readership/circulation rates_2013.pdf · hba global expo june 18-20, 2013 new york, ny labelexpo...

OtherGreeting Card Manufacturers

Label Manufacturers

Industry Suppliers

18%

11%

14%

5%5%

Graphic Finishers24%

Commerical Printers

23%

InsideFinishing • Published by Peterson Publications, Inc.2150 SW Westport Dr., Ste. 101 • Topeka, KS 66614785.271.5801 • Fax 785.271.6404

Advertising: Gayla Peterson785.271.5801

[email protected]

READERSHIP/CIRCULATION

InsideFinishing has a targeted circulation of 7,000 graphic finishing decision makers, including graphic finishers, folding carton companies, label manufacturers, greeting card manufacturers and commercial printers with finishing/bindery operations.

Also, there are continuous bonus distribution opportunities for InsideFinishing with the various graphic arts and converting tradeshows throughout 2013, including Graphics of the Americas, FSEA•IADD Odyssey, On Demand, HBA Global Expo, PRINT ‘13 and PACK EXPO. In addition, the May/June issue of InsideFinishing includes a special rotary foil and embossing supplement.

*Figures based on estimated percentage of subscribers.

READERSHIP DEMOGRAPHICS

Folding Carton Companies



[email protected]

READERSHIP/CIRCULATION

EDITORIAL CALENDAR



[email protected]

FEBRUARY/MARCH

MAY/JUNE

NOVEMBER/DECEMBER

AUGUST/SEPTEMBER

• 2013 Post Press Buyers Guide (full finishing and bindery buyers guide) – FREE listing with display advertising

• Technology Creates Diecutting Efficiencies• Tooling Selection for Rotary Foil Stamping • Q&A: Working with Hot Stamping Foils• Understanding the Latest Packaging Trends• Show Preview for the 2013 FSEA•IADD Odyssey

Publication Date: Mar. 1, 2013 Ad Closing: Feb. 8, 2013 Materials Due: Feb. 18, 2013

• Special Rotary Foil and Embossing Supplement Issue• Latest Innovations and Trends for Inline Hot and Cold Foil Applications• Technology Key to Working with Specialty Coatings• Q&A: Troubleshooting in Folding/Gluing• Highlights of the 20th Annual FSEA Gold Leaf Award Winners

• Literature Spotlight Issue (special advertising section)• Production Work Flow Technology• Decorating Options for Label Manufacturing• Q&A: Laser Cutting Efficiencies• Show Preview for PRINT ‘13

• Equipment and Software Options Aid in Decorating and Cutting Plastic Sheets• Q&A: Film Laminating Challenges • Narrow-Web Folding Carton Decorating• Show Preview for Graphics of the Americas 2014

BONUS DISTRIBUTION:

FSEA•IADD Odyssey May 1-3, 2013Nashville, TN

On Demand Conference & ExpositionNew York, NY

BONUS DISTRIBUTION:

HBA Global Expo June 18-20, 2013 New York, NY

LabelExpo AmericasChicago, IL

Publication Date: June 3, 2013 Ad Closing: May 3, 2013 Materials Due: May 13, 2013

Publication Date: August 23, 2013 Ad Closing: July 19, 2013 Materials Due: July 29, 2013

BONUS DISTRIBUTION:

PRINT ‘13Sept. 8-12, 2013Chicago, IL

PACK EXPO Sept. 23-25, 2013 Las Vegas, NV

Publication Date: Dec. 2, 2013 Ad Closing: Nov. 8, 2013 Materials Due: Nov. 18, 2013BONUS DISTRIBUTION:

Graphics of the Americas March 2014

EDITORIAL CALENDAR



[email protected]

FEBRUARY/MARCH

MAY/JUNE

NOVEMBER/DECEMBER

AUGUST/SEPTEMBER







BONUS DISTRIBUTION:



BONUS DISTRIBUTION:





BONUS DISTRIBUTION:





EDITORIAL CALENDAR



[email protected]

FEBRUARY/MARCH

MAY/JUNE

NOVEMBER/DECEMBER

AUGUST/SEPTEMBER







BONUS DISTRIBUTION:



BONUS DISTRIBUTION:





BONUS DISTRIBUTION:





EDITORIAL CALENDAR

EDITORIAL CALENDAR



[email protected]

FEBRUARY/MARCH

MAY/JUNE

NOVEMBER/DECEMBER

AUGUST/SEPTEMBER







BONUS DISTRIBUTION:



BONUS DISTRIBUTION:





BONUS DISTRIBUTION:







[email protected]

ONLINE ADVERTISING

MAXIMUM ONLINE VISIBILITYIn addition to InsideFinishing’s printed edition, the PostPress ENews offers additional opportunities to connect with customers and prospects. It is distributed to more than 6,000 graphic arts professionals involved with finishing, binding and specialty effects processes.

POSTPRESS ENEWS MARKETING OPPORTUNITIESThe monthly enews forum is filled with the most up-to-date information on finishing, binding and specialty effects processes for the graphic arts industry. This vehicle offers advertisers numerous choices to get in front of a worldwide audience and drive traffic to their websites:

LEADERBOARD AD. Located directly under the enews masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with direct links to their websites. (One Leaderboard ad available per monthly issue).

SKYSCRAPER AD. Located at the top of the enews left-hand column, this prime-positioned advertising opportunity provides advertisers immediate, forefront exposure with direct links to their websites. (One Skyscraper ad available per monthly issue).

PRIME POSITION TEXT BANNER. Located after the first enews story, this unique advertising forum includes a 125x125 pixel photograph or logo and 25 - 30 words of text with a direct link to desired URL. (One Prime Position Text Banner is available per monthly issue).

STANDARD TEXT BANNER. Located between the remaining enews stories, standard text banners included a 125x125 pixel photograph or logo, 25 - 30 words of text and a direct link to the desired URL. (Two Standard Text Banners are available per monthly issue).

RATES/SPECIFICATIONS

RATES uOfficial Publication of the Foil & Specialty Effects Association www.fsea.com • 785.271.5816

Leaderboard Ad600 px wide by 75 px tall

SkyscraperAd

160 px wideby

350 px tall

Prime Text Ad30 words and logo/picture

ONLINE ADVERTISINGRATES/SPECIFICATIONS

RATES uOffi cial Publication of the Foil & Specialty Effects Association www.fsea.com • 785.271.5816

MAXIMUM ONLINE VISIBILITYIn addition to InsideFinishing’s print edition, the PostPress ENews offers additional opportunities to connect with customers and prospects. It is distributed to more than 6,000 graphic arts professionals involved with finishing, binding and specialty effects processes.

POSTPRESS ENEWS MARKETING OPPORTUNITIESThe monthly enews is filled with the most up-to-date information on finishing, binding and specialty effects processes for the graphic arts industry. This vehicle offers advertisers numerous choices to get in front of a worldwide audience and drive traffic to their websites:

LEADERBOARD AD. Located directly under the enews masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with a direct link to their website. (One Leaderboard ad available per monthly issue.)

SKYSCRAPER AD. Located at the top of the enews left-hand column, this prime-positioned advertising opportunity provides advertisers immediate, forefront exposure with direct links to their websites. (Two Skyscraper ads available per monthly issue.)

PRIME POSITION TEXT BANNER. Located after the fi rst enews story, this unique advertising forum includes a 125x125 pixel photograph or logo and 25-30 words of text with a direct link to a desired website. (One Prime Position Text Banner is available per monthly issue.)

STANDARD TEXT BANNER. Located between the remaining enews stories, standard text banners included a 125x125 pixel photograph or logo, 25-30 words of text and a direct link to the desired website. (Two Standard Text Banners are available per monthly issue.)

Text Ad30 words and logo/picture




[email protected]

POSTPRESS ENEWS RATES AND SPECIFICATIONSSize Frequency 1x 3x 6x 12xLeaderboard (600x75 pixels) $700 $600 $500 $480Skyscraper (160x350 pixels) $550 $450 $350 $300*Prime Position Text Banner $350 $250 $200 $175*Standard Text Banner $300 $200 $150 $125

Required Formats• Send all banners as .jpg fi les only.• Files should be at least 72 dpi and RGB color.

* Includes a 125x125 pixel photograph or logo and 25-30 words of text with a direct link to a desired website. The Prime Position Text Banner will be located after the fi rst news story. Standard Text Banners will be located between the remaining news stories. Only two Standard Text Banners are available per issue.


For advertising rates, contact:

Gayla Peterson [email protected] •785-271-5801

POSTPRESS ENEWS SPECIFICATIONS SizeLeaderboard 600x75 pixels Skyscraper 160x350 pixels *Prime Position Text Banner 125 x125 pixels*Standard Text Banner 125 x125 pixels

PRINT ADVERTISINGRATES/SPECIFICATIONS

MAXIMUM IMPACT MARKETINGInsideFinishing, the official magazine of the Foil & Specialty Effects Association (FSEA), reaches a targeted readership of over 7,000 graphic finishing decision makers. Beyond the pages of the magazine, InsideFinishing offers advertisers additional marketing opportunities to connect with customers and prospects, thereby achieving maximum impact for their advertising dollar.

MARKETING OPPORTUNITIES

• BONUS DISTRIBUTION – Maximize your presence at industry tradeshows and FSEA-related events with bonus distribution throughout the year. See the editorial calendar for more information.

• BUYERS GUIDE LISTING – All advertisers receive a free listing in the Buyers Guide in the February/March issue.

• ADVERTISER INDEX – Advertisers are listed in a user-friendly index (ordered alphabetically), including page number of ad(s) and website address for easy access.

• ADDITIONAL PRESS COVERAGE – Gain maximum exposure through advertiser-specific press releases as submitted.

• BANNER ADS – All advertisers receive a free banner ad on the InsideFinishing website with a direct link to the advertiser’s website.

• INSIDEFINISHING WEBSITE – Advertisers are listed on the InsideFinishing website and are categorized by product or service offered, including company name, contact information and web address with direct link to the advertiser’s website.

RATES uOffi cial Publication of the Foil & Specialty Effects Association www.fsea.com • 785.271.5816

PRINT ADVERTISINGRATES/SPECIFICATIONS

PRINT RATES

PRINT SPECIFICATIONS

Size DimensionsFull Page (Bleed) 8.625" x 11.125" (Trim 8.375" x 10.875")Full Page (Non-Bleed) 7.5" x 10.5"1/2 Page (h.) 7.5" x 4.875" 1/2 Page (v.) 3.75" x 10.75"1/4 Page (h.) 7.5" x 2.5"1/4 Page (v.) 3.75" x 4.875"

Website Banner (h.) 468 px x 60 px

Web Offset, Saddlestitched. Trim Size: 8.375" x 10.875"DIMENSIONS ADVERTISING SPECIFICATIONS

Required Formats:• Please send ad as a PDF fi le saved at a minimum of 300 dpi. (All fonts

should be embedded.) TIF fi les also are acceptable.• Application fi les (Quark, PageMaker, Publisher, etc.) are NOT

acceptable.• Advertisements should be sent via CD or email. Do not try to email

fi les over 8MB.• Web photos are generally 72 dpi and, therefore, are NOT acceptable

for print.• For full-page bleed ads, keep live matter 3/8" inside bleed on all four sides to

allow for trimming and variation in fl ooding or binding.• Grayscale format fi les should be saved at 300-600 dpi.• All fi les MUST be accompanied by a color laser or inkjet proof print.

This is not for color matching purposes.• Visit www.petersonpublications.com for more detailed instructions.

GENERAL REGULATIONS



[email protected]

4-Color Rates FSEA MEMBER (Full Page Only) 4-Color Rates NON-MEMBER 2x 4x 2x 4xBack Cover $1700 $1600 $1900 $1800Inside Front Cover $1550 $1450 $1750 $1650Inside Back Cover $1500 $1400 $1700 $1800

FSEA MEMBER 4-Color Rates B&W Rates 2x 4x 2x 4x Full Page $1400 $1300 $1150 $10501/2 Page (horizontal or vertical) $1150 $1075 $900 $8251/4 Page (horizontal or vertical) $950 $900 $700 $650

NON-MEMBER 4-Color Rates B&W Rates 2x 4x 2x 4x Full Page $1600 $1500 $1350 $12501/2 Page (horizontal or vertical) $1350 $1275 $1100 $10251/4 Page (horizontal or vertical) $1150 $1100 $900 $850

Inserts:

MEMBER .............$1200NON MEMBER ....$1400Please contact the production offi ce at 785.271.5801 for insert specifi cations, quantities and shipping information.

As used in this section, the term “Publisher” shall refer to InsideFinishing.

1. Terms: Payment due upon receipt of invoice.2. Rate Change: All rates are subject to change with 30-day notice.3. Positioning of advertisements is at the sole discretion of the Publisher. A request for specifi c positioning will be taken into consideration and honored whenever

possible, but cannot be guaranteed.4. Conditions other than rates are subject to change by the Publisher without notice.5. No cancellations will be accepted after the closing date without incurring a special production charge.6. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement or space reservation at any time

without notice.7. Responsibility for ad changes is entirely up to the advertiser.8. Publisher shall have the right to hold advertiser and/or its advertising agency jointly liable for such monies as are due and payable to the Publisher for advertising

which advertiser or its agents ordered and for which advertising was published.9. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. The Publisher’s liability for any error will not exceed the cost

of the space occupied by the error.10. No conditions other than those set forth in this media/rate schedule shall be binding on the Publisher unless specifi cally agreed to in writing by the Publisher.

Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that confl ict with provisions in this media/rate kit.

PRINT ADVERTISINGSPECIFICATIONS

PRINT RATES

For advertising rates, contact:

Gayla Peterson

[email protected]

785-271-5801

readership/circulation rates_2013.pdf · hba global expo june 18-20, 2013 new york, ny labelexpo...

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