Razoo Fundraising Field Guide

Welcome Thanks so much for choosing Razoo! On the following pages, you’ll find tips and tricks we’ve gathered over years of assisting individual fundraisers and nonprofit organizations with their online fundraising efforts. We’ve already helped raise over $160 million for good causes. Now, we’d like to help make your fundraiser as successful as possible.

Before You Begin

Set Clearly Defined Goals Start by identifying specific, realistic goals and requirements of your fundraiser: •  What do you want to accomplish with the money

you’re raising, and how much money do you need to accomplish it?

•  How will others feel the impact of your project?

•  How much time do you need to raise the money?

•  How much time and energy are you willing to spend to make your fundraiser a success?

Fundraising Checklist

Use this checklist to prep for your fundraiser: q Choose your cause or project, whether personal

or nonprofit. q Define what impact you’d like to make. q Choose a monetary goal. q Pick an end date for your fundraiser. q Create a Razoo account. q Create your fundraising page.

Short & Sweet:

Fundraisers

that perform

well usually

run no longer

than 45 days.

Create Your Page

Tell Your Story Creating a fundraising page on Razoo is an opportunity to tell your unique story through words, imagery, and videos. We provide all the tools, but you provide the most important part: personality. Make your page your own. Tell your donors about your goals. Let them know the personal story behind your efforts. The more you share, the more people will want to share their generosity with you.

Be Creative Have some fun with your fundraiser. A creative approach goes a long way towards engagement and makes your project more memorable.

Use Lots of Imagery

Images are powerful! Fundraisers with at least one image raise 2x more money than those without. So, use imagery that helps tell your story and speaks to your audience.

Use Videos, Too Fundraisers with at least one video raise 2.1x more money than those without. Videos provide a memorable, shareable, multimedia experience, and don’t have to be fancy to be effective.

Map Donations to Impact It’s often difficult for people to grasp how much they can help with just a small donation. Let people know how much each donation will impact your project.

$100 1 veterinary check-up

$75 1 cat adoption fee

$50 2 inoculations

$25 1 month of prescriptions

$10 10 cans of cat food

Share, Ask, Connect

Fundraisers are Campaigns Think of your fundraiser as an ongoing campaign, rather than something you post about once then forget. Support your fundraiser with continuous promotion until you reach your goal. Some helpful tips: •  Update people on your progress, send thank you

notes, or just ask people to share. Not every message about your fundraiser needs to be a request for donations.

•  Upload new images on a frequent basis. Give people a reason to keep coming back to your page.

•  Comment on your fundraising page to keep people engaged. Fundraisers with comments earn 8.3x more money than those without.

Share Early, Share Often Start your fundraiser off with a bang! We’ve found that the first few days of any fundraiser are critical to its success. In fact, fundraisers who receive their first donation in their first three days are far more likely to hit their goal, regardless of the length of their campaign.

Email is the most

effective means

for sharing a

fundraiser, driving

the highest

conversion rates

of any form of

communication.

Don’t Be Afraid to Ask Most people are happy to help, you just have to ask. Start by asking your inner circle and expand from there. As your fundraiser builds momentum, branch out to other groups.

Friends & Family Social Networks Colleagues & Coworkers

Find Your Audience

website widget social media

Don’t rely on your donors and supporters to find you, use the web to find your audience and communicate with them on their own turf. Our built-in social connectivity and our Facebook and webpages widgets help you take your fundraiser everywhere your audience goes.

email

Stay Connected Share your fundraiser. One Facebook share is worth nearly $18 in donations. Use comments to keep people engaged. Fundraising pages with at least one comment raise 8.3x more money than those without. Send “thank you” notes to donors by email. On Razoo, you can include custom thank-you videos. Show supporters the impact of donations. Follow up to share the outcomes of your efforts.

Let Us Help

Contact Razoo If you ever need help with the Razoo platform, please don’t hesitate to get in touch. Email us at support@razoo.com or give us a call between 9AM and 8PM Eastern time, Monday through Friday at 866.437.1952 for live customer support. You can also sign up for a free, 30-minute webinar covering all the Razoo basics at razoo.com/p/webinars