2020 Brochure

Disabled people account for 20% of the popula�on,making them the world’s largest minority group.Addi�onally, over 80% of disabled people have hidden orinvisible impairments. Is your organisa�ons’ website,physical space, collateral and staff ready to help yourcustomers and clients without ini�ally knowing they mayhave addi�onal needs, or in many cases, never know atall? Disabled people and their families have a hugecollec�ve spending power, also known as the PurplePound, which equates to £249b in the UK alone and ises�mated to be rising by 14% per year.

Businesses need to make sure that they are a�rac�ve andready for disabled customers, not just because it’s theright thing to do, but also because it’s a huge businessimpera�ve in terms of genera�ng income.

Purple Tuesday is se�ng the standard for an accessiblecustomer experience. It engages with organisa�ons acrossall industries, of all sizes, to raise understanding, put inplace the right solu�ons, and equip staff to provide aquality customer experience 365 days a year.

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Mike Adams OBE

We encourage your organisa�on to register, engage your organisa�on and be a part of PurpleTuesday.

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Over 2,000 organisa�ons from last year have already commi�ed toimproving their customer experience for disabled people in this year’sPurple Tuesday. You can join them today.

Register your organisa�on at PurpleTuesday.org.uk/Get-Involved.This should take no more than five minutes of your �me.

If your organisa�on is already taking ac�ons to improvethe customer experience for disabled people, tell us whatthese changes are. If this is a new journey, think about thecommitments you can make. Purple Tuesday can supportyou in this process.

Par�cipa�ng in Purple Tuesday is free and can lead tocommercial and social benefits for your organisa�on. To getmore out of Purple Tuesday, we have created a range of supportpackages which are available to purchase and will allow you toincrease the speed and effec�veness of changes that you willbe making in support of your disability inclusion strategy.

Purple Tuesday is a change programme that provides:

A celebra�on event to showcase to the world, the value ofthe disabled customer, and the prac�cal changes made byorganisa�ons. The event will be held on Tuesday 3 November2020.

Free access to informa�on, advice and materials to supportyour organisa�on to get going and determine your chosencommitments.

The opportunity to purchase addi�onal packages to prepare,support and assist your organisa�on to deliver and embed anongoing high-quality customer experience for disabled people.

The opportunity to join the Purple Tuesday 365 Club,an exclusive network for those organisa�ons who haveimplemented their commitments for Purple Tuesday and aretherefore crea�ng a posi�ve impact 365 days a year.

The opportunity for your organisa�on to align your brand withPurple Tuesday and gain significant exposure to na�onal printand broadcast media throughout 2020.

Participatingorganisations

2,500+Commitmentsto change

3,500+Reach on social mediaof#PurpleTuesday

on Twitter

13m+

Trended at #3on Twitter

#3social mediaconversationsthat included#PurpleTuesday

8.4kengagements with@PurpleTuesNov

posts

3,300

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Organisa�ons are not excluded from thedisability market if they don’t par�cipate inPurple Tuesday, but raising internal and externalawareness and making posi�ve change is whatthis is all about.

Pu�ng the right customer experience in placefor your disabled customers will open yourorganisa�on to:

The Purple Pound which is worth £249billion in the UK alone and is es�matedto be growing at 14% per annum.

An unsaturated lucra�ve market whereit is es�mated only 10% of organisa�onshave a planned strategy in place to meetthe needs of disabled customers.

The opportunity to showcase yourac�vi�es to a growing number ofdiscerning consumers who expectissues of diversity and inclusion to beat the heart of any brand.

A catalyst for a�rac�ng and retainingdisabled people to work withinyour organisa�on. You will openyour organisa�on to an amazingtalent pool of people who can helpdevelop your organisa�on and reflectthe messages you are sendingout to your customers about yourdisability journey. Good organisa�onsreflect their customer base in theirworkforce.

Purple Tuesday was created and is co-ordinated byPurple, a fast-growing disability organisa�on workingwith businesses to convert strategic intent into a set ofachievable ac�ons and ac�vi�es.

Purple Tuesday is Purple’s flagship programme whichsupports businesses to improve the customer experiencefor disabled people. Purple also provide HR solu�ons toa�ract, recruit and retain disabled talent; support andguidance to Boards and/or business owners; andconsultancy, audit and training services to managementteams and their staff.

Mike Adams OBE, Purple’s CEO and Purple Tuesdaycreator, has over 25 years of combining his livedexperience of disability with business leadership acrossthe private, public and voluntary sectors delivering tailor-made solu�ons for organisa�ons commi�ed to disabilityinclusion.

Registering your organisa�on to be involved in Purple Tuesday is free. With a smallinvestment Purple can support you to engage, involve and equip your staff teams withknowledge, understanding and the confidence to ensure changes to the customerexperience are sustainable. We offer:

Disabled Customer Services Toolkit £365 + VATPurple Tuesday Lunch and Learn £600 + VATDisabled Customer Service Training £1,000 + VAT½ day Consultancy From £300 + VAT

1 day Consultancy From £500 + VAT

Please click here for more information on our Purple Tuesday Support Packages.

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Here are some ideas of the commitments organisa�ons have made and delivered.

Trained customer service staffwith Bri�sh sign language

Hosted community baseddisability training to help otherorganisa�ons and members ofthe public learn more about

disability

Provided online customerservice training to all 4,000+front line staff members

Conducted a full accessibilityaudit of Chelmsford TownCentre to iden�fy areas of

improvement

Produced top �ps accessibleguides for their por�olio of

clients

Completed digital audits for thevarious websites of all their

shopping centres

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Get in touch

Phone: 01245 392 319

:@PurpleTuesNov

Email: Info@PurpleTuesday.org.uk