put your best facebook forward
DESCRIPTION
This presentation was created for the 2014 West Virginia Library Association Spring Fling Conference. Here is the session description: Tips and tricks to gain likes and increase the reach of your page. Learn how to use free features to save time and track success, where to find awesome content to share, how to make eye-catching graphics, and more.TRANSCRIPT
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Put YourBest
forward
Michelle Ross, MLISVirtual Branch Manageranotherlibblog.wordpress.com
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Image: “Goals,” by aruther123 on MemeCenter.
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MCPLS’ Goals:
• To promote events and services of each branch.
• To provide advisory and recommendations to patrons on: apps, online resources, and any material provided by the library system.
• To foster an ongoing rapport with patrons and the larger library community.
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Got Goals?
Put ‘em in a policy.
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Your library’s Facebook account
Who gon’ check it, boo?Image: realatlhousewife.com
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You don’t need this guy.
Image: peacockvirtualsolutions.com
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Pimp
Your
timeline!
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Lead Roles
SUPPORTING CHARACTERS
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Size matters
Image: jonloomer.com
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Use your logo
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Cover Up
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Custom tabs…
Brought to you by Woobox.
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On to posting…
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Post daily (weekdays)
• 1 -2 times a day
• No more than 4 times a day
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Time It Right
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The Best Times to Post
Early morning (6-8am)
Late afternoon – early evening (2-5pm)
Source: mediabistro.com
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The Worst Times to Post
Weekends
Late night (10pm-4am)
Source: mediabistro.com
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Find the times that work for your fans
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Schedule
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Respond to comments & questions
If Taco Bell can, you can…
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This is a no-no
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Photos, photos, more photos
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Get graphic
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Image: “It’s all about ME,” by ScissorsRunner on deviantart.
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Definition
…is an idea, style or action which spreads, often as mimicry, from person to person via the Internet, as with imitating the concept.
“
”Source: Wikipeda. Deal with it.
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…may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase, including an intentional misspelling.
“”
Some more definition
Source: still Wikipeda. Get over it.
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Image: quickmeme.com
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Also consider:
• Local news
• Community events
• Links to fun articles & quizzes
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This…
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Not this…
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Track your success
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Which posts work, which don’t?
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How many people
see your post?
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Don’t be afraid to experiment
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Follow other library and bookish pages
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Most importantly, HAVE FUN
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Questions?