reactiv media presentation
TRANSCRIPT
Presented by
Adam LovedayT: 0844 833 0703M: 07827 340403
Reactiv Media, The Warehouse, Gas Works Lane, Elland, West Yorkshire, HX5 9HJ
MORE THAN DIRECT MARKETING
Data with a Difference………….
Reactiv Media is a Direct Marketing provider with a difference tailoring marketing solutions to suit you.
Like many companies in our industry, we supply data, however, we're pleased to saythat that is where the similarity ends.
At Reactiv Media we adopt a holistic approach to Direct Marketing. We are interested in your campaign every part of it! We make your goals our goals and will set out togive you the best return on investment possible.
LEVEL OF SERVICE
Reactiv Media prides its self on the exceptional and professional level of service that we deliver to our clients.
Our team is made up of experienced direct marketing and finance professionals withclient, agency and supplier backgrounds and who are geared to understanding your business aims and objectives . Our provision covers:
• A maximum 24 hour turn around on your data count requests.• Data delivered within 48hrs• Dedicated Senior Account Manager (min. of 3 years experience within the data and media
industry)• FULL reporting on ALL broadcast campaigns – SMS & Email
TARGETED DATA
At Reactiv Media we can fulfil specific data requirements and provide help and advice on how to target the right customer. As an established Direct Marketing Solutions Company we will work with you to plan and deliver the right campaign for your needs.
We know that data selection and segmentation is key to the success of any marketing campaign whether delivered via mail, telephone, SMS or email and our portfolio of in-house products and services is growing daily.
We have over 25 data lists ranging from The Midas Universe, Email & Mobile data, Insurance Data and Transactional mail order buyers right through to our financial products which includes data generated via our in-house call centre.
We can also offer data profiling & segmentation using the state-of-the-art 'Citizen‘modelling tool and a full data cleansing service including verification, enhancement and amendment against industry standard suppression and reference files.
CONSUMER DATA
Are you looking to target individuals or households with your products or services?
Reactiv Media has built one of the most unique and complete consumer files in the UK and which we have branded as The Midas Universe.
The Midas Universe holds specific information about an individual or household and, using various factual overlays, can provide a wide range of online and offline data targeted directly to your marketing needs.
Key selections on the database include: homeownership, house value, council tax bands, UK geographic areas, marital status, gender, head of household, householdincome, number of children, employment type, age, hobbies and interests, mail orderinformation, car information, financial details and credit interests.
THE MIDAS CONSUMER UNIVERSE
Built over the past 5 years the Midas file is used by agencies and end users UK &Worldwide for their B2C data requirements to promote products and services through a multitude of channels
The file consists of the following:• c.45 Million Individual Names & Addresses• c.22 Million Households• c.14+ Million landline Numbers• c.7+ Million Mobile Numbers• c.3+ Million Email addresses.
With over 340 variables we can tailor any campaign direct to our clients target audience e.g.: Gender, Employed, Homeowner, Hobbies and Interest, Investments and Shareholdings.
REACTIV MEDIA BUSINESS UNIVERSE
Are you looking to target or get in touch with other businesses?
Reactiv Media's business database provides access to 2.4 million businesses across all sectors within the UK. With a range of selections to choose from you can find the right data for your B2B campaign.
The Reactiv Business Universe gives our clients more flexibility and value than ever before and with a unique updating procedure the database is cleaner and more up to date than ever before.
KEY POINTS• The whole database is completely updated every 6-12 months via telephone research raising the
industry standard considerably. In total there are 500,000 updates to the database each month.
• The updating sequence is determined by an analysis of adverse indicators such as County Court Judgements, changes in payment trends, receiverships and liquidations.
• The business data universe is updated so that it reflects real changes in the UK economy and allows us to present this to our customers in a much more efficient and timely fashion.
BUSINESS DATA: THE STATS
The Reactiv UK Business Universe comprises
• Full UK coverage with 2.4 million records• 4 million contact names• 12 month complete update cycle• Fully telephone researched• Site-based• UK SIC / US SIC and 'Market Sector' coded• Employee numbers• Telephone & Fax numbers• Financial information on 900,000 Ltd companies• Credit score• Additional decision maker names on top 100,000 companies including: sales,
marketing, purchasing, finance and human resources• Niche data, including company fleet information, new businesses, small businesses
(SOHO's) and company directors.
EMAIL DATA
Our email file is unique to Reactiv Media as the data is gathered from our own onlineenquiries, surveys and in-house call centre. The data is fully opted-in with all prospects having agreed to be contacted for direct marketing campaigns:
• No time constraints: send an email at any time and as frequently as you want.• Great design: tailor your creative to suit your various marketing objectives.• Target the right market for your products or services - hand pick your data!• Track and monitor your campaigns• Increasing sales and enquiries at a competitive costs
Do you already have a client database and want to email your customers? We can also match your file to our Midas B2C & B2B email database and look to append an email address to each of your records.
MOBILE & SMS DATA
With 74% of existing owners having made a purchase via their smart-phone in the past 12 months and global smart-phone ownership projected to increase by 472m handsets in the next 12 months mobile marketing is a powerful marketing channel that is destined to grow substantially. Mobile marketing confers the following benefits:
• The ability to reach the customer at all times• Accurate consumer targeting, tracking and monitoring of broadcast campaigns.• Increased sales and enquiries at a relatively low cost• Reduced campaign costs & increase traffic to your website reducing SEO costs.
With over 85% of adults in the UK owning and/or using a mobile phone the UK market is currently worth around £5.5 billion per year and likely to increase significantly.
• The Reactiv Midas Mobile database consists of over 7.5 million opted-in mobile numbers and is growing daily via updates from our in-house call centre and data feeds.
• The database can be matched back to Midas Universe to identify your customers traits in order to identify new prospects.
FINANCE DATA
Reactiv Media runs its own in-house call centre and currently generates between 2,500 – 3,000 finance leads every week. We work with many of the largest companies within the adverse market and provide a quality of leads that are second to none.
Reactiv Media guarantee that all the leads we supply to you will meet your specific criteria and consequently have clients converting our leads at over 60%.
As a result we have built an enviable reputation as a profitable partner for those in the financial services sector and are fast becoming the lead provider of choice.
We are currently providing leads for:
Debt Management Programs Unsecured LoansPPI Reclaim Life InsurancePI (Personal Injury)
We strongly believe that only by having key partnerships that are mutually beneficial will we be able to keep our customers coming back to us time and time again
CALL CENTRE
Through our in-house call centre Reactiv Media specialise in lead generation covering both in-bound and out-bound campaigns. With extensive expertise in voice and data transfers we can save you time and money by identifying qualified leads of people who have a genuine interest in your products or services. We then send this data directly to you!
As well as specialising in real time data and voice transfers we have also ventured into other areas over recent years with our 'Simple Survey' campaign where we cross sell other useful products and services to both consumers and businesses.
The simple survey campaign has proved a huge success with new products coming on board every week ranging from Life Insurance to PPI Reclaim. Any product which the customer will find useful or save them money will be considered for inclusion.