1. Publisher research 2. Bauer media is a part of the Bauer media group that is one of the largest names in UK publishing. Bauer media offers over 300 magazines to 15 countries as well as other media platforms such as television and radio stations. Bauer offers the largest field of media for my music magazines distribution. Bauer is not specifically a music magazine publishers as it also distributes magazines for fishing, motoring and gardening enthusiasts. Bauer media will offer the largest support to the publication of my music magazine through the use of cross-media coverage of my magazine. Bauer already offers magazines similar to mine for example, 'Q' magazine and 'Kerrang!' magazine which suggests that they already have extensive knowledge with this kind of magazine, but does not specifically specialise with Rock genre music magazines like TeamRock does. 3. TeamRock is a distributor of specifically rock magazines in the UK, although it is smaller than Bauer media group and Future PLC it is a niche based distributor and represents some of the UK's best known rock music magazines. The magazines that TeamRock specialise in distributing are similar to mine for example Classic rock magazine and Metal Hammer. Teamrock currently distribute five magazines which shows that there is already a market made for my product and also offers a multi- media platform for my music magazine to be advertised from, for example TeamRock have there own radio station which provides my magazine with a wider audience and a well known rock distributors name. 4. Future PLC is one of the largest music magazine distributors in the UK have a very large field of expertise. Future PLC distribute a large variety of magazines from computer and gaming magazines to car enthusiast magazines which shows they have large potential in the distribution of my magazine and can offer large advertising campaigns and funding. However Future PLC does not currently distribute a magazine that is closely related or similar to mine enough to say that they have a good background for the distribution of my magazine in comparison to competitors such as TeamRock with 'Metal Hammer' magazine or Bauer Media with 'Kerrang!'