 1448WNorwood.comEdgewater Glen. 3 br/2.5 ba.Stephen Northey 312.642.1400$250,000 - 6319NKildareAve.comRanch in Sauganash Park. 2 br/1 ba.Phoebe Co
847.729.0330$159,000 - 1846NMerrimacAve.comWell maintained ranch. 3 br/2 ba.Mary Beirne 773.435.4300$65,900 - 4740SLafl inSt.comBank owned, all brick. 3 br/1.5 ba.Cris Sallmen
847.874.6800
Townhomes$1,650,000 - 600NKingsburyAve506.com3bed 4bath 4parking spots 3 br/4.5 ba.Michael Rosenblum 312.944.8900$599,900 - 3145nhonorest.comPerfect Lakeview townhome 3 br/2.5 ba.
Ivona Kutermankiewicz 312.642.1400$530,000 - 1834NLarrabeeSt.comPerfect townhome. 3 br/2.5 ba.Nancy Joyce 312.944.8900$240,000 - 5602NMaplewoodAve.comUpdated split-level TH. 2 br/2 ba.Ellen Collar
847.492.9660Multi-Unit Homes
$899,900 - 1319WCorneliaAve.comOptions investment. 6 br/2 ba.Michael Laman 312.944.8900$749,000 - 2225NLincoln.comHistoric charmer. 5 br/3 ba.Greg Viti 312.642.1400$695,000 - 1339WRosedaleAve.com3-fl at in Magnolia Glen. 9 br/3 ba.Antje Kuiper
312.642.1400$625,000 - 2958SUnionAve.comTavern in Bridgeport. 4 br/3 ba.Laura Topp 312.642.1400$624,900 - 2343WHaddonAve.comBrick 3-fl at. Wicker Pk. 6 br/4 ba.Heather Lange 312.642.1400$539,900 - 3821NClarkSt.comLrg Wrigleyville 2-fl at. 5 br/2 ba.Michael Shenfeld / Helen Tinsley 312.642.1400$250,000 - 1244SSawyer.com2-year-new 2-fl at. 6 br/1 ba.Dean Young
312.642.1400
1-3 - 1470WOhioSt1.com - $429,000New construction duplex. 3 br/2.5 ba.
12-2 - 3438NAshland4N.com - $385,000Sun-fi lled penthouse. 2 br/2 ba.
1-2:30 - 733WWavelandSt3.com - $380,000Lge top fl r condo in Lkvw 2 br/2 ba.
1:30-3:30 - 1000WWashingtonBlvd515.com - $369,000Penthouse w/roof rights. 3 br/2 ba.
12-3 - 225SSangamonSt712.com - $340,000New construction condo. 2 br/2 ba.
11-1 - 2333WStPaulAve310.com - $339,900Penthse w/privdeck,gar. 2 br/1.5 ba.
2-4 - 1058NPaulina3.com - $339,900Top fl oor unit. Open kit. 2 br/2 ba.
2-4 - 694WIrvingParkRdB6.com - $329,000Beautifully restored. 2 br/2 ba.
1-3 - 680 N Lake Shore 1317 - $299,000Beautiful decorated unit. 1 br/1 ba.
2-4 - 3900NPineGroveAve609.com - $279,900Upgraded corner unit. 2 br/2 ba.
11-1 - 400SGreenSt306.com - $279,900Dramatic timber loft. 1 br/1 ba.
1-3 - 1542 W Sherwin Ave 1N - $269,000Space, Updates & Location 3 br/2 ba.
12-3 - 225SSangamonSt902.com - $250,000Zen-new construction. 1 br/1 ba.
1-3:30 - 1516SWabashAve904.com - $249,000S. Loop loft. W/D, prkg. 1 br/1.5 ba.
2-4 - OakleyPointeCondos.com - $229,000New luxury units. Decks.
1-3 - MarquetteGardens.com - From $225,000New homes. 3-4 br, 2.5 ba
12-2 - 30EDivisionSt11A.com - $219,900900SqFt UpGrd GC 1 bed 1 br/1 ba.
1-3 - 4863NHermitageSt1W.com - $193,500Nearly-new 1st fl r unit. 1 br/1 ba.
1-3 - 6801NOzarkAve3F.com - $189,900Well cared for condo. 2 br/1.5 ba.
1-3 - 9536SMarquette.com - $184,90017 new-construction sfh . 4 br/2.5 ba.
1-3 - 1945WArgyleSt2.com - $184,400Complete rehab 2005. 1 br/1 ba.
1-3 - 1432NStatePkwy.com - $5,900,000Extraordinary mansion. 8 br/6.5 ba.
1-3 - 1500NDearbornPkwy.com - $4,995,000Romanesque mansion. 4 br/3 full, 2 hlf ba.
1-3 - 67ECedarSt.com - $2,690,000Complete renovation. 4 br/4.5 ba.
11-1 - 3030NLakeShore202.com - $1,775,000Meeker Mansion duplex. 4 br/3.5 ba.1-4 - 638WBeldenAve.com - $1,289,000Charming 1870’s cottage. 3 br/3 ba.
2-4 - 4508NCaliforniaAve.com - $1,249,000Buy unprecedented value! 5 br/4.5 ba.2-4 - 2039WBerteauAve.com - $1,149,000New North Center home. 4 br/3 full, 2 hlf ba.
12-2 - 1913NHudson.com - $999,000Extra wide TH. 3 br/4.5 ba.
11-1 - 2012NHoyneAve.com - $895,000Like new Bucktown home. 3 br/3.5 ba.
1-3 - 6437NLeoti.com - $849,900Expanded English tudor. 4 br/4.5 ba.1-3 - 5829NNewarkAve.com - $795,000Beautiful Colonial. 4 br/2 full, 2 hlf ba.
1-4 - 858 W Diversey 3E - $729,000Last penthouse avail. 2 br/3 ba.
11-1 - 815WAltgeldSt1S.com - $699,000Extra wide duplex unit. 3 br/3 ba.
1-4 - 858 W Diversey 1E - $669,000Newly constructed duplex. 3 br/3 ba.1-3 - 3145nhonorest.com - $599,900Perfect Lakeview townhome 3 br/2.5 ba.
11-1 - 1423WBerteauAve.com - $559,9002-fl at Southport cdor. 2 br/2 ba.
12-2 - 154WHubbardSt404.com - $549,900Studio dwell project. 2 br/2 ba.
11-1 - 1445NClevelandAveE.com - $499,00030’ wide town home. 3 br/3 ba.
11-1 - 900NKingsbury976.com - $479,000Upgraded loft at Domain. 2 br/2 ba.
2-4 - 1425WByronSt2W.com - $450,0003 br, 2 decks & garage! 3 br/2 ba.
12-2 - 2EErie2208.com - $440,0002 br, 2 ba corner unit. 2 br/2 ba.
1-3:30 - 863WCorneliaSt1.com - $429,000Vint rehab Wrigleyville. 3 br/2 ba.
OPENS FOR SUNDAY SEPT 26TH 2010
KOENIGSTREYOPENHOUSES.COM
4662NRockwell2.com Terrifi c condo in Ravenswood Gardens. Hdwd fl rs thruout. Short sale. 2 br/2 ba. $149,900Mary Gott 312.642.1400
3701NKenneth303.com Huge wood deck. All new heart of Old Irving Park. High-end project. 2 br/1 ba. $175,000Sam Tarara 312.642.1400
2534NNewcastleAve.com Short sale brick ranch, move in condition. Finished bsmt. Sold as is. 3 br/2 ba. $219,000Joanna Koda 773.435.4300
3358NMonticello2E.com Sunny spacious recent rehab vintage perfection in Avondale. 2 br/1.5 ba. $225,000Gwen Hughes 312.642.1400
843WWindsorAve1E.com Large well-maintained condo located steps to Lake Michigan. 3 br/2 ba. $269,900Rizwan Gilani 312.944.8900
4017NSouthportAve1.com Beautiful unit in classic vintage building w/great fl oor plan & prkg. 2 br/1 ba. $279,000Stephanie Biederman 312.642.1400
1227E46thSt3E.com Top fl oor, barely lived-in condo in north Kenwood. Great views. 2 br/2 ba. $289,000Lyle Harlow 312.642.1400
3753NWiltonSt1.com 1400 sq ft garden unit located just 1 block from Wrigley Field. 2 br/2 ba. $319,900Ted Kuhlmann 312.642.1400
4822SKingDr2N.com Enormous, stunning condo. Kit 42-in cabs, granite counters, stainless. 3 br/2.5 ba. $325,000Lyle Harlow 312.642.1400
2801NOakleyAve207.com Spacious unit w/large balcony, upgraded kitchen and baths, fi replace. 2 br/2 ba. $325,000Ashley Carter 773.353.4800
155NHarborDr3409.com Views of lake, Navy Pier and fountain from this corner at Harbor Pt. 1 br/1.5 ba. $339,000Gwen Hughes 312.642.1400
1441NWickerParkAve4N.com Gorgeous, top flr home w/smart offi ce solution. Bright & open unit 2 br/2 ba. $399,000Ashley Carter 773.353.4800
700NLarrabeeSt1408.com Amazing east views from preferred tier w/41’ balcony. Parking $30K. 2 br/2 ba. $419,900Peter Tortorello 312.944.8900
1436NWielandSt3S.com Magnifi cent Old Town penthouse close to all that’s happening. 2 br/2 ba. $569,000Jennifer Lea 312.642.1400
1444NOrleansSt9PHJ.com Dramatic duplex-penthouse, heart of Old Town. Spectacular wide unit. 3 br/3 ba. $625,000Derek Disera 312.642.1400
33WHuronSt804.com Unit w/35 x 17 ft terrace, not many condos with this much outdr space. 2 br/2 ba. $749,900Terri McAuley 312.944.8900
1 2 2 2 W F l e t c h e r S t . c o m S o l i d Lakeview location. Great money maker. 8 br/7 ba. $849,000
Greg Viti 312.642.1400
O p e n Sun 1 -3
6 43 7 N L e o t i . c o m E d g e b r o o k expanded English Tudor on beauti-ful tree-lined street. Fin bsmt. Great deck. 4 br/4.5 ba. $849,900Linda Kramer 773.435.4300
425WDickensH.com Spectacular rarely available extra wide town-home at the Pointe. 3 br/3.5 ba. $1,150,000Natasha Motev 312.642.1400
905WCastlewoodTer.com Charming br ick Tudor home. Landscaped rare 115 ft wide lot. 5 br/4.5 ba. $1,300,000Heather Bilandic 312.944.8900
51EDivisionSt.com Classic 4200 sq ft gold coast row house features upgraded interior. 4 br/3.5 ba. $1,899,000Kimberly Gleeson 312.944.8900
provenancecondos.com5230 N KenmoreFHA/VA Approved Spacious 1-3 bedroom units. New construc-tion. Stainless/granite kitchens, hardwood fl oors, crown molding, fi replaces, walk in closets, radiant heat, dd prkg.
Liane Pruchnik312.944.8900
O PE N SU N 1 -3
MarquetteGardens.com9536-40 S Marquette17 new-construction homes in Calumet Heights. 2 open fl oor plans boasting 3 or 4 beds & 2.5 baths. Nestled on a 1-way street. Marquette Gardens residences sit on generous home sites. From $225,000. Developer pays $650 closing costs.Jason Stratton312.944.8900
O PE N SU N 2- 4
OakleyPointeCondos.com2520 S Oakley21 brand-new luxury units in Oakley Pointe. All are concrete construction. Amazing skyline views. Large private decks. Hard-wood fl oors. Granite counters. 7 spacious plans. Starting @ $229k. FHA approved.Jason Stratton312.944.8900
3308sLowe.comBridgeport’s premier certifi ed green development! Energy star appls, low e wndws & doors, eco-spec paint, icynene spray foam insulation, re-cycled glass shower doors. 94% of woodwork is recycled, man-made zodiac granite. European cabs & bath fi xtures. 3br/2.5ba duplex penthouse, 2br/2ba main level, 2br/2ba garden.Bob Atkins
312.642.1400
1430WDiversey.comNew construction luxury condos with distinctive architectural design, fi ne fi nishes and Viking/Bosh kitchens. The only remaining unit is the 1st fl oor duplex with 3 bedrooms, 2.5 baths. Priced at $629,000.Roger Joseph773.353.4800
newellsondiversey.com858 W Diversey Pkwy6 gorgeous Newell Homes, Inc. new construction condos. Luxurious 2 bed, 3 bath penthouses, ONLY 1 LEFT! 2 spa-cious 3 bed, 3 bath duplex down units. 2 stunning 2 bed, 2 bath simplex units. Features include: custom millwork, Early American stained hardwood fl oors, spa baths and gourmet kitchens with Viking/Bosch appliances. Include garage parking.Eileen O’Grady Newell773.435.4300
323westwebster.comVintage elegance and modern amenities. 2-3 bedroom units with 11’ ceilings, Brazilian cherry fl oors, fi replaces, 42” cabinets and top appliances. Lincoln School Dis-trict. Garage parking included.
Ivona Kutermankiewicz312.642.1400
if your development qualifies as one of our properties of distinctionSm,
it will benefit from additional targeted exposure on a local, regional,
national and international level.
p r o p e r t I e s o f D I s t I N C t I o N s M
koenig & streY agents Have Closed nearlY
$1 Billion in luXurY real estate in tHe past tWo
Years alone. our properties oF distinCtion sm
program Yields results BeCause our agents
understand tHat marketing a luXurY propertY
is a Blend oF art and market savvY.
online support
your luxury development images are distributed to all Koenig & Strey
partner websites and a select list of luxury websites that include:
• properties of distinctionSm at www.chicagoluxuryhome.com.
• who’s who in luxury real estate at www.luxuryrealestate.com.
• real estate journal at www.realestatejournal.com.
• your luxury property’s one-of-a-kind web page at www.<youraddress>.com.
• professional photos of your luxury development are also featured in special
e-mail announcements and e-cards that we send to our proprietary database
of high-end prospects.
traditional support
professional photos of your luxury development are also featured
in select print media, from advertising to broker communications
to professionally designed consumer marketing pieces.
22 marketing process
luxuryrealestate.com
chicagoluxuryhome.com
realestatejournal.com (a Wall Street Journal site)
Marketing, advertising & New Media summary
• create a bold, contemporary design for your development’s customized
website with large, professional photos and unique url.
• program and maintain your fully search engine-optimized website.
• implement Walkscore and Yelp! on every detail page, with neighborhood
information for your development.
• provide Market tracker detailed market reports for individual neighborhoods.
• create and execute an e-mail marketing campaign to KoenigStrey.com
myHoMeWatCH subscribers and area real estate agents.
• create and maintain a property Investment profile report giving a historical
profile of your project and the surrounding market.
• create a Buyer tour with directions “to and from” your development,
including a detailed map.
• feature your development on koenigstrey.com where we average over
125,000 unique visitors each month.
• where appropriate, incorporate our New Construction search feature.
23marketing process
s a L e s p r o C e s s
It’s phase 4—Will You Have the same Broker?
K o e n i g & S t r e y h a S i t a l l : t h e t a l e n t, t e c h n o l o g y a n d t r a d i t i o n . i n t h i S
S e c t i o n w e ’ d l i K e t o h i g h l i g h t t h e h i g h l e v e l o f t a l e n t t h a t w e w i l l f i e l d
f o r y o u r d e v e l o p m e n t.
we make a great partner for your development because we look for long-term relationships and we are committed
from start to finish. while some real estate companies are far better at getting listings than closing sales, Koenig &
Strey produces results.
is tHat WHat You reallY Want?
in today’s world a talented agent is not an option, it is critical. we were one
of the first major real estate companies to embrace the internet; however,
we never lost site of how important good agents are to closing a sale.
we have one of the largest and most productive networks of real estate sales
professionals in the chicago area. we hire the best and it shows in your results.
25Sales process
Consider tHis: altHougH a
majoritY oF prospeCts start
tHeir searCH proCess online,
onlY 15 perCent oF people plan
to BuY WitHout proFessional
assistanCe, an all-time loW, doWn
From 25 perCent in 2001.
WEtrackrEsults
We track results with Weekly summary reports
w h e n y o u r b r a n d i S o u t i n t h e m a r K e t p l a c e , w e t r a c K r e S u lt S a n d p r o v i d e
r o b u S t i n f o r m a t i o n t o K e e p y o u f u l l y i n f o r m e d a t e a c h m i l e S t o n e .
transaCtion management
we manage all details of each transaction by opening the escrow accounts, being present at inspections, appraisals
and walk-throughs, supervising any repairs and ensuring contract and paperwork are in order. we coordinate with
lenders, attorneys, developers and developer’s in-house agents throughout the entire process.
manage & traCk prospeCts/Compile FeedBaCk
we are diligent in obtaining feedback from all leads and showings as well as responding to inquiries immediately.
a property’s initial exposure to the market brings considerable information and data to our attention, that was not
available at first.
we will provide regular feedback and traffic statistics to update you on changing market conditions. we also
monitor the pulse of the market regularly to analyze the performance of your project against its competitors and
provide feedback in a timely manner.
26 Sales process
WEtrackrEsults27Sales process
projeCt management
in addition to the Sales team, our development marketing team will coordinate all components of the marketing plan.
WeeklY updates
a summary of the week’s activity, including showings, inquiries and feedback, will be delivered via e-mail to you
each week.
WeeklY meetings
we will be available for regular meetings to review all activity, feedback and evaluate our plan and strategy.
speCial FinanCing
we will work with your preferred lender or bank and schedule their representatives to be present at open houses and
events. this will make the lending process for potential buyers easier and the sales process for us…seamless.
HomeserviCes lending oF illinois
homeServices lending of illinois offers a comprehensive menu of mortgage loans at competitive interest rates. home-
Services lending is an affiliate of wells fargo home mortgage and approved to lend in 50 states. loan officers will be
made available to attend open houses.
My Commitment to You
h e r e ’ S t h e K i n d o f S a l e S p r o c e S S y o u c a n e x p e c t w h e n y o u p a r t n e r w i t h u S :
• each prospect will be treated like a vip, allowing the buying process to be as stress-free as possible. when it comes
to communication, we are professionals.
• we will manage your buyers’ transactions from beginning to end. Selling your development is an involved
process and our job is not only to close the sale, but also to work with your buyers, making sure they have
a positive experience.
• our team of sales professionals is among the best of the best in chicago area real estate, showing a dedication
and drive that is rare even among top producers.
• commitment to your success is our first priority and that is a promise. our professionals put the developer
first, no matter what other clients they may be working with at the time. ethics stand above all else.
• we understand that all potential buyers generated by advertising dollars are your clients and our goal
is to make sure they become your buyers.
• our agents will work hard to develop a sophisticated understanding of the strengths of your development
versus the competition and that requires continuous staffing of your sales office.
• consistency of message is also important, and that is why we train each agent to be well versed in the
history and unique opportunities provided by your development.
• our agents stay in touch with your prospects and work hard to convert them to buyers.
• our agents will follow up with every contact made and use all of our multi-media marketing tools to reach
out to them, leaving no stone unturned in the pursuit of sales success.
28 Sales process
• we believe in regular updates with frequent face-to-face meetings, phone calls and e-mails to keep your
buyers informed.
• we will also ensure that every buyer understands their sales contract, an essential obligation of any real estate
sales professional. our sales professionals will take the time to patiently explain the sales contract and buying
process to each buyer.
• our goal is to sell each property at the highest possible
price, in the least amount of time and in the most
convenient manner.
WeeklY summarY report
we provide a comprehensive report that includes traffic
summary, traffic sourcing, sales summary and project data.
29Sales process
outstanding strength and stability
e v e r y d e v e lo p e r w a n t S a pa r t n e r w h o i S g o i n g t o b e h e r e t o d a y a n d t o m o r r o w.
K o e n i g & S t r e y i S a n a f f i l i a t e o f h o m e S e r v i c e S o f a m e r i c a , i n c ™ a n d t h i S
n o t o n l y g i v e S u S S c a l e — b u t a l S o a h i g h d e g r e e o f f i n a n c i a l S t r e n g t h
a n d S t a b i l i t y.
• homeServices of america, inc., owned by midamerican energy holdings company, a berkshire hathaway
affiliate, is the second-largest, full-service residential real estate brokerage firm and the largest settlement
services provider in the u.S.
• we are also a member of real living®, part of the brookfield residential properties network of more than 1300
offices. real living is one of america’s leading residential real estate franchises with more than $20 billion in
annual home sales.
30 Sales process
all first mortgage products are provided by homeServices lending, llc Series a. homeServices lending, llc Series a may not be available in your area. wells fargo home mortgage is a division of wells fargo bank, n.a. ©2010 homeServices lending, llc Series a. all rights reserved. an equal housing lender. Koenig & Strey is an affiliate of homeServices lending. please speak to your real estate agent for more information on this affiliation.
“price iS what you pay. value iS what you get.”
warren buffett chairman and ceo of berkshire hathaway
unmatched real estate services
K o e n i g & S t r e y i S a w h o l l y o w n e d S u b S i d i a r y o f h o m e S e r v i c e S o f a m e r i c a , i n c . ,
a b e r K S h i r e h a t h a w a y a f f i l i a t e .
• brokerage services
• mortgage originations
• title and closing services
• homeowners insurance
properties oF distinCtion sm is our luXurY marketing program.
• it provides access to markets catering to the buyers of premium development properties on a regional,
national and international level.
• we alone can provide this elite system of advertising, marketing and listing tools for your project.
• home warranties
• relocation services
• properties of distinctionSm
luxury marketing program
32 additional information
s u M M a r Y
ou r g r ou p W i l l a lWaY s B e di r e C t a n d Hon e s t.
• you will know what you are getting and who you are getting
with our team.
• we promise to be available and accountable for every aspect
of this project from beginning to end.
• your project will be a priority for not only our team, but for
our company as a whole.
• we feel that we can produce the results necessary to complete
our number one goal, which is to sell your development as quickly
as possible, for the highest total sellout.
K o e n i g & S t r e y r e a l l i v i n g
www.koenigstrey.com