NHS Rotherham is a modern and progressive trust with a reputation for clinical excellence and efficiency. The trust serves a population of 255,000 and has a vision of - “Better Healthand Better Lives for everyone in Rotherham”.

NHS Rotherham believes that promotinginvestment in health can significantly reducecosts within formal health provisions, helping to decrease the overall burden of care in society. At an individual level, investing in a HealthCapital can significantly reduce health crises and the impact on daily living. Quality of life issignificantly improved over time, maintaining, not only, physical health, but mental wellbeing.

QTVNHS Rotherham P U B L I C S E C T O R

Ideally, NHS Rotherham wanted an online/digital infrastructurethat would allow them to build an effective and sustainableHealth Capital, with the patient as an active participant inhealth maintenance. The communication channels chosen had to allow for growth and provide health information in a timely manner with a persuasive impact.

The IntroductionThe PCT commissioned the project in order to establish thebest methods of communication for health throughout theBorough of Rotherham.

01274 200 280 0191 214 0650 01706 231834 Email: sales@universal-group.ltd Web: www.universal-av.ltd

OutcomesWorking with Universal AV and ONELAN, Rotherham has aneffective content delivery system that meets their requirements atboth a central and local level. Programs are generated by the CMSteam and uploaded overnight across the entire network. Workingclosely with the client on IT infrastructure enabled Universal AV toensure that processing speeds and network issues would not be aproblem.

The results are a seamless public facing information service thatcan be updated and refreshed daily if required. Each screen showsNews 24, the latest public health information messages (controlledcentrally), and a ticker tape for Ad hoc content to be added byindividual surgeries. All training has been carried out with UniversalAV to ensure that all users are aware of how the system works andits constraints.

Matthew Anderson, Sales Consultant at Universal AV commented;“The solution we have worked to deliver to Rotherham is innovativeand practical, helping to disseminate health informationthroughout the borough in a timely and cost effective manner.”

The solution and project won Digital Signage Project of the Year at the AV Awards 2012, a true recognition of the solution and thebenefits it has brought to the residents of Rotherham.

InstallationEach surgery and satellite site was different and site visits and riskassessments needed to be carried out by Universal AV. The visitsenabled Universal AV engineers to determine existing ITinfrastructure as well as the best possible position for the screen tobe situated for optimum viewing. Each site was visited andconsulted, in order to produce an installations program that wouldbest suit their individual requirement and be at their least busytimes.

Phase one began in 2009 when 6 solutions were installed, with themajority of the rollout taking place in 2010 and covering a further18 sites.

PlanningRotherham already had a program in place in QTV (a public serviceTV station with its own unique brand), a television network thatdistributes health information to patient waiting areas in GP surgeriesand other health facilities. Previously content had been delivered viavideo tapes and DVD’s and the Trust wanted to find a more efficientmethod of delivery.

The Creative Media Service team looked at various methods ofcommunication technology in the market place and invited UniversalAV in to demonstrate a digital solution to meet their needs. Thesolution demonstrated was the ONELAN digital signage solution, asUniversal AV believed it would not only meet the needs of NHSRotherham, but exceed them. NHS Rotherham felt that the ONELANsystem would meet their existing needs and allow for future growth.The first phase would be to install ONELAN digital signage solutionsand publish content to 18 remote sites from a central location.

P U B L I C S E C T O R

“QTV enhances the patient waiting experience

and supports our strategy to develop intelligent

waiting rooms in Rotherham. QTV has provided

a significant increase in the number of patients

receiving health information and calls to action.”

Ken Clayton, CMS Manager