TIPS FROM THE RUNNING EVENT 2015

BUYING TIPS

To be a successful buyer, you need to create solid relationships with your vendors, sales reps, and customers. Additionally, you need to use your data to know:

■ What has performed well in the past

■ What the current trends are

■ What your customers want

“If we’re not listening to our customers, we’re not learning and developing a relationship with them.”

– Tom Griffen, Retail Trainer at The Mann Group

MARKETING TIPS

It is essential that you have a marketing strategy that attracts customers to your store. The selling process begins before a customer enters your store and continues long after they leave. You can start by:

■ Capturing your target audience through personalized campaigns

■ Creating a brand that aligns with your values and beliefs

■ Offering a compelling customer experience

“Retailers: align with brands that are going to bring more people in. Brands that people believe in.”

– Tom Flierl, VP Marketing and Business Strategy at Hanson Dodge Creative

SELLING TIPS

A successful selling strategy combines people and technology. Are you equipped with the following?

■ An educated staff that is good at selling your products

■ An omnichannel experience that allows customers to shop online

■ Retail technology that processes sales

“It is important that your staff is educated and then they educate the customer.”

– Karen Roberts, Owner of Get Fit

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