NEW MEMBER TO FAMILY OF SEDAN

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Presented byNishna M A

Introducing QUATTROSEDAN - the leading car manufacturer in India.Launching the S 4 series QUATTRO.Quattro is an eco friendly car.Entry level luxury car.First car in India to collate luxury, automation and dual

engine facility.

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Features of QUATTROQuattro uses two motors to make vehicle run.Electric motor is recharged during driving both from the

burning of fuel as well as from the kinetic energy that is recaptured while applying breaks.

The Automated Guiding (AG) chip set in the car help the car to work as automatic car during emergency situation.

Car have the capacity to control itself, park safely and run for the time period of 15 minutes.

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Technology AdvancementRegenerative Breaking SystemKinetic energy created by applying breaks gets converted

to electrical energy and hence internal batteries are charged.

Excitation current is created at the time of applying breaks.

This current is also used by AG chip for charging.The ON key in the gear has a link with AG chip for

automatic running of car.

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Design of QUATTRO

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Chip set and the AG key

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QUATTRO

What is more importatnt?

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Gap Analysis of QUATTROEmission of toxic gas is less : 50% less carbon dioxide

and 90% less carbon monoxideBetter Fuel Economy: 25% better than conventional carsAvoid accidentsReduce dependence on oilUser friendly

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Market SegmentationSegmenting buyers into groups:

1. People having common need

2. Similar responses

3. Perceive full value of certain products

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Demographic Segmentation

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1. Age profile

Demographic Segmentation2. Gender : Targets both genders

3. Income : Will be targeting middle to high class

people

4. Family : Targeting middle class as well as upper class family

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Geographic segments

Urban and rural distribution

Metropolitan area

Sub urban area

Services delivered without any interruption

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Geographic SegmentsCochin

New Delhi

Mumbai

Bangalore

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Consumer AnalysisTargeting age group between 22 – 60.48% of whole market comprises people of age group 30-

40.They are aware about the pollution hazards and these

people wish to make environment pollution free.Aged people can make use of automation during the time

of urgency.

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contd..Middle Class family can afford the car.Upper Class family can showcase their pride and gain the

comfort.QUATTRO fulfills the dream of buying a big car with

less expense and high quality

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Market positioning stratergySolution for environmental pollutionMore benefits in less price Alternative to conventional cars those are expensive,

costly to maintain and high fuel consuming rateFirst car in India to give sporty appearance with luxury

and automation

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Product StrategyStylishComfortableEnvironmental FriendlyLow fuel consumption ratePrice starts from 12.75 lakh.Features like: ABS, power windows, air bags, GPS, AGV

Embedded, Tracker, A/C, powerful & eco friendly engine

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contd..First 20 customers will get car on 20% of the

down payment and can pay the rest in easy installments that will be free of interest.

Booking can be done online through www.quattros.com/onlinebooking

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contd..

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Features of QUATTRO650cc EngineAutomatic GuidingPower steeringAudio system4G and WIFIABS and A/CSRS Air bags

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Distribution

Dealership office in almost all major cities of IndiaDelivery on time is one of our goalCustomers are our promotion so we value your

satisfaction more than anything else.

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“Are you willing to save your planet then switch to QUATTRO”.

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