Question 1a.Essay plans

Digital technology AS

Edited on windows movie maker – basic software

Written portfolio – folder No photography used Professional camera used but not a lot

of understanding of how it worked (white balance, setting up shots…)

Worked alone – no need for technology such as email/phones/Facebook… for communication

Digital Technology A2

Edited on premier pro. – more difficult software to use therefore took more time to edit. More detail could be used (e.g. adding titles and sound like sound bridges, use of transitions like on the montage shots)

All presented on a blog: not always reliable with bad internet; more efficient and cheaper; can view other peoples…

Edited photo’s with Photoshop (ancillary tasks) Worked in a group: Facebook, email, mobiles –

for communication

Creativity AS

Experimentation with shots, angles, and movement – unsure of what to do – minimal creativity

Following conventions of the genre… playing it safe stunted creativity

All presented in a folder Basic editing software, windows

movie maker – not a lot of choice when it came to making decisions

Creativity A2

More experience with the camera – shots, angles and movement was steadier. More confidence lead to more trialling

More advanced editing software – allowed me to be more creative as there was more choice – room for experimentation

Challenging conventions (e.g. genre specific) All on a blog – allowed me to be more creative

with the presentation of work and research (vlogs, podcasts, powerpoint, excell…)

Research and planning AS Primary research – internet, books… - free

and accessible Just audience research in the form of a

questionnaire – no other ways Basic storyboard and character development

– no drafting or experimentation Presented in a folder – not many interesting

ways to present it Worked alone – less time to go into detail as

there was a heavier work load (time consuming)

Research and planning A2 Primary and secondary research – internet

books… Looking into media theories as well Collected more data using more technology –

Facebook, YouTube, questionnaires, blogs... Allows for a more extensive knowledge

More drafting done – storyboard, shooting script, location recce (edited as we went along as we occurred problem along the way)

Presented on a blog – more organised Worked as part of a group – more beneficial as

more idea were contributed and combined; lightened work load as it was shared out

Post production AS

Editing software was more basic – Windows movie maker: transitions, sounds, titles to film were simple and followed conventions – playing it safe

Had re-do a scene in the film because the narrative could not be fully understood – re-drafting of work had to be done to make the work clearer and experimentation needed to be done in order for it all to make sense: time consuming

No manipulation of photos

Post production A2

Editing software was more complex – premeir pro was used: more choice of transitions, titles to film and adding sound was allowed us to experiment more. Also lead top challenging conventions

re-drafting of work was less necessary and if there was a mistake it was smaller – this is because I had learnt from the 1st year. Allowed more time for experimentation to be done

Manipulation of photos using Photoshop – ancillary tasks as well

Using conventions of Real Media Texts AS

Playing it safe – followed conventions, not a lot of confidence

Using genre specific elements Basic representations Not many similar products research

Using conventions of Real Media Texts A2

Both challenged and followed conventions More conventions used More detail in representation Clearer genre – more genre specific

elements and iconography More complex narrative as we knew how

to get it across to the audience due to more knowledge

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