quảng cáo trên di động - amobi.vn

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  1. 1. Amobi Mobile Marketing
  2. 2. Contents 1. Vietnam mobile internet 2. Amobi introduce. 3. Features & Benefit. 4. Case study. 5. Future solution
  3. 3. Vietnam mobile internet Source: VSERV Mobile Internet Consumer Report, 2013
  4. 4. Vietnam mobile internet Most people using mobile for entertainment. Using PC for working only therefore it is not suitable for advertisement Mobile advertisement have highly personalization and targeting.
  5. 5. Vietnam mobile internet Source: VSERV Mobile Internet Consumer Report, 2013 Age < 18 age 18 - 24 25 - 35 > 35 Vietnam mobile internet user is highest in South East Asia
  6. 6. Vietnam mobile internet Source: VSERV Mobile Internet Consumer Report, 2013 Sex Many mobile internet users is male than female
  7. 7. Vietnam mobile internet Source: VSERV Mobile Internet Consumer Report, 2013 Education Male | Female University High school Grade school Unknown
  8. 8. Vietnam mobile internet Source: VSERV Mobile Internet Consumer Report, 2013 Game Movie Music Wallpaper Mobile content using
  9. 9. Vietnam mobile internet Source: VSERV Mobile Internet Consumer Report, 2013 Feel exciting with mobile advertisement Male | Female Content downloading Find their needs Branding understanding Location finding 57% | 55% 46% | 42% 44% | 36% 16% | 10%
  10. 10. Vietnam mobile internet Restaurant Cinema Shoping Source: VSERV Mobile Internet Consumer Report, 2013 Find information for their living Male | Female 45% | 41% 50% | 47% 58% | 58%
  11. 11. Contents 1. Vietnam mobile internet 2. Amobi introduce. 3. Features & Benefit. 4. Case study. 5. Future solution
  12. 12. Amobi introduce Buy zone in mobile application Sell advertisement for brand Show advertisement on application
  13. 13. Amobi introduce Brand pay per click (CPC) or impression (CPM)
  14. 14. Rich media format Full screen Mobile TVC Popup Banner Click through rate (CTR) and effectiveness
  15. 15. Mobile TVC Pre-roll Open TVC 15s/30s before any functions. Cannot closed before first 5s. Rich information. High impression in users mind. Support VAST 2.0 and YouTube.
  16. 16. Full screen Open banner full screen. Rich information but not always show in application. High impression in users mind. But they will close or give up anytime. Support HTML5 for rich media.
  17. 17. Pop-up 300x250 Banner 300x250 pop-up or show in content. Rich information but not always show in application. High impression in users mind. But they will close or give up anytime. Support HTML5 for rich media.
  18. 18. Banner 320x50 Small banner 320x50 in top or bottom. Less information but always show in application. Keep branding impression in users mind. Support HTML5 for rich media.
  19. 19. Contents 1. Vietnam mobile internet 2. Amobi introduce. 3. Features & Benefits. 4. Case study. 5. Future solution
  20. 20. High inventory
  21. 21. Rich media and format Effective Full screen Mobile TVC Popup Banner Click through rate (CTR) and effectiveness
  22. 22. Easy targeting Age Location Mobile device & platform Sex Mobile operator
  23. 23. Only one banner for best impression Mobile marketing focus the users on specific message, dont have more banner, popup to show that viewers are distraction.
  24. 24. Best price The price is 1/3 cheaper than any other with full support. And we have defending to filter out any fraud clicks, you dont have to pay for any fraud.
  25. 25. Contents 1. Vietnam mobile internet 2. Amobi introduce. 3. Features & Benefit. 4. Case study. 5. Future solution
  26. 26. Case study Brand: Vinaphone The first mobile operator in Vietnam Purpose: To increase to use 3G Vinaphone. Plan: Campain runs through 30 days Solution: Click Banner 320x50 and 320x240 to registrate service on 3G Vinaphone such as: BusyESM, Magic Call v.v.. Result: + Impression: 1.3 millions + Click: > 56.000 Clicks + CTR: 4.1%
  27. 27. Case study Brand: Viettel The largest mobile operation in Vietnam Purpose: To increase to use 3G Viettel Plan: Campaign runs through 180 days Solution: Click Banner 320x50 and 320x240 to registrate service on 3G Viettel such as: Mobitivi, Mclip, Imuzik3G, iFilm. Result: + Impression: 2.2 millions + Click: > 116.000 clicks + CTR: 5.7%
  28. 28. Case study Brand: KFC Purpose: To advertse program Fried Chicken Storm with 99.000 to 6 pieces chicken. Plan: Campain runs from 8.00 am to 10.00 am daily Solution: Click banner 320x50 to open landing page of KFC. Foundation Android, iOS, Windows Phone.
  29. 29. Case study Brand: Game Loft Purpose: To increase revenue of Android game of Game Loft in Viet Nam. Plan: Campaign runs through 2 weeks Solution: Click banner 320x50 and 300x250 to open landing page of Game Loft. Foundation: Android
  30. 30. Contents 1. Vietnam mobile internet 2. Amobi introduce. 3. Features & Benefit. 4. Case study. 5. Future solutions
  31. 31. Premium apps collection Good UI/UX. Useful rich content. Many users.
  32. 32. Mobile voucher & loyalty Providing discount voucher on mobile. Save all membership card in one mobile. Implement on restaurant, caf, fashion, cosmetics, beauty and spa.
  33. 33. Media signage Providing ads on TV display. Have Interactive mobile with content. Implement on restaurant, cinema, caf.
  34. 34. Contact /AmobiVN support@amobi.vn +84-4-6291 7577 www.amobi.vn