pump up the volume – how to amplify your events using social technology
DESCRIPTION
Presented at The Guide Live Out of London on Monday 5th September 2011 at Alton TowersPUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY Learn how to create measurable engagement before, during and long after an event using technology that powerfully socialises your content. The session included how social media amplification can add magic to events. Key ways to ensure that your event is broadcast to best effect. How to enhancing the power of real time marketing and the The best ways to monitor and measure impactTRANSCRIPT
In 60 seconds...
I’m going to take it for granted that you...
Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food
So how can we add some extra magic?
Lets make some social media magic
Social media amplification
Live monitoring of social media channels at an event Delving into the social conversation as it is happening Rich media interaction between your event and your audience Digital socially interactive signage Real-time speaker sound-bite posting on social channels Real-time Flickr photography capture, tagging and posting Near real-time HD film capture and posting to YouTube Live blogging Live web-streaming
Amplification is more than just making lots of noise
7 good reasons why amplification is a good idea
Make your budget go further Increase your event’s attendance Improve your event’s effectiveness Expand your event’s reach Content created will ensure your event has a lasting legacy Library of digital & social content to help future marketing Demonstrate measurable ROI
Applications
Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation
• .
Make it as easy as possible to interact
Provide good Wifi Check mobile signals Hold the conference rooms above ground Promote the Hashtag Inform the audience of speakers handles Brief speakers beforehand for soundbites Give your audience great content
Creating an event specific website
An event website allows you to pull together all social channels
Event specific Twitter profile
By using #brandmax the organiser & delegates can track relevant content
YouTube channel almost live uploads
Upload video content to a carefully branded YouTube channel ‘almost live’
Flickr live posting
Flickr photography captures & broadcasts atmosphere & interaction live
Live video blogging
Voxpops filmed on Flip cameras create instant compelling content
Live audio blogging
Audio blogging creates instant audio content which can be easily shared
Live streaming
Ustream broadcasts your event anywhere in the world as it happens
Live streaming
Ustream broadcasts your event anywhere in the world as it happens
Sharing presentation content
slideshare is a brilliant way of sharing presentation content post-event
Live social media display
Interactive screens powerfully display aggregated social content
Example: Gatorade Social Media Mission Control
PepsiCo listens to customers and responds in real time
Other examples
Social media can be measured
PeerIndex measures authority, activity & audience
Social media can be measured
Klout powerfully tracks amplification probability & true reach
Social media can be measured
Twitalyzer offers dozens of ways to visualise your social media efforts
Case study: Smirnoff presents Sensation
Mission: Use RFID technology to connect the event with the online world
Case study: Smirnoff presents Sensation
An automatic check-in was posted to Facebook when guests arrived
Case study: Smirnoff presents Sensation
Roaming brand ambassadors had tablets with integrated cameras
Case study: Smirnoff presents Sensation
Guests could choose from a selection of pre-designed ‘wall posts’
