rate card job market - faz.media · the f.a.z. job market is the first address for recruiting and...

Rate Card Job market No. 14 | effective January 1, 2020

Source: IVW III/2019 (F.A.Z./F.A.S.); AWA 2019 (net coverage)

A lead in the war for talentThe Frankfurter Allgemeine Job market is synonymous with success for specialists and executives. The excellent journalistic environment is the foundation of its sterling reputation and its unique position addressing top potentials across the nation. Both mid-sized “Hidden Champions” and large corporations use the Job market to find the brightest minds.

The F.A.Z. Job market compels highly qualified and experienced applicants as well as the ambitious next generation. Being well informed is an important prerequisite for advancing their careers. They use the media of the Frankfurter Allgemeine to stay abreast of things – with general topics as well as the “Beruf und Chance” section or the editorial specials.

The F.A.Z. Job market is the first address for recruiting and employer branding, because it guarantees the best contacts with sought-after high performers. F.A.Z. Media Solutions supports employers with innovative solutions, which in addition to the classic job ad in the F.A.Z. give them a lead in the war for talents.

You will find further information at »www.faz.media/english.

KEY FACTS

F.A.Z. and Frankfurter Allgemeine Sonntagszeitung: Beruf und Chance

Publication: weekly Saturdays in the F.A.Z. Sundays in the F.A.S.Copy prices: F.A.Z. 3.20 Euro F.A.S. 4.50 EuroCirculation: 463,290 copies (Sat–Sun)Coverage: 1.62 million readers

Portrait – Print

Portraits Image ads/Classifieds Employer Branding Recruiting Special topics Other media Publisher information Contact and booking

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* LAE 2019 (F.A.Z. Cross-media coverage including all apps)Source: AWA 2019 (Readers F.A.Z. and Frankfurter Allgemeine Sonntagszeitung)

Professional fields (Top 5)BA/Economics, Management/HR, Advertising/Marketing 612,000 readers Engineering/Natural Scenes, Computing/IT 315,000 readers Education, Teaching, Didactics 266,000 readers Medicine 207,000 readers Law, Legal issues 156,000 readers

919,000 readersstrive for professional success

47 % academicsTotal population 18 %

28 %management position / manager in their companyTotal population 13 %

46 %high profile multipliersTotal population 25 %

27 % of deciders*

reached across all media

35 % high performersPeople who fully identify with their profession or education, work hard for it, total population 28 %

Readership – Print


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Source: AGOF daily digital facts 09/2019 (online and mobile, Basis: Total population over 16),* consisting of FAZ.NET Careers section and stellenmarkt.faz.net

Attracting the best candidates digitallyThe digital Job market of the Frankfurter Allgemeine stands for un- matched quality among the competition. It is completely integrated in the editorial content of FAZ.NET. This is where Germany’s top performers turn for information on what is important to them – including the best opportunities in the “Karriere & HochSchule” section. A clear advantage over mere job exchanges on the web and simply indispensable for employers seeking to quickly fill vacant positions with qualified staff.

The digital Job market compels qualified specialists and executives, ambitious applicants ready to take the next rung up the corporate ladder, and young talents looking for the best start for their careers.

The digital Job market paves the way to the best minds and offers access to the high potentials among applicants. Whether with an online vacancy ad, special positions, or tailor-made employer branding solutions: In the war for talent, HR communication gets more attention here and provides employers a clear advantage.

You will find further information at »www.faz.media/english.

Portrait – Digital

KEY FACTS

Coverage Unique users FAZ.NET Digital: 11.6 million Unique users FAZ.NET Digital “Karriere & HochSchule*: 0.3 million

The typical users of FAZ.NET are

• younger than 49

• superbly educated

• working in qualified positions

• particularly committed in their careers


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Management position, manager in their company

35 %

Academics

79 %

People who want to make a difference with their work

67 %

52 % willing to change jobs More than half plans to definitely/possibly change jobs within the next 12 months

* By frequency, publisher’s own data (2019)Source: User survey digital F.A.Z. Job market 2018, Basis: Readers who know the F.A.Z. Job market

Top search terms* Managing Director EngineerExecutiveAttorney Sales director

Target group – Digital


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F.A.Z. + Frankfurter Allgemeine Sonntagszeitung

Fixed formats, colour Premium placement1Sat + Sun

Closing and copy date: Friday of the previous week, 1.00 p.m.

1/1 page Standalone in the editorial environment 79,450

1/2 page across Standalone in the editorial environment 49,620

1/3 page across Standalone in the editorial environment 37,430

1/4 page corner / across Standalone in the editorial environment 28,240

Image ads

Formats larger than one quarter page must be coordinated with the publisher.1 Reservations for premium placements are cancelled if no written order confirmation is received by the early closing date. We reserve the right to release an order from another customer for a premium placement if the order confirmation from the reserving customer is not received within three working days.

Ad formats » see page 8

Detailed information on special topics at » www.faz.media/english/special-topics


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F.A.Z. + Frankfurter Allgemeine Sonntagszeitung

Fixed formats, colour PlacementSat + Sun

Closing and copy date: Wednesday, 4.00 pm*

1/1 page Standard 39,720

Teaching & Research 35,750

1/2 page across Standard 24,810


1/3 page across Standard 18,720


1/4 page upright / across Standard 14,120






1/8 page upright / cross Standard 7,480


* with proof Tuesday 2:00 p.m. Information on ad calculation » see page 26.Job ads (minimum size 1/8 page) are also published in the digital Job market of FAZ.NET for 60 days at no extra charge. Otherwise the digital publication can be booked for an additional surcharge of 210 Euro, possible for formats with a min. size of 1/18 page.

Classified ads

Classified ads

b/w colour

mm rate Classified 15.90 22.30



Detailed information on special topics at » www.faz.media/english/special-topics

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w×d

1/1 page

371 × 528 mm

1/2 page

across: 371 × 264 mm

1/3 page


1/4 page

corner: 183 × 264 mm1

upright: 184 × 264 mm2


1/5 page

upright: 138 × 280 mm across: 371 × 105 mm

1/6 page


1/8 page


Ad formats

1 Ad width in Beruf und Chance 2 Ad width in the classified section


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Employer Branding


Where employers become brands

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Strong brands attract the brightest minds

As a section in the F.A.Z. and Frankfurter Allgemeine Sonntagszeitung, Beruf und Chance provides sound information on anything revolving around jobs and careers. In addition, focused features on certain profes-sions such as engineers, new fields of work like artificial intelligence, and a separate campus page offer prime environments for employer branding. This is the perfect place for employer brands, because...

• For readers, Beruf und Chance is the high-quality and informative environment on career topics.

• Sound insights and informative editorial pieces create a prime journalistic environment for credible HR communication.

• The campus page in the F.A.Z. highlights selected further education, vocational training and degree programmes, types of schools and higher education formats as well as new professions and the resulting new employment sectors. This is where the right offers meet a particularly interested target group and relevant multipliers.

• With premium placement, ads are featured exclusively on an editorial page and enjoy the undivided attention of the brightest minds.

Beruf und Chance

Formats and rates » see page 6


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The news in digital editions

The print media of the Frankfurter Allgemeine are also available as digital editions for mobile target groups: The e-paper corresponds to the print product and is available at the F.A.Z. Kiosk. The multi-media publications are optimised for all end devices and offer exciting additional options. In the digital editions full page ads reach attractive potentials: Especially Beruf und Chance in the F.A.Z. and the Frankfurter Allgemeine Sonntags-zeitung are ideal for filling specialist and executive positions.

When booking package offers for their employer branding or recruiting, employers benefit from particularly attractive rates.

Digital Editions

Full Page Ad (upright / across)

Digital F.A.Z. and F.A.S.

Digital F.A.Z.

Digital F.A.S.

Placement Number of ads Rate Number of ads Rate Number of ads Rate

Premium page 2 7 13,650 6 9,780 1 5,000

Section Standard 7 12,460 6 8,490 1 5,000

Weekly Sections* 2 2,000 – – – –

* Beruf und Chance, Technology & Automotive, Travel, Nature & Science, Property/Living (Minimum booking period: 4 weeks)Different rates apply to full page ads for publishers, music labels, movie renters as well as museums and galleries in the Feuilleton. Information upon request.The minimum booking volume is 3,500 Euro.


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Digital campaigns in the Careers section of FAZ.NET

In the FAZ.NET section Karriere & HochSchule and in the digital Job market, employers can book attention-getting banner ads on a CPM basis – to match their budget and campaign duration. They can choose the perfect ad from a wide range of ad formats. The banners link directly to the company’s home or career page.

Benefits• CPM booking offers full flexibility in campaign design.• It is ideal for image and employer branding campaigns and for

advertising recruiting events.• From 150,000 booked ad impressions, advertisers enjoy a 25 % discount.

Further formats upon request. A minimum booking volume of 3,500 Euro applies

For information on technical specifications and data delivery please contact your » sales representative

FAZ.NET Careers

Section Rate (CPM)

Online inside small Online inside large Online outside

Mobile small 45 58 61

Mobile large 58 70 73

Ad categories

Mobile small 2:1 Banner, 3:1 Banner, 4:1 Banner, 6:1 Banner

Mobile large 1:1 Banner (Mobile High Impact Ad), Medium Rectangle, Premium Rectangle, Halfpage Ad, Rollover Ad, Carousel Ad, Panorama Ad

Online inside small 6:1 Banner, 8:1 Banner, 10:1 Banner, Medium Rectangle, Wide Rectangle, Superbanner

Online inside large Billboard, 2:1 Banner, 3:1 Banner, 4:1 Banner, Skyscraper, Halfpage Ad, Rollover Ad

Online outside Wallpaper, Sitebar, Sticky Halfpage Ad, Sticky Skyscraper


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Employer Branding 4.0 – digital storytelling for Clifford Chance

Surprising. Emotional. Digital.Every employer has a unique story, and the team of the F.A.Z. Media Solutions Manufaktur uses digital storytelling to turn it into a real success story. The focus is on the unique staging of the company as an outstanding employer brand. The special digital storytelling form paired with inter-active and multimedia features makes for an emotionally engaging story.

The building blocks offered to employers by the F.A.Z. Manufaktur for successful digital storytelling are ...

• Conceptualization: from idea to storyboard.• Content: Creation of all editorial content in close coordination with

the customer.• Shooting: The service portfolio includes the use of the company’s

own image material but also the production of images and videos.• Design and programming: Design pros and technical support work

hand in hand for a powerful result.• Banner campaign on FAZ.NET and monitoring: Attention-getting ad

formats guarantee traffic, professional monitoring ensures success monitoring in real time and continuous optimization of the campaign.

Premium service solutionsFor customers, that means: Upon request, they receive all services from one partner as a tailor-made solution for modern HR communication.

Storytelling


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Recruiting


Where recruiters find the brightest minds 14

Recruiting the brightest minds in the reputable Job marketGermany’s most reputable Job market for professionals and managers appears Saturdays in the F.A.Z. and Sundays in the Frankfurter Allgemeine Sonntagszeitung. It reaches a very special clientele: smart minds that rely on the excellent journalistic quality of the Frankfurter Allgemeine. According to AWA 2019, that group includes an above average number of specialists and executives, academics and high performers. Here they find information on everything they need to get ahead – and in the Classifieds market of the Beruf und Chance section, they may just find their next employer.

As a perfect complement, the extension of the vacancy ad in the digital Job market is of course always part of the package. It is integrated into the editorial content of FAZ.NET, so it addresses not only specialists and executives looking for new challenges. High performers who may not even be actively searching for a new position are compelled by the offers they find here. Together, the F.A.Z., F.A.S. and FAZ.NET reach about 13.8 million users per month, of whom an above average proportion are in the educated and high income target groups in Germany.*

Classifieds market

Formats and rates » see page 6

* b4p 2019 I, Readers per month/users per month (Print data corresponds to a statistical month of 30 days with 26 F.A.Z. editions and 4 F.A.S. editions), net reaches


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* Payable at initial booking. The three bookings can appear within a time period of six consecutive weekends.

Triple booking for six times the presence

Employers needing to fill a position in this country need one thing: patience. According to a study by the Institute for Employment Research, finding the right applicant took an average of 107 days in 2018. This is why F.A.Z. Media Solutions offers employers the triple booking, an option for a longer presence at more advantageous conditions.

An identical ad appears three times on Saturday in the F.A.Z. and in the Frankfurter Allgemeine Sonntagszeitung (including E-paper) – so six times in total. In addition, the online ad appears in the digital Job market of the Frankfurter Allgemeine for 60 days from the publication date. This earns ads even more attention from top candidates.

Benefits• With its long presence, the ad reaches significantly more potential

candidates on all channels of the Frankfurter Allgemeine.• The rates are particularly attractive compared to three single bookings.

Ad formats, colour Single booking of 1 ad

Single booking 3 times

Triple booking*

1/4 page 14,120 42,360 29,652

1/6 page 9,450 28,350 19,845

1/8 page 7,480 22,440 15,708

Classifieds market – Specials

Total discount up to 30 %



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HTML ad Basic Professional Premium

Individual layout • • •

Traffic generation via FAZ.NET channels • • •

Top Listing (top position in search results) • •

Top job ad (teaser on home page below search mask)2

•

Rate duration 30 days 1,195 1,610 2,110

Rate duration 60 days 1,650 2,250 3,150

HTML ad – the digital job ad

The HTML ads in the digital Job market of the Frankfurter Allgemeine are ideal for recruiting professionals and management staff. They are distributed exclusively on FAZ.NET and shared on the Job market’s Twitter channel – so they benefit from the quality environments of the Frankfurter Allgemeine.

Benefits• Distribution exclusively in the quality environment of the digital

F.A.Z. Job market and FAZ.NET• Recruiting Tools as modular extensions of the HTML ad attract even

more attention

Recruiting Tools (bookable seperately) Rate

Upgrade Top Listing (30 days, top position in search results)

446

Upgrade top job ad (30 days, teaser on home page below search mask)2

700

Extension (30 days, bookable at a later date for every HTML ad)

595

No Risk (50 % discount on the HTML ad for reruns within 12 months)3

150

Change/amendment at a later date 50

For information on technical specifications and data delivery please contact your

» sales representative1 Go online within 48 hours 2 Illustration top job ad » see page 19 3 Must be booked together with HTML ad. Amendment of job title and ad text included.

Online ads


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Digital company profile – the exceptional recruiting-tool

Companies who introduce themselves in detail to potential candidates generally do better than those who simply rely on a job ad. The digital company profile offers ideal conditions: It combines authentic presen-tation as an employer with targeted recruiting. The design is based on a modular system that guarantees a unique appearance.

Benefits• Smart modular system: The concept is set, the company selects the

relevant elements for its presentation. (see illustration at the right).• One-stop: The professional implementation is handled by the F.A.Z.

Media Solutions team of experts.• Traffic included: Links in the results lists as well as banners from the

digital Job market and the “Companies” section direct attention to the company profile.

Description of employee benefits, including icons

Company figures with background image

Large header image

Logo integration, social media icons and intro text

Large format impressions from within the company

Introduction of individual employees and their work, descriptive text opens when clicked

Information on the company location, image gallery and Google Maps integration with location flag

Location map, contact information and contact form

Feed with current job ads on stellenmarkt.faz.net and icons for

professional fields

Monthly package Half-year package Year package

Duration 4 weeks 6 months 1 year

Additional placements in the digital Job market

Start page and navigation

Start page and navigation, Career

lounge

Start page and navigation, Career

lounge

Updates – 1 x per quarter 1 x per quarter

Lead time Delivery of all elements at least one week prior to planned publication date

Rate 495 1,930 2,700

Job market online – Specials


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Company of the Month

Employers can take the pole position in employer branding by appearing on the start page of the digital Job market. Your presence as “Company of the Month” featuring a compact portrait, a logo and images on the home page attracts attention to your company. This appearance is linked to a detailed company profile that provides additional information on, for instance, employee benefits, professional fields and current vacancies.

Benefits• Attention at the top of the list: With an individual appearance on the

home page with presentation as Company of the Month and in the corporate colours, companies become a strong presence.

• Attractive package: The special includes the appearance on the home page, plus the detailed company portrait and four job ads.

Key data

Placement Home page of the digital Job market

Company profile included Detailed presentation as an employer on the company’s own landing page » see page 18

Job ads included 4 HTML ads basic » see page 17, integrated in the company profile

Duration 4 weeks

Rate 8,350

Job market online – Specials

Short portrait as Company of the Month

Logo, picture + link to the company portrait


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Targeted environments

Special topics and other products


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Reaching just the right top potentialsThe editorial special topics in the Job market offer readers sound information to help them get ahead in their careers, such as news on relevant industries, important regions or general career topics. They appear on Saturdays and Sundays, when readers have time to study them in depth. The F.A.S. also features regular magazine inserts dedicated entirely to career issues, for instance vocational education and academic studies. HR communication in these environments benefits from this attention – of course also as a cross-media solution.

An updated overview of special topics is available at » www.faz.media/english/special-topics.

All special topics also available as digital extensions or digital editorial specials. For further information » see page 22

8 | Karriere in Familienunternehmen

Verlagsspezial | Frankfurter Allgemeine Zeitung

Eine Frageder Kultur

Der Münchener Automobilzuliefe-rer Knorr-Bremse hatte sich nichtlumpen lassen: Investoren und

Analysten wurden Anfang September indas Fünf-Sterne-Hotel The Landmark imHerzen von London eingeladen, um denStartschuss für den Börsengang des 1905gegründeten Familienunternehmens zugeben. Die Mühe hat sich gelohnt: MitteOktober wurde es mit einemVolumen von3,9 Milliarden Euro der zweitgrößte Bör-sengang dieses Jahres in Deutschland.

Ein beachtliches Ergebnis, das dieWirtschaftskraft des deutschen Mittel-standes widerspiegelt. „Der Mittelstandist fit wie nie“, betont Stefan Hauschild,Mittelstandsexperte beim DeutschenSparkassen- und Giroverband (DSGV).Das bestätigt ein Blick in die umfassen-de Bilanzdatensammlung des Verbandes:Demnach wuchsen die Umsätze zuletztum sechs Prozent, die Gewinne sogarnoch stärker. Dieser Erfolg hat strukturel-le Gründe: „Ein Großteil der deutschen

Mittelständler sind familiengeführte Un-ternehmen mit langer Tradition und gene-rationenübergreifender Sichtweise“, sagtHauschild. Sie seien in der Regel flexiblerals große, breit aufgestellte Konzerne undkönnten Wachstumschancen gezielt undeffektiv nutzen.

In einer aktuellen Studie hat dasZentrum für Europäische Wirtschaftsfor-schung (ZEW) in Mannheim untersucht,in welchem Umfang die deutschen Fa-milienunternehmen die wirtschaftlicheEntwicklung in Deutschland beeinflussen.Demnach sind Familienunternehmen dieprägende Unternehmensform in Deutsch-land: Zusammengenommen machen sie91 Prozent der privatwirtschaftlichen Un-ternehmen hierzulande aus. 57 Prozentder Beschäftigten in Deutschland arbeitenin familienkontrollierten Unternehmenund erwirtschaften dabei etwa 55 Prozentdes Gesamtumsatzes.

Insbesondere die großen Familien-unternehmen mit mehr als 50 Millionen

Familienunternehmenbilden hierzulande

einen wirtschaftlichenStabilitätsanker. DieUnternehmen leidenzwar unter dem zu-

nehmenden Fachkräf-temangel. Aufgrundihrer Unternehmens-kultur haben sie abereinige Vorteile auf

ihrer Seite.

Von HARALD CZYCHOLL

Karriere in Familienunternehmen | 9

Frankfurter Allgemeine Zeitung | Verlagsspezial

Euro Jahresumsatz sind der ZEW-Studiezufolge ein volkswirtschaftlicher Stabili-tätsanker. Während die Gesamtzahl dersozialversicherungspflichtigen Arbeitneh-mer Deutschlands in den Jahren von 2006bis 2014 um 14 Prozent anwuchs, konn-ten die 500 größten Familienunternehmendiese Entwicklung deutlich übertreffen.Ihnen gelang es im gleichen Zeitraum,ihre Beschäftigungszahlen um 19 Prozent– auf nunmehr 3,17 Millionen Beschäftig-te – anzuheben.

Gerade in Sachen Beschäftigung kom-men jedoch zunehmend Probleme auf dieFamilienunternehmen zu. In Ausbildungs-berufen wie etwa Informationstechnolo-gie oder Mechatronik droht der Fachkräf-temangel zunehmend die wirtschaftlicheEntwicklung auszubremsen, zeigt eineStudie des Instituts der deutschen Wirt-schaft Köln im Auftrag der Stiftung Fami-lienunternehmen. „Der Fachkräftemangelist kein vorübergehendes Sommergewit-ter, sondern ein dauerhafter Klimawandel,der den Wirtschaftsstandort Deutschlandnachhaltig schwächen könnte“, betontStefan Heidbreder, Geschäftsführer derStiftung Familienunternehmen. „Deswe-gen braucht es grundsätzliche und zu-gleich schnelle Lösungen, um dem Fach-kräftemangel zu begegnen.“

Das Recruiting von Fachkräften in denfür die digitale Transformation relevan-ten Berufen steht dementsprechend ganzoben auf der Agenda der Familienunter-nehmen hierzulande. Stiftungsgeschäfts-führer Heidbreder sieht die Unternehmenin dieser Hinsicht aber gut aufgestellt:„Familienunternehmen können mit ihrerUnternehmenskultur, die geprägt ist vonpersönlichem Kontakt undWertschätzung,bei dieser Bewerbergruppe punkten.“

Die Kommunikationskultur ist einAspekt, auf den viele Fachkräfte großenWert legen – gerade auch die jüngeren un-ter ihnen. Denn die zunehmende Digita-lisierung der Unternehmen hat vermehrtAuswirkungen auf die Art und Weise, wiein den Unternehmen kommuniziert wird –und das wird selbst von den sogenannten„Digital Natives“ zunehmend kritisch be-wertet. Das zeigt eine Umfrage der Tech-nischen Universität München: Demnach

teilen 92 Prozent der Befragten wichtigeDinge am liebsten persönlich mit – fast je-der Dritte zieht das persönliche GesprächE-Mails oder SMS-Nachrichten vor. Auf-grund der vielfältigen digitalen Informa-tionskanäle würden sich viele Mitarbeiterunter Druck gesetzt fühlen, permanent er-reichbar zu sein, so Alwine Mohnen, Pro-fessorin für Unternehmensführung an derTU München. Nicht zu unterschätzen seidabei auch die soziale Dimension, dennes fehle häufig die persönliche Interakti-on und die damit einhergehende Aner-kennung, wenn nur digital kommuniziertwerde.

„Die Familie gibt Unternehmeneine Kernidentität“

Die Art der Kommunikation in Unterneh-men hat wiederum großen Einfluss aufdie Innovationskultur. „Gerade Familien-unternehmen denken über Generationenund sind häufig Vorreiter in ihrem Me-tier“, sagt Clemens Engelhardt, Rechtsan-walt und Partner im Münchener Büro derKanzlei trustberg LLP, der Unternehmenin gesellschaftsrechtlichen Fragestellun-gen der Unternehmensgründung, -führungund -finanzierung berät. „Im Idealfall ver-knüpft die Familie ihr langfristiges Denkenmit einer offenen Vertrauenskultur in derFührung des Unternehmens und schafft soeine Innovationskultur.“ Die Familie gebeden Unternehmen ihre Kern-Identität, soEngelhardt, der auch eine Professur fürWirtschaftsrecht an der FOM Müncheninnehat. „Es ist also an der Unternehmer-familie, Innovationskraft in das Unterneh-men hineinzutragen und die Mitarbeiteranzuspornen und zu motivieren, an derFortentwicklung des Unternehmens mit-zuarbeiten.“

Ein guter Unternehmer müsse dabeiakzeptieren, dass Mitarbeiter Dinge andersangehen, als er es selbst machen würde,sagt Mario Geißler, Professor für Entre-preneurship an der Technischen Universi-tät Chemnitz. „In diesem Moment solltedie Leistung nicht am Weg, sondern amErgebnis gemessen werden.“ Dies gilt vorallem für die Unternehmensnachfolge, beider die Verantwortung für das Unterneh-

men an die nächste Generation übertragenwird. Denn ein solcher Einschnitt geht oft-mals auch mit einem kulturellenWandel imUnternehmen einher. „Generell zeigt sich,dass die Leistungsfähigkeit des Unterneh-mens durch eine Unternehmensnachfolgenicht nur gesichert, sondern auch gestei-gert werden kann“, so Geißler. Besondersbedeutend sei dies für die strategischeWei-terentwicklung der Firma.

Dies sei insbesondere mit Blick auf In-novationen wichtig, meint Wirtschaftsan-walt Engelhardt, der Experte für Nachfol-gelösungen ist. „Innovation kann man nichtverordnen oder beschließen.“ Gerade inFamilienunternehmen sei daher die lang-fristige Incentivierung von Vorständen undGeschäftsführern auch in deren Verträgenvon großer Bedeutung. Die Ausrichtung anden Zielen der Familie müsse in Einklanggebracht werden mit den Zielen und derEntlohnung in Vorstands- oder Geschäfts-führerverträgen. Gerade die Integrationfamilienfremder Manager kann dabei die

MITARBEITER SCHÄTZEN VOR

ALLEM DEN TEAMGEIST

Teamgeist und eine gute Arbeits-atmosphäre, flache Hierarchienund ein kooperativer Führungsstil:In diesen Bereichen haben Fami-lienunternehmen im Vergleich zunichtfamiliengeführten Konzernendie Nase vorn. Das zeigt eineaktuelle Studie der TechnischenUniversität München im Auftragder Stiftung Familienunternehmen.Demnach schneiden Familien-unternehmen in insgesamt neunPunkten besser ab als Nicht-Fa-milienunternehmen. So haltenbeispielsweise 81,2 Prozent derBefragten den Teamgeist in Fami-lienunternehmen für besser – nur2,0 Prozent halten ihn für schlech-ter. „Familienunternehmen sindnicht nur Qualitätsführer mit ihrenProdukten und Dienstleistungen,sondern auch bei der Qualität ihrerArbeitsplätze“, sagt Stefen Heidbre-der, Geschäftsführer der StiftungFamilienunternehmen. (czy)

Verlagsspezial | Frankfurter Allgemeine Zeitung

V1 | Karriere in IT-Berufen

Alles andere als »Computer-Nerds«: Der digitaleWandel ist in vollem Gange und Unternehmensuchen händeringend nach Informatikern.Die Chancen von ITlern auf dem Arbeitsmarktkönnten kaum besser sein.

Karriere inIT-Berufen

Foto South Agency/iStock

Frankfurter Allgemeine Zeitung | Verlagsspezial

Macher der Zukunft

Wolfgang Prinz erinnert sich im-mer noch gern an seine Stu-dentenzeit zurück. Der heute

58-Jährige studierte Betriebswirtschafts-lehre und Informatik. Auf das Compu-terzeitalter waren Deutschlands Hoch-schulen seinerzeit noch nicht so richtigvorbereitet: „Während wir privat denCommodore-Kleincomputer programmier-ten, mussten wir an der Uni an riesigenGroßrechnern von IBM arbeiten, dienicht dem neuesten Stand der Technikentsprachen.“ Heute ist Prinz, längst zumProfessor gereift, auch beruflich in denmodernsten Technologien unterwegs. AmFraunhofer-Institut für Angewandte In-formationstechnik FIT in Sankt Augustinbeschäftigt sich der Informatikprofessormit den Blockchain-Technologien, die die

Zukunft wesentlicher Geschäftsprozessedes Internets darstellen und die Basis etwafür Kryyr ptowährungen oderVertragsgestal-

tungen sind. Es gibt kaum einen Bereich,sei es das vielzitierte Internet der Dingeoder die Digitalisierung im Rahmen vonIndustrie 4.0, in dem keine neuen Lö-sungen durch Blockchain-Technologienentstehen. „Vor vier Jahren habe ich hierdas erste Blockchain-Lab gegründet, da-mit waren wir Vorreiter in Deutschland“,so Prinz. „In fünf bis zehn Jahren wer-den Werte, Gegenstände, Zeugnisse undBesitztümer über einen Token den Besit-zer wechseln, Kryyr ptowährungen werdeneine wichtige Rolle spielen.“ In seinem20-köpfigen Team am Institut hält er dieVerbindungen zu Industrie und Verwal-tung und entwickelt die ersten Prototypenneuer Anwendungen. Dabei hat er stetsdie neuesten Trends im Blick, etwa imBereich der KI – der Künstlichen Intelli-

Rasante Veränderungen,neue Themen undvielseitige Einsatz-möglichkeiten – der

Beruf des Informatikersentspricht nur selten den

gängigen Klischees.Was seine Arbeit

tatsächlich ausmacht.

VON TORSTEN HOLLER

Sie möchten mit Ihrem Können und Ihren Ideen wirklich etwas bewirken? Dann werden Sie Teil des Rheinmetall Teams. Lassen Sie uns gemeinsam im Automotive-undDefence-Bereich die Themen gestalten, die Menschen bewegen: Mobilität und Sicherheit. Technologien von Rheinmetall. Solutions for a changing world. Finden Sie jetztIhre Zukunftsperspektive unter www.rheinmetall.com/karriere

„Wenn unsere Remote Tower Control-Systeme schärfer sehenals der Mensch, haben wir einen guten Job gemacht.“

DR.-ING. JUDITH MÜLLER

Software-Entwicklungsingenieurin bei derRHEINMETALL ELECTRONICS GMBH IN BREMEN

ADLERAUGE

Special topics – Print


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Online exclusive placements in editorial contentExciting reports revolving around careers, companies, markets and business sectors are featured regularly on FAZ.NET as editorial specials in the Karriere & HochSchule section or as ad specials with individual customer content. Employers can place exclusive ads in these targeted environments: This is where they reach qualified applicants and guide them directly to their company or job ads.

Benefits• F.A.Z. Media Solutions prepares an editorial special for a topic

of the customer’s choice or as an extension of a special topic in print (» www.faz.media/english/special-topics), the company is placed exclusively on these special pages.

• In the content boxes, employers can present their own content and multi-media features such as links, videos, graphics, etc.

• All special topics can be booked with flexible durations and start dates. The special topic is permanently integrated in the navigation for the whole duration.

• To build coverage, co-branded ads appear on FAZ.NET in the design of the editorial special – at discounts of up to 20 percent for the employer.

Billboard and content box with customer content

in the editorial special

Billboard

Content-Box

Content-Box

Content-Box

The editorial office reserves the right to change the issue date and design of the special topics.

Special topics – Online

Traffic routing with advertising material on FAZ.NET ...

Ad

... and additionally with mobile ad materialAd


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3:1 Banner

* Publisher information, average figures 1st half year 2019

Successfully recruiting legal professionalsF.A.Z. Einspruch offers up-to-date selected and exclusive content on relevant legal and tax issues reported in the Frankfurter Allgemeine. The offer unites topicality and background knowledge with articles that inform and inspire. The performance data* underscore the keen interest and high satisfaction of the readers of F.A.Z. Einspruch: More than 1,600 active users per day spend an average of 8 minutes with the service and access about 7 articles. That means that in this engaging environment, employers’ recruiting and employer branding reaches a prime target group: highly qualified attorneys and the next generation of legal professionals.

Benefits• exclusive placement with 100 % share of voice• integration on all end devices• integration on the start page and at the article level• documentation with comprehensive reporting

(ad impressions, clicks, click rates)

Placement Ad format Duration Rate

Exclusive in the entire app 3:1 Banner and Mobile High Impact Ad 1 week 2,500

F.A.Z. Einspruch

Mobile High

Impact Ad

Mobile High

Impact Ad


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Convincing the digital specialists and executivesThe news app F.A.Z. Digitec concentrates all articles revolving around digitalization and technology from the F.A.Z., the Frankfurter Allgemeine Sonntagszeitung and FAZ.NET. F.A.Z. Digitec offers all current Digitec topics several times a day as a news stream to the smartphone app. An ideal environment for specifically addressing specialists and executives in the digital fields and convincing them of a company’s strengths.

Benefits• exclusive placement in F.A.Z. Digitec with 100 % share of voice• fixed placement digital in the FAZ.NET Digitec section• documentation with comprehensive ad server reporting

(ad impressions, clicks, click rates)

F.A.Z. Digitec

Placement Ad format Duration Guaranteed AI Package rate

F.A.Z. Digitec app, exclusive in the entire app Mobile High Impact Ad (1:1 banner) and Mobile 3:1 Banner1 week 200,000 13,050

FAZ.NET Business section, subsection Digitec 3:1 Banner and Mobile 3:1 Banner

A minimum booking volume of 3,500 Euro applies.


3:1 Banner

Mobile High Impact Ad

Mobile 3:1 Banner

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Tailor-made ideas for your communicationDiscover the “Manufaktur” principle of F.A.Z. Media Solutions: individual solutions for the highest standards. F.A.Z. Media Solutions develops innovative solutions with all-round service and intensive consulting for advertisers and agencies. The experts of the Manufaktur offer customized service packages consisting of idea, concept, graphics, text, programming, shooting, film production, and success monitoring.

From advertorials and info-graphics to digital storytelling and branded content, all the way to events and ad specials – these tailor-made solutions put brands at the very top of the agenda with prime target groups.

F.A.Z. Media Solutions ...

• offers ideal conditions for your strong content marketing: The Frankfurter Allgemeine compels with credible journalism and highest standards.

• uses all communication channels from print and digital channels to high-profile event formats.

• analyzes markets, target groups, and brands based on individual requirements, and develops cross-media communication programs tailor-made to suit the customer’s needs.

• is a one-stop partner for implementing the solutions: with a team of communication and content experts, market researchers, events specialists, graphic designers, web programmers, photographers, film makers, and illustrators.

Discover exciting cases at » www.manufaktur.media or simply contact us directly.

Manufaktur


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Island adsmm rate × ad height in mm × number of text columnsType area (w×d): 371 × 528 mmIndividual placements and combinations like Island, Corner, Partial Page and Panorama ads outside of the classifieds are calculated according to the rate card for Brand and image ads. » see Rate Card F.A.Z./F.A.S.

Column widthsClassified advertising section

8 columns à 45 mm

1 column 45 mm

2 column 91 mm

3 column 138 mm

4 column 184 mm

5 column 231 mm

6 column 277 mm

7 column 324 mm

8 column 371 mm

Ad calculation


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https://www.faz.media/english/rate-cards

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Publisher information

PublisherFrankfurter Allgemeine Zeitung GmbH Postal address 60267 Frankfurt am Main Office address Hellerhofstraße 2–4 60327 Frankfurt am Main

Head of Advertising Markets & Media SolutionsIngo Müller Telephone: +49 69 75 91-13 14 E-mail: [email protected]

Order registryTelephone: +49 69 75 91-33 44 E-mail: [email protected]

Trade registryHRB 7344, Local court Frankfurt am Main

VAT-ID No.DE 114 232 723

Tax-ID No.045 227 77055

Internet» www.faz.media/english

ZIS-Numbers F.A.Z.: 100 130 F.A.S.: 102 781

Frequency of publicationF.A.Z. Mondays to Saturdays F.A.S. Sundays

Place of publicationFrankfurt am Main

General terms and conditions» www.faz.media/english/rate-cards

Note on pricing informationAll prices in this rate card are presented in Euro (€) and do not include currently applicable VAT.

Bank accountsPostbank AG, Frankfurt am Main BIC: PBNKDEFFXXX IBAN: DE73 5001 0060 0105 9766 05

Commerzbank AG, Frankfurt am Main BIC: COBADEFFXXX IBAN: DE43 5004 0000 0589 8200 00

Deutsche Bank AG, Frankfurt am Main BIC: DEUTDEFFXXX IBAN: DE61 5007 0010 0092 7046 00

Terms of paymentAll rates/invoices are in Euro (€). Invoices are payable on receipt, 2 % discount for payment in advance or participation in the direct debit procedure. In the event of default in payment or deferral, the publisher reserves the right to request payment in advance for new advertisements.

Agency commissionThe agency commission is 15 % and only granted to registered advertising agencies.

Box number charges (VAT not included)Collection by advertiser: 4.30 € Delivery inside Germany: 12.50 € Delivery abroad: 13.50 € Airmail delivery overseas: 21.00 €

Technical data and data deliveryPrinting method: Offset, consistent four-colour printing

(Process standard newspaper printing ISO 12647-3)

Screen: 48 lines/cm

Image resolution: Colour/grayscale images: 240 dpi Line art: 1270 dpi

ICC profile: „WAN-IFRAnewspaper26v5“

Min. font sizes: positive 6 pt negative 8 pt screened 12 pt

Min. line sizes: positive 0,5 pt negative 1 pt

Data format: PDF/X-1a

E-mail: [email protected] (for advertising and job market)

If you have any questions on supplying materials for print, please contact us Monday through Friday from 8.00 a.m.to 6.00 p.m. at +49 69 75 91-11 45.

Ads can also be submitted through the Online Booking System OBS: » www.obs-portal.de


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Media brand for top target groups

Frankfurter Allgemeine Zeitung – the daily paper of top performers

F.A.Z. Metropol – business in Rhein-Main

F.A.Z. Magazin – the most beautiful pages of F.A.Z.

Frankfurter Allgemeine Sonntagszeitung – at home with the top performers

F.A.Z. Quarterly – inspiration and impulses for the world of tomorrow

FAZ.NET – quality journalism any time and anywhere

FAZ.NET app – always soundly informed, with personalisation function

Frankfurter Allgemeine

F.A.Z. Der Tag – the key news of the day in an app

F.A.Z. Digitec – all there is to know about digitalisation and technology from the world of the F.A.Z.

F.A.Z. Einspruch – all about state, law and taxes F.A.Z. Podcasts – audio on demand for mobile target groups

More Information at » www.faz.media/english

F.A.Z. Gesundheit

F.A.Z. Essay F.A.Z. Bücher Am Tresen Wie erklär ich‘s meinem Kind

F.A.Z. Einspruch F.A.Z. DigitecF.A.Z. Podcast für Deutschland

F.A.Z. Wissen – der Podcast

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13.8 million users per month

Source: b4p 2019 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net-reaches

F.A.Z. + F.A.S.

3.4 million

Print + Online

= 7.3 millionPrint + Online + Mobile/Apps

= 13.8 million

FAZ.NET

+ 3.9 millionm.faz.net + F.A.Z. Apps

+ 6.5 million

Other Print Media

F.A.Z. Quarterly: 60,000 copiesPrint run

F.A.Z. Metropol: 20,000 copiesDistributed circulation

Cross Media Brand Reach

Frankfurter Allgemeine

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We are always at your disposal.

Telephone: +49 69 75 91 – 13 44 / –12 98E-mail: [email protected] can fi nd your contact person at » www.faz.media/english/team


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