8/22/2019 Questionnaire 2-Wheeler Retailer

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Marketing Research Survey RETAILERS (2-Wheeler Spare Parts)

Demographics:

1) Name of the Establishment:______________________________________2) Contact Telephone Numbers :___________________________________ (CollectRetailers Business Card)3) Area: ___________________________ City: _______________________4) What is the monthly average of 2-Wheeler head lamps sold? Please mention in numbers.

Ans: ______________

5) What are the top 5 brands of 2-Wheeler Headlamps you are aware of? Rank them based on yourpreference

6) What is the Average % of Monthly Sale? Also, choose the reasons for preference against each brand of2-Wheeler head lamp? (Please circle the Brand for which the RETAILER is Authorised Agent)

7) Approximate Break up of sale between types of lamps sold (in percentage considering last 5 months).Types of Lamps Percentage (%) of sales

HS1M5 / H6M

LED (Blue Vision /

Light)

Others

8) What percentage of your customers are: Mechanics / Direct Customers(rough %)?a. Mechanics (%) ___________ b. Direct Customers (%)___________

Brand Name Rank

No.1

No.2

No.3

No.4

No.5

Rank the brands based the following parameters (1=Best and 10=Worst)Average % of

monthly sales

Margin Price Life of

Lamp

Warranty Better

Quality

Well Known

brand

Because

Customer prefers

Halonix

Osram

Lumex

Philips

Rakesh

MicoLucas

Others 1

Others 2

Others 3

8/22/2019 Questionnaire 2-Wheeler Retailer

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9) According to you, which factors are most important consideration for Direct Customer to buy HeadLamp?(Use to mark importance of each of the 6 FACTORSin the table below)

FACTORSMost

Important

Somewhat

Important

Neither Important

nor Unimportant

Somewhat

Unimportant

Least

Important

i. Brandii. Price

iii. Life of Lampiv. Qualityv. Warranty

vi. Brightness10) What are the margins you expect when you sell a lamp: ________________11)What is more important from the following [check () your choice]

a) The absolute margin in Rupee terms b) % percentage of Sale Price12)What is the Buying Price & Sale Price of different brands you sell?

(You can give approximate numbers or range as well)

13)How many 2-Wheeler Spare parts Retailers outlets are there in the City?______________ (Nos.)14)According to you how was the Sales growth of 2-Wheeler head lamps in the year of 2012?

_________________________________________________________________________

15)How do you foresee the market for this year (2013)?_________________________________________________________________________

16)a) What Frequency company Distributor Visits you :Weekly /Fortnightly /Monthlyb) Are you Happy with that service (Yes/No) _____________c) What is your desired frequency of Distributor visit :Weekly /Fortnightly /Monthly

17)a) What Kind of point of sales tools you get? ____________________________________________b) What kind of tools you want more i.e. POS/Product catalogue etc. _________________________c) Would you prefer a quantity Purchase Scheme, if offered?_______________________________

18)What are the expectations from relationship programme offered by company?__________________________________________________________________________________

Brand HS1 M5 Blue white (LED) OthersBuying Price Selling Price Buying Price Selling Pric Buying Price Selling Price Buying Price Selling Price

Halonix

Osram

Lumex

Philips

Rakesh

Mico

LucasOthers 1

Others 2

Others 3